500. That’s the golden number when it comes to LinkedIn. Pretty much every professional on the site is trying to get to that number connecting with friends, family, coworkers, even coworker’s friends and families. LinkedIn has set the bar that 500 connections makes you a great networker and someone with influence on their website. But how much weight does that 500+ on your profile really hold?
Well, none if you don’t do anything to interact or take advantage of those 500 plus connections. Having that distinction on your profile is just that, it’s just a status symbol that only works as hard as you do. Those 500 connections could be the key to your next job, client or referral. Are you taking full advantage of them?
Sharing interesting articles with your network is a great way to communicate and stay on connection’s radars. Best-case scenario, they share your article and spark more connections with people in your industry. When your connections share a good article, engage with them. Comment on it, thank them for sharing it or even share it with your connections. This is a great way to start a conversation with a former coworker or potential hiring employee at a company you would love to get the chance to work for.
Look through your 500 plus connections to see what groups they are a part of and what they are saying. Don’t go crazy joining hundreds of groups, join just a few that are interesting to you and that you could realistically interact within. Then actually spend time each week interacting, not selling, with the group members. There is a group for anything on LinkedIn so whether you’re a member of the C-Suite or an entry-level marketing assistant, there’s a place for you to meet and network with likeminded professionals.
Having 500+ connections on LinkedIn is just the beginning. Staying connected and influencing through communications are what really make those 500 plus connections worth the time and energy it took to get them in the first place. There’s no doubt that out of those 500 people you have connected with, at least a few could help your professional or personal goals.
How often do you connect and communicate with your LinkedIn connections?