What Are Your Intentions?

Do you ever wonder what people’s intentions are, based on their actions? What about businesses and their intentions?
4427310974_05b9faae8a

Photo used under a Creative Commons license.

 

Intentions of Businesses
I have been thinking about how businesses approach their audience or potential audience.  How they communicate with their clients, prospective clients, referral partners or vendors. Do they approach these activities with the intention of selling something? Do they approach the interactions with the intention of building a network or as my friend Sarah Robinson would say, building a “Fiercely Loyal Community?” [Read more…]

Self Promotion Is A Social Turn Off

n Sh I enjoy working closely with the team at The Social Buzz Lab; true professionals that know their stuff! I recently published this post on their site and wanted to share it here. Do you know people that constantly promote only themselves via their social channels? Does it turn you off as much as it does the rest of us?

 

Self Promotion makes me sick! Doesn’t it you?8

If you will indulge me just a bit, this post is going to be a combination of ranting against something that irritates me along with thoughts and action steps on how to “not be that person.” Because let’s face it, no one wants to be that person!

me Self Promotion is a Social Turn Off

 

[Read more…]

Power to the Online People

Where were you when news of the tsunami hit Japan in 2011? How about when Michael Jackson died? Probably online, according to many experts who claim that social media has become the main media source for hundreds of millions of people. Not just in the U.S., either; Facebook alone has more than 900 million users spread across the globe as of 2012. Other social media giants like Twitter have facilitated revolution against unjust leaders and warned people of impending natural disaster. In fact, so many people regularly interact online that if the Internet were a nation, it would exceed the Americas, Europe and the Middle East combined in population. No wonder more than 13 million members of the online community used Reddit and other media platforms to protest SOPA, a proposed Internet censorship bill. Keep this graphic in mind next time you log on, because knowledge is power — and a little knowledge goes a long way in the Internet Age. [Read more…]

You Can’t Please Everyone….So Stop Trying!

During a recent weekend getaway, I received a Twitter DM from a follower that stated, “Bye u ignore me so gone.” My first reaction was lthe same as most people, scratching my head and wondering why they felt like I had ignored them Since I was away for the weekend and taking an unsual break from Twitter, I decided to not respond until my rest and relaxation was over; and until I had time to think through my response to this person. In pondering how to respond, I decided to not respond at all. Why? Because if that person felt like I had ignored them, were my words going to change their mind? Probably not. At least in my opinion.

Photo

[Read more…]

Keeping Shop: A look at Apple???s In-Store Retail

It’s no secret that I am a huge Apple fan, supporter and user. So much so that each device I own and use for business or personal use is an Apple Product. Not only do the products work well, the design behind them and the support system is wtihout equal. I found this infographic that highlights the numbers behind Apple’s In-Store Retail System. 

In the modern world of retail businesses, it’s safe to say that Apple’s success is a cut above the rest. From iPods to iPhones to iPads and more, the Apple empire has surged into a solid and undeniable place of power over the past decade. If you’re pursuing an MBA, whether or not you plan to seek a business venture in the technology field, Apple’s company model stands as one of the most noteworthy in today’s corporate arena. Apple brings in astounding amounts of revenue from all over the globe, and today it’s the most profitable public company in the world. The following infographic examines a single, crucial element in Apple’s enormous success; namely, their physical retail locations. If you’re like a billion other people in the world, you’ve probably been into one of Apple’s stores in the past year. With close to 400 stores all over the world, Apple’s retail space is the most profitable per square foot compared to any other company. Apple’s in-store sales don’t just top others, they trounce the competition by a landslide. No matter what field of business you plan to find yourself in, entrepreneurs the world over will certainly be able to appreciate that when it comes to bringing in the bucks, nobody does it like Apple.

>Apple Stores Infographic

Infographic compliments of http://OnlineMBA.com

Keeping Shop: A look at Apple’s In-Store Retail

It’s no secret that I am a huge Apple fan, supporter and user. So much so that each device I own and use for business or personal use is an Apple Product. Not only do the products work well, the design behind them and the support system is wtihout equal. I found this infographic that highlights the numbers behind Apple’s In-Store Retail System. 

In the modern world of retail businesses, it’s safe to say that Apple’s success is a cut above the rest. From iPods to iPhones to iPads and more, the Apple empire has surged into a solid and undeniable place of power over the past decade. If you’re pursuing an MBA, whether or not you plan to seek a business venture in the technology field, Apple’s company model stands as one of the most noteworthy in today’s corporate arena. Apple brings in astounding amounts of revenue from all over the globe, and today it’s the most profitable public company in the world. The following infographic examines a single, crucial element in Apple’s enormous success; namely, their physical retail locations. If you’re like a billion other people in the world, you’ve probably been into one of Apple’s stores in the past year. With close to 400 stores all over the world, Apple’s retail space is the most profitable per square foot compared to any other company. Apple’s in-store sales don’t just top others, they trounce the competition by a landslide. No matter what field of business you plan to find yourself in, entrepreneurs the world over will certainly be able to appreciate that when it comes to bringing in the bucks, nobody does it like Apple.

>Apple Stores Infographic

Infographic compliments of http://OnlineMBA.com

Traveling For Business The Right Way ~ Guest Post

It’s no secret that we travel less for business than in the past. With Skype, GoToMeeting and other technological advancements, many companies have stopped traveling if possible.  This guest post from Logan Baker with Jet Charters in Knoxville, TN may change your mind.

3959490465_59295bfdaa

Photo by Andy Rusch used under Creative Commons License. 

Traveling for business the right way

 Lately it seems like business travel is getting a bad rap. Depending on your business, travel expenditures can be one of the first things on the chopping block. It’s often easy to justify cutting out the cost of sending people all over the place, but the costs associated with that philosophy can be quite significant. Travel is a great way to invest in your business, but only when it’s handled correctly. Read on to find out how you can maximize the return on your business travel investment.

Travel with purpose

 Think about your previous business travels. Why did you go? Who did you see? How much profit did the trip generate? The first two questions are probably pretty easy to answer, but that might not be the case with the third. The vast majority of business trips can and should generate revenue. You should approach business travel like any other revenue stream in your business plan. How much is it going to cost, and what kind of returns should you expect? More importantly, what does the historical data say about whether the trip is worth it in the first place? If you haven’t been analyzing your travel like everything else then now is the time to start. Every trip should include a purpose, a goal (revenue or otherwise), and proper tracking for the future. Put the analytical skills you’ve perfected to good use here!

Travel with efficiency

 You can almost never go wrong with efficiency. Making efficiency a part of your company culture will increase your returns in nearly every sector. Business travel is no different, but it often requires some creative thinking to get the job done. Many business trips are for a specific purpose. Sometimes you might be making a trip to see your best customer and reassure them that you’re doing a great job, and other times you’ll be traveling for lead generation. Whatever your primary goal, it’s likely you’re going to have some down time you can put to good use. If you’re there for your customer, don’t be afraid to go out and land some leads when you can. You could spend the extra time sightseeing, but that’s what you do on vacation. Business trips should be — not surprisingly — all business.

 Efficiency also refers to your travel time. You can probably find cheap flights if you’re willing to endure a heap of connections and layovers. Saving money is good, but not when it means you’ll be losing out on the most valuable resource of all: Time. No matter how hard you try, you’ll never be able to get more time once it’s gone. Remember this fact of life when you’re booking your next flight and go direct. If you want total control you can even hire a private flight. Your time is worth more than any small savings you might realize by tacking on hours to your overall trip time.

 Travel with calm

Productivity and efficiency are going to suffer if the travel stresses you out. Some of the stress will disappear if you follow the advice above and book direct flights, but not all. The best way to avoid stressful travels involves a long-term commitment. You should already be practicing stress reduction techniques to increase your chances of business success. The same techniques will work when you’re traveling, but only if you’re in good practice. Check out Amazon for books and DVDs on meditation, yoga, or exercise. Your technique of choice should be something you enjoy so it’s that much easier to implement it in your daily life. If teaching yourself doesn’t work out, then hire an expert to get the job done. Any expenditure in this area will pay for itself in increased productivity. Once you’ve gotten in the habit of de-stressing then it will be no problem to do the same on your business trip.

You’ll get returns from your business travel in no time if you follow the tips above. Happy travels!

 Author’s bio: Logan is a guest writer and private air charter expert. His business trips usually depart from Teterboro airport, which is his favorite.

 

John’s Law

383476178_8fe0f5e767

If you are a regular ready of my blog, you know that I recently participated in the Orange County Social Media Summit.  The cornerstone of my presentation at the #OCSMS, and my business in general is promoting others more than I promote myself.  I still promote my own business through various channels and communities, but promoting others is more important to me. 

I believe in promoting others so much that I have developed a scheduled activity to ensure it is part of my business. I call it John’s Law.  The basis of the law is this: spend one day per week promoting others more than myself.

Let’s take a look at how I approach this:

John’s Law

  • One day per week, I promote someone from my network or community.
  • This promotion focuses on their business or a cause they are passionate about or possibly an upcoming event.
  • I enlist others throughout my network and communiites to re-share and Retweet.
  • I ask permission first, and then ask if there may be areas of their business that needs more attention or more promotion.
  • I follow up by asking them who they need to meet.

This is old-fashioned, referral based marketing. I am promoting others, after gaining their permission and finding out what they need or want promoted and then I further the promotion by introducing these professionals to my network and communities. 

You may be asking yourself, “what does he get out of this?” I’m glad you asked. I get the satisifaction of promoting others; or doing something that’s not about me. It provides my friends and associates with an opportunity to gain new contacts and potentially business opportunities while building my relationship with the person that is being promoted.

So, I ask you; Who Are You Promoting Today?

Summer Session

Images

We have celebrated Memorial Day and the 4th of July, which for most of us in North America means we are right in the middle of summertime.  The kid’s are out of school, the temperatures are HOT (what else do you expect during July) and plans are being made for summer vacations .For some of us, we alter our schedules during the summer months; but for others it is business as usual. I am going to focus some of my energies in different areas this summer; not taking a break, but breaking with the normal routine in some ways.  

Below are my my plans for my Summer Session. 

My Summer Session

  • Reading: I will continue to read during the summer, focusing on books & publications that are business related, as well as ones that are personal in nature. Biographical and inspirational to be exact. 
  • I will produce 3 blog posts per week. This is essential to my business, and businesses do not take the summer off.
  • I will meet with existing clients to re-visit the plans we have in place and to adjust them for the coming year. 
  • I will laser focus my social networking efforts; spending no more than one to two hours on any day on my own profiles and platforms.
  • I will swim as much as I can. Whether in a pool, an ocean, or a lake, water is essntial to my rejuvination.
  • I will review and revamp my goals for the year.
  • I will relax and take a vacation….or two. 

The reason I am sharing my plans is to hold myself accountable and to encourage my referral partners to do the same.  If it stirs some thoughts in you about your own Summer Session, that is a bonus.  Please share them below in the comments section. 

What are your plans for this summer?

     

     

    #OCSMS: A Resounding Success!

    If you are a regular reader or subscriber, you know about my trip to California for the Orange County Social Media Summit – OCSMS. The event was amazing; a combination of learning, teaching and networking. Is it just a coincidence that Facebook scheduled their IPO for the same day?  I don’t think so; I believe they were trying to draw attention away from the OCSMS!  :)

    700 people registered for the summit, another 750 + watched via a streaming service, and Pastor Rick Warren watched via his iPhone while getting his teeth cleaned! I would call that a major success for a first year effort.  A special thank you volunteer organizers Rochelle Veturis Coles, Haley Veturis, Chelsey Veturis and to Saddleback Church; plus a very special thank you to Pastor Warren for stopping by and speaking to the audience for a few moments.

    OCSMS was a success due to the incredible network that the organizers, keynote speaker and panelists possess.  This event was conceived and designed by people in social media for people that want to learn more about social media. I believe that is why it was so well attended; a thirst for knowledge. I was honored to have honorary Orange County status bestowed upon me and to learn from some true thought leaders in social business! Not people that call themselves experts, but individuals that work in this medium every day. Twitter, Facebook, YouTube, Pinterest, LinkedIn, Google +, Instagram; these are tools we all use. The OCSMS helped thousands to learn more about how to proper use these tools for their businesses, non-profits and individual lives. 

    Final statistics thanks to Rochelle Veturis Coles:

    From Friday, May 18th alone, there were 4,625 #OCSMS tweets, created by 615 Twitter users, which reached more than 1,433,956 people – creating more than 11.4 million impressions.

    We trended No. 1 on Twitter (in the Southern California area), and had more than 750 people join us, from all across the globe, via the livestream.

    Event Post Coverage:

    OC Social Media Summit at Saddleback Church

    OC Register

     O.C. Social Media Summit Draws 1,000 for Interactive Day of Social Good

    Ted Nguyen USA

    Connect, Teach and Share at OC Social Media Summit Today

    Marcie Taylor’s Blog

     Review of the 2012 Orange County Social Media Summit

    My Old Towne Orange

     ORANGE COUNTY SOCIAL MEDIA SUMMIT

    From our viewer in Australia – Potential Extractors

     VISUAL SOCIAL MEDIA YOU SHOULD BE USING NOW

    Bad Redhead Media

     WAIT. I’M A ROCK STAR? #OCSMS

    Rachel In the O.C.

    Thanks to participants voting, OCSMS is going to help the Orangewood Children’s Foundation.

    Connect. Teach. Share.