Last Roses of the Season

Post #1

Planet Text – Changing Our World

Texting or SMS is literally changing our world, one characater at a time.  Think about it, do you spend more time talking on your smartphone or texting?  Personally I spend more time on text messages than phone calls; and with the release of iOS5 for the iPhone, the ability to text with other iPhone and iPad users, free of charge, will help to further this explosive growth of texting. 

This infographic shows how texting is changing our world.  Enjoy!

Planet Text<br />Created by: MBA Online

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Free Wi-Fi: Am I Missing Something?

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Am I missing something with places that should, but don’t offer free wi-fi?  

Recently I have seen an increase in fast food restaurants offering free wi-fi; places like McDonalds and Wendy’s along with the traditional locations such as Starbucks and other coffee shops.  Denny’s Restaurants are now offering it free in some locations and using this as a tool to promote to potential diners.  This trend is going to continue as a method to lure patrons to a specific location over it’s competition. 

So, my question is; why do certain hotels, and hotel chains continue to charge $10.00 or more per day for Internet access at their properties?  I understand that the hospitality industry is doing all it can to keep and increase its profit margin, and that they have lost one of the major revenue sources; charging for phone access int their rooms; but come on!  More people use and travel with smartphones, tablets, and portable devices that use and require an Internet connection; but charging for that access is bound to make some travels search for properties that offer it complimentary.  Build it into the price if you need to, but not a separate charge!

While being worried about $10.00 per day for Internet access, the hospitality industry is about to be turned on it’s ear by AirBnB.com.  A site that offers rooms, homes, rentals and places to stay, directly from the owners of the properties, at reduced rates compared to comparable hotels.

Those are my thoughts; what are yours? 

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Advanced Media Writing Class at VT

Thanks to my good friend, Laura Neff-Henderson for inviting me to speak to her Advanced Media Writing Class at Virginia Tech Monday night. Laura owns Tipping Point Communication, a PR and Communications firm.  This is a bonus for her students because they are the beneficiaries of real-life experience in the field of PR, media writing, and how it all fits in with social media. 

The students are well versed in social media and asked good questions!  I always walk away from opportunities like this by learning more about my own industry a well as those that use it.  Thank you again Laura!! 

This is the presentation that I used, by permission, as part of our discussion.  It offers valuable insight on how we should write professionally in our social platforms, never forgetting that each message is intended for a specific audience.

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