John’s Law

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If you are a regular ready of my blog, you know that I recently participated in the Orange County Social Media Summit.  The cornerstone of my presentation at the #OCSMS, and my business in general is promoting others more than I promote myself.  I still promote my own business through various channels and communities, but promoting others is more important to me. 

I believe in promoting others so much that I have developed a scheduled activity to ensure it is part of my business. I call it John’s Law.  The basis of the law is this: spend one day per week promoting others more than myself.

Let’s take a look at how I approach this:

John’s Law

  • One day per week, I promote someone from my network or community.
  • This promotion focuses on their business or a cause they are passionate about or possibly an upcoming event.
  • I enlist others throughout my network and communiites to re-share and Retweet.
  • I ask permission first, and then ask if there may be areas of their business that needs more attention or more promotion.
  • I follow up by asking them who they need to meet.

This is old-fashioned, referral based marketing. I am promoting others, after gaining their permission and finding out what they need or want promoted and then I further the promotion by introducing these professionals to my network and communities. 

You may be asking yourself, “what does he get out of this?” I’m glad you asked. I get the satisifaction of promoting others; or doing something that’s not about me. It provides my friends and associates with an opportunity to gain new contacts and potentially business opportunities while building my relationship with the person that is being promoted.

So, I ask you; Who Are You Promoting Today?

How Missouri’s Teacher Facebook Law Affects Your Business

I was recently contacted by David Mielach, a freelance writer for BusinessNewsDaily.com.  

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David has started writing a daily quick hit article on various topics and was looking for sources on various fields ranging from PR to Marketing; and in turn asked if I would be interested in contributing.  Well, it took me just a couple of milliseconds to say YES!

David contact me this morning about an article he was working on;  How Missouri’s Teacher Facebook Law Affects Your Business. I find it interesting that businesses and schools are still grappling with rules and regulations regarding social media. I understand that they were caught off guard with the popularity of social media, but shouldn’t they have caught up by now by updating their employee policies?   Small businesses, you must address this immediately! 

Read David’s article along with my thoughts here: How Missouri’s Teacher Facebook Law Affects Your Business

What are your thoughts on this topic?  Do businesses have the right to restrict what you do on social media profiles?  Should they?

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