#MeetMaxwell

I am starting this post with a disclaimer: I am not employed by Maxwell Health in any manor; nor do I do any work for their company. I am just someone that is impressed by their approach to healthcare and to serving their customers.

Maxwell Health believes in an investment minded concept; accomplishment reaps rewards.  Isn’t that how life, business and our health should be?  We invest then we reap the rewards? I think so.

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What Are Your Intentions?

Do you ever wonder what people’s intentions are, based on their actions? What about businesses and their intentions?
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Photo used under a Creative Commons license.

 

Intentions of Businesses
I have been thinking about how businesses approach their audience or potential audience.  How they communicate with their clients, prospective clients, referral partners or vendors. Do they approach these activities with the intention of selling something? Do they approach the interactions with the intention of building a network or as my friend Sarah Robinson would say, building a “Fiercely Loyal Community?” [Read more…]

Self Promotion Is A Social Turn Off

n Sh I enjoy working closely with the team at The Social Buzz Lab; true professionals that know their stuff! I recently published this post on their site and wanted to share it here. Do you know people that constantly promote only themselves via their social channels? Does it turn you off as much as it does the rest of us?

 

Self Promotion makes me sick! Doesn’t it you?8

If you will indulge me just a bit, this post is going to be a combination of ranting against something that irritates me along with thoughts and action steps on how to “not be that person.” Because let’s face it, no one wants to be that person!

me Self Promotion is a Social Turn Off

 

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Power to the Online People

Where were you when news of the tsunami hit Japan in 2011? How about when Michael Jackson died? Probably online, according to many experts who claim that social media has become the main media source for hundreds of millions of people. Not just in the U.S., either; Facebook alone has more than 900 million users spread across the globe as of 2012. Other social media giants like Twitter have facilitated revolution against unjust leaders and warned people of impending natural disaster. In fact, so many people regularly interact online that if the Internet were a nation, it would exceed the Americas, Europe and the Middle East combined in population. No wonder more than 13 million members of the online community used Reddit and other media platforms to protest SOPA, a proposed Internet censorship bill. Keep this graphic in mind next time you log on, because knowledge is power — and a little knowledge goes a long way in the Internet Age. [Read more…]

John’s Law

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If you are a regular ready of my blog, you know that I recently participated in the Orange County Social Media Summit.  The cornerstone of my presentation at the #OCSMS, and my business in general is promoting others more than I promote myself.  I still promote my own business through various channels and communities, but promoting others is more important to me. 

I believe in promoting others so much that I have developed a scheduled activity to ensure it is part of my business. I call it John’s Law.  The basis of the law is this: spend one day per week promoting others more than myself.

Let’s take a look at how I approach this:

John’s Law

  • One day per week, I promote someone from my network or community.
  • This promotion focuses on their business or a cause they are passionate about or possibly an upcoming event.
  • I enlist others throughout my network and communiites to re-share and Retweet.
  • I ask permission first, and then ask if there may be areas of their business that needs more attention or more promotion.
  • I follow up by asking them who they need to meet.

This is old-fashioned, referral based marketing. I am promoting others, after gaining their permission and finding out what they need or want promoted and then I further the promotion by introducing these professionals to my network and communities. 

You may be asking yourself, “what does he get out of this?” I’m glad you asked. I get the satisifaction of promoting others; or doing something that’s not about me. It provides my friends and associates with an opportunity to gain new contacts and potentially business opportunities while building my relationship with the person that is being promoted.

So, I ask you; Who Are You Promoting Today?

My California Adventure

This will be a busy and fun week for me as I travel to California for the #OCSMS.  Honestly, I can’t wait!  Taking part in the Summit, learning from peers and meeting friends face-to-face for the first time is going to be a great experience!  This type of an event, combined with meeting these friends is what fuels me; I love meeting and networking with people that share similar passions that I do.

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I finally have the opportunity to meet @RochelleVeturis, @HaleyVeturis and @ChelseyVeturis in person, along with several other Twitter and Facebook friends!  Saying I am excited is a huge understatement!

Over the next week, I plan to publish posts about my trip and this experience, along with an ongoing video series about my California adventure.  I hope you will join me and enjoy the #OCSMS as much a I will! We can all learn from the best in the social media and marketing industry!

Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ watch my videos on YouTube and connect with me on LinkedIn

 

Orange County Social Media Summit

You may have seen some Tweets or posts recently that included #OCSMS or references to The Orange County Social Media Summit. If you live in or around Orange County, California, you should sign up and attend!   The Dynamic Duo of Rochelle and Haley Veturis created this event for the social media in Orange County.

I am beyond STOKED and EXCITED to be part of this amazing event! Through the graciousness of Rochelle and the entire team that created #OCSMS, an invitation was extended to me to be part of the Summit.  In addition to meeting the other keynote speakers and panelists, I get to meet several virtual friends in person for the first time. I can’t wait!!

Unlike most events, this is a social media event created by the social media community. 

  • Created by the social media community, for the social media community in Orange County, enjoy speakers and panelists who started at ground zero, and have found their voice—in different ways—through the “socialmediaphere.”
  • No one started off as a huge brand, with a large list of contacts.
  • Driven by their passion for people and new media tools, they’ve experienced business success, personal growth, increased web traffic, and scores of other benefits, from simply being present, and being themselves in social media.

Our commitment to you, is to provide a safe and authentic learning environment, where you can come, take notes, ask questions, and connect with people who care. Speakers will lay out their strategies for you, step-by-step. You’ll learn how to think bigger and outside of the box to create breakthrough results.

From blogging, to making videos, to posting tweets and Facebook updates, we’ll cover:

  • The top social networks, and benefits and tips about each
  • Shortcuts, lots and lots of shortcuts—we’ve worked hard to uncover these secrets, and we’re ready to share them with you
  • How to listen to your customers/potential clients, and repurpose their feedback in meaningful ways
  • How to create content that will bring you qualified leads
  • Easy, ready to use techniques you can employ as you explore, get engaged, and find your personal groove online—whether it’s for business, a favorite cause, or to create your own, solid brand.

Wondering about the keynote speakers?

  • They are the real deal; no snake oil salesmen—here.
  • Between them, they amass more than 225,040 Twitter followers, 7.6 million friends on Facebook, 627,000 views on YouTube, and more than 10,000 connections on LinkedIn.
  • They have each used their power and influence to support worthy causes, that benefit and serve others outside of themselves, including: the Children’s Hospital of Orange County, Compassion International, Gavin’s Groupies, Stand Up To Cancer, Cameron Siemers Foundation for Hope, American Red Cross, Juvenile Diabetes Research Foundation, Irvine Public Schools Foundation, HomeAid Orange County, Baldwin Park Dogs, and the Amanda Foundation, to name a few.

We look forward to serving you through this fun and informative, full-day event. If you can’t attend, you can watch the event via a live stream using the link below. 

Event Hash Tag: #OCSMS

OCSMS Event Registration – http://bit.ly/JUOiLg

OCSMS: Livestreaming link – http://saddleback.com/ocsms

Volunteer Event Producers: @RochelleVeturis and @HaleyVeturis (two-thirds of the O.C. Triumvirate).

Join us in Orange County or via the streaming link!  Connect. Teach. Share.

 

Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.

 

     

    Old Marketing versus New Marketing

    It was quite interesting that I received two packages in the mail on the same day. Why? To me these two packages perfectly highlighted Old Marketing versus New Marketing.

    To be fair, the Old Marketing I am referrring to, the Yellow Pages Book, was not techically delivered; it was thrown on the ground, near my mailbox in a plastic bag.  But, I digress.  It arrived the same day as a sample of chocolate from Montazuma chocolate.

    This is the Old Marketing

    On the same day, I received a sampling of Montazuma Chocolate from Abes Market. Their dark chocolate sample was sinfully delicous. It was fresh and just the perfect combination of chocolate  and sweet, but not too sweet.  The other sample, the Jungle Fever Milk Chocolate with Fruits and Nuts was beyond words!  Simply the best chocolate I have ever eaten!  And yes, I have eaten a lot of chocolate!

    So why was this sample New Marketing?  Their representaitve contacted me on Twitter after we started following each other and after they noticed some Tweets about coffee and chocolate.  I provided my address to them privately and before you know it, I have a free sample in the mail.   This is a perfect example of how social media can build a loyal audience!  NOT the free part, but reaching out to individuals and turning them into brand ambassadors! I am a believer in their products and have become a shopper, and obviously a raving fan. Social media is not about free or about which platform a company is on; it’s about buiding a community of brand ambassadors.

    Social or New Marketing works. Simple as that. 

    This is from their website, AbesMarket.com  Follow @AbesMarket on Twitter and try out their products today! 

    Abe’s Market is the online marketplace for great natural products. We connect buyers seeking amazing natural products with the people who make them. There’s no need to prowl the Internet for a broader natural product selection than can be found at your local natural market. At Abe’s Market, you can get all your natural product buying done in one place.

    Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.

     

    The Facebook IPO & Free Enterprise

    Facebook

    You haven’t been able to be on social media sites in the past week without seeing news about the upcoming Facebook IPO.  With Over 800 million active users – more than half of whom log in on any given day and interact with over 900 million “objects” (pages, groups, communities, etc.). Over 250 million photos uploaded every day, over 70 languages on the site. The stats go on and on, and anyway you look at them, the numbers are huge.

    There is no argument that Facebook is a major player in social media, and the impending IPO could be HUGE financially for those willing to invest in stock in the leading social site.

    So, why is this good news as it relates to free enterprise. it is a shinning example of how one individual can create something that becomes a platform used worldwide.  Think about it, Mark Zuckerberg decided to start the site on his own. He didn’t go to his local or federal government for help.  He made the decision to start the company, albeit for reasons not connected to success (check out the movie The Social Network – http://www.thesocialnetwork-movie.com/  for more on that); but that is not the point.  The point is, one individual created what has become the leading social media site with over 800 million active users!  That is amazing by itself; but now thinking abou the company going public and the money that it will generate for Facebook is staggering.  The point is too that he did this in a free market, free enterprise environment that we have here in the United States.  We should all be thankful that it exists and should support it as much as we can.

    This also means that Facebook’s perfromance, their profits and losses will be key due to the fact that shareholders will expect results.  It should be interesting to see how that impacts advertising revenue and future changes to Facebook

    Good luck to Facebook and it’s investors. Will you be buying stock in Facebook?

     

    Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.

     


     

    Sheriff Buford T. Justice & Goals

    Recently during a cold and rainy Saturday afternoon while working, I turned the T.V. on for background noise.  Since I was tired of my music library, my thought process was that the T.V could provide something to tune out while I worked.  See mom, I still do that; it worked in high school and it works now! Well, for the most part; read on to see what I mean.

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    After a couple of minutes of bouncing around on various channels, I settled on Smokey & The Bandit on one of the movie channels.  Talk about a classic movie!  Well, classic for my generation, not classic like Gone With The Wind or something of that nature.  Other than watching a few scenes, I mostly worked while reciting  famous lines from memory; most of them compliments of Jackie Gleason’s character, Sheriff Buford T. Justice.  Also laughed at myself for remembering a lot of the lines.

    Watching and listening to the movie sparked thoughts of goals and how Sheriff Justice was a master at goal setting and goal pursuit, even if he never reached his goal; catching Smokey.

    Think about it:

    • He had one single goal in mind; catching and arresting Smokey.
    • Nothing kept him from pursuing his goal; not being out of his legal jurisdiction (comfort zone); not dealing with unexpected circumstances like losing the top of his car (roadblocks), nor having his not so smart son with him (dealing with others).
    • He never lost focus of his goal, catching Smokey; not matter what happened along the way or what roadblocks he encountered.

    How may times do we stop pursuing a goal because we are out of our comfort zone, we have roadblocks or we struggle with others?

    Those are my thoughts on how a hilarious movie character reminded us that we need to keep pursuing goals, no matter what.  Your thoughts?

    Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.