Why Use Videos In Your Marketing? And Why Now?

YouTube is the second largest search engine used daily throughout the world. If you’re making an effort with your marketing to reach audiences on Google, why not reach them on YouTube too? Utilizing videos in your marketing plan can get your brand in front of a larger, more engaged audience. You might be asking yourself why video and why now? Here’s the reasoning behind this switch:

First of all, videos are fun – much more fun than reading a white paper. Reading requires an extended amount of time and much more brain-work than sitting and watching a video for a few minutes. And that’s why customers love videos. They are easy to comprehend and are often much more interesting than written content.

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It’s also easier to spread a message through video than text. A good, short video can obtain thousands of views on YouTube or Facebook whereas the same content, just written out will receive only a fraction of that audience. Seeing a person on screen captures attention. Having an employee using a product or telling a story isn’t just shareable but also persuasive. Utilizing video as a method of training, such as a “how to” video can easily capture and hold the viewers attention.

Thanks to YouTube’s huge network of viewers, creating and publishing videos gives you and your company a chance to reach a way larger audience than ever before. You aren’t limited to your Twitter followers or database of emails; you can reach thousands and millions of potential customers that you never had the opportunity to interact with before.  Combining YouTube with the fact that more users are now watching videos on Facebook makes this a sound marketing decision.

Videos that you create don’t have to just stay on YouTube either. They can be repurposed and put into emails, embedded on your website and even using for video advertising on Google, YouTube or all of your social channels. One video goes a long way and can help reach your target audience whether they are browsing the Internet or are searching directly on your website for a product or service.

Short, interesting videos are also the perfect content for reaching decision makers that delete emails and click through 30+ page white papers. Presidents, owners and CEO’s don’t have an extra hour to read a white paper or articles let alone 3 or 4 to think about it, analyze it and discuss it with the team. Luckily, all of this information can be served to them in a short, quick and easy-to-digest video that they just sit back and watch (very little thinking involved!).

Take some time to explore this marketing tactic and see how your company can take advantage of it in 2015. Remember to keep videos short (between one and two minutes) and include a call-to-action driving customers to your website. Videos don’t have to be perfect, in fact imperfections can make viewers feel more connected and interested. As long as your message is delivered and your brand is well represented, you’re off to a good start and a successful year of honing the benefits of using videos in your marketing.

25 Blogging Tips on List 25

Thanks to my friend Misty McPadden, (@mistygirlph) I was recently included in a terrific resource post: 25 Blogging Tips You Need to Learn Today.  List25 was started by David Pegg (@iamdpegg) and Syed Balkhi (@syedbalkhi). The site compiles lesser-known intriguing information on a variety of subjects.

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My tips for this post encourages bloggers to  “Use Your Voice” when writing.  Allow me to expand on what I submitted for the article.

  • Write as you speak. When you write, make sure you are writing the same way you speak, using your words and your manner of speaking. For some reason when most of us sit in front of a screen to prepare an article or blog post, we try to write as someone else, not as ourselves.  Think about how you speak; how you carry on conversations with your friends or colleagues. Write in the same manner and vocabulary that you use daily.
  • Write for one person. As my manager told me when I was a new DJ at a radio station; picture yourself talking to one person, or having a conversation with one person. Obviously you want a lot of people to read your blog, but write it as if you were writing for just one person. This goes along with writing as you speak; if you write your posts in the same manner that you would speak in, the readers will get to know you.
  • Record yourself.  Yes, we all hate to listen to ourselves, but this can be a very valuable process. Recording yourself talking about the blog topic will help you to write as you speak and can help you avoid writers block. Relax and talk about the topic, then listen back to the recording and write your post! This can also help you to make sure you are not forgetting an important point in your post.
  • Don’t Post Just to Post. Regular blog posts are essential for your business and can greatly improve your search engine rankings; however, posting just to post is wasted time and space. It can also potentially alienate your readers.

Those are some of my tips; what are your favorites? Thank you again to Misty for asking me to be part of List25!

Own and Protect Your Content!

Other than the devastating news out of Oklahoma, the digital world is buzzing this week over the news that Yahoo has purchased blogging site Tumblr for $1.1 billion. Or as some are now referring to it: Yumblr.  It is too early in this process to know what plans Yahoo has for Tumblr, but one thing is for sure: Tumblr will change. Tumblr subscribers will either embrace the changes or they will leave. In droves.

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Image Courtesy of Slate

 

In March 2012, the headline was Twitter Buys Posterous. Many people speculated that Posterous would stay around; that Twitter only wanted the owners/management team but would leave the product alone.  Alas, that was not the case. Posterous shut down May 31, 2013.

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Be BOLD!

When was the last time that you did something bold?  Something completely unexpected and out of your comfort zone?  If it’s been a while, or if you cannot remember the last time you made a bold decision, now is the time to make it happen!I have recently made two bold steps myself, and I can tell you that I have no regrets surrounding either of these actions.  The first bold step I am referring to was my decision to be a full-time, self-employed consultant. I had previously handled marketing duties for a local restoration company in addition to my consulting business, but  now I am all in working for myself.  This has been the second best decision I have ever made.  I do set my own schedule; I am responsible for finding my own clients, booking my own speaking opportunities, and managing my own business.  I love what I do and I wake up every day excited to get started! Can you say that about your career?  If not, maybe it’s time for a bold decision of your own.

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The second bold step is the decision to fire my hair!  You read it correctly, I have fired my hair!  It had been abandoning my head and retreating for years, so I as the owner of the head, I decided to fire it!  The hair gene came from the Lusher side of my family, and let’s just say we are not known for old age and a head full of hair :)  This again, was a great decision for me.  I feel better about myself and my appearance and everyone has accepted the new, bold look.  I have even received compliments on the shape of my head!  That is a new one! I also removed the goatee, so the grey hair is gone from my head.  Bonus:  looking younger!What does firing my hair have to do with business or more specifically the industry in which I work?  Simple: as a small business owner, making the decision to incorporate a social media plan into your business is a bold step.   For many business owners, it requires a leap of faith into a medium they are not familiar with.  But, as with my career move and my hair, taking bold actions can and will be rewarding if you approach it with careful planning and implementation as well as partnering with the right consultant or team.So, how can you be bold today, this week, this month, or this year?  What bold steps can you take?  Let me know, and let me know what you think of my healthy scalp!

Insignificant? Not at all!

I was blessed today to have another morning on this earth, and to be able to enjoy a cup of coffee on my deck as the sun started it’s journey across the sky.  I snapped this photo of the moon agains the backdrop of the blue sky and clouds and started pondering our significance in the universe.

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         Watching the final Space Shuttle mission and the landing of Atlantis took me back to my childhood; like most boys, I wanted to be an astronaut!  I still want to fly into space and look down upon the earth.  That would be so cool! Alas, that is not an option at this point, so I will just keep looking towards the Heaven’s and keep that dream alive!Looking to the stars and the vastness of the universe, or even our own lives, it is easy to feel insignificant, but that is not the case. We all touch countless lives as we live our life.  The people we see each day and interact with, our family, friends, co-workers, we impact them all.  Are you impacting those lives in a positive manner?  Am I?  That is the constant question.Working in and spending a considerable amount of time in social media, I communicate with thousands of people. I am always aware of this and strive to make a positive impact in those lives.  I hope I do.  If you spend time in social media or social networking, you have a similar opportunity.  You have the opportunity to  make a significant impact or difference in the lives of others. Before you send that next Tweet or post something to one of your profiles, think about that.  Think about how it will impact your friends and followers, as well as your own reputation.  Will it be positive and supportive or negative?  However you choose to impact others, just know you do, and treat those “virtual” relationships with care; these are real people on the other side of the screen.How do you make a significant difference in the lives of others? 

Facebook Changes: Improvements?

Facebook announced exciting changes during their live video conference today.  Do you believe these are improvements?Announced today:

  1. Video Calling with Skype
  2. New Chat Design, complete with Buddy Lists
  3. Group Chatting

The partnership with Skype was something necessary and a natural next step for the two companies.  It solidifies Skype’s place in the social environment and it helps Facebook to continue to grow in the wake of Google + 1.Do you see these changes as improvements?  For businesses that use Facebook to connect and stay in communication with their client and potential clients; this is HUGE!  Imagine interfacing with fans and clients directly off of your Facebook Business Page!  Holding a Group Chat Session with employees in other locations!  It’s all about being connected, being responsive and humanizing business.How will these compete with Google + 1 ?  Too soon to tell; and in reality, it is two different situations; but it does raise the bar for both Facebook and Skype in our social environment.

Rememberances, Connections & The Power of Social Media

On April 21st of this year, I attended the funeral of a friend and former co-worker Tommy Hall. A man that I had the enjoyment of knowing and learning from and the person I credit for my life long Apple Computer addiction. When Tommy and I worked together several years ago, he sold me his Mac PowerBook; that was the first stage of my addiction. Fast forward to today; I own a MacBook Pro, an iPhone and an iPad; with more purchases planned!Tommy left behind an incredible wife and two beautiful daughters. The funeral was hard, as all funerals are, but it also taught me about how we grieve more publicly now than ever before. Many of us that knew Tommy posted remembrances on his Facebook profile as well as on our own walls. I was touched and humbled by the number of my friends that offered love and condolences on this day; many of these people never knew Tommy, but they knew me, and I am very thankful for their friendships.I posted this photo that I sent to Tommy after a trip back home to West Virginia; we all smiled at the fact that he had a road “named” after him in WV.

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       Tommy, you will be missed my friend.It just so happened that on the same day as Tommy’s funeral, our local Meetup 2.0 Group hatched a new Group of professionals to discuss and promote social media.  The Floyd Meetup Group‘s inaugural meeting was both exciting and bittersweet for me due to the events earlier in the day; however as a founding member of our Roanoke Meetup 2.0 Group, I was committed to attending.  Once again being the social person that I am, I posted on Facebook and Twitter  that I would be attending the meeting, and I was genuinely excited to be there and meet new people.When it came time to pay, the waitress asked my Meetup partner, Patsy Stewart who John Lusher was.  Patsy laughed and introduced me, thinking the waitress had heard of me.  The waitress proceeded to inform us that some jewelry lady had called and provided a credit card to pay for my dinner!  It took us a few minutes to figure out that it was my dear friend, Julianne Paulsen or @YrJewelryGal on Twitter.  Julianne owns a jewelry store in Minnesota and is Founder and CEO of Viaggio Bracelets.  Julianne had noticed my posts throughout the day, including the information about Tommy’s funeral as well as the location of our Floyd Meetup meeting; she then found the number of the restaurant and left information to pay for my dinner.  Talk about a humbling experience.On the drive home, my friends tweeted about the woman that bought John’s dinner and I called Julianne to thank her.  Julianne answered the phone laughing because she knew what had happened.  I thanked her profusely and related the story to her about the waitress; but also discovered she has done this to friends before just to surprise them.  She did this for me just to give me a smile and pick-me-up due to the events of the day.  I have not yet had the pleasure to meeting Julianne in person, but I will one day and I will buy her dinner and supply the cigars!  Although we have not met yet, I consider Julianne a dear friend and trusted professional.My reason for this post is to shine the light on how we live now:  socially.  More so than ever before, if we choose to. Whether we are grieving or celebrating; we do so publicly with our extended friends and followers.Thank you Tommy for all you taught me, and thank you Julianne for everything you are to me; I am most certainly blessed with the best friends in the world. 

Roll With The Changes

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At the outset, I apologize to the readers of my blog; my updates and posts have been very sporadic lately and I committed to blogging more frequently.While life sometimes throws us curve balls that we don’t see coming,  most likely these pitches allow us the the opportunity to knock one out o the park! That’s a good description of what has been happening in my life and in my business.  Changes that I will explain more completely soon, but opportunities for partnerships and strategic alliances have arisen that otherwise I wouldn’t have been able to embrace; trust me, it’s all good!So, while we may not always expect the changes; we should roll with them and embrace what is going to happen next!  We should Roll With the Changes.Saddle up friends, it is going to be a fun ride!Oh, and if you love classic rock, you know why I used the REO Speedwagon album cover; if not, click on the  link in the picture to listen to the song.As my Twitter brother @VincentHunt would say, et’s GO!

Mother’s Day 2011

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Taking a few minutes today to say Happy Mother’s to all of the mom’s of the world, and especially to my mother, Vivian C. Lusher.  Mom had to finish raising the three of us after our father died at an early age; more on dad and how my mom raised us on her own in future posts.I have often said that if I become half the person my mother is, I will consider myself a success.  Most of what I know about treating other people, about how to build and maintain relationships, about being fair and honest and approaching each day with gratitude and a positive outlook; I learned from her. I often tell her; I also got my bad knees and gray hair from her too.  :)She is loved by all who know her, and her cooking is second to none!  My friends from school can vouch for that, she was a school cafeteria employee for a number of years.So to the mom’s of the world and to my mom, Happy Mother’s Day!  Relax and enjoy!

What is a QR code?

Guest Blogger – Phil Tucker, Internet Marketing Strategist & with Tucker Hosting

Welcome Phil Tucker, an Internet Marketing Strategist, to JohnLusher.com. I have known Phil for several years and have the pleasure to speak with him often at local events.  Phil knows the Internet and has been helping businesses harness it’s marketing power for years.  Long before we all hung out on Facebook and Twitter together!If you are curious as to what QR codes are and how they can be beneficial, check out his post below.

Thanks Phil!

 

What is a QR code?

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QR Codes are 2 dimensional barcodes that are easily scanned using any modern mobile phone. This code will then be converted (called “dequrified”) into a piece of (interactive) text and/or link. For instance, you walk around in the city and notice a poster for an event that seems interesting. You take out your mobile phone, scan the QR Code and will instantly get more information and a link to a website where you can book your tickets. You don’t have to type or remember anything and because QR Codes can be very small, this saves a lot of space on the product as well. The QR Code was patented by the Japanese company . Rather than strictly enforcing the patent, they chose to create an international standard with the QR Code and allow anyone to use or generate them without requiring a license or fee. QR Codes can be used to store all sorts of information including website URLs, map locations, contact information, text notes, and product identification. I first starting seeing practical uses of the QR Codes when Google Maps create a promotion in 2009 for business owners by sending them display stickers that say “We’re a favorite place on Google” and offer a QR Code for cell phone users to scan and easily add the business Page Place to their phone. You can see the sticker Google sent to business owners on the front door of one of the Google Places I set up for. What to do with QR Codes? By creating your own QR Codes (called “qurifying”) you can make whatever you want more interactive. Put one on your business card, on flyers for a party or poster to promote your products or services. Or use them to help sorting your books or CD’s, put them on your keys or tools so you know what they are for. Just qurify any text or website url, put the QR Code on a product and make everything you have more interactive!

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So, are you ready to start generating your own QR Code yet? The is a Google Code project that creates QR Codes for maps, URLs, calendar events, and more. But I found BeQRious, which is a company is based in New York City & Europe that has a very slick and robust online QR Code Generator: generator BeQRious.com is focused on supplying news, information, technical solutions of QR codes. They seem pretty passionate in what we do and evangelize the World in possibilities of use QR Codes. So what will you use QR Codes for?

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Phil Tucker is an Internet Marketing Strategist with Tucker Hosting, specializing in local search optimization. Phil Tucker has helped hundreds of companies and individuals “make the web work for them”. Phil Tucker continuously educates himself and his clients on new techniques and trends, much of which he shares on the Small Business Marketing BlogTwitter: @philtucker