Run, Don’t Walk to see The Help!

Run, don’t walk to see the movie, The Help; even if you have not read the book!!

This movie is based on the #1 New York Times best selling book by the same title.  The Help is truly an inspiring look at what happens when a southern town’s unspoken code of rules is shattered by three woman who strike up an unlikely friendship.  It is also an incredible look at what life was like, and the civil rights movement in the 1960’s.

What does this have to do with social media?  Think about how far we have come as a society.  Before it took a grass roots effort and possible years of hard work and in some cases sacrificing of lives to bring about change, not only in the United States, but in many parts of our world.  Now, those efforts can be amazingly organized and impacted through the use of social media.

My friend Ted Nguyen had a terrific post in February about how the Social media revolution ignites Middle East and North Africa.  This post explored the uprising of the citizens against the governments of Egypt and Tunisia that toppled both of their presidents.  

Can you imagine how quickly social media could have affected change during the civil rights movement?  Times have changed and the governments of the world can no longer suppress their citizens in silence.

Go see The Help. It is one of the best movies I have seen in years.

Never Underestimate

I posted on Facbook this morning that you never know where a connection can lead.  My dear friend, referral partner and all around incredible soul, Suni Heflin, re-posted and added to my comments.  As you can see from the comment flow below, many people believe in connecting, building relationships with integrity and the power of networking; especially in a smaller community.This got me to thinking; how many times do we underestimate the potential power of a connection.

  • Do we overlook someone due to the way they dress or look?
  • Do we miss a potential connection because we are too wrapped up in our own world?  Or our smart phone?
  • Do we avoid connecting with someone because we didn’t agree with a Tweet or a Post or a Blog Article?
  • Do we realize the potential power of others network?

Every person we meet could be a potential connection, an opportunity to assist or help or a business opportunity.If I hadn’t connected with Suni, I would have missed an incredible friendship and the opportunity to watch her write the next chapter of her life and career!  Stay tuned for more on that!Put yourself out there; in person, and online.  Make a connection; never underestimate where it can lead.Those are my thoughts.  What about you?  How have you seen the power of connections enrich your life?

                       

Promoting Others More Than Yourself

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How often do you promote yourself?  How often do you promote others?

Lately, especially on Twitter, but on Facebook as well; self-promotion has not only reached a fever pitch, but I think it’s reached a point that  people are being turned off.

I see “social media consultants” doing it; and as I shake my head, I also wonder why.  Does this person and others not have a strong enough network to promote  their posts, their tweets and important activities?  Or do they think “this is how social media” is done?  Maybe they don’t believe their network is strong enough. My next question is, wouldn’t their time be better spent building a network and then activating it to promote on their behalf?

In their book Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust, Julien Smith and Chris Brogan presented what I believe is a powerful idea: promote others 12 times more than you promote yourself. What a concept…promoting others!

We all know that promoting others ultimately contributes to our own material getting promoted; but personally that is not why I do it!  Promoting others builds trust in what you have to say, but only if you build your network; and you do this by genuinely working to help others!

So, if you are seriously interested in helping others, here are some ideas on how to do it properly.  And remember the most important rule: You promote without expecting anything in return.

1. Spotlight Someone You Believe In: Shine the spotlight on a colleague or business partner through a Facebook post, a genuine Tweet,  your blog or newsletter. If you have many followers or subscribers, it’s as good for the person or brand you’re featuring as landing a cover story. Even if you do not have many followers, it provides them with exposure to your network! The value is that someone in your network could be beneficial to that person!

2. Face-to-face Conversations: Make a connection or like what someone is doing?  Sit down and talk with them.  Interview them for your blog, or just talk with them about how you can help their business or how they became successful!

3. Ask the Expert: If you want to tackle a topic you’re not familiar with or have been asked a question you don’t know how to answer, bring in a friend who can answer that question for you on your blog or e-mail newsletter and invite them to promote their services.

4. Lend a Local (Foursquare) Hand: Become the biggest cheerleader in your community by checking in and writing positive reviews of local restaurants, shops and other businesses you frequent.  Use services such as Foursquare to check in and promote these businesses!

5. Advance and Retweet: If you can’t think of anything nice to say, spread what someone else is saying by retweeting . Do it the old-fashioned “RT” way so that you can add a few words of praise. Just don’t get carried away, retweeting everything you see. That’s annoying.

6. Like It: As with retweeting, the “Like” button on Facebook allows you to approve of others’ messages without a second thought.  Spread the love around!

7. Show Up: Simply stated, there is NO substitute for actually attending someone’s event. Be there for the people you care about. And once you’re there, start tweeting and Facebooking to encourage others to come out. Oh, and bring a friend or two!

How do you promote others? Share it with us all in the comments.

Build Your Alliance: Online & Offline

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I believe most of us have confidence and faith in our own abilities.  We believe we can accomplish quite a bit on our own, and traditionally, we don’t like to ask for help.  In life, as well as in the business world; we need to get past this outdated way of thinking and build an alliance. This alliance can and should consist of both online connections and offline, or real life connections.

More simply stated, we cannot do it alone.  It takes the help and support of others to reach our goals in business, in life, in everything we strive to accomplish.  I admit that I need help in certain areas and thankfully I am part incredible alliances that I have built over the years.My network is strong and it is growing each day; but make no mistake, it takes time, energy and effort to build and maintain these alliances.  How do you build an alliance?  Here are some simple steps:

Online

  • Consistently Connect – the proliferation of social media profiles and platforms have made this easier than ever.  Whether your preference is Twitter, Facebook, LinkedIn or others, you must consistently connect and provide valuable content for your alliance members.
  • Promote Others – spend considerable time online promoting others in your alliance or network.  Open up your network to the people that you trust, respect and recommend.  We all have different alliances & networks and promoting others to your alliance is beneficial to all.
  • Respect Your Alliance –  if your alliance doesn’t want to promote someone you believe in, respect their wishes.  If they do not want to take part in a project you are involved with, it’s okay. It just  may not be for them or their network; so respect your alliance and do not take advantage of them!

Offline

  • Meet Regularly –  this can be accomplished by meeting for coffee, lunch or a business meeting at their place of business.  This will enable you to see their environment and what is important to them. For valuable members of your alliance, scheduled regular meetings;  do not leave this to chance!
  • Make Connections – much like promoting others, you can work to make connections for your alliance members.  Who do they need to meet? What itch of theirs can you scratch by making introductions?
  • Never Assume – just as your time is valuable, so is the time for your alliance members.  Never assume that they have time to just chat by stopping by their office.  Respect their time and what they do and never assume!

Notice how the tips are similar for both online and offline?  That’s because they apply to any type of relationship, alliance or professional partnership.  In building an alliance of people that will help you, you must FIRST help them. If you approach building an alliance by seeing who you can help; you will have one of the strongest alliances possible.Those are my thoughts; what say you?