Our first Roanoke Meetup 2.0 happened last week and we are proclaiming it a success! Nine professionals came together to discuss Digital & Social Media and how we use it. Participants at our first Meetup included Digital & Social Media veterans as well as newbie’s, but we all learned from each other and started developing lasting relationships.Here is a photo from our event, I am the handsome guy in the striped shirt with the iPhone in front of himWe truly did have people from all walks of life, including:John Lusher, aka yours truly, Business Development for PNS and President of John Lusher, Digital and Social Media Consultants, @JohnLusher.Patsy Stewart, Marketing and Branding Strategist with Optimized Strategies,@Stewartb2b.Janeson Keeley, Website Consultant with JTKWeb, @JTKWEB_SEO.Betsy Parkins, Marketing and Communications Consultant, @BetsyParkins.Bonnie Cramer, A local Green expert working to improve our community, @bgreen.Suzanne Ashley, an outstanding Roanoke Realtor, @cometoroanoke.Patricia Blevins, Social Media fan, good friend, coffee fanatic, our photographer and Office Executive at Jefferson Surgical Clinic, @patriciablevins.Brian Duvall, CEO at Duvall Consulting, Web Video Production and Internet Marketer, @brianduvall.Mike Hoal, An Independent Software Agent with uFirst, @2bdebtfreenow.We hope you will join us Thursday at 9:00 AM at Famous Anthony’s on Williamson Road in Roanoke, or Friday at 9:00 AM at The Good Cherry in Forest, @thegoodcherry.
Social Media is about the relationship, we all know that, but I think too often we keep Social Media online and miss the face-to-face opportunities to connect and to strengthen the relationships.Hear me when I say this: Social Media is about RELATIONSHIPS, both online and offline!In order to help to promote Social Media and more importantly the In Real Life or Face-to-Face aspect of it, we have launched Meetup 2.0. I have been working with Jennifer Mills from Expressions-Lab and Marketing Helper as well as Nannette Saunders, Lynchburg Realtor Extraordinaire on our weekly Social Media meetings, Meetup 2.0.In the Lynchburg area we meet each Friday at 9:00 AM at The Good Cherry in Forest to discuss Social Media and our most recent success involving this media.We are very pleased to announce that beginning Thursday, February 26th, we will have our first Roanoke Meetup 2.0 at Famous Anthony’s on Williamson Road/Brookside. If you love Social Media or just want to learn more about it, please join us on 2/26 at 9:00 AM at Famous Anthony’s!We will meet you there!
UPDATE: Now that I am over 1,000 followers on Twitter, I thought it was time to update my mosaic! Thank you to all of my new followers; let’s connect soon!Thanks to a Tweet this morning by C. C. Chapman, I checked out Twitter Mosaic. This is just cool! He learned about it from a post by Dave Delaney. This is one of the great things about Social Media; ideas spread quickly through our digital world!Check Twitter Mosaic, enter your Twitter name and then sit back and watch.
By this point, most of us know what Social Media is; for those that do not know, here is the Wikipedia definition:Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).Now that we ALL know what Social Media is, let me pose a question; do you work to keep the social in Social Media? As our definition points out, Social Media revolves around technology with words, video and audio; BUT our definition does not address the face-to-face social possibilities of Social Media.Social Media is just like every person that each of us know, it is about the relationship. But I think too often, we keep Social Media online and we miss the face-to-face opportunities. Folks, Social Media is about RELATIONSHIPS both online and offline!In order to help to promote Social Media and more importantly the In Real Life or Face-to-Face aspect of it, we have launched Meetup 2.0. I have been working with Jennifer Mills from Expressions-Lab and Marketing Helper as well as Nannette Saunders, Lynchburg Realtor Extraordinaire on our weekly Social Media meetings. In the Lynchburg area we meet every Friday at 9:00 AM at The Good Cherry in Forest to discuss Social Media and our most recent success in this media.We are very pleased to announce that beginning on Thursday, February 26th, we will have our first Roanoke Meetup 2.0 at Famous Anthony’s on Williamson Road/Brookside. If you love Social Media or just want to learn more about it, please join us on 2/26 at 9:00 AM at Famous Anthony’s!Hope to see you there!
The Digital Marketers Guide is part of the Quick and Dirty Tips organization; they create and distribute digital content that offers short, actionable advice from friendly and informed authorities that will help you succeed at work and in life.Recently, the Digital Marketer, aka Aliza Sherman, produced a post and podcast entitled Ten Things Not To Do On Twitter. It really is a great post and I think you should read it; the link is here. Go ahead and read it and come back for my comments and thoughts.Anyone that is connected to me or knows me knows that I love Twitter as well; I find it an important tool in communicating and connecting with others of similar interests and a great way to build your social network. Aliza makes some excellent points in how we communicate on Twitter and how we should NOT communicate as well.-You should always have a strategy with all of your media; traditional, social, digital, etc. Always make any media plan part of your overall business and marketing strategy.-You will not find too many people that just Tweet; we have blogs, websites and other social media sites; remember to integrate them.-What is your focus on Twitter? Is it just for social connections or is it to build your business? Whichever it is, remember your focus.-Search out the Twitter luminaries as Aliza said as well as others in your field of interest or business, but you should not follow everyone.-Evaluate who you friend because you are establishing a relationship. You do not establish relationships with everyone you meet, so follow the same rules on Twitter.-Social media is still about relationships; auto responding is impersonal and should be avoided.-Use SMS sparingly or get a phone that allows you to download Twitter applications. Aliza pointed out the reasons why and I agree.-The more Twitter applications you use, the more you learn; this is a good thing!-Add Twitter accounts only as you can manage them all. Nothing is worse that jumping into anything, including social media and then getting overwhelmed to the point that you ignore these new relationships.-The same rules apply on Twitter and all social media sites; common courtesy. The same common courtesy you would apply in a face-to-face situation should be applied daily with all of your social communications.Let me know what you think we should do or not do on Twitter.
During our recent Friday morning Social Media group meeting, this question was raised; who is more likely to use social media, men or women? An extension of the question specifically applied to LinkedIn; are men or women more likely to use the site to expand their network?During our meeting, I asked the question on LinkedIn‘s Q&A section, and although some thought I was treating the site as a dating site, I eventually received some good feedback. One respondent provided me with a link to an interesting site, Quantcast; this site provides you with information on how people are using digital media.If you type in LinkedIn to Quantcast, you will find that it is composed of 53% male and 47% female, along with other interesting information such as income, education level and whether or not the typical user has children. If you are using social or digital media to market your business, this site could be valuable to you. If not, it is just interesting to see which sites are being used by men and women.We all know that women are more natural social networkers in real life, but what about online? What are your thoughts and opinions and why?Feel free to connect with me on LinkedIn, Twitter, and Facebook.