As we head into the new year, most of us make resolutions or set goals for the new year, or at least we should.
I would encourage you to approach your online presence or networking and your social media plan the same way; with goals in mind.If you have not started your social media/online networking plan for your business or if you have started and do not know what to do next, then this series is for you. Think of this series as Hors D’oeuvres of information so that you can get started; then we can work privately or one on one to provide you with the rest of the menu!The first place to start is to search for yourself. Yes, you should check your name on Google, Yahoo, MSN, Ask.com and other search engines. Use your full name, your location, even common misspellings of your name. You should then do the same thing with your business name or the business name you plan to use; search for them with the proper and even common misspellings of the name or names.Secondly you should Google keywords that you think consumers would use to find you or your competitors. The key to this is to think like your clients; do not search for the keywords that you use or the buzzwords of your industry, rather Google the keywords that a typical client would use if they didn’t know your name or your business.That is enough for now; get started on your plan for 2009 and subscribe to my blog. There will be more in the coming days and weeks to help you successfully use online and social tools to make 2009 the best year ever for your business!Let me know if you have any questions or comments!*Image from Beginner Triathlete