Attention Small Business Owners: Get online NOW!

According to the latest information from Internet World Statistics, there are 3 Billion + people in the United States; out of all of those people, over 2 Billion are Internet users and over 64 Million have broadband (high speed) Internet connectivity.Now tell me again why your business is not online?  I have heard them all or at least most of them, and here are my favorites:I do not sell products online. That’s okay, your website, your online presence can serve as a 24×7 advertisement for your products and services. It can also serve as a way for consumers to research your business at any time; this can include reading positive customer testimonials.I do not know where to start.  Again, that’s okay.  There are professionals out here to help you.  Get online and do some research, ask family and friends as well as trusted business associates.  If you want to set up your website and online presence correctly, hire a consultant.  Again, be sure to ask around and ask for referrals on people that you intend to hire, just like you do for every aspect of your business.  Want a personal recommendation?  Contact the professionals at tba-The Thomas Becher Agency, these folks know what they are doing!I have a high school kid working on my site. Nothing against high school kids, some are very talented and can design a terrific website; BUT do you have high school kids doing your taxes and advising you on legal affairs?  I didn’t think so.  A website or your online presence is part of your business; treat it as such.  Plan for it, budget for it, put someone in charge of it!If you are a small business owner, your time and your resources are too valuable to chance on a poorly designed or poorly performing website.  The online presence you establish is a reflection of your business just as an advertising campaign is; but unlike an advertising campaign, certain elements of an online presence can cost little or no money.Where to start?  THINK.  Think what you want your online presence to be, what you want the reflection of your business to be and how much money do you intend to spend.  Take some time and get professional advice, this is important.Sign up for accounts on Facebook, Twitter, LinkedIn or others.  Many of these social media sites are free to use and you can start by getting your name or your businesses name in the online community.More on the social media aspect of being online in my next post.

Comments

  1. Ricardo Bueno says:

    I got online in 2006 to market a service…it was the best and most cost-effective thing that I ever did for my business! I got greater ROI out of that than I did from some of the print advertising that I had done.Does it work? Yes.To be frank, I think every (and any) small business would benefit from an on-line presence.

  2. I say to those that don’t get it, see ya later or maybe not.

  3. Cheryl Smith says:

    GREAT analogy John re: high school kid doing taxes. Having an online presence should be taken seriously as it is a SMO’s window to the world.Given today’s resources, there really should be no excuse for a small business to NOT be online!

  4. Marc A. Pitman, FundraisingCoach.com says:

    You’re so right! It’s great for nonprofits too!

  5. Mike Harmon says:

    Where did you get your blog layout from? I’d like to get one like it for my blog.

  6. Dan Waldron says:

    Hi. I read a few of your other posts and wanted to know if you would be interested in exchanging blogroll links?

  7. Becky McCray says:

    You make a great point about where to start. Many small business owners don’t know enough to know where to start, so they just don’t take action.

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  11. Patsy Stewart says:

    Great points! If business owners want to be ahead of the curve they better get on the social media band wagon quickly or they will be left behind eating the dust! There will always be a need for traditional media but successful marketing is demanding an integrated marketing plan including social media.

  12. Ricardo Bueno says:

    I got online in 2006 to market a service…it was the best and most cost-effective thing that I ever did for my business! I got greater ROI out of that than I did from some of the print advertising that I had done.Does it work? Yes.To be frank, I think every (and any) small business would benefit from an on-line presence.

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