11 Shocking New Social Media Statistics in America

I originally noticed this post by Jay Baer via a share on Guy Kawasaki’s Alltop service. It is an interesting read on the current state of Social Media in America based upon statistics. I fully agree with the “Check-in” phenomenon; it really never has caught on if you compare FourSquare’s users to Facebook users. It is also interesting to see how much our purchasing decisions have become influenced by Facebook.Do you agree or disagree?

badge jay says 11 Shocking New Social Media Statistics in America

You think social media is reaching maturity, and the whipsaw behavioral shifts that change like a Dwight Howard trade request are things of the past? Uhhh, no. Released yesterday at Blogworld New York, findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media. You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me. Two quick notes: This is not data dredging. This is real, random sample, tightly controlled research from the same company that is the exclusive provider of Presidential exit polls in the USA. This is the last time the entire research from Edison will be released for free. It???s just too valuable to be given away wholesale ??? considering it costs tens of thousands of dollars to produce. But, you can get exclusive access to the Social Habit research when it???s refreshed and expanded in early Fall. Sign up now for a sneak peek. And if you???re interested in including a question about your company or a category of social media usage of particular interest to your organization, that may be an option (click for details, fees apply). I???m partnering with Edison Research, Jason Falls, and Mark Schaefer on the next round of these findings, so you???ll be hearing more throughout the summer. But for now, here are 11 Shocking Social Media Statistics:

Social Media Statistics Twitter Users Lean Towards teh Democratic Party 11 Shocking New Social Media Statistics in America

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1. Twitter users are 33% more likely to be Democrats

An interesting finding, and representative of the type of custom queries we can answer for you in the next round of the Social Habit, this edition found that 40% of Twitter users are Democrats, compared to 30% of the U.S. population overall.The percentage of Republications and Independents on Twitter mirrors the U.S. average almost precisely.

2. The ???Check-in??? is the phenomenon that never happened

74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. Even more damning, is that 4% had checked in when surveyed in 2011. This is a 25% decrease in check in behaviors in a single year. It???s not going to rebound, which is why Foursquare???s play is to be the new Yelp.

3. Only 33% of Americans have ever followed a brand in social media

From 2010 to 2012 the percentage of Americans following any brand on a social network has gone from 16% to 33%. This is a sharp increase, but looked at from the opposite perspective, it???s shocking to me that 2/3 of Americans using social networks have never followed a brand.Companies still have substantial room for growth in connecting with customers and fans on social networks.

4. 56% of Americans have a profile on a social networking site

This is up from 52% just last year, and 48% in 2010. How high can this climb? Certainly, there are sizable chunks of the populace that will never join a social networking site, but it???s amazing to consider that significantly more Americans (12 years old and up) have a social networking profile than do not.

Social Media Statistics 45 to 54 year old users  11 Shocking New Social Media Statistics in America

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5. 55% of Americans 45-54 have a profile on a social networking site

It???s not just for kids any more. The biggest growth of any age cohort from 2011 to 2012 was 45-54 year olds, who now exhibit participation matching the U.S. average. The only group that is below average are 55 Americans, and even 3 out of 10 of them are in the social networking game.

6. 22% of Americans use social networking sites several times per day

It really is a ???Social Habit???. In the past year, 12 million more Americans are using social networking many times daily.How many other things do we do several times per day? It???s not a long list.

7. Huge uptick in Facebook???s influence on purchase

Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. This year, just 36% said that there was no influence. Now, 47% say Facebook has the greatest impact on purchase behavior(compared to just 24% in 2011). Incidentally, Twitter ranks below ???other??? at 5%. If you want to drive purchase behaviors within social networks, Facebook is the one and only game to play, statistically speaking.

8. Facebook via mobile continues to be a major factor

54% of Facebook members have used the social network via a phone, and 33% use a phone as their primary way to access Facebook. This despite the fact that the Facebook mobile experience and mobile apps are mediocre, at best. Here???s hoping the Instagram guys can jump start it. If so, watch for these numbers to soar.

Social Media Statistics 22 percent of Americans have social habit 11 Shocking New Social Media Statistics in America

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9. Facebook is the most addicting of the social networks

23% of Facebook???s users check their account five or more times EVERY DAY. The mean number of daily look-ins by Facebook users is 4. Are we really so interesting that we have to keep up with our friends??? inanities every 90 minutes? Evidently, yes.

10. Twitter will have an easier time making changes to its core service that Facebook does.

53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook. This means that Twitter???s user base doesn???t have long-term, deep seated expectations for what Twitter is or should be. It will be interesting to see if Twitter doubles down on this advantage, and continues to hang ornaments on the functionality Christmas tree.

11. 76% of Twitter users now post status updates

This is one of the biggest behavioral changes of the past two years. In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets, with more than half the user base in listen-only mode. The overwhelming majority of new Twitter users are active tweeters, driving the overall average to 76%.   In the next edition of The Social Habit, we???ll be looking at YouTube, social video, Pinterest, Instagram, and more. Plus, if you???ve got questions you???d like to ask thousands of Americans via the best social media research methodology available, let???s talk. Get on the list for The Social Habit now. Which of these 11 is the most shocking social media statistic? I???ll go with #7 and #11. You?

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#OCSMS: A Resounding Success!

If you are a regular reader or subscriber, you know about my trip to California for the Orange County Social Media Summit – OCSMS. The event was amazing; a combination of learning, teaching and networking. Is it just a coincidence that Facebook scheduled their IPO for the same day?  I don’t think so; I believe they were trying to draw attention away from the OCSMS!  ๐Ÿ™‚

700 people registered for the summit, another 750 + watched via a streaming service, and Pastor Rick Warren watched via his iPhone while getting his teeth cleaned! I would call that a major success for a first year effort.  A special thank you volunteer organizers Rochelle Veturis Coles, Haley Veturis, Chelsey Veturis and to Saddleback Church; plus a very special thank you to Pastor Warren for stopping by and speaking to the audience for a few moments.

OCSMS was a success due to the incredible network that the organizers, keynote speaker and panelists possess.  This event was conceived and designed by people in social media for people that want to learn more about social media. I believe that is why it was so well attended; a thirst for knowledge. I was honored to have honorary Orange County status bestowed upon me and to learn from some true thought leaders in social business! Not people that call themselves experts, but individuals that work in this medium every day. Twitter, Facebook, YouTube, Pinterest, LinkedIn, Google +, Instagram; these are tools we all use. The OCSMS helped thousands to learn more about how to proper use these tools for their businesses, non-profits and individual lives. 

Final statistics thanks to Rochelle Veturis Coles:

From Friday, May 18th alone, there were 4,625 #OCSMS tweets, created by 615 Twitter users, which reached more than 1,433,956 people – creating more than 11.4 million impressions.

We trended No. 1 on Twitter (in the Southern California area), and had more than 750 people join us, from all across the globe, via the livestream.

Event Post Coverage:

OC Social Media Summit at Saddleback Church

OC Register

 O.C. Social Media Summit Draws 1,000 for Interactive Day of Social Good

Ted Nguyen USA

Connect, Teach and Share at OC Social Media Summit Today

Marcie Taylor’s Blog

 Review of the 2012 Orange County Social Media Summit

My Old Towne Orange

 ORANGE COUNTY SOCIAL MEDIA SUMMIT

From our viewer in Australia – Potential Extractors

 VISUAL SOCIAL MEDIA YOU SHOULD BE USING NOW

Bad Redhead Media

 WAIT. I’M A ROCK STAR? #OCSMS

Rachel In the O.C.

Thanks to participants voting, OCSMS is going to help the Orangewood Children’s Foundation.

Connect. Teach. Share. 

 

 

Memorial Day – Thank You

This Memorial Day, just like every Memorial Day since I can remember, I plan to spend some time being thankful.  Thankful for those that have served and sacrificed so much. Thankful for the families, wifes, husbands and children left behind after a soldier made the ultimate sacrifice. Thinking about the parents that opened the door to find a Military Officer and Chaplain standing on the doorstep, and knowing what that meant without a word being spoken. 

Thankful for my dad, George W. Lusher, who served in the Army and Army reserve. Thankful for my Uncle Sam (real name) who served in the Marines. Thankful for the multitude of friends, relatives and complete strangers that faced death, gave their life and sacriiced their past so that I could have a future.

I have posted some Memorial Day photos from various sources on Pinterest:  Thank You To Those That Serve & Sacrifice.

I encourage us all to be thankful today, but do what you want to do. They fought and sacrificed for our freedom so that we can spend this day and ever day doing just that; what we want.

Thank you, God Bless America.

George William Lusher

2-4-1 Engagement

FB pages

When A Brand Stops Engaging

Etrendzshop, DOTD

Justin Moore-Brown at #OCSMS

@BigHeadAsian rocking the crowd at #OCSMS! Great information Justin!!

When an event is over, your work has just started!! Build your team!!

The Refinery @Saddleback Church. Last minute details for #ocsms

Flying over the Southeast

California in Photos

While I am in California for the Orange County Social Media Summit, I plan to take and publish tons of photos. We are a visual society ๐Ÿ™‚

You can keep up and check out my photos here, on my Facebook profile as well as with my Instagram account. Enjoy seeing California through my eyes!

Everyone knows that I’m an Apple fan and geek; so it shouldn’t surprise you that I was excited to have my phone select the Cupertino, CA time zone upon my arrival :))

Landing at the Orange County/Santa Ana John Wayne Airport (SNA) was great! Very cool statue and plaque of the Duke.

First palm tree sighting outside of the airport and the hillside behind my hotel.

More photos to come….enjoy!

My California Adventure

This will be a busy and fun week for me as I travel to California for the #OCSMS.  Honestly, I can’t wait!  Taking part in the Summit, learning from peers and meeting friends face-to-face for the first time is going to be a great experience!  This type of an event, combined with meeting these friends is what fuels me; I love meeting and networking with people that share similar passions that I do.

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I finally have the opportunity to meet @RochelleVeturis, @HaleyVeturis and @ChelseyVeturis in person, along with several other Twitter and Facebook friends!  Saying I am excited is a huge understatement!

Over the next week, I plan to publish posts about my trip and this experience, along with an ongoing video series about my California adventure.  I hope you will join me and enjoy the #OCSMS as much a I will! We can all learn from the best in the social media and marketing industry!

Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ watch my videos on YouTube and connect with me on LinkedIn