John’s Law

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If you are a regular ready of my blog, you know that I recently participated in the Orange County Social Media Summit.  The cornerstone of my presentation at the #OCSMS, and my business in general is promoting others more than I promote myself.  I still promote my own business through various channels and communities, but promoting others is more important to me. 

I believe in promoting others so much that I have developed a scheduled activity to ensure it is part of my business. I call it John’s Law.  The basis of the law is this: spend one day per week promoting others more than myself.

Let’s take a look at how I approach this:

John’s Law

  • One day per week, I promote someone from my network or community.
  • This promotion focuses on their business or a cause they are passionate about or possibly an upcoming event.
  • I enlist others throughout my network and communiites to re-share and Retweet.
  • I ask permission first, and then ask if there may be areas of their business that needs more attention or more promotion.
  • I follow up by asking them who they need to meet.

This is old-fashioned, referral based marketing. I am promoting others, after gaining their permission and finding out what they need or want promoted and then I further the promotion by introducing these professionals to my network and communities. 

You may be asking yourself, “what does he get out of this?” I’m glad you asked. I get the satisifaction of promoting others; or doing something that’s not about me. It provides my friends and associates with an opportunity to gain new contacts and potentially business opportunities while building my relationship with the person that is being promoted.

So, I ask you; Who Are You Promoting Today?

Summer Session

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We have celebrated Memorial Day and the 4th of July, which for most of us in North America means we are right in the middle of summertime.  The kid’s are out of school, the temperatures are HOT (what else do you expect during July) and plans are being made for summer vacations .For some of us, we alter our schedules during the summer months; but for others it is business as usual. I am going to focus some of my energies in different areas this summer; not taking a break, but breaking with the normal routine in some ways.  

Below are my my plans for my Summer Session. 

My Summer Session

  • Reading: I will continue to read during the summer, focusing on books & publications that are business related, as well as ones that are personal in nature. Biographical and inspirational to be exact. 
  • I will produce 3 blog posts per week. This is essential to my business, and businesses do not take the summer off.
  • I will meet with existing clients to re-visit the plans we have in place and to adjust them for the coming year. 
  • I will laser focus my social networking efforts; spending no more than one to two hours on any day on my own profiles and platforms.
  • I will swim as much as I can. Whether in a pool, an ocean, or a lake, water is essntial to my rejuvination.
  • I will review and revamp my goals for the year.
  • I will relax and take a vacation….or two. 

The reason I am sharing my plans is to hold myself accountable and to encourage my referral partners to do the same.  If it stirs some thoughts in you about your own Summer Session, that is a bonus.  Please share them below in the comments section. 

What are your plans for this summer?

     

     

    #OCSMS: A Resounding Success!

    If you are a regular reader or subscriber, you know about my trip to California for the Orange County Social Media Summit – OCSMS. The event was amazing; a combination of learning, teaching and networking. Is it just a coincidence that Facebook scheduled their IPO for the same day?  I don’t think so; I believe they were trying to draw attention away from the OCSMS!  :)

    700 people registered for the summit, another 750 + watched via a streaming service, and Pastor Rick Warren watched via his iPhone while getting his teeth cleaned! I would call that a major success for a first year effort.  A special thank you volunteer organizers Rochelle Veturis Coles, Haley Veturis, Chelsey Veturis and to Saddleback Church; plus a very special thank you to Pastor Warren for stopping by and speaking to the audience for a few moments.

    OCSMS was a success due to the incredible network that the organizers, keynote speaker and panelists possess.  This event was conceived and designed by people in social media for people that want to learn more about social media. I believe that is why it was so well attended; a thirst for knowledge. I was honored to have honorary Orange County status bestowed upon me and to learn from some true thought leaders in social business! Not people that call themselves experts, but individuals that work in this medium every day. Twitter, Facebook, YouTube, Pinterest, LinkedIn, Google +, Instagram; these are tools we all use. The OCSMS helped thousands to learn more about how to proper use these tools for their businesses, non-profits and individual lives. 

    Final statistics thanks to Rochelle Veturis Coles:

    From Friday, May 18th alone, there were 4,625 #OCSMS tweets, created by 615 Twitter users, which reached more than 1,433,956 people – creating more than 11.4 million impressions.

    We trended No. 1 on Twitter (in the Southern California area), and had more than 750 people join us, from all across the globe, via the livestream.

    Event Post Coverage:

    OC Social Media Summit at Saddleback Church

    OC Register

     O.C. Social Media Summit Draws 1,000 for Interactive Day of Social Good

    Ted Nguyen USA

    Connect, Teach and Share at OC Social Media Summit Today

    Marcie Taylor’s Blog

     Review of the 2012 Orange County Social Media Summit

    My Old Towne Orange

     ORANGE COUNTY SOCIAL MEDIA SUMMIT

    From our viewer in Australia – Potential Extractors

     VISUAL SOCIAL MEDIA YOU SHOULD BE USING NOW

    Bad Redhead Media

     WAIT. I’M A ROCK STAR? #OCSMS

    Rachel In the O.C.

    Thanks to participants voting, OCSMS is going to help the Orangewood Children’s Foundation.

    Connect. Teach. Share. 

     

     

    Justin Moore-Brown at #OCSMS

    @BigHeadAsian rocking the crowd at #OCSMS! Great information Justin!!

    When an event is over, your work has just started!! Build your team!!

    California in Photos

    While I am in California for the Orange County Social Media Summit, I plan to take and publish tons of photos. We are a visual society :)

    You can keep up and check out my photos here, on my Facebook profile as well as with my Instagram account. Enjoy seeing California through my eyes!

    Everyone knows that I’m an Apple fan and geek; so it shouldn’t surprise you that I was excited to have my phone select the Cupertino, CA time zone upon my arrival :))

    Landing at the Orange County/Santa Ana John Wayne Airport (SNA) was great! Very cool statue and plaque of the Duke.

    First palm tree sighting outside of the airport and the hillside behind my hotel.

    More photos to come….enjoy!

    My California Adventure

    This will be a busy and fun week for me as I travel to California for the #OCSMS.  Honestly, I can’t wait!  Taking part in the Summit, learning from peers and meeting friends face-to-face for the first time is going to be a great experience!  This type of an event, combined with meeting these friends is what fuels me; I love meeting and networking with people that share similar passions that I do.

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    I finally have the opportunity to meet @RochelleVeturis, @HaleyVeturis and @ChelseyVeturis in person, along with several other Twitter and Facebook friends!  Saying I am excited is a huge understatement!

    Over the next week, I plan to publish posts about my trip and this experience, along with an ongoing video series about my California adventure.  I hope you will join me and enjoy the #OCSMS as much a I will! We can all learn from the best in the social media and marketing industry!

    Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ watch my videos on YouTube and connect with me on LinkedIn

     

    Converting To Facebook TImeline Brand Page

    This post is one that I wrote for The Social Buzz Lab. I am a strategic partner with The Social Buzz Lab, or as they refer to me, a Social Media Scientist. :) The end of March is fast approaching along with all the forced acceptance of the Facebook Timeline Brand Page. Hopefully this post will help you prepare and plan for the new format. The one thing you can be sure of, these social platforms will continue to change. As the song says, we must “Roll With The Changes!”

    iStock 000018537479XSmall 300x218 Converting to Facebook Timeline Brand Page

    Just as rantings about Facebook changing user’s personal profiles have died down, now we have New Facebook Pages!  That’s right, the Facebook Business Pages we have all grown to love is about to get a facelift!  If you are an administrator of a Facebook Page, you may have the option to make the switch now or you soon will.  All pages will automatically convert to the new format on March 30th.  The rumor was that the new page design would debut by the end of February, but like with most Facebook changes, any dates announced are subject to change.

    What does timeline mean to Facebook page owners and administrators?

    • The ability to decide your timeline of events.  Much like the personal profile timeline, businesses can decide what is featured, or highlighted as well as which posts are shown to the public.  A business can have posts going back to the inception of the business, so it’s a good idea to make sure your brand is represented properly by reviewing and updating the timeline.
    • An opportunity in advance to review the apps for your page. There is no guarantee that current apps you use as part of your page will work with the new format; be prepared to update or change your apps.
    • A huge cover photo which equates to a golden branding opportunity.  Choose the best cover photo possible that reflects your brand and what message you want to convey.  Use photos that reflect your brand. Use a graphical designer, we can suggest one of the best around, and make sure your cover photo is the highest quality possible. It is the first item most people will see when they visit your page, so do not skimp on this!  Also consider having contact information in your cover photo! Note: you can no longer specify a landing page. You can still have a Welcome tab but it will show up as a tab below the cover image.  There is also believed that you will not be able to use fan gates.
    • Prepare your fans for the change by composing a post that will be published when you make the change.  Direct your fans to specific parts of the page; such as contact information, upcoming events, etc.
    • Ability to establish or review your editorial policy. Just like personal profiles,  you can highlight specific posts and resize them to take up a larger portion of the page; make decisions ahead of time as to which posts should be featured.
    • Messages: fans can now message a page directly, so as a page admin or owner, you must respond to these messages in a timely manner!
    Take a look at the New Facebook Page Format for our page:

     

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    Only Admins Can See Admin Panel

     

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    SBL Cover Image

     

    This photo shows our branded cover photo and the timeline for our page.
    The only constant is change; with social media platforms and profiles, the changes will continue and will evolve over time.  We suggest that all businesses use these platforms to drive traffic to the one piece of real estate you own and manage, your website.  The Social Buzz Lab is here to assist you with these changes.  Send us an email or call us if we can help!

     

    3 Focused Words for 2012

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    For several years now, I have followed and consumed most of the writings of Chris Brogan. Working in marketing and social media, Chris is a wealth of information.  However, to me,  the nuggets of wisdom on life, work and other topics are just as valuable.

    Each January Chris publishes via his blog his three words for the year.  Chris does this to encourage himself and others to use these words to focus on defining goals for the year instead of making New Years Resolutions. If your curious about his post for this year, check out My 3 Words for 2012.

    I also read a story from a more spiritual perspective by Debbie Macomber, Choosing Words to Live By.  She choses one word per year to focus on for the entire year.  Her story is powerful and her words are ones that have helped her over the years.

    I have chosen to do this in years past and it helps me focus on goals for the year, so I encourage you to give it a try.  Let me know how it goes for you!

    Here are my 3 Focused Words for 2012:

    Listening

    We have all heard the phrase “we were given two ears and one mouth for a reason.” Sometimes that is lost during the moment, especially with me. So my first focused word of the year is Listening. My committment to those around me is to spend more time listening and less time talking. Anyone that knows me knows I can talk; but doing so instead of listening is not the best use of time for myself or the other person.  Listening is paramount for me this year.

    Friendship

    My second focused word for this year is Friendship. I am blessed with an abundance of connnections, followers and friends online as well as offline.  However I have not always been the best friend I can be to those people. That is changing. Focusing on Friendship is vital to maintaining the friendship as well as just overall relationships. Luckily I have shinning expamples of how friendships should function. Friendships come first for me this year.

    Challenging

    My third Focused word for 2012 is Challenging. I am challenging myself with being a better Listener, with developing and valuing all Friendships. I will challenge myself to be the best friend, husband, brother, son and business owner I can be.  I will challenge myself to improve my health this year. 2010 was a good year for getting in shape for me, but ended with a triple play that sidelined me; bulging disc, rotar cuff injury and the need for a cortizone injection just to walk. Yes, I overdid it, but then I let that be an excuse for 2011.  No more. Challenging myself is key this year.

    Those are my words; what about yours?  Do you focus on specific words for the year?

    You can connect with me through the platform of your choice:  Facebook, Google+, LinkedIn or Twitter.

     

    Be BOLD!

    When was the last time that you did something bold?  Something completely unexpected and out of your comfort zone?  If it’s been a while, or if you cannot remember the last time you made a bold decision, now is the time to make it happen!I have recently made two bold steps myself, and I can tell you that I have no regrets surrounding either of these actions.  The first bold step I am referring to was my decision to be a full-time, self-employed consultant. I had previously handled marketing duties for a local restoration company in addition to my consulting business, but  now I am all in working for myself.  This has been the second best decision I have ever made.  I do set my own schedule; I am responsible for finding my own clients, booking my own speaking opportunities, and managing my own business.  I love what I do and I wake up every day excited to get started! Can you say that about your career?  If not, maybe it’s time for a bold decision of your own.

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    The second bold step is the decision to fire my hair!  You read it correctly, I have fired my hair!  It had been abandoning my head and retreating for years, so I as the owner of the head, I decided to fire it!  The hair gene came from the Lusher side of my family, and let’s just say we are not known for old age and a head full of hair :)  This again, was a great decision for me.  I feel better about myself and my appearance and everyone has accepted the new, bold look.  I have even received compliments on the shape of my head!  That is a new one! I also removed the goatee, so the grey hair is gone from my head.  Bonus:  looking younger!What does firing my hair have to do with business or more specifically the industry in which I work?  Simple: as a small business owner, making the decision to incorporate a social media plan into your business is a bold step.   For many business owners, it requires a leap of faith into a medium they are not familiar with.  But, as with my career move and my hair, taking bold actions can and will be rewarding if you approach it with careful planning and implementation as well as partnering with the right consultant or team.So, how can you be bold today, this week, this month, or this year?  What bold steps can you take?  Let me know, and let me know what you think of my healthy scalp!

    Insignificant? Not at all!

    I was blessed today to have another morning on this earth, and to be able to enjoy a cup of coffee on my deck as the sun started it’s journey across the sky.  I snapped this photo of the moon agains the backdrop of the blue sky and clouds and started pondering our significance in the universe.

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             Watching the final Space Shuttle mission and the landing of Atlantis took me back to my childhood; like most boys, I wanted to be an astronaut!  I still want to fly into space and look down upon the earth.  That would be so cool! Alas, that is not an option at this point, so I will just keep looking towards the Heaven’s and keep that dream alive!Looking to the stars and the vastness of the universe, or even our own lives, it is easy to feel insignificant, but that is not the case. We all touch countless lives as we live our life.  The people we see each day and interact with, our family, friends, co-workers, we impact them all.  Are you impacting those lives in a positive manner?  Am I?  That is the constant question.Working in and spending a considerable amount of time in social media, I communicate with thousands of people. I am always aware of this and strive to make a positive impact in those lives.  I hope I do.  If you spend time in social media or social networking, you have a similar opportunity.  You have the opportunity to  make a significant impact or difference in the lives of others. Before you send that next Tweet or post something to one of your profiles, think about that.  Think about how it will impact your friends and followers, as well as your own reputation.  Will it be positive and supportive or negative?  However you choose to impact others, just know you do, and treat those “virtual” relationships with care; these are real people on the other side of the screen.How do you make a significant difference in the lives of others?