What tools do you use and why?

In today’s online world, we have many tools to chose from, whether you are a teenager connecting with friends or a business owner marketing your business; or any niche in between.So I pose the question; what tools to you use and why? How do you use the tools and what experiences can you share?For my personal and professional use, I mostly stick with three:LinkedInFacebookTwitterLinkedIn is my professional online appearance to the world; it provides visitors with a summary of who I am and what I do, but it also highlights testimonials and recommendations from colleagues. This is vital in an online social environment where you may deal with people that you never meet face-to-face. I use LinkedIn for both Consulting Business as well as the company that I work for: Professional Network Services, Inc.Facebook is a combination of a personal and professional tool in my opinion. As one of my colleagues, Monty Williams with Video Ventures described it, “when I see a comment from John on Facebook, I tend to think more about how I can help him today!”Twitter is a great connection tool that enables more people to learn about you and then connect to you. You only have 140 words to make your point, so it teaches you to have brief conversations. This can be useful when you are making initial contact, but also as you further develop these relationships or future business opportunities.I have personally developed business opportunities from each of the tools described above; but what about you?You will never hear me promote online tools over face-to-face meetings and networking, but social media and online tools are here to stay; we all need to learn how to use them. In today’s challenging economy, can a small business owner afford to NOT use these tools; many of which are free or cost very little?Leave a comment and let me know what works or doesn’t work for you and let us know what advice you would give to new online users.

Comments

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  2. Nannette Saunders says:

    I have used all of the medias you mention. These allow us to connect 24/7. This could be good in moderation. It means that we can also connect &amp; promote to different times zones. I have found it rewarding financially as well as personally.

  3. Patsy Stewart says:

    You are right on, John! The three social media tools you listed are the three I find most useful especially for business. I try to keep constant communication using these three with daily entries. This encourages conversations which is the meat of social networking. I also recommend using youtube, flickr and slideshare to share videos and pictures and to include consistent tags when uploading content.One important tip to anyone getting started in social media is to put some effort into creating profile pages. Use your picture as the avatar and be consistent by using the same picture across your profiles.

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