Twitter: Making Your Business Feed Better

Every day more and more businesses are adding Twitter to their marketing portfolio. Along with Facebook and LinkedIn, Twitter is a great way to reach potential customers, share industry knowledge and connect with experts (or become one). But Twitter is more than sharing what’s on your mind or spreading a link to your webpage six times a day. There are proven ways to make your business Twitter feed better – and here they are.

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When you create your Twitter profile, pick a communication objective. What kind of information do you want to share with your audience? And what kind of audience do you want? Some industries can be very specific and coming up with tweets might seem pretty difficult. In that case, try and create a broader objective. For example, a company that sells cloud technology to other businesses could pick a wider topic like office efficiency and productivity. These topics apply to virtually any professional, including the ones in your target market.

Along with your objective, it’s crucial to have a strategy. There are specific times that are best to tweet, when you will get the most viewers, interactions and shares. Since this varies by industry and location, there’s no blanket time to tweet, but a quick Google search can provide a good guide specific to your sector. With that information, plan when you are going to tweet and what you are going to say. Also decide how many tweets will link to your website and how many will link to other industry websites. It’s important to share both types of links so you aren’t seen as completely self-serving. Again, there is no magic answer for every industry; you will need to plan, execute your strategy, review what works and what doesn’t and make changes along the way.

When you’re at the next step, which is creating your content, remember to make it readable and relatable. Even though it’s a company account, it can still have personality. Ask questions, make comments and even crack jokes if it’s appropriate. In other words, be human! Try to create content that you think your audience will want to share. Why? More exposure for your company from peers instead of via advertising. Don’t tweet at people, tweet to them. With your objective and strategy, this will be easy and you’re sure to see results.

My secret weapon when it comes to making the Twitter feed better is social network scheduling services, like Hootsuite. This service will let you create and schedule your tweets in advance. Instead of meticulously watching the clock and tweeting every hour on the hour, you can plan days, weeks or months in advance. This also allows you the opportunity to focus on interacting day-to-day instead of creating and sending content. These platforms can also help with your Twitter analytics.

Tracking retweets will help you gauge how shareable your content is. In Hootsuite, you can use one of your columns to do this, it’s called My Tweets Retweeted. Keeping an eye on how your follower base increases (or decreases) will give you an accurate feel for what you’re doing right (or wrong). You can even count the amount of favorites your content gets so you can create similar content. While ‘favoriting’ a tweet isn’t as impactful as retweeting it, it still shows that a member of your audience liked the content, agreed with the content or at the very least appreciated it. Implementing these tactics is a step in the right direction, towards a popular, well-followed, retweeted Twitter account, which really results in leads, sales and increased profit for your company.

If you are in charge of the Twitter account for your company, remember, people connect with humans, not logos or brands. While the strategy for a business Twitter account should be an intregal part of an overall marketing and business strategy, it still needs to have a human voice and interact with followers as a person, not a business.

What Twitter tips would you offer?

Facebook Privacy Basics

In an effort to make their terms and policies easier to understand and to control, Facebook is rolling out Privacy Basics on January 1, 2015.The post, in it’s entirety is featured below.

Updating Our Terms and Policies: Helping You Understand How Facebook Works and How to Control Your Information

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Over the past year, we’ve introduced new features and controls to help you get more out of Facebook, and listened to people who have asked us to better explain how we get and use information.
Now, with Privacy Basics, you’ll get tips and a how-to guide for taking charge of your experience on Facebook. We’re also updating our termsdata policy and cookies policy to reflect new features we’ve been working on and to make them easy to understand.
These updates take effect on January 1, 2015. As always, we welcome your feedback about our policies.
Privacy Basics
Privacy Basics offers interactive guides to answer the most commonly asked questions about how you can control your information on Facebook. For example, you can learn about untagging, unfriending, blocking and how to choose an audience for each of your posts. This information is available in 36 languages.
Along with our privacy checkupreminder for people posting publicly and simplified audience selectors, Privacy Basics is the latest step we’ve taken to help you make sure you’re sharing with the people you want.
Helping you get more out of Facebook
Every day, people use our apps and services to connect with the people, places and things they care about. The updates to our policies reflect the new products we’ve been working on to improve your Facebook experience. They also explain how our services work in a way that’s easier to understand. Here are some highlights:
Discover what’s going on around you: We’re updating our policies to explain how we get location information depending on the features you decide to use. Millions of people check into their favorite places and use optional features like Nearby Friends (currently only available in some regions). We’re working on ways to show you the most relevant information based on where you are and what your friends are up to. For example, in the future, if you decide to share where you are, you might see menus from restaurants nearby or updates from friends in the area.
Make purchases more convenient: In some regions, we’re testing a Buy button that helps people discover and purchase products without leaving Facebook. We’re also working on new ways to make transactions even more convenient.
Find information about privacy on Facebook at the moment you need it: To make them more accessible, we moved tips and suggestions to Privacy Basics. Our data policy is shorter and clearer, making it easier to read.
Understand how we use the information we receive: For example, understanding battery and signal strength helps make sure our apps work well on your device. We ask for permission to use your phone’s location when we offer optional features like check-ins or adding your location to posts.
Get to know how the family of Facebook companies and apps work together: Over the past few years, Facebook has grown and we want to make sure you know about our family of companiesapps and services. We use the information we collect to improve your experience. For example, if you’re locked out of your Instagram account, you can use your Facebook information to recover your password. Nothing in our updates changes the commitments that Instagram, WhatsApp and other companies have made to protect your information and your privacy.
Your information and advertising: People sometimes ask how their information is shared with advertisers. Nothing is changing with these updates—we help advertisers reach people with relevant ads without telling them who you are. Learn more about adsand how you can control the ads you see.
Giving you more control over ads
We’ve heard from some of you that it can be difficult to control the types of ads you see if you use multiple devices and browsers. In the past, if you opted out of certain kinds of advertising on your laptop, that choice may not have been applied for ads on your phone. We know that many people use more than one phone, tablet or browser to access Facebook, so it should be easy for you to make a single choice that applies across all of your devices.
That’s why Facebook respects the choices you make about the ads you see, across every device. You can opt out of seeing ads on Facebook based on the apps and sites you use through the Digital Advertising Alliance. You can also opt out using controls on iOS and Android. When you tell us you don’t want to see these types of ads, your decision automatically applies to every device you use to access Facebook. Also, we’re now making ad preferences available in additional countries, beginning with Australia, Canada, France, Germany, Ireland and the UK.
We hope these updates improve your experience. Protecting people’s information and providing meaningful privacy controls are at the core of everything we do, and we believe these announcements are an important step.

So what does this mean to the average Facebook user?  More simple controls over your privacy, right at your fingertips. This has needed to happen for some time now, and Facebook is finally responding to requests for a more simplistic and easier to understand policy system.  BUT, as with all terms of service within the digital world, these privacy controls are only as good as the user. So take this opportunity to review Privacy Basics and to review your own privacy settings on Facebook and other social platforms.