2014: The Year of Pay to Play in Social Media

As the new year starts to unfold, we see a multitude of articles offering up predictions for the 2014.  From fashion, to music, to the economy and of course, social media. What’s funny about these predictions, is, well they are predictable.  Some of them foretell the death of Facebook (not going to happen) while others predict that Google+ will be the king of social networks this year (Want to know a secret?  Google+ isn’t a social network the way most define it).  So, what do you believe?  What predictions are on the mark and what predictions are just plain silly?  Look at the history or experience of the people making the predictions and use common sense!

With all of that being said, I can confidently state: 2014 will be The Year of Pay to Play in Social Media.

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In December, TechCrunch published an article, Facebook: Brands Will Have to Work Harder (Or Buy Ads) For Your Attention – But Fans Still Matter.  The post highlighted what Facebook finally admitted – and brand managers suspected – organic, or non-paid reach for business pages had been decreasing.  Why?  Mainly because Facebook is not showing that content in the newsfeed.  According to Facebook their Billion plus users are sharing so much content that a business breaking through that noise is unlikely just by sharing content organically.  The solution? Promoted Posts and paying to advertise your page. If you have a business page on Facebook, you have probably noticed your reach decreasing and, if you want to reverse that trend, you will have to pay.

So, on Facebook, it is definitely Pay to Play for businesses. What about the other platforms?  Google+ is testing ads that will show up in their newsfeed, promoted accounts and Tweets have been part of Twitter for years, plus you can pay to monetize your Video’s on YouTube.  In other words, pay to play isn’t new, it’s just becoming more apparent and necessary.

One of the fallacies of social media over the years has been it’s free or low-cost. Thankfully that is not true or I wouldn’t be able to pay my bills. Social media is a tool, or a set of tools just like direct mail, advertising, PR and everything else that you can fit under the umbrella term of marketing. However, it is not free. Never has been. Never will be. Especially now.  Business owners, marketing professionals, social media consultants, et.al, must face the fact that to cut through the clutter of these various social platforms will require advertising. In addition to advertising, it will require a well planned strategy that includes using and utilizing the social platforms that fit into the niche or target demographics of the  business.

Paying to Play on Social Media also highlights the importance of a business optimizing their own website, but more on that later.

No matter what social platform or platforms you decide to hang your business hat on, get ready to pay; in 2014 and beyond. Those are my thoughts; what are yours?  Will you pay to play?

Update Your Social Bio’s

A few weeks ago, I asked the following question on my Facebook Page:

“How often do you update your social media bio’s?”

Responses to the question ranged from, “not often enough” to “not lately” to “just last week.” But the response that made an impact to me was from Amanda Wright, CEO of Learning Connections. Amanda stated that she updated her bio’s the first of every month. I thought, what a great idea! Now normally I update my bio’s every month or two , but thanks to Amanda, I have actually scheduled it as a task on my calendar  month.

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Used under Creative Common License via Flickr

So, how often do you update your bio’s? I suggest you follow Amanda’s suggestion as I have, schedule the update on your calendar!

Why would you want to update them monthly?  Here are three quick reasons as to why:

1. You gain new followers and friends on a monthly basis, so make sure they have the updated information about what is important about you.

2. You may want to attract a different group of followers. As an example, if you work in education, you may want to focus your bio on your field of study to gain followers or connections in education.

3. Hobbies and interests change. If your new hobby is sailing, then use some keywords that related to sailing in your bio.

Social media, just like business, changes on a daily basis. You gain new followers, you lose followers, interests change, or your market can change. Change with your market and your interest; update your bio’s monthly.

Let me know in the comments below when you last updated your bio’s!  In the meantime, please excuse me; I need to update my own bio’s!

STOP the Social Media Insanity!

Do you remember the Stop the Insanity weight loss program from Susan Powter?   In the 90’s, you couldn’t turn on television without hearing her infomercial with that famous catch phrase, “Stop the Insanity!”

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Do you ever feel the need to scream, STOP the Social Media Insanity?  Websites, Blogs, RSS feeds, Emails, Email newsletters, Facbook, Twitter, LinkedIn, Google+ Instagram, Vine, Pinterest, FourSquare, Yelp, and on, and on, and on!  Do you get overwhelmed as you try to keep up with reading information, posting or joining various social platforms for yourself or your business? If so, I have a few suggestions that may help you stop your own insanity.

[Read more…]

#OCSMS: A Resounding Success!

If you are a regular reader or subscriber, you know about my trip to California for the Orange County Social Media Summit – OCSMS. The event was amazing; a combination of learning, teaching and networking. Is it just a coincidence that Facebook scheduled their IPO for the same day?  I don’t think so; I believe they were trying to draw attention away from the OCSMS!  :)

700 people registered for the summit, another 750 + watched via a streaming service, and Pastor Rick Warren watched via his iPhone while getting his teeth cleaned! I would call that a major success for a first year effort.  A special thank you volunteer organizers Rochelle Veturis Coles, Haley Veturis, Chelsey Veturis and to Saddleback Church; plus a very special thank you to Pastor Warren for stopping by and speaking to the audience for a few moments.

OCSMS was a success due to the incredible network that the organizers, keynote speaker and panelists possess.  This event was conceived and designed by people in social media for people that want to learn more about social media. I believe that is why it was so well attended; a thirst for knowledge. I was honored to have honorary Orange County status bestowed upon me and to learn from some true thought leaders in social business! Not people that call themselves experts, but individuals that work in this medium every day. Twitter, Facebook, YouTube, Pinterest, LinkedIn, Google +, Instagram; these are tools we all use. The OCSMS helped thousands to learn more about how to proper use these tools for their businesses, non-profits and individual lives. 

Final statistics thanks to Rochelle Veturis Coles:

From Friday, May 18th alone, there were 4,625 #OCSMS tweets, created by 615 Twitter users, which reached more than 1,433,956 people – creating more than 11.4 million impressions.

We trended No. 1 on Twitter (in the Southern California area), and had more than 750 people join us, from all across the globe, via the livestream.

Event Post Coverage:

OC Social Media Summit at Saddleback Church

OC Register

 O.C. Social Media Summit Draws 1,000 for Interactive Day of Social Good

Ted Nguyen USA

Connect, Teach and Share at OC Social Media Summit Today

Marcie Taylor’s Blog

 Review of the 2012 Orange County Social Media Summit

My Old Towne Orange

 ORANGE COUNTY SOCIAL MEDIA SUMMIT

From our viewer in Australia – Potential Extractors

 VISUAL SOCIAL MEDIA YOU SHOULD BE USING NOW

Bad Redhead Media

 WAIT. I’M A ROCK STAR? #OCSMS

Rachel In the O.C.

Thanks to participants voting, OCSMS is going to help the Orangewood Children’s Foundation.

Connect. Teach. Share. 

 

 

Infographic: A World Without Wikipedia

In light of this weeks 24 hour blackout against SOPA, we thought it would be a good idea to explore what the world would be like without WIkipedia. Check it out below:

 

Online World Blacked Out<br />Created by: Online University

 

Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.

 

 

 

What is a QR code?

Guest Blogger – Phil Tucker, Internet Marketing Strategist & with Tucker Hosting

Welcome Phil Tucker, an Internet Marketing Strategist, to JohnLusher.com. I have known Phil for several years and have the pleasure to speak with him often at local events.  Phil knows the Internet and has been helping businesses harness it’s marketing power for years.  Long before we all hung out on Facebook and Twitter together!If you are curious as to what QR codes are and how they can be beneficial, check out his post below.

Thanks Phil!

 

What is a QR code?

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QR Codes are 2 dimensional barcodes that are easily scanned using any modern mobile phone. This code will then be converted (called “dequrified”) into a piece of (interactive) text and/or link. For instance, you walk around in the city and notice a poster for an event that seems interesting. You take out your mobile phone, scan the QR Code and will instantly get more information and a link to a website where you can book your tickets. You don’t have to type or remember anything and because QR Codes can be very small, this saves a lot of space on the product as well. The QR Code was patented by the Japanese company . Rather than strictly enforcing the patent, they chose to create an international standard with the QR Code and allow anyone to use or generate them without requiring a license or fee. QR Codes can be used to store all sorts of information including website URLs, map locations, contact information, text notes, and product identification. I first starting seeing practical uses of the QR Codes when Google Maps create a promotion in 2009 for business owners by sending them display stickers that say “We’re a favorite place on Google” and offer a QR Code for cell phone users to scan and easily add the business Page Place to their phone. You can see the sticker Google sent to business owners on the front door of one of the Google Places I set up for. What to do with QR Codes? By creating your own QR Codes (called “qurifying”) you can make whatever you want more interactive. Put one on your business card, on flyers for a party or poster to promote your products or services. Or use them to help sorting your books or CD’s, put them on your keys or tools so you know what they are for. Just qurify any text or website url, put the QR Code on a product and make everything you have more interactive!

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So, are you ready to start generating your own QR Code yet? The is a Google Code project that creates QR Codes for maps, URLs, calendar events, and more. But I found BeQRious, which is a company is based in New York City & Europe that has a very slick and robust online QR Code Generator: generator BeQRious.com is focused on supplying news, information, technical solutions of QR codes. They seem pretty passionate in what we do and evangelize the World in possibilities of use QR Codes. So what will you use QR Codes for?

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Phil Tucker is an Internet Marketing Strategist with Tucker Hosting, specializing in local search optimization. Phil Tucker has helped hundreds of companies and individuals “make the web work for them”. Phil Tucker continuously educates himself and his clients on new techniques and trends, much of which he shares on the Small Business Marketing BlogTwitter: @philtucker