Why Use Videos In Your Marketing? And Why Now?

YouTube is the second largest search engine used daily throughout the world. If you’re making an effort with your marketing to reach audiences on Google, why not reach them on YouTube too? Utilizing videos in your marketing plan can get your brand in front of a larger, more engaged audience. You might be asking yourself why video and why now? Here’s the reasoning behind this switch:

First of all, videos are fun – much more fun than reading a white paper. Reading requires an extended amount of time and much more brain-work than sitting and watching a video for a few minutes. And that’s why customers love videos. They are easy to comprehend and are often much more interesting than written content.

IPad_in_Case

It’s also easier to spread a message through video than text. A good, short video can obtain thousands of views on YouTube or Facebook whereas the same content, just written out will receive only a fraction of that audience. Seeing a person on screen captures attention. Having an employee using a product or telling a story isn’t just shareable but also persuasive. Utilizing video as a method of training, such as a “how to” video can easily capture and hold the viewers attention.

Thanks to YouTube’s huge network of viewers, creating and publishing videos gives you and your company a chance to reach a way larger audience than ever before. You aren’t limited to your Twitter followers or database of emails; you can reach thousands and millions of potential customers that you never had the opportunity to interact with before.  Combining YouTube with the fact that more users are now watching videos on Facebook makes this a sound marketing decision.

Videos that you create don’t have to just stay on YouTube either. They can be repurposed and put into emails, embedded on your website and even using for video advertising on Google, YouTube or all of your social channels. One video goes a long way and can help reach your target audience whether they are browsing the Internet or are searching directly on your website for a product or service.

Short, interesting videos are also the perfect content for reaching decision makers that delete emails and click through 30+ page white papers. Presidents, owners and CEO’s don’t have an extra hour to read a white paper or articles let alone 3 or 4 to think about it, analyze it and discuss it with the team. Luckily, all of this information can be served to them in a short, quick and easy-to-digest video that they just sit back and watch (very little thinking involved!).

Take some time to explore this marketing tactic and see how your company can take advantage of it in 2015. Remember to keep videos short (between one and two minutes) and include a call-to-action driving customers to your website. Videos don’t have to be perfect, in fact imperfections can make viewers feel more connected and interested. As long as your message is delivered and your brand is well represented, you’re off to a good start and a successful year of honing the benefits of using videos in your marketing.

Be BOLD!

When was the last time that you did something bold?  Something completely unexpected and out of your comfort zone?  If it’s been a while, or if you cannot remember the last time you made a bold decision, now is the time to make it happen!I have recently made two bold steps myself, and I can tell you that I have no regrets surrounding either of these actions.  The first bold step I am referring to was my decision to be a full-time, self-employed consultant. I had previously handled marketing duties for a local restoration company in addition to my consulting business, but  now I am all in working for myself.  This has been the second best decision I have ever made.  I do set my own schedule; I am responsible for finding my own clients, booking my own speaking opportunities, and managing my own business.  I love what I do and I wake up every day excited to get started! Can you say that about your career?  If not, maybe it’s time for a bold decision of your own.

Media_httpjohnlusherc_pwzak

The second bold step is the decision to fire my hair!  You read it correctly, I have fired my hair!  It had been abandoning my head and retreating for years, so I as the owner of the head, I decided to fire it!  The hair gene came from the Lusher side of my family, and let’s just say we are not known for old age and a head full of hair :)  This again, was a great decision for me.  I feel better about myself and my appearance and everyone has accepted the new, bold look.  I have even received compliments on the shape of my head!  That is a new one! I also removed the goatee, so the grey hair is gone from my head.  Bonus:  looking younger!What does firing my hair have to do with business or more specifically the industry in which I work?  Simple: as a small business owner, making the decision to incorporate a social media plan into your business is a bold step.   For many business owners, it requires a leap of faith into a medium they are not familiar with.  But, as with my career move and my hair, taking bold actions can and will be rewarding if you approach it with careful planning and implementation as well as partnering with the right consultant or team.So, how can you be bold today, this week, this month, or this year?  What bold steps can you take?  Let me know, and let me know what you think of my healthy scalp!

Insignificant? Not at all!

I was blessed today to have another morning on this earth, and to be able to enjoy a cup of coffee on my deck as the sun started it’s journey across the sky.  I snapped this photo of the moon agains the backdrop of the blue sky and clouds and started pondering our significance in the universe.

Media_httpjohnlusherc_omehk

         Watching the final Space Shuttle mission and the landing of Atlantis took me back to my childhood; like most boys, I wanted to be an astronaut!  I still want to fly into space and look down upon the earth.  That would be so cool! Alas, that is not an option at this point, so I will just keep looking towards the Heaven’s and keep that dream alive!Looking to the stars and the vastness of the universe, or even our own lives, it is easy to feel insignificant, but that is not the case. We all touch countless lives as we live our life.  The people we see each day and interact with, our family, friends, co-workers, we impact them all.  Are you impacting those lives in a positive manner?  Am I?  That is the constant question.Working in and spending a considerable amount of time in social media, I communicate with thousands of people. I am always aware of this and strive to make a positive impact in those lives.  I hope I do.  If you spend time in social media or social networking, you have a similar opportunity.  You have the opportunity to  make a significant impact or difference in the lives of others. Before you send that next Tweet or post something to one of your profiles, think about that.  Think about how it will impact your friends and followers, as well as your own reputation.  Will it be positive and supportive or negative?  However you choose to impact others, just know you do, and treat those “virtual” relationships with care; these are real people on the other side of the screen.How do you make a significant difference in the lives of others? 

Roll With The Changes

Media_httpjohnlusherc_hzmsr

At the outset, I apologize to the readers of my blog; my updates and posts have been very sporadic lately and I committed to blogging more frequently.While life sometimes throws us curve balls that we don’t see coming,  most likely these pitches allow us the the opportunity to knock one out o the park! That’s a good description of what has been happening in my life and in my business.  Changes that I will explain more completely soon, but opportunities for partnerships and strategic alliances have arisen that otherwise I wouldn’t have been able to embrace; trust me, it’s all good!So, while we may not always expect the changes; we should roll with them and embrace what is going to happen next!  We should Roll With the Changes.Saddle up friends, it is going to be a fun ride!Oh, and if you love classic rock, you know why I used the REO Speedwagon album cover; if not, click on the  link in the picture to listen to the song.As my Twitter brother @VincentHunt would say, et’s GO!

What is a QR code?

Guest Blogger – Phil Tucker, Internet Marketing Strategist & with Tucker Hosting

Welcome Phil Tucker, an Internet Marketing Strategist, to JohnLusher.com. I have known Phil for several years and have the pleasure to speak with him often at local events.  Phil knows the Internet and has been helping businesses harness it’s marketing power for years.  Long before we all hung out on Facebook and Twitter together!If you are curious as to what QR codes are and how they can be beneficial, check out his post below.

Thanks Phil!

 

What is a QR code?

Media_httpblogtuckerh_ihneh

QR Codes are 2 dimensional barcodes that are easily scanned using any modern mobile phone. This code will then be converted (called “dequrified”) into a piece of (interactive) text and/or link. For instance, you walk around in the city and notice a poster for an event that seems interesting. You take out your mobile phone, scan the QR Code and will instantly get more information and a link to a website where you can book your tickets. You don’t have to type or remember anything and because QR Codes can be very small, this saves a lot of space on the product as well. The QR Code was patented by the Japanese company . Rather than strictly enforcing the patent, they chose to create an international standard with the QR Code and allow anyone to use or generate them without requiring a license or fee. QR Codes can be used to store all sorts of information including website URLs, map locations, contact information, text notes, and product identification. I first starting seeing practical uses of the QR Codes when Google Maps create a promotion in 2009 for business owners by sending them display stickers that say “We’re a favorite place on Google” and offer a QR Code for cell phone users to scan and easily add the business Page Place to their phone. You can see the sticker Google sent to business owners on the front door of one of the Google Places I set up for. What to do with QR Codes? By creating your own QR Codes (called “qurifying”) you can make whatever you want more interactive. Put one on your business card, on flyers for a party or poster to promote your products or services. Or use them to help sorting your books or CD’s, put them on your keys or tools so you know what they are for. Just qurify any text or website url, put the QR Code on a product and make everything you have more interactive!

Media_httpwwwbeqrious_zgdjq

So, are you ready to start generating your own QR Code yet? The is a Google Code project that creates QR Codes for maps, URLs, calendar events, and more. But I found BeQRious, which is a company is based in New York City & Europe that has a very slick and robust online QR Code Generator: generator BeQRious.com is focused on supplying news, information, technical solutions of QR codes. They seem pretty passionate in what we do and evangelize the World in possibilities of use QR Codes. So what will you use QR Codes for?

Media_httpofficialmar_ambfa
Phil Tucker is an Internet Marketing Strategist with Tucker Hosting, specializing in local search optimization. Phil Tucker has helped hundreds of companies and individuals “make the web work for them”. Phil Tucker continuously educates himself and his clients on new techniques and trends, much of which he shares on the Small Business Marketing BlogTwitter: @philtucker

Never Underestimate

I posted on Facbook this morning that you never know where a connection can lead.  My dear friend, referral partner and all around incredible soul, Suni Heflin, re-posted and added to my comments.  As you can see from the comment flow below, many people believe in connecting, building relationships with integrity and the power of networking; especially in a smaller community.This got me to thinking; how many times do we underestimate the potential power of a connection.

  • Do we overlook someone due to the way they dress or look?
  • Do we miss a potential connection because we are too wrapped up in our own world?  Or our smart phone?
  • Do we avoid connecting with someone because we didn’t agree with a Tweet or a Post or a Blog Article?
  • Do we realize the potential power of others network?

Every person we meet could be a potential connection, an opportunity to assist or help or a business opportunity.If I hadn’t connected with Suni, I would have missed an incredible friendship and the opportunity to watch her write the next chapter of her life and career!  Stay tuned for more on that!Put yourself out there; in person, and online.  Make a connection; never underestimate where it can lead.Those are my thoughts.  What about you?  How have you seen the power of connections enrich your life?

                       

Social Media Misconceptions

Media_httpjohnlusherc_klsgp

If you are a business owner, I strongly suggest you stop resisting social media as a platform to build relationships,  your brand and to connect with clients!  Just as businesses resisted building and promoting a website, a portion of them are now resisting social media.Why?  Is it because you don’t understand it or you think it’s a fad?  It isn’t a fad. Is it fear of the unknown?  You have more resources available at your fingertips to learn about social media and how it can help your business starting today!  Guess what?  Your competition is already involved with social media and if you can’t be found online today, you are not found period.Before you jump into social media, let’s clear up some misconceptions.Social media is inexpensive, or even FREE! We need to put this misconception to rest once and for all.  Yes, many of the tools and the sites that are involved with social media are free to sign up and use.  Twitter, Facebook, LinkedIn, Friendfeed and others do not charge you to sign up and create an account, but you will discover, that is where the free part ends.It takes time to properly create these profiles and to maintain them.  It takes time to develop and produce content; to refine what is working and what is not. Social media is and should be part of your marketing campaign.  As a business owner you need to make this plan part of your overall business plan.  Some companies spend as little as a few thousand dollars on a social media campaign. Others spend upwards of $50,000 to $100,000 or more.  This is a form of advertising and marketing your company; tools for building your brand.  Treat it as such, budget for it and plan for it.  You didn’t go into business without a business plan (did you) so do not start a social media campaign without a plan.Anyone can build your campaign for you. Well, if you spend any time on Twitter, you will realize that thousands of “experts” on social media are promoting themselves.  You will discover social media “experts” that barely have two-thousand followers; so remember this, there are no experts.  We are all students of social media and it changes so quickly that no one can become an expert.I recall a conversation with a retail store owner about his website.  In an effort to save money, the store owner was having a local high school kid design and launch his site.  I visited his store six months later and the site had just launched;  three months behind schedule.  Approximately one year later, a Google search, with specific parameters included that relate to his business and that should have been keywords for his business, resulted in his site being found….on page three. Was the cost savings worth the amount of lost business to his shop because consumers couldn’t find his site or his store?  Do you go past page one on a Google search?  Hint: consumers typically do not.I use the previous story to highlight the importance of hiring a true professional to build and launch your successful social media campaign. A campaign that is integrated with your marketing efforts as well as your website. You should also interview the person or firm that you decide to choose as a partner! Have they created successful campaigns in the past? Do they integrate video into their campaigns? What does their portfolio look like? Ask for references and specifics of those clients they have worked with successfully.You can make a big splash in short amount of time. Rome wasn’t built in a day and typically your social media campaign will not make a big splash or build a strong or loyal following in a short amount of time.  It can, but those are exceptions to the rule, not the norm. If you are already a star or have a big name in business, then you can make a big splash; if not, it takes slow and steady work. Twitter is great for building a following and driving traffic to your site, your blog, your website.  Use video to acquaint your followers with your company, products, services and staff; but remember it takes time!You can handle a social media campaign internally. Maybe. Most companies rarely employ personnel that are well versed and experienced in social media campaigns.  Even if they have the experience, do they have the time?  What do you pay them to do and how much?  Run the numbers and then hire an experienced person or firm.  Another advantage to using an outside person or firm?  Their contacts and their network. Chances are, it’s larger than yours.  Do you do your own business taxes?  Do you represent your own company in legal matters?  Why would you try to run a social media campaign internally without the right people, with the right experience?People will automatically find you. That misconception reminds me of one of my favorite quotes, Doing a good job around here is like peeing in a dark suit, It makes you feel warm but nobody notices” Jason Bolt. People will not automatically find you, but word of mouth, or spread by the click (mouse) can help!  Using tools like Twitter, StumbleUpon or Digg helps, but your network, combined with traffic driven by the professional you partner with for your campaign, will help the world find you!You can’t measure social media results. Sure you can. Just as you can measure traffic to your website and responses to advertisements in traditional media, you can measure social media results.  Using Google Trends along with other analytics can provide you specific statistics on who is finding you, who is clicking on your links and sites and how well your campaign is working. With the recent changes, you can find out the number of views, clicks, demographic breakdowns and more on your Facebook Fan Pages.Approach a social media campaign just as you would any other aspect of your business; carefully, with planning and the right professionals involved.Those are my thoughts. What say you?

An Insider???s Guide to Social Media Etiquette

Thank you Chris Brogan for this post and for graciously letting me share it with my readers.

Media_httpfarm1static_bitxs

I receive a lot of questions about various points of etiquette with regards to social media. I also observe instances where I wish people knew some of the more common etiquette, because they seem like wonderful people, who maybe have made a mistake because they didn’t know better. To that end, I thought I’d give a brief set of ideas around social media etiquette. You’re very welcome to add to these in the comments. There will be a mix of do’s and don’ts, and remember this above all else: you’re doing it wrong.

Social Media Etiquette: Your Appearance

  • Your avatar picture shouldn’t be a logo. We don’t meet logos at parties, do we? You can include a logo, but make it you.
  • Unless you’re a fictional character, more often than not, your avatar should be you. Amazing Simpson-like renditions of you are interesting for about four hours.
  • Your Facebook profile pic can be not you, but it often means that others might not accept your friend request. It feels creepy friending a four year old kid (avatar).
  • Your picture can be you from 10 or 15 years ago, but that first face to face meeting is going to be jarring.
  • It doesn’t take a lot of work to take a decent pic. Why use those “me cut out from posing with someone while I have red eyes” photos?

Social Media Etiquette: Friending

  • You’re not obligated to follow/friend anyone. No matter what. Not even your mother. (I follow my mother, btw).
  • If you decide to unfollow someone, don’t make a big stink and announce why. Just leave.
  • It’s okay to let the competition follow you. It’s okay to follow the competition.
  • Famous people don’t always want to follow back. I’m looking at you, Justin Bieber!
  • You can set your own rules on Facebook. I’m in the process of moving everyone to a fan page and just keeping VERY close family and friends.

Social Media Etiquette: Conversation

  • Commenting about other people’s stuff and promoting other people’s stuff is very nice.
  • Retweeting people’s praise of you comes off as jerky. Just thank them.
  • If you retweet something interesting, always give credit for who found it first.
  • Facebook wall comment streams can get long. Don’t grumble. If you’re along for the ride, it’ll end some day.
  • Promote others more often than you promote yourself. My long-standing measure is 12:1. (If it doesn’t work at first, it’s because maybe you’re not sincere in your promoting of others).
  • Listening is important and commenting is important. Be the #1 commenter on your blog. (See next one)
  • It’s okay to NOT comment back for every single comment you receive. It’s nice when you can respond, but don’t litter the comments with a bunch of “Thanks, Judy.” People know you care, if you’re doing it right.
  • If you are talking about someone in a blog post, link to them. Steve Garfield is a pro at this.
  • If you’re really nice, you’ll think about link text and help them even more by linking to Internet video expert Steve Garfield. Make sense?
  • Links do matter to Google and to the people you care about. When you can, give them a link.

    Social Media Etiquette: Disclosure

    (Note: I’ve written about disclosure before).

    • If you’re writing about a client, add (client) to the tweet/post/update.
    • If you’re selling me something with an affiliate link, disclose that in the tweet/post/update.
    • If there’s a material reason (or perception of such) that you want me to take an action or click a link, tell me.
    • Tell me once in the post, and once again on a disclosure page. I use part of my about page for disclosures. See also: one of my other favorite disclosure pages (for cheekiness).
    • Make sure your audience comfortably knows your motives, and everything goes better.

    Social Media Etiquette: Promoting

    • Promote as if you’re at a cocktail party. It’s not the same as your email blast list.
    • Promote others, and it’s much more likely people will help promote you when it’s your turn.
    • Leave room for retweets. Writing 139 characters won’t get you anywhere.
    • Promoting on Facebook is MUCH nicer on my wall than in my private messages. (Do you agree?)
    • It’s probably okay to promote something 4x a day on a social network, so that you hit all the time zones appropriately. In the last hour, you can always give it a couple more pushes, but that’s about it.
    • Direct messaging people for promotion help is often annoying. It happens much more than you know.
    • Your cause isn’t always our cause. If we don’t want to help, don’t badger.
    • Things where you have to get 1,000 tweets to raise money are litter on Twitter. Things to get 1,000 “likes” on Facebook are fine. (Remember, however, that a “like” gives your demographic data to the thing that you’ve liked, plus permission for that page to message you privately.)

    Social Media Etiquette: Content Production

    • You can post as often as you want on your blog. It’s your blog. Monthly will probably fade from our memory. Weekly could work. Daily is my favorite. Some people post many times a day. It’s up to you.
    • You can tweet as often as you want, but people unfollow “noisy” tweeters (I get unfollowed often).
    • You can update Facebook often, and if you’re running pages, you might want to update 3-4 times a day, I’m starting to observe.
    • Depending on your blog’s purpose, be wary of over-selling. (I ran into this personally.) Make sure you’re still providing great community value.
    • If you find great content from other places, use it only after you understand whether you have permission to do so, and under the terms that the people have set.
    • If you’re linking and sharing someone else’s blog post (which is good to do), it’s also wonderful when you add something to it. Add some commentary. Add a thought or two as to why it matters to your community.
    • If someone’s work inspires your own post, it’s a nice thing to “hat tip” them with a link to the post that inspired you, somewhere in the post (usually down at the bottom).
    • If you go a long time between blog updates, don’t write a “sorry I haven’t written lately” post. No one cares. Just publish something good.

    Social Media Etiquette: Sharing is Caring

  • Every blog I know has a share/like/tweet/stumble button at the bottom or somewhere. They’re there for a reason. If you like the article, pushing those buttons is a “tip jar” for the artist. Push it. It doesn’t take long.
  • If you’re reading in Google Reader, sharing is as simple as “[SHIFT] S” and that goes to everyone who reads your shared items.
  • Tell the blogger when you love something they’ve done. People’s #1 complaint to me when they’re starting out blogging is that they lack any feedback. It’d take you 30 seconds to do, and would change a person’s perspective for a whole day.
  • Comments in Twitter are temporary moments in a stream. Comments on the blog post itself are forever, in the best (and worst) of ways.
  • The web thrives on links and social sharing. The more YOU do to participate, the more people will create material for free for you to enjoy.

    Your Mileage Will Vary

    For every idea above, there’s an exception. For every idea above, there’s a great reason to do the opposite. If you’re doing it differently than above, you’re not wrong. You’re doing it your way. Okay, I lied: you’re doing it wrong.I look forward to your thoughts, disagreements, counter-posts, additional thoughts, sharing, and more.

  • John’s Thoughts

    Chris nails the topic of Social Media Etiquette; and if you think about it, most of what we are talking about here is common sense.  I believe one of the powers of social media is the fact that we can support and promote each other.  It doesn’t take a lot of time, but it does take effort!What are your thoughts?

    An Insider’s Guide to Social Media Etiquette

    Thank you Chris Brogan for this post and for graciously letting me share it with my readers.

    I receive a lot of questions about various points of etiquette with regards to social media. I also observe instances where I wish people knew some of the more common etiquette, because they seem like wonderful people, who maybe have made a mistake because they didn’t know better. To that end, I thought I’d give a brief set of ideas around social media etiquette. You’re very welcome to add to these in the comments. There will be a mix of do’s and don’ts, and remember this above all else: you’re doing it wrong.

    Social Media Etiquette: Your Appearance

    • Your avatar picture shouldn’t be a logo. We don’t meet logos at parties, do we? You can include a logo, but make it you.
    • Unless you’re a fictional character, more often than not, your avatar should be you. Amazing Simpson-like renditions of you are interesting for about four hours.
    • Your Facebook profile pic can be not you, but it often means that others might not accept your friend request. It feels creepy friending a four year old kid (avatar).
    • Your picture can be you from 10 or 15 years ago, but that first face to face meeting is going to be jarring.
    • It doesn’t take a lot of work to take a decent pic. Why use those “me cut out from posing with someone while I have red eyes” photos?

    Social Media Etiquette: Friending

    • You’re not obligated to follow/friend anyone. No matter what. Not even your mother. (I follow my mother, btw).
    • If you decide to unfollow someone, don’t make a big stink and announce why. Just leave.
    • It’s okay to let the competition follow you. It’s okay to follow the competition.
    • Famous people don’t always want to follow back. I’m looking at you, Justin Bieber!
    • You can set your own rules on Facebook. I’m in the process of moving everyone to a fan page and just keeping VERY close family and friends.

    Social Media Etiquette: Conversation

  • Commenting about other people’s stuff and promoting other people’s stuff is very nice.
  • Retweeting people’s praise of you comes off as jerky. Just thank them.
  • If you retweet something interesting, always give credit for who found it first.
  • Facebook wall comment streams can get long. Don’t grumble. If you’re along for the ride, it’ll end some day.
  • Promote others more often than you promote yourself. My long-standing measure is 12:1. (If it doesn’t work at first, it’s because maybe you’re not sincere in your promoting of others).
  • Listening is important and commenting is important. Be the #1 commenter on your blog. (See next one)
  • It’s okay to NOT comment back for every single comment you receive. It’s nice when you can respond, but don’t litter the comments with a bunch of “Thanks, Judy.” People know you care, if you’re doing it right.
  • If you are talking about someone in a blog post, link to them. Steve Garfield is a pro at this.
  • If you’re really nice, you’ll think about link text and help them even more by linking to Internet video expert Steve Garfield. Make sense?
  • Links do matter to Google and to the people you care about. When you can, give them a link.

    Social Media Etiquette: Disclosure

    (Note: I’ve written about disclosure before).

    • If you’re writing about a client, add (client) to the tweet/post/update.
    • If you’re selling me something with an affiliate link, disclose that in the tweet/post/update.
    • If there’s a material reason (or perception of such) that you want me to take an action or click a link, tell me.
    • Tell me once in the post, and once again on a disclosure page. I use part of my about page for disclosures. See also: one of my other favorite disclosure pages (for cheekiness).
    • Make sure your audience comfortably knows your motives, and everything goes better.

    Social Media Etiquette: Promoting

    • Promote as if you’re at a cocktail party. It’s not the same as your email blast list.
    • Promote others, and it’s much more likely people will help promote you when it’s your turn.
    • Leave room for retweets. Writing 139 characters won’t get you anywhere.
    • Promoting on Facebook is MUCH nicer on my wall than in my private messages. (Do you agree?)
    • It’s probably okay to promote something 4x a day on a social network, so that you hit all the time zones appropriately. In the last hour, you can always give it a couple more pushes, but that’s about it.
    • Direct messaging people for promotion help is often annoying. It happens much more than you know.
    • Your cause isn’t always our cause. If we don’t want to help, don’t badger.
    • Things where you have to get 1,000 tweets to raise money are litter on Twitter. Things to get 1,000 “likes” on Facebook are fine. (Remember, however, that a “like” gives your demographic data to the thing that you’ve liked, plus permission for that page to message you privately.)

    Social Media Etiquette: Content Production

    • You can post as often as you want on your blog. It’s your blog. Monthly will probably fade from our memory. Weekly could work. Daily is my favorite. Some people post many times a day. It’s up to you.
    • You can tweet as often as you want, but people unfollow “noisy” tweeters (I get unfollowed often).
    • You can update Facebook often, and if you’re running pages, you might want to update 3-4 times a day, I’m starting to observe.
    • Depending on your blog’s purpose, be wary of over-selling. (I ran into this personally.) Make sure you’re still providing great community value.
    • If you find great content from other places, use it only after you understand whether you have permission to do so, and under the terms that the people have set.
    • If you’re linking and sharing someone else’s blog post (which is good to do), it’s also wonderful when you add something to it. Add some commentary. Add a thought or two as to why it matters to your community.
    • If someone’s work inspires your own post, it’s a nice thing to “hat tip” them with a link to the post that inspired you, somewhere in the post (usually down at the bottom).
    • If you go a long time between blog updates, don’t write a “sorry I haven’t written lately” post. No one cares. Just publish something good.

    Social Media Etiquette: Sharing is Caring

  • Every blog I know has a share/like/tweet/stumble button at the bottom or somewhere. They’re there for a reason. If you like the article, pushing those buttons is a “tip jar” for the artist. Push it. It doesn’t take long.
  • If you’re reading in Google Reader, sharing is as simple as “[SHIFT] S” and that goes to everyone who reads your shared items.
  • Tell the blogger when you love something they’ve done. People’s #1 complaint to me when they’re starting out blogging is that they lack any feedback. It’d take you 30 seconds to do, and would change a person’s perspective for a whole day.
  • Comments in Twitter are temporary moments in a stream. Comments on the blog post itself are forever, in the best (and worst) of ways.
  • The web thrives on links and social sharing. The more YOU do to participate, the more people will create material for free for you to enjoy.

    Your Mileage Will Vary

    For every idea above, there’s an exception. For every idea above, there’s a great reason to do the opposite. If you’re doing it differently than above, you’re not wrong. You’re doing it your way. Okay, I lied: you’re doing it wrong.I look forward to your thoughts, disagreements, counter-posts, additional thoughts, sharing, and more.

  • John’s Thoughts

    Chris nails the topic of Social Media Etiquette; and if you think about it, most of what we are talking about here is common sense.  I believe one of the powers of social media is the fact that we can support and promote each other.  It doesn’t take a lot of time, but it does take effort!What are your thoughts?

    Promoting Others More Than Yourself

    Media_httpjohnlusherc_eevcs

    How often do you promote yourself?  How often do you promote others?

    Lately, especially on Twitter, but on Facebook as well; self-promotion has not only reached a fever pitch, but I think it’s reached a point that  people are being turned off.

    I see “social media consultants” doing it; and as I shake my head, I also wonder why.  Does this person and others not have a strong enough network to promote  their posts, their tweets and important activities?  Or do they think “this is how social media” is done?  Maybe they don’t believe their network is strong enough. My next question is, wouldn’t their time be better spent building a network and then activating it to promote on their behalf?

    In their book Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust, Julien Smith and Chris Brogan presented what I believe is a powerful idea: promote others 12 times more than you promote yourself. What a concept…promoting others!

    We all know that promoting others ultimately contributes to our own material getting promoted; but personally that is not why I do it!  Promoting others builds trust in what you have to say, but only if you build your network; and you do this by genuinely working to help others!

    So, if you are seriously interested in helping others, here are some ideas on how to do it properly.  And remember the most important rule: You promote without expecting anything in return.

    1. Spotlight Someone You Believe In: Shine the spotlight on a colleague or business partner through a Facebook post, a genuine Tweet,  your blog or newsletter. If you have many followers or subscribers, it’s as good for the person or brand you’re featuring as landing a cover story. Even if you do not have many followers, it provides them with exposure to your network! The value is that someone in your network could be beneficial to that person!

    2. Face-to-face Conversations: Make a connection or like what someone is doing?  Sit down and talk with them.  Interview them for your blog, or just talk with them about how you can help their business or how they became successful!

    3. Ask the Expert: If you want to tackle a topic you’re not familiar with or have been asked a question you don’t know how to answer, bring in a friend who can answer that question for you on your blog or e-mail newsletter and invite them to promote their services.

    4. Lend a Local (Foursquare) Hand: Become the biggest cheerleader in your community by checking in and writing positive reviews of local restaurants, shops and other businesses you frequent.  Use services such as Foursquare to check in and promote these businesses!

    5. Advance and Retweet: If you can’t think of anything nice to say, spread what someone else is saying by retweeting . Do it the old-fashioned “RT” way so that you can add a few words of praise. Just don’t get carried away, retweeting everything you see. That’s annoying.

    6. Like It: As with retweeting, the “Like” button on Facebook allows you to approve of others’ messages without a second thought.  Spread the love around!

    7. Show Up: Simply stated, there is NO substitute for actually attending someone’s event. Be there for the people you care about. And once you’re there, start tweeting and Facebooking to encourage others to come out. Oh, and bring a friend or two!

    How do you promote others? Share it with us all in the comments.