Twitter: Making Your Business Feed Better

Every day more and more businesses are adding Twitter to their marketing portfolio. Along with Facebook and LinkedIn, Twitter is a great way to reach potential customers, share industry knowledge and connect with experts (or become one). But Twitter is more than sharing what’s on your mind or spreading a link to your webpage six times a day. There are proven ways to make your business Twitter feed better – and here they are.

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When you create your Twitter profile, pick a communication objective. What kind of information do you want to share with your audience? And what kind of audience do you want? Some industries can be very specific and coming up with tweets might seem pretty difficult. In that case, try and create a broader objective. For example, a company that sells cloud technology to other businesses could pick a wider topic like office efficiency and productivity. These topics apply to virtually any professional, including the ones in your target market.

Along with your objective, it’s crucial to have a strategy. There are specific times that are best to tweet, when you will get the most viewers, interactions and shares. Since this varies by industry and location, there’s no blanket time to tweet, but a quick Google search can provide a good guide specific to your sector. With that information, plan when you are going to tweet and what you are going to say. Also decide how many tweets will link to your website and how many will link to other industry websites. It’s important to share both types of links so you aren’t seen as completely self-serving. Again, there is no magic answer for every industry; you will need to plan, execute your strategy, review what works and what doesn’t and make changes along the way.

When you’re at the next step, which is creating your content, remember to make it readable and relatable. Even though it’s a company account, it can still have personality. Ask questions, make comments and even crack jokes if it’s appropriate. In other words, be human! Try to create content that you think your audience will want to share. Why? More exposure for your company from peers instead of via advertising. Don’t tweet at people, tweet to them. With your objective and strategy, this will be easy and you’re sure to see results.

My secret weapon when it comes to making the Twitter feed better is social network scheduling services, like Hootsuite. This service will let you create and schedule your tweets in advance. Instead of meticulously watching the clock and tweeting every hour on the hour, you can plan days, weeks or months in advance. This also allows you the opportunity to focus on interacting day-to-day instead of creating and sending content. These platforms can also help with your Twitter analytics.

Tracking retweets will help you gauge how shareable your content is. In Hootsuite, you can use one of your columns to do this, it’s called My Tweets Retweeted. Keeping an eye on how your follower base increases (or decreases) will give you an accurate feel for what you’re doing right (or wrong). You can even count the amount of favorites your content gets so you can create similar content. While ‘favoriting’ a tweet isn’t as impactful as retweeting it, it still shows that a member of your audience liked the content, agreed with the content or at the very least appreciated it. Implementing these tactics is a step in the right direction, towards a popular, well-followed, retweeted Twitter account, which really results in leads, sales and increased profit for your company.

If you are in charge of the Twitter account for your company, remember, people connect with humans, not logos or brands. While the strategy for a business Twitter account should be an intregal part of an overall marketing and business strategy, it still needs to have a human voice and interact with followers as a person, not a business.

What Twitter tips would you offer?

The Importance Of Having A Strategy, Especially Marketing

Sure, guessing games can be fun, but they rarely lead to long-term, sustainable success. Which is why having a strategy in the business world, especially a marketing strategy for your business is crucial to its success. Companies that have formalized strategies are more focused and driven. They experience more productivity and more achievement. Why?

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Shared from Rich Brooks on Flickr

Having a marketing strategy provides reasoning behind your tactical choices. Instead of executing an email marketing campaign just because, you can execute it because you know that emailing is the most effective and efficient way to reach an audience. A strategy also gives companies focus and keeps them on the right path throughout the week, month or year.

Part of having a marketing strategy is tracking and analyzing it, which means recognizing and recording results. Employees that create impressive marketing results for clients can more easily be found and acknowledged. People are more likely to do the right thing when they are being watched, in the marketing world, employees are more driven to produce results when they are being captured and evaluated.

The marketing strategy also keeps members of the marketing team on task, as they know what they are responsible for and when each task or project is due. A clearly outlined plan keeps everyone organized and on track. It has specific objectives that marketing employees must work hard to implement so they don’t hinder the rest of the strategy. In fact, the more effectively that they accomplish the objectives of the strategy, the better the strategy as a whole will work.

Teams that are organized achieve more. They hit goals and reach objectives as a whole and individuals work together better. Having a strategy also makes it easier to prove that success. It’s hard facts and numbers that when reached can be provided for the organization to show how your marketing strategy improved communication, produced leads and even brought profit to the bottom line.

When was the last time you reviewed your strategy?  If it’s been too long, now is the time to review it, change what isn’t working or look at new possibilities. If you need help, let us know!