Social Media & Online Networking – Part 2

Thank you for coming back to our series of how to get started developing your social media and online networking plan for 2009.As you strive to develop your online presence and build your online network, you need create a professional summary. What is a professional summary? It is part biography, part mission statement and even part elevator speech. This short summary should be to the point, genuine in its tone, authentic, interesting and compelling. Be sure to include bullet points that are awards or achievements. People read less, not more. The goal should be to get people to contact you for more information!Decide on what name you will use and be consistent. This is how people will know it’s you on every social networking site or other locations you have created a presence.Choose a photo or a logo, icon or graphic to represent you on profiles. Whichever method you use, be consistent and use the same photo, logo, icon or graphic on all of your profiles.Create a path from your profiles to where and how you want people to contact you. This could be your website, email, and your phone number.Make certain to connect the various websites containing your profile information to each other using links and RSS feeds.In the next part of our series, we will talk about which sites to start with, what information to include and how to make the most of your online networking presence!My good friend Jennifer at Expressions Laboratories is hosting a Social Media 101 Program starting February 5th in Lynchburg. For more information, check them out: http://www.expressions-lab.com/

Comments

  1. Nannette Saunders says:

    John I liked Scot’s comment. I have several blogs and I post related topics on them and link them together enlarging my digital footprint and creating traffic. It is a slow process but it will pay off slowly. I think also taking time to comment on other posts is equally important. Not just "great post" but actually contributing to the conversation.

  2. Good points. I use what I call the Triangle effect where I set up a series of three profiles on different social networks and triangle information to and from each of the site. This generates some self made traffic. It works for me and once set up takes a few minutes to do. The main benefit is it broadens my foot print on the internet.

  3. Jennifer Mills says:

    Thanks John – great info!

  4. Nannette Saunders says:

    John I liked Scot’s comment. I have several blogs and I post related topics on them and link them together enlarging my digital footprint and creating traffic. It is a slow process but it will pay off slowly. I think also taking time to comment on other posts is equally important. Not just "great post" but actually contributing to the conversation.

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