10 Overrated Things in America

I was recently contacted by an organization that publishes articles from Phil Barnes, a freelance photo editor and contributing write for TravelInsurance.org. Some of these made me laugh and some made me think; we do have some overrated things in our country!  Do you agree? Disagree?  Let us know!

10 Overrated Things in America 

It’s 5 p.m.–QUICK! Rush out to buy the new Doritos Locos taco! Stand in line all night to get the latest iPhone! Maybe you don’t want to do these things, but plenty of Americans do. What are some of the other overrated things in America today?

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Image courtesy of Flickr and used via Creative Common License. 

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Power to the Online People

Where were you when news of the tsunami hit Japan in 2011? How about when Michael Jackson died? Probably online, according to many experts who claim that social media has become the main media source for hundreds of millions of people. Not just in the U.S., either; Facebook alone has more than 900 million users spread across the globe as of 2012. Other social media giants like Twitter have facilitated revolution against unjust leaders and warned people of impending natural disaster. In fact, so many people regularly interact online that if the Internet were a nation, it would exceed the Americas, Europe and the Middle East combined in population. No wonder more than 13 million members of the online community used Reddit and other media platforms to protest SOPA, a proposed Internet censorship bill. Keep this graphic in mind next time you log on, because knowledge is power — and a little knowledge goes a long way in the Internet Age. [Read more…]

11 Shocking New Social Media Statistics in America

I originally noticed this post by Jay Baer via a share on Guy Kawasaki’s Alltop service. It is an interesting read on the current state of Social Media in America based upon statistics. I fully agree with the “Check-in” phenomenon; it really never has caught on if you compare FourSquare’s users to Facebook users. It is also interesting to see how much our purchasing decisions have become influenced by Facebook.Do you agree or disagree?

badge jay says 11 Shocking New Social Media Statistics in America

You think social media is reaching maturity, and the whipsaw behavioral shifts that change like a Dwight Howard trade request are things of the past? Uhhh, no. Released yesterday at Blogworld New York, findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media. You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me. Two quick notes: This is not data dredging. This is real, random sample, tightly controlled research from the same company that is the exclusive provider of Presidential exit polls in the USA. This is the last time the entire research from Edison will be released for free. It???s just too valuable to be given away wholesale ??? considering it costs tens of thousands of dollars to produce. But, you can get exclusive access to the Social Habit research when it???s refreshed and expanded in early Fall. Sign up now for a sneak peek. And if you???re interested in including a question about your company or a category of social media usage of particular interest to your organization, that may be an option (click for details, fees apply). I???m partnering with Edison Research, Jason Falls, and Mark Schaefer on the next round of these findings, so you???ll be hearing more throughout the summer. But for now, here are 11 Shocking Social Media Statistics:

Social Media Statistics Twitter Users Lean Towards teh Democratic Party 11 Shocking New Social Media Statistics in America

Click on chart to access entire Social Habit report

1. Twitter users are 33% more likely to be Democrats

An interesting finding, and representative of the type of custom queries we can answer for you in the next round of the Social Habit, this edition found that 40% of Twitter users are Democrats, compared to 30% of the U.S. population overall.The percentage of Republications and Independents on Twitter mirrors the U.S. average almost precisely.

2. The ???Check-in??? is the phenomenon that never happened

74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. Even more damning, is that 4% had checked in when surveyed in 2011. This is a 25% decrease in check in behaviors in a single year. It???s not going to rebound, which is why Foursquare???s play is to be the new Yelp.

3. Only 33% of Americans have ever followed a brand in social media

From 2010 to 2012 the percentage of Americans following any brand on a social network has gone from 16% to 33%. This is a sharp increase, but looked at from the opposite perspective, it???s shocking to me that 2/3 of Americans using social networks have never followed a brand.Companies still have substantial room for growth in connecting with customers and fans on social networks.

4. 56% of Americans have a profile on a social networking site

This is up from 52% just last year, and 48% in 2010. How high can this climb? Certainly, there are sizable chunks of the populace that will never join a social networking site, but it???s amazing to consider that significantly more Americans (12 years old and up) have a social networking profile than do not.

Social Media Statistics 45 to 54 year old users  11 Shocking New Social Media Statistics in America

Click chart to download entire report

5. 55% of Americans 45-54 have a profile on a social networking site

It???s not just for kids any more. The biggest growth of any age cohort from 2011 to 2012 was 45-54 year olds, who now exhibit participation matching the U.S. average. The only group that is below average are 55 Americans, and even 3 out of 10 of them are in the social networking game.

6. 22% of Americans use social networking sites several times per day

It really is a ???Social Habit???. In the past year, 12 million more Americans are using social networking many times daily.How many other things do we do several times per day? It???s not a long list.

7. Huge uptick in Facebook???s influence on purchase

Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. This year, just 36% said that there was no influence. Now, 47% say Facebook has the greatest impact on purchase behavior(compared to just 24% in 2011). Incidentally, Twitter ranks below ???other??? at 5%. If you want to drive purchase behaviors within social networks, Facebook is the one and only game to play, statistically speaking.

8. Facebook via mobile continues to be a major factor

54% of Facebook members have used the social network via a phone, and 33% use a phone as their primary way to access Facebook. This despite the fact that the Facebook mobile experience and mobile apps are mediocre, at best. Here???s hoping the Instagram guys can jump start it. If so, watch for these numbers to soar.

Social Media Statistics 22 percent of Americans have social habit 11 Shocking New Social Media Statistics in America

Click the chart to download entire report

9. Facebook is the most addicting of the social networks

23% of Facebook???s users check their account five or more times EVERY DAY. The mean number of daily look-ins by Facebook users is 4. Are we really so interesting that we have to keep up with our friends??? inanities every 90 minutes? Evidently, yes.

10. Twitter will have an easier time making changes to its core service that Facebook does.

53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook. This means that Twitter???s user base doesn???t have long-term, deep seated expectations for what Twitter is or should be. It will be interesting to see if Twitter doubles down on this advantage, and continues to hang ornaments on the functionality Christmas tree.

11. 76% of Twitter users now post status updates

This is one of the biggest behavioral changes of the past two years. In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets, with more than half the user base in listen-only mode. The overwhelming majority of new Twitter users are active tweeters, driving the overall average to 76%.   In the next edition of The Social Habit, we???ll be looking at YouTube, social video, Pinterest, Instagram, and more. Plus, if you???ve got questions you???d like to ask thousands of Americans via the best social media research methodology available, let???s talk. Get on the list for The Social Habit now. Which of these 11 is the most shocking social media statistic? I???ll go with #7 and #11. You?

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Memorial Day – Thank You

This Memorial Day, just like every Memorial Day since I can remember, I plan to spend some time being thankful.  Thankful for those that have served and sacrificed so much. Thankful for the families, wifes, husbands and children left behind after a soldier made the ultimate sacrifice. Thinking about the parents that opened the door to find a Military Officer and Chaplain standing on the doorstep, and knowing what that meant without a word being spoken. 

Thankful for my dad, George W. Lusher, who served in the Army and Army reserve. Thankful for my Uncle Sam (real name) who served in the Marines. Thankful for the multitude of friends, relatives and complete strangers that faced death, gave their life and sacriiced their past so that I could have a future.

I have posted some Memorial Day photos from various sources on Pinterest:  Thank You To Those That Serve & Sacrifice.

I encourage us all to be thankful today, but do what you want to do. They fought and sacrificed for our freedom so that we can spend this day and ever day doing just that; what we want.

Thank you, God Bless America.

George William Lusher

How Coffee Changed America

Being a coffee LOVER, I found this very interesting!!

How Coffee Changed America

 

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full size coffee graph

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