Why Use Videos In Your Marketing? And Why Now?

YouTube is the second largest search engine used daily throughout the world. If you’re making an effort with your marketing to reach audiences on Google, why not reach them on YouTube too? Utilizing videos in your marketing plan can get your brand in front of a larger, more engaged audience. You might be asking yourself why video and why now? Here’s the reasoning behind this switch:

First of all, videos are fun – much more fun than reading a white paper. Reading requires an extended amount of time and much more brain-work than sitting and watching a video for a few minutes. And that’s why customers love videos. They are easy to comprehend and are often much more interesting than written content.

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It’s also easier to spread a message through video than text. A good, short video can obtain thousands of views on YouTube or Facebook whereas the same content, just written out will receive only a fraction of that audience. Seeing a person on screen captures attention. Having an employee using a product or telling a story isn’t just shareable but also persuasive. Utilizing video as a method of training, such as a “how to” video can easily capture and hold the viewers attention.

Thanks to YouTube’s huge network of viewers, creating and publishing videos gives you and your company a chance to reach a way larger audience than ever before. You aren’t limited to your Twitter followers or database of emails; you can reach thousands and millions of potential customers that you never had the opportunity to interact with before.  Combining YouTube with the fact that more users are now watching videos on Facebook makes this a sound marketing decision.

Videos that you create don’t have to just stay on YouTube either. They can be repurposed and put into emails, embedded on your website and even using for video advertising on Google, YouTube or all of your social channels. One video goes a long way and can help reach your target audience whether they are browsing the Internet or are searching directly on your website for a product or service.

Short, interesting videos are also the perfect content for reaching decision makers that delete emails and click through 30+ page white papers. Presidents, owners and CEO’s don’t have an extra hour to read a white paper or articles let alone 3 or 4 to think about it, analyze it and discuss it with the team. Luckily, all of this information can be served to them in a short, quick and easy-to-digest video that they just sit back and watch (very little thinking involved!).

Take some time to explore this marketing tactic and see how your company can take advantage of it in 2015. Remember to keep videos short (between one and two minutes) and include a call-to-action driving customers to your website. Videos don’t have to be perfect, in fact imperfections can make viewers feel more connected and interested. As long as your message is delivered and your brand is well represented, you’re off to a good start and a successful year of honing the benefits of using videos in your marketing.

10 Overrated Things in America

I was recently contacted by an organization that publishes articles from Phil Barnes, a freelance photo editor and contributing write for TravelInsurance.org. Some of these made me laugh and some made me think; we do have some overrated things in our country!  Do you agree? Disagree?  Let us know!

10 Overrated Things in America 

It’s 5 p.m.–QUICK! Rush out to buy the new Doritos Locos taco! Stand in line all night to get the latest iPhone! Maybe you don’t want to do these things, but plenty of Americans do. What are some of the other overrated things in America today?

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Image courtesy of Flickr and used via Creative Common License. 

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Changing Seasons

While I love Spring and Summer, Fall brings its own beauty. Celebrate the changing seasons….even if you don’t like the cold :)

The Hope Of A New Day

If you know me, even in a casual manner or as a follower on any of our social platforms, you know that I am the eternal optimist. I believe things will be better and that we have within us the power to make things better; for ourselves or for others.

It is this core belief that leads me to celebrate mornings. I strive to see as many sunrises as I can because it’s a renewal for my soul and my spirit. I’ve heard that we only get 20,000 sunrises, give or take a few depending on our lifespan, so celebrating each limited sunrise makes sense to me.

This belief doesn’t come without it’s detractors nor does it insulate me from negative thoughts or bad days; but it does provide me with a cornerstone that I know I can depend on; the belief that with each sunrise, with each morning, there is hope renewed.

No matter what your current circumstances, take some time to watch a sunrise and celebrate a brand new day. Let it enrich your soul and spirit too!

Have a great weekend!

Bring Back the 40 Hour Work Week

Are you happy in your job?  Do you feel fulfilled by what you do each day for a living? A lot of people do not. We have all heard the advice “do something you love and you will never work a day in your life,” but how many of us can say that we love what we do?  Studies are showing how our unhappiness and our overworked lifestyle is having an affect on our sleep, our health and our relationships. Maybe it’s time to ponder a career change.  

For the record, I do love what I do!  This sponsored Infographic points out some scary statistics about the state of our work week. 

 

Bring Back the 40 Hour Work Week Infographic<br />Source: OnlineMBA.com

Listening To Your Body

I will admit it, at times I am the world’s worst at listening to what my body is trying to tell me.  Then, when my body has had enough, it gets my attention by making me slow down and take a break.  Or as Lucy asked in the Vitameatavegamin episode, “are you tired, run down, listless?  Do you poop out at parties?”  :)

So whether it is that nagging cough, lack of energy, or possibly a  more serious condition, listen to your body.  It was designed by our Creator to give off warning signs and signals.  When you start receiving those signals, shut the computer off, turn the phone off and take a break.

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Rest. Relax. Rejuvenate. Listen to  your body

John

You’re Gonna Screw Up!

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While we strive to do our best in life, relationships, work, and everything else; I am convinced that if we learned and accepted at an early age that we will screw up, we would be much happier. Now, none of us expect to be perfect of course, but we all have problems with making mistakes.

For example:

* We will completely ruin a good relationship or friendship.

*We will disappoint others.

*We will get fired or reprimanded in our jobs. Incidentally this could be a good thing for us!

*We will say the wrong thing at the wrong time.

*We will make complete fools of ourselves.

If we are LUCKY, we will do these things! Why lucky? They are learning experiences. The best learning experiences are from the mistakes we make as human beings. Hopefully we will learn from our mistakes and not make the same ones twice, but even if that happens we can learn a lesson.

I have learned SO much in my life; which means I have screwed up….a LOT! I am sure I will screw up more, but that’s okay, I am human. It doesn’t mean I don’t try to not screw up, but I’ve learned to not worry so much about the mistakes. Life is too short; apologize if you can and if appropriate, learn from the mistake and move on.

Thoughts?

Want to connect with me? That is easy, I am always on! You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.

3 Focused Words for 2012

2012

For several years now, I have followed and consumed most of the writings of Chris Brogan. Working in marketing and social media, Chris is a wealth of information.  However, to me,  the nuggets of wisdom on life, work and other topics are just as valuable.

Each January Chris publishes via his blog his three words for the year.  Chris does this to encourage himself and others to use these words to focus on defining goals for the year instead of making New Years Resolutions. If your curious about his post for this year, check out My 3 Words for 2012.

I also read a story from a more spiritual perspective by Debbie Macomber, Choosing Words to Live By.  She choses one word per year to focus on for the entire year.  Her story is powerful and her words are ones that have helped her over the years.

I have chosen to do this in years past and it helps me focus on goals for the year, so I encourage you to give it a try.  Let me know how it goes for you!

Here are my 3 Focused Words for 2012:

Listening

We have all heard the phrase “we were given two ears and one mouth for a reason.” Sometimes that is lost during the moment, especially with me. So my first focused word of the year is Listening. My committment to those around me is to spend more time listening and less time talking. Anyone that knows me knows I can talk; but doing so instead of listening is not the best use of time for myself or the other person.  Listening is paramount for me this year.

Friendship

My second focused word for this year is Friendship. I am blessed with an abundance of connnections, followers and friends online as well as offline.  However I have not always been the best friend I can be to those people. That is changing. Focusing on Friendship is vital to maintaining the friendship as well as just overall relationships. Luckily I have shinning expamples of how friendships should function. Friendships come first for me this year.

Challenging

My third Focused word for 2012 is Challenging. I am challenging myself with being a better Listener, with developing and valuing all Friendships. I will challenge myself to be the best friend, husband, brother, son and business owner I can be.  I will challenge myself to improve my health this year. 2010 was a good year for getting in shape for me, but ended with a triple play that sidelined me; bulging disc, rotar cuff injury and the need for a cortizone injection just to walk. Yes, I overdid it, but then I let that be an excuse for 2011.  No more. Challenging myself is key this year.

Those are my words; what about yours?  Do you focus on specific words for the year?

You can connect with me through the platform of your choice:  Facebook, Google+, LinkedIn or Twitter.

 

To Boldly Go Where No Man Has Gone Before

I love this infographic about Star Trek.  Being a fan of the original Star Trek series, it has been interesting to watch the genre unfold over the years. Some of the series were good, and some not as good in my opinion; but they all stayed true to the original mission of space exploration, seeking out new life forms and mapping the future. 

To me, social media is much like Star Trek; exploring brave new frontiers and mapping the future.  Plus, you meet some very interesting characters :)  Social media is changing and has changed the way we connect, interact and in some ways, form relationships.   Think about it, a mere few years ago, none of knew what Facebook was, and we all thought tweet was something a bird did when talking to other birds!  Now these tools are re-shaping how we do business, how we interact and how we spend our days. One in every nine people on Earth is on Facebook. Proof that we are boldly changing our future, one keystroke at a time!  

Live long and prosper my friends!!

Want to connect?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.

Embrace Life, Change & Social Media

As we welcome the new month of September, ideas are running around in my head this morning that I wanted to put on paper before they were pushed out by the busyness of the day.

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Friends often comment about my positive attitude and how I am always in such a good mood each morning.  I appreciate their comments, but some days it’s a struggle for me, just like it is for everyone. The daily challenges of life, work, friendships, relationships, getting older, etc., can make it easy to take the negative, or the “oh woe is me” route.  To me, that is the worst thing a person can do, because it is counter-productive and destructive.  Negative thoughts breed more negative thoughts.  It is a vicious cycle.  Embracing the storms and challenges of life is important, I just find it better for me to keep the focus on the positive things in life. 

So, what is the magic bullet answer?  There is none.  But I do believe that if we work at making our mindset one of thankfulness and gratitude; a mindset of embracing life, changes in life and all that is around us, it will be far easier for us to stay in that positive frame of mind.  I have no scientific evidence for this, just speaking from personal experience; for me it is far easier to daily embrace life than to pull myself out of a funk.  Sandi, a friend of mine refers to me as Mr. Happy; I love that.  Even on the days that I have to work at being happy, I find it helps my overall outlook on everything.

What does any of this have to do with social media?  I’m glad you asked!  If and when I am in a funk or frustrated about things; spending time chatting with friends; whether on the phone, face-to-face or through social media, it lifts my spirits.  I log onto Twitter each day, and the positive vibes from my friends and followers literally starts my day on a positive note.  There is a group of us called the #PositivePosse that provide encouragement, support and smiles to one another on a daily basis.  It truly does make a difference when you surround yourself with those positive and supportive friends.

I encourage you to embrace life, embrace change, look for the good and the positive each day.  Ready positive stories or posts while seeking encouraging friends to engage with via social media or face-to -face relationships.  It does make a difference.

Want to connect?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.