Power to the Online People

Where were you when news of the tsunami hit Japan in 2011? How about when Michael Jackson died? Probably online, according to many experts who claim that social media has become the main media source for hundreds of millions of people. Not just in the U.S., either; Facebook alone has more than 900 million users spread across the globe as of 2012. Other social media giants like Twitter have facilitated revolution against unjust leaders and warned people of impending natural disaster. In fact, so many people regularly interact online that if the Internet were a nation, it would exceed the Americas, Europe and the Middle East combined in population. No wonder more than 13 million members of the online community used Reddit and other media platforms to protest SOPA, a proposed Internet censorship bill. Keep this graphic in mind next time you log on, because knowledge is power — and a little knowledge goes a long way in the Internet Age. [Read more…]

Ford’s Interview Style Commercials

I must admit, I have been a fan of Ford motor company for years. Over the years I have owned two Ford’s and my family has been loyal to the Ford brand for many years.  It didn’t hurt that my uncle, Bob Ripley worked for a local Ford Dealership for several decades.  Anyone familar with southern West Virginia will recognize the name Dodson-Hager Ford.

Thinking of the cars Ford has produced over the years brings back great memories.  Come on, the Ford Mustang?  How great was and is that car?  Well, with the exception of the Mustang II during the 1970’s, but we can overlook that period in time. 

The current line up of Ford products seem to further the quality of the brand. I do not own a Ford currently, but their trucks, SUV’s and some of their cars are worth the look in my opinion.

The current line up Ford commercials, at leeast the interveiew style commercials, stink in my opinion!

If you haven’t seen them; here is one:

Recently these commercials have underwent a makevover of sorts, shifting the interview to outside, on the steps of a building in impromptu press conference styel format.  Complete with someone, portraying a photographer, running up to snap pictures of the interviewee. So, what is my problem with the commercials?  They are old school and expect the viewers to believe that these Ford owners are surprised to be interviewed.  They show “reporters” writing down answers and sticking microphones in the faces of the owners.  And, they have NO reference to social media whatsover! Even at the end of the commercial, no website link, Twitter image, Facebook logo or YouTube brand page link.  I guess what makes me shake my head is that Ford has a strong online and social presence, so why hide it?  Click over to Facebook; they have MULTIPLE pages; one for each model!  It’s like these commercials are produced by a complete different marketing department; and they seem so fake! They are not attempting to connect or build a community at all with these commercials. 

Do shoppers turn to social to research cars prior to purchasing?  Yes, check out this post from Splash Media:  Social Media Marketing CAN Fuel Auto Sales – If Done Right.  Cars.com has done it for years, so can all other brands. 

Those are my thoughts, and a bit of a rant I suppose. But what do you think? Do you like the commercials? Are they effective? 

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