Twitter For Small Businesses – The Time Is Now!

To those that don’t know, here is the definition of Twitter:Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.In addition to promoting your business to new and existing clients, Twitter can be used for a multitude of other business related objectives:

  1. Build Brands – You can use Twitter to build excitment before launching a a brand or product as well as to improve the image of an existing brand or business.
  2. Do Research – Even before sending your first Tweet, you can use Twitter Search to find out about your competitors, clients and potential clients.
  3. Send Information to Customers – Twitter can be a great tool to send information to your customers and to announce new products, specials or survey’s.
  4. Conduct E-commerce – Twitter can help drive traffic to your website, your blog or your online store, but only if you are building relationships before you try to sell something.
  5. Create Communities for Your Users – This is a overlooked tool within Twitter.  Create a community of users of your business or your brand.  This can provide valuable insight into what the users really think of your product and your business.

As a small business owner, how do you harness the power of this and other social media tools to promote your business?  Just like any other part of your operation, you partner with a professional. Do you sleep better at night knowing a CPA is handling your taxes, a qualified Agent is handling your insurance, or a Virtual Assistant is handling your administrative tasks?  If so, then why would you not partner with a social media professional to develop this valuable community tool for your business?Most small business owners spend the majority of their time working in the business every day, not working on the plan for the business.  A social media plan could suffer from the same neglect unless you partner with a professional.If you own a small business and you are interested in learning more about how to use Twitter or other social media tools, start asking question.  We would welcome the conversation.

Comments

  1. Kevin Phoenix says:

    John bonjour,Most business owners interested in the marketing benefits of using social media become quickly confused because they are trying to build friends, create fan pages, set up Twitter accounts, set up LinkedIn profiles, etc. Are you beginning to see the mistake here?The business owner (interested in marketing) has begun a social media networking initiative and NOT a social media marketing initiative. They have been confused and have set down the wrong path from the start.One of the biggest mistakes that Internet marketers make is believing that they can launch a social media marketing initiative inside of social media networking environments (like Facebbook, Twitter, etc.)Social media marketing and social media networking are two VERY different initiatives. If you try to do one inside the other you are bound for disaster.There is a clear and distinct order in which you engage social media for business benefit. If you try the networking bit before the marketing bit then you are not operating at maximum efficiency.Most people have it wrong. They network with people in an attempt to build their business (prospecting). This is the most inefficient way to use social media and a great waste of time and energy. Not to mention it is hard to track results… there is no way to measure.

  2. Mr Business Golf says:

    I think the key here is Learn how to use Twitter before jumping in. Previously, twitter was an enigma and there was no help (ans still is) from the creators of Twitter on what or how it was to be used. It was not until others like John here who finally came around to telling people how twitter can and should be used to effectively produce something. However, the onslaught of many who are using Twitter as yet another Spam tool have caused Twitter to lose some value. Once more people are told how to effectively to use Twitter or once the answer to the question all newbies to Twitter ask..What does twitter Do?..is answered correctly, then Twitter will become a must have and must do. Hopefully more people will learn the do’s and don’t’s of Twitter before venturing out into La-La-Land. I am sure it will help them last longer on Twitter than most.

  3. Kevin Phoenix says:

    John bonjour,Most business owners interested in the marketing benefits of using social media become quickly confused because they are trying to build friends, create fan pages, set up Twitter accounts, set up LinkedIn profiles, etc. Are you beginning to see the mistake here?The business owner (interested in marketing) has begun a social media networking initiative and NOT a social media marketing initiative. They have been confused and have set down the wrong path from the start.One of the biggest mistakes that Internet marketers make is believing that they can launch a social media marketing initiative inside of social media networking environments (like Facebbook, Twitter, etc.)Social media marketing and social media networking are two VERY different initiatives. If you try to do one inside the other you are bound for disaster.There is a clear and distinct order in which you engage social media for business benefit. If you try the networking bit before the marketing bit then you are not operating at maximum efficiency.Most people have it wrong. They network with people in an attempt to build their business (prospecting). This is the most inefficient way to use social media and a great waste of time and energy. Not to mention it is hard to track results… there is no way to measure.

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