Eleven Things NOT To Do on Social Media

This is a post that I produced for  The Social Buzz Lab.  Hope you enjoy!!

Social Media has become an active component of many marketing strategies. Partnered with We recently developed a handout entitled,you guessed it, 11 Things NOT To Do on Social Media. We gave you a sneak peak in our post Don’t Do It, Three Things that Can Zap the Buzz. Instead of just providing you with the list and making you read them all for yourself, our Social Media (mad) Scientist, John Lusher, put a video spin on some of these items.  We hope you enjoy!!

Here is the complete list of Things NOT To Do on Social Media
  1. Do Not share pictures, photos or artwork that could potentially incriminate or embarrass you.  I know, this one sounds like an easy one, but you would be surprised.  Or maybe you wouldn’t be!  The most recent example is former Representative Anthony Wiener.  Whether you think you are sharing it publicly or privately, it is in the cloud forever!
  2. Do Not self-promote or only promote yourself or your brand.  The people that do this on social media remind me of the stereotypical “used-car salesman” or Herb Tarlek from WKRP in Cincinnati.  If you do not know Herb, Google the name or find videos of the show to watch.  The point is, you should promote others more than yourself.  For every post promoting yourself, promote others 10 times as much, at least!!
  3. Do Not re-share or re-post links without checking them out first on your own.  When you do this, it is damaging to your reputation online; always verify before you re-post!
  4. Do Not ignore comments, responses or conversations by your followers.  The quickest way to lose followers or friends? By ignoring them!  It is rude and disrespectful.
  5. Do Not jump into the social media pool without a plan!  Social media requires planning and takes time and is not to be entered into lightly.
  6. Do Not set it and forget it.  Creating social platforms and not using them is worse than not doing it at all.  Social media requires daily attention either by you, an employee or a consultant that you have hired.
  7. Do Not be negative.  This is another simple one; there is enough negativity in the world; we do not need it in the social media world, and in truth, we don’t want to hear it.
  8. Do Not share too much personal information. Social media and social networking allow us to build business and personal relationships; provides opportunities to connect and share and learn. But, we truthfully do not want to know every personal thing going on in your life, at least not in a public format.
  9. Do Not respond to comments or posts out of anger or resentment.  It only takes a moment to ruin your reputation online; so calm down and think clearly before you respond to criticism or something negative.
  10. Do Not copy material and use it as your own!
  11. Do Not forget, these ARE real relationships, with real people.  Treat them as such.
This is just the beginning of the Do NOT Do list! Do you have others we should include? Leave your favorite Do NOT Do in the comments! Or may you have a story to share!! We would love to hear it!!

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Comments

  1. Hello Rachael, thank you for your comments! The best way is to first respond to the negative comment on Facebook. Be transparent in your social media an in your response and show that you will not ignore negative comments. Sometimes that will be sufficient; if not, then respond privately to the person or persons to open up a dialog of why they made a negative comment. I hope this helps!

  2. This is fabulous, you crazy scientist! I like the tip about choosing NOT to set and forget. We’d hate to be tweeting sales messages during a hurricane or something that makes us look extra insensitive.

  3. John Lusher says:

    Ha ha, thank so much Gina!! You are right, we need to be interactive and engaging, not automatic!!

  4. Great points John! I totally think a lot of businesses are missing the point about being about others and not just their own brand. Convincing them that this is important is such an uphill battle, and it’s going to take some time.

  5. John Lusher says:

    <html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">It is, but they must realize the importance of social and building a community for their brand. If they don’t, they will cease to exist to most consumers. &nbsp;Thank you for commenting!&nbsp;<div><br><div><div></div></div></div></body></html>

  6. Oooooh, this is a terrific list John! I’m reading each, and saying "amen," after all of them. Some of these tips may seem basic but many people still miss them. Thanks for reiterating. And thank you, for taking us "under the hood," of how you’ve created that genuine, irresistible social media presence πŸ™‚

  7. Oooooh, this is a terrific list John! I’m reading each, and saying "amen," after all of them. Some of these tips may seem basic but yes, many people still miss them. Thanks for reiterating. And thank you, for taking us "under the hood," of what you have done, to get that genuine, irresistible social media presence πŸ™‚

  8. John Lusher says:

    <html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">Thank you Rochelle, being genuine and transparent is huge in social media; and even I need reminders sometimes πŸ™‚ &nbsp;I appreciate your comments!!<br><div><div></div></div></body></html>

  9. Karin Wilmot says:

    This list is excellent. I wish every twitter user could see it. Number 4 is the one that resonates with me the most. People ignoring comments, responses, etc. It’s kind of like speaking to someone and they totally ignore you. I agree. Rude and disrespectful!

  10. John Lusher says:

    Thank you Karin, I sincerely appreciate your comments! I agree, a little common courtesy goes a long way; in social media, social networking and life!

  11. Rachael Kilroy says:

    Hi John, thanks for this, how’s best to respond when your company gets a negative comment on Facebook and we’re not sure where it’s come from as do not have any complaint from him on file? Thanks.

  12. John Lusher says:

    Hello Rachael, thank you for your comments! The best way is to first respond to the negative comment on Facebook. Be transparent in your social media an in your response and show that you will not ignore negative comments. Sometimes that will be sufficient; if not, then respond privately to the person or persons to open up a dialog of why they made a negative comment. I hope this helps!

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