Archives for February 2010

#Rke Meetup

Our weekly social media group, meeting for lunch at Annie Moore’s

#RkeMeetup 2.0 Group Lunch Meeting

Help Crafters with Love Help Others!

Get more than twice your money’s worth when you dine out with eCertificates! They’re redeemable online to thousands of restaurants nationwide. By purchasing these, you are helping Crafters with Love help others. Use this link to purchase your eCertificates and please forward this information to your friends, family and contacts!

Magazine fundraising online: Crafters with Love

Thank you!!!

The iPad Jokes Continue :-)

iMaxi: Finally, the iPad Gets the Protection it Deserves [FUNNY]:

It’s What We Do with the Dash

Each gravestone has a few things on it: a date of birth, a dash, and a date of death. That dash is our life. We don’t know how long or short it’s going to be, whether we’ll live to 91 or 21. But it’s what we do with the dash that really matters.

From Navy Lieutenant Terry Roberts, a minister serving America’s Troops

20 Secrets Your Waiter Won’t Tell You

As a long time reader of Reader’s Digest, magazine and online versions, I have become a fan of their recently added feature that centers around the inside scoop on various professions. Past features have included Dry Cleaners and other professions that we use in our daily lives. The current feature is on what your waiter never tells you. Very interesting reading!

20 Secrets Your Waiter Won’t Tell You | Insider Secrets & Tips | Reader’s Digest

Best Country Song

Obviously this is up for discussion, and others may think this will change as time goes on, but it is my firm belief that He Stopped Loving Her Today by George Jones is the best country song ever recorded. The subject matter, love lost, combined with George’s haunting voice makes it the hands down winner in my book. I heard this song recently on a station and it reaffirmed my belief that it is indeed the best country song that has ever been recorded.

Have a listen and let me know what you think!

Lindsay Aline

Occassionally on Twitter, you connect with someone that surprises you.  Lindsay Aline is one such person.  I typically check out every person that follows me on Twitter.  This is both to eliminate and block the spammers as well as to learn more about the new follower.  This is how I start engaging my followers, learning more about them and then saying hello.  Sometimes they respond, sometimes they don’t; Lindsay Aline was one that responded.

Lindsay is an up and coming artist with an incredible voice.  She is also using social media to promote her album and upcoming concerts as well as to engage with her followers and listeners, one-on-one.

Check her out!

Check out her website here:

Follow and engage with her on Twitter here:

Trust House

A volunteer is a person who voluntarily offers himself or herself for a service or undertaking or a person who performs a service willingly and without pay.The word comes from Latin, and can be translated as “will” (as in doing something out of ones own free will).I am proud to work with Trust House, a a non-profit organization serving people in crisis in the Roanoke Valley.  Trust House’s mission is simple, to provide stabilization and growth to homeless individuals and families in crisis. The work this organization does in the community is invaluable.I serve on the Board and volunteer because I believe in the organizations mission and because they are committed to making a difference in the Roanoke Valley and Southwest Virginia.Below you will find more information on Trust House and the programs offered.We Are Trust:Trust House provides emergency and transitional housing to homeless individuals and families with emphasis on case management, life skills education and financial independence. These services are provided in a safe, confidential and home-structured environment where people can recover from crises, move toward greater self-sufficiency and move on to permanent housing. The core values of Trust House are:

  • Confidentiality
  • Safety
  • Personal Responsibility
  • Self-Sufficiency

Trust House aims to honor all people where they are, explore their possibilities for growth, and support them on their way back to independence.Shelter:Trust House is an emergency and transitional housing program that encourages growth and change for homeless individuals and families.Trust House believes that as people are supported and taught life skills, they become self-sufficient and can leave the cycle of homelessness and crisis. Most Trust House participants move into long term or permanent housing.Our case management team provides one-to-one guidance; makes referrals to community resources; and, works with residents to develop action plans that lead to independence. Our end goal is permanent housing. However, meeting the objectives of training people in life skills and linking participants with services ensure that residents are prepared to live independently once permanent housing is found. Trust House accepts calls for referrals until 12:00 noon and after 4:00 p.m. Monday through Friday. Calls are accepted all day and night on Saturday and Sunday. Trust House: (540) 344-8060You Can Help:You can help provide stabilization and growth for homeless individuals and families in the Roanoke Valley.

  1. Volunteer to work directly with men, women, and families acebook Fan Pageexperiencing homelessness by calling 540-344-4691.
  2. Learn how you can help Trust House with fund raising by calling 540-344-4691.
  3. Join our Facebook Fan Page and help spread the word!
  4. Give.

Volunteer:Volunteers are always needed at Trust House to assist in our programs, for help with fundraising efforts, and to assist with holidays/special occasions. Whether you are an individual or a group wishing to share your talents, expertise and interests, we invite you to contact Trust House.The Trust House Administrative Office: (540) 344-4691I encourage you to consider giving of your time and/or money to Trust House.. The residents of Trust House and our exceptional Executive Director, Daren Gunter appreciates your assistance.Thank youJohn Lusher

Has Social Media Affected Our View of Traditional Advertising?

Like most of the Western Hemisphere, I watched the Super Bowl Sunday evening.  Cheering for the Saints, hoping for a good game and anxiously waiting to see what the millions of dollars spent on television advertising would present to us.  I was disappointed. In an impromptu an unscientific poll on Twitter and with friends, most felt like the commercials did not compare to previous years attempts to separate us from our money.  Could this be because of the proliferation of social media?Non-football fans watch the game just to see the ads; I think this is because the commercials are typically talked about for weeks leading up to the game and then become the subject of water cooler conversations the morning after.If you didn’t watch the game or would like to watch the commercials again, check out NFL Fanhouse.Many articles or blog posts have been written on the decline of traditional advertising and the rise of social media, such as the one by Brian Solis.  You can read that post here.  Many Tweets were published and Retweeted when Pepsi decided to NOT advertise during the Super Bowl and instead spend $20 Million on The Pepsi Refresh Project. This project is built solely on social media.My questions to you are these:

  • Has social media affected our view of traditional advertising?
  • Do we expect more from traditional advertising because we have been using social media?
  • We  use social media to develop conversations and engage with individuals and companies in place of being “pitched to”; has this affected how we view traditional advertising?

Bonus question: How many Super Bowl advertisements referenced the company’s presence on Twitter, Facebook or other social media platforms?Provide your feedback via the comments section.  Thanks and congratulations New Orleans!