A few weeks ago, I asked the following question on my Facebook Page:
“How often do you update your social media bio’s?”
Responses to the question ranged from, “not often enough” to “not lately” to “just last week.” But the response that made an impact to me was from Amanda Wright, CEO of Learning Connections. Amanda stated that she updated her bio’s the first of every month. I thought, what a great idea! Now normally I update my bio’s every month or two , but thanks to Amanda, I have actually scheduled it as a task on my calendar month.
Used under Creative Common License via Flickr
So, how often do you update your bio’s? I suggest you follow Amanda’s suggestion as I have, schedule the update on your calendar!
Why would you want to update them monthly? Here are three quick reasons as to why:
1. You gain new followers and friends on a monthly basis, so make sure they have the updated information about what is important about you.
2. You may want to attract a different group of followers. As an example, if you work in education, you may want to focus your bio on your field of study to gain followers or connections in education.
3. Hobbies and interests change. If your new hobby is sailing, then use some keywords that related to sailing in your bio.
Social media, just like business, changes on a daily basis. You gain new followers, you lose followers, interests change, or your market can change. Change with your market and your interest; update your bio’s monthly.
Let me know in the comments below when you last updated your bio’s! In the meantime, please excuse me; I need to update my own bio’s!