An Insider’s Guide to Social Media Etiquette

Thank you Chris Brogan for this post and for graciously letting me share it with my readers.

I receive a lot of questions about various points of etiquette with regards to social media. I also observe instances where I wish people knew some of the more common etiquette, because they seem like wonderful people, who maybe have made a mistake because they didn’t know better. To that end, I thought I’d give a brief set of ideas around social media etiquette. You’re very welcome to add to these in the comments. There will be a mix of do’s and don’ts, and remember this above all else: you’re doing it wrong.

Social Media Etiquette: Your Appearance

  • Your avatar picture shouldn’t be a logo. We don’t meet logos at parties, do we? You can include a logo, but make it you.
  • Unless you’re a fictional character, more often than not, your avatar should be you. Amazing Simpson-like renditions of you are interesting for about four hours.
  • Your Facebook profile pic can be not you, but it often means that others might not accept your friend request. It feels creepy friending a four year old kid (avatar).
  • Your picture can be you from 10 or 15 years ago, but that first face to face meeting is going to be jarring.
  • It doesn’t take a lot of work to take a decent pic. Why use those “me cut out from posing with someone while I have red eyes” photos?

Social Media Etiquette: Friending

  • You’re not obligated to follow/friend anyone. No matter what. Not even your mother. (I follow my mother, btw).
  • If you decide to unfollow someone, don’t make a big stink and announce why. Just leave.
  • It’s okay to let the competition follow you. It’s okay to follow the competition.
  • Famous people don’t always want to follow back. I’m looking at you, Justin Bieber!
  • You can set your own rules on Facebook. I’m in the process of moving everyone to a fan page and just keeping VERY close family and friends.

Social Media Etiquette: Conversation

  • Commenting about other people’s stuff and promoting other people’s stuff is very nice.
  • Retweeting people’s praise of you comes off as jerky. Just thank them.
  • If you retweet something interesting, always give credit for who found it first.
  • Facebook wall comment streams can get long. Don’t grumble. If you’re along for the ride, it’ll end some day.
  • Promote others more often than you promote yourself. My long-standing measure is 12:1. (If it doesn’t work at first, it’s because maybe you’re not sincere in your promoting of others).
  • Listening is important and commenting is important. Be the #1 commenter on your blog. (See next one)
  • It’s okay to NOT comment back for every single comment you receive. It’s nice when you can respond, but don’t litter the comments with a bunch of “Thanks, Judy.” People know you care, if you’re doing it right.
  • If you are talking about someone in a blog post, link to them. Steve Garfield is a pro at this.
  • If you’re really nice, you’ll think about link text and help them even more by linking to Internet video expert Steve Garfield. Make sense?
  • Links do matter to Google and to the people you care about. When you can, give them a link.

    Social Media Etiquette: Disclosure

    (Note: I’ve written about disclosure before).

    • If you’re writing about a client, add (client) to the tweet/post/update.
    • If you’re selling me something with an affiliate link, disclose that in the tweet/post/update.
    • If there’s a material reason (or perception of such) that you want me to take an action or click a link, tell me.
    • Tell me once in the post, and once again on a disclosure page. I use part of my about page for disclosures. See also: one of my other favorite disclosure pages (for cheekiness).
    • Make sure your audience comfortably knows your motives, and everything goes better.

    Social Media Etiquette: Promoting

    • Promote as if you’re at a cocktail party. It’s not the same as your email blast list.
    • Promote others, and it’s much more likely people will help promote you when it’s your turn.
    • Leave room for retweets. Writing 139 characters won’t get you anywhere.
    • Promoting on Facebook is MUCH nicer on my wall than in my private messages. (Do you agree?)
    • It’s probably okay to promote something 4x a day on a social network, so that you hit all the time zones appropriately. In the last hour, you can always give it a couple more pushes, but that’s about it.
    • Direct messaging people for promotion help is often annoying. It happens much more than you know.
    • Your cause isn’t always our cause. If we don’t want to help, don’t badger.
    • Things where you have to get 1,000 tweets to raise money are litter on Twitter. Things to get 1,000 “likes” on Facebook are fine. (Remember, however, that a “like” gives your demographic data to the thing that you’ve liked, plus permission for that page to message you privately.)

    Social Media Etiquette: Content Production

    • You can post as often as you want on your blog. It’s your blog. Monthly will probably fade from our memory. Weekly could work. Daily is my favorite. Some people post many times a day. It’s up to you.
    • You can tweet as often as you want, but people unfollow “noisy” tweeters (I get unfollowed often).
    • You can update Facebook often, and if you’re running pages, you might want to update 3-4 times a day, I’m starting to observe.
    • Depending on your blog’s purpose, be wary of over-selling. (I ran into this personally.) Make sure you’re still providing great community value.
    • If you find great content from other places, use it only after you understand whether you have permission to do so, and under the terms that the people have set.
    • If you’re linking and sharing someone else’s blog post (which is good to do), it’s also wonderful when you add something to it. Add some commentary. Add a thought or two as to why it matters to your community.
    • If someone’s work inspires your own post, it’s a nice thing to “hat tip” them with a link to the post that inspired you, somewhere in the post (usually down at the bottom).
    • If you go a long time between blog updates, don’t write a “sorry I haven’t written lately” post. No one cares. Just publish something good.

    Social Media Etiquette: Sharing is Caring

  • Every blog I know has a share/like/tweet/stumble button at the bottom or somewhere. They’re there for a reason. If you like the article, pushing those buttons is a “tip jar” for the artist. Push it. It doesn’t take long.
  • If you’re reading in Google Reader, sharing is as simple as “[SHIFT] S” and that goes to everyone who reads your shared items.
  • Tell the blogger when you love something they’ve done. People’s #1 complaint to me when they’re starting out blogging is that they lack any feedback. It’d take you 30 seconds to do, and would change a person’s perspective for a whole day.
  • Comments in Twitter are temporary moments in a stream. Comments on the blog post itself are forever, in the best (and worst) of ways.
  • The web thrives on links and social sharing. The more YOU do to participate, the more people will create material for free for you to enjoy.

    Your Mileage Will Vary

    For every idea above, there’s an exception. For every idea above, there’s a great reason to do the opposite. If you’re doing it differently than above, you’re not wrong. You’re doing it your way. Okay, I lied: you’re doing it wrong.I look forward to your thoughts, disagreements, counter-posts, additional thoughts, sharing, and more.

  • John’s Thoughts

    Chris nails the topic of Social Media Etiquette; and if you think about it, most of what we are talking about here is common sense.  I believe one of the powers of social media is the fact that we can support and promote each other.  It doesn’t take a lot of time, but it does take effort!What are your thoughts?

    An Insider???s Guide to Social Media Etiquette

    Thank you Chris Brogan for this post and for graciously letting me share it with my readers.

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    I receive a lot of questions about various points of etiquette with regards to social media. I also observe instances where I wish people knew some of the more common etiquette, because they seem like wonderful people, who maybe have made a mistake because they didn’t know better. To that end, I thought I’d give a brief set of ideas around social media etiquette. You’re very welcome to add to these in the comments. There will be a mix of do’s and don’ts, and remember this above all else: you’re doing it wrong.

    Social Media Etiquette: Your Appearance

    • Your avatar picture shouldn’t be a logo. We don’t meet logos at parties, do we? You can include a logo, but make it you.
    • Unless you’re a fictional character, more often than not, your avatar should be you. Amazing Simpson-like renditions of you are interesting for about four hours.
    • Your Facebook profile pic can be not you, but it often means that others might not accept your friend request. It feels creepy friending a four year old kid (avatar).
    • Your picture can be you from 10 or 15 years ago, but that first face to face meeting is going to be jarring.
    • It doesn’t take a lot of work to take a decent pic. Why use those “me cut out from posing with someone while I have red eyes” photos?

    Social Media Etiquette: Friending

    • You’re not obligated to follow/friend anyone. No matter what. Not even your mother. (I follow my mother, btw).
    • If you decide to unfollow someone, don’t make a big stink and announce why. Just leave.
    • It’s okay to let the competition follow you. It’s okay to follow the competition.
    • Famous people don’t always want to follow back. I’m looking at you, Justin Bieber!
    • You can set your own rules on Facebook. I’m in the process of moving everyone to a fan page and just keeping VERY close family and friends.

    Social Media Etiquette: Conversation

  • Commenting about other people’s stuff and promoting other people’s stuff is very nice.
  • Retweeting people’s praise of you comes off as jerky. Just thank them.
  • If you retweet something interesting, always give credit for who found it first.
  • Facebook wall comment streams can get long. Don’t grumble. If you’re along for the ride, it’ll end some day.
  • Promote others more often than you promote yourself. My long-standing measure is 12:1. (If it doesn’t work at first, it’s because maybe you’re not sincere in your promoting of others).
  • Listening is important and commenting is important. Be the #1 commenter on your blog. (See next one)
  • It’s okay to NOT comment back for every single comment you receive. It’s nice when you can respond, but don’t litter the comments with a bunch of “Thanks, Judy.” People know you care, if you’re doing it right.
  • If you are talking about someone in a blog post, link to them. Steve Garfield is a pro at this.
  • If you’re really nice, you’ll think about link text and help them even more by linking to Internet video expert Steve Garfield. Make sense?
  • Links do matter to Google and to the people you care about. When you can, give them a link.

    Social Media Etiquette: Disclosure

    (Note: I’ve written about disclosure before).

    • If you’re writing about a client, add (client) to the tweet/post/update.
    • If you’re selling me something with an affiliate link, disclose that in the tweet/post/update.
    • If there’s a material reason (or perception of such) that you want me to take an action or click a link, tell me.
    • Tell me once in the post, and once again on a disclosure page. I use part of my about page for disclosures. See also: one of my other favorite disclosure pages (for cheekiness).
    • Make sure your audience comfortably knows your motives, and everything goes better.

    Social Media Etiquette: Promoting

    • Promote as if you’re at a cocktail party. It’s not the same as your email blast list.
    • Promote others, and it’s much more likely people will help promote you when it’s your turn.
    • Leave room for retweets. Writing 139 characters won’t get you anywhere.
    • Promoting on Facebook is MUCH nicer on my wall than in my private messages. (Do you agree?)
    • It’s probably okay to promote something 4x a day on a social network, so that you hit all the time zones appropriately. In the last hour, you can always give it a couple more pushes, but that’s about it.
    • Direct messaging people for promotion help is often annoying. It happens much more than you know.
    • Your cause isn’t always our cause. If we don’t want to help, don’t badger.
    • Things where you have to get 1,000 tweets to raise money are litter on Twitter. Things to get 1,000 “likes” on Facebook are fine. (Remember, however, that a “like” gives your demographic data to the thing that you’ve liked, plus permission for that page to message you privately.)

    Social Media Etiquette: Content Production

    • You can post as often as you want on your blog. It’s your blog. Monthly will probably fade from our memory. Weekly could work. Daily is my favorite. Some people post many times a day. It’s up to you.
    • You can tweet as often as you want, but people unfollow “noisy” tweeters (I get unfollowed often).
    • You can update Facebook often, and if you’re running pages, you might want to update 3-4 times a day, I’m starting to observe.
    • Depending on your blog’s purpose, be wary of over-selling. (I ran into this personally.) Make sure you’re still providing great community value.
    • If you find great content from other places, use it only after you understand whether you have permission to do so, and under the terms that the people have set.
    • If you’re linking and sharing someone else’s blog post (which is good to do), it’s also wonderful when you add something to it. Add some commentary. Add a thought or two as to why it matters to your community.
    • If someone’s work inspires your own post, it’s a nice thing to “hat tip” them with a link to the post that inspired you, somewhere in the post (usually down at the bottom).
    • If you go a long time between blog updates, don’t write a “sorry I haven’t written lately” post. No one cares. Just publish something good.

    Social Media Etiquette: Sharing is Caring

  • Every blog I know has a share/like/tweet/stumble button at the bottom or somewhere. They’re there for a reason. If you like the article, pushing those buttons is a “tip jar” for the artist. Push it. It doesn’t take long.
  • If you’re reading in Google Reader, sharing is as simple as “[SHIFT] S” and that goes to everyone who reads your shared items.
  • Tell the blogger when you love something they’ve done. People’s #1 complaint to me when they’re starting out blogging is that they lack any feedback. It’d take you 30 seconds to do, and would change a person’s perspective for a whole day.
  • Comments in Twitter are temporary moments in a stream. Comments on the blog post itself are forever, in the best (and worst) of ways.
  • The web thrives on links and social sharing. The more YOU do to participate, the more people will create material for free for you to enjoy.

    Your Mileage Will Vary

    For every idea above, there’s an exception. For every idea above, there’s a great reason to do the opposite. If you’re doing it differently than above, you’re not wrong. You’re doing it your way. Okay, I lied: you’re doing it wrong.I look forward to your thoughts, disagreements, counter-posts, additional thoughts, sharing, and more.

  • John’s Thoughts

    Chris nails the topic of Social Media Etiquette; and if you think about it, most of what we are talking about here is common sense.  I believe one of the powers of social media is the fact that we can support and promote each other.  It doesn’t take a lot of time, but it does take effort!What are your thoughts?

    Promoting Others More Than Yourself

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    How often do you promote yourself?  How often do you promote others?

    Lately, especially on Twitter, but on Facebook as well; self-promotion has not only reached a fever pitch, but I think it’s reached a point that  people are being turned off.

    I see “social media consultants” doing it; and as I shake my head, I also wonder why.  Does this person and others not have a strong enough network to promote  their posts, their tweets and important activities?  Or do they think “this is how social media” is done?  Maybe they don’t believe their network is strong enough. My next question is, wouldn’t their time be better spent building a network and then activating it to promote on their behalf?

    In their book Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust, Julien Smith and Chris Brogan presented what I believe is a powerful idea: promote others 12 times more than you promote yourself. What a concept…promoting others!

    We all know that promoting others ultimately contributes to our own material getting promoted; but personally that is not why I do it!  Promoting others builds trust in what you have to say, but only if you build your network; and you do this by genuinely working to help others!

    So, if you are seriously interested in helping others, here are some ideas on how to do it properly.  And remember the most important rule: You promote without expecting anything in return.

    1. Spotlight Someone You Believe In: Shine the spotlight on a colleague or business partner through a Facebook post, a genuine Tweet,  your blog or newsletter. If you have many followers or subscribers, it’s as good for the person or brand you’re featuring as landing a cover story. Even if you do not have many followers, it provides them with exposure to your network! The value is that someone in your network could be beneficial to that person!

    2. Face-to-face Conversations: Make a connection or like what someone is doing?  Sit down and talk with them.  Interview them for your blog, or just talk with them about how you can help their business or how they became successful!

    3. Ask the Expert: If you want to tackle a topic you’re not familiar with or have been asked a question you don’t know how to answer, bring in a friend who can answer that question for you on your blog or e-mail newsletter and invite them to promote their services.

    4. Lend a Local (Foursquare) Hand: Become the biggest cheerleader in your community by checking in and writing positive reviews of local restaurants, shops and other businesses you frequent.  Use services such as Foursquare to check in and promote these businesses!

    5. Advance and Retweet: If you can’t think of anything nice to say, spread what someone else is saying by retweeting . Do it the old-fashioned “RT” way so that you can add a few words of praise. Just don’t get carried away, retweeting everything you see. That’s annoying.

    6. Like It: As with retweeting, the “Like” button on Facebook allows you to approve of others’ messages without a second thought.  Spread the love around!

    7. Show Up: Simply stated, there is NO substitute for actually attending someone’s event. Be there for the people you care about. And once you’re there, start tweeting and Facebooking to encourage others to come out. Oh, and bring a friend or two!

    How do you promote others? Share it with us all in the comments.

    Why Not Leave A Comment?

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    Our social media group, Meetup 2.0 had a discussion recently on blog posts; more specifically  how it seems to be getting harder to obtain comments on posts. This discussion was started by Patsy Stewart with The Social BUZZ Lab. Patsy pointed out that even popular blogs posts will enjoy several Re-tweets and even posts on various social communities, the amount of comments left on these posts are minimal compared to their popularity.Why is that?  Why do we, as consumers of this information, as practitioners, promoters and users of social media not comment as much or as often as we should? Is it because we are too busy?  Do we think that sharing a blog post on Facebook or LinkedIn or Re-tweeting it on Twitter takes the place of commenting on the actual blog post?Trust me, it’s not!Comments on blog posts serve several purposes:

    • It lets the blog or post author know how the post is received. In other words, it let’s the author know whether they are doing a good job or not.
    • If the post is on a controversial topic, which is a good way to encourage comments, you can take the pulse of your readers.
    • Feedback on a topic that may be misunderstood or that may need further clarification.
    • Encouragement for the author to keep blogging or to expand on a topic.

    So, why do we not comment as often as we should?  You tell me!If you want to increase the amount of comments on your own blog, here are some useful tips:

    • Comment on other blogs; it get’s your name and your blogs name out there.
    • Write a controversial post.
    • Write well thought out blog posts.
    • Have a colleague or a professional review your blog posts to ensure they are grammatically correct.
    • Strive to continue to write until you are well known or until you have a network to support you by adding comments.  The more comments that are on your blog, the more comments that will be left on your blog.
    • Build a small network of colleagues or professionals that will help you by commenting on your posts. Do the same for their blogs by supporting each other with comments, re-posts and re-tweets.

    Those are some of my thoughts; what are your thoughts on this topic?

    Build Your Alliance: Online & Offline

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    I believe most of us have confidence and faith in our own abilities.  We believe we can accomplish quite a bit on our own, and traditionally, we don’t like to ask for help.  In life, as well as in the business world; we need to get past this outdated way of thinking and build an alliance. This alliance can and should consist of both online connections and offline, or real life connections.

    More simply stated, we cannot do it alone.  It takes the help and support of others to reach our goals in business, in life, in everything we strive to accomplish.  I admit that I need help in certain areas and thankfully I am part incredible alliances that I have built over the years.My network is strong and it is growing each day; but make no mistake, it takes time, energy and effort to build and maintain these alliances.  How do you build an alliance?  Here are some simple steps:

    Online

    • Consistently Connect – the proliferation of social media profiles and platforms have made this easier than ever.  Whether your preference is Twitter, Facebook, LinkedIn or others, you must consistently connect and provide valuable content for your alliance members.
    • Promote Others – spend considerable time online promoting others in your alliance or network.  Open up your network to the people that you trust, respect and recommend.  We all have different alliances & networks and promoting others to your alliance is beneficial to all.
    • Respect Your Alliance –  if your alliance doesn’t want to promote someone you believe in, respect their wishes.  If they do not want to take part in a project you are involved with, it’s okay. It just  may not be for them or their network; so respect your alliance and do not take advantage of them!

    Offline

    • Meet Regularly –  this can be accomplished by meeting for coffee, lunch or a business meeting at their place of business.  This will enable you to see their environment and what is important to them. For valuable members of your alliance, scheduled regular meetings;  do not leave this to chance!
    • Make Connections – much like promoting others, you can work to make connections for your alliance members.  Who do they need to meet? What itch of theirs can you scratch by making introductions?
    • Never Assume – just as your time is valuable, so is the time for your alliance members.  Never assume that they have time to just chat by stopping by their office.  Respect their time and what they do and never assume!

    Notice how the tips are similar for both online and offline?  That’s because they apply to any type of relationship, alliance or professional partnership.  In building an alliance of people that will help you, you must FIRST help them. If you approach building an alliance by seeing who you can help; you will have one of the strongest alliances possible.Those are my thoughts; what say you?  

    LinkedIn at a Trade-Show or Expo?

    Most small to medium businesses, along with entrepreneurs attend trade shows.  Consider the following statistics:Trade Show Statistics – Benefits of Attending Shows Very often trade shows are billed as the ultimate “Business to Business” sales mechanism, without any supporting data. If you are wondering exactly how valuable investing in a trade show is, here are a few recent statistics and facts:Trade Shows cost 38% less than Sales Calls.85% of an exhibitor’s success lies in the performance of the “staff”.91% of attendees say they get the most useful buying info from trade shows and events.81% testify that trade shows help attendees become aware of new products and services.53% of exhibit managers say it’s “difficult, or very difficult”, to keep effective booth staffers.79% of the attendees say that attending trade shows helps them decide what products to buy.Trade Show visitors will tell 6+ people about their experience.91% of attendees say trade shows impact their buying decisions because the competition is in one place, allowing for comparison shopping in real time.83% of attendees have some kind of buying power.My question to you is this:  with the benefits of trade shows  as outlined above, do you make the most of this tremendous opportunity to connect via LinkedIn?LinkedIn at a Trade-Show?  Of course!!!

    How would this work?  Ask those you meet if they use LinkedInWhen you meet someone that you would like to maintain a professional connection with,  such as attendees at a trade show or expo, ask them if they are using LinkedIn; if they are, ask if they would welcome a connection request. This is generally a good question after trading business cards!  If they do not use LinkedIn, ask them if you can send them a request; you may open their eyes to what LinkedIn offers to today’s professional.  Be sure to ask for their email address so that you can send them the invitation; then be sure to  follow up after the event and send the invitation.

    It’s that simple.  You never know, the connection could lead to business or a professional relationship for career development or growth!

    How do YOU use LinkedIn?

    Statics Source: Merchant Circle

    Twitter Etiquette – NO Automatic DM’s

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    This is an ongoing series of blog posts on Twitter Etiquette. My first post, Ten Things Not To Do On Twitter can be a a good starting point for new users and a good reminder for us veteran Twitter users.Twitter and other forms of Social Media is about relationships. Learn it, live it, and love it; or suffer damage to your reputation when you attempt to shorten the time it takes to develop these relationships! One of the quickest ways to torpedo a new social media relationship, before it even has a chance to begin forming? The Automatic DM (Direct Message). Twitter DM’s can be a tool to communicate privately with one of your followers; but it is NOT a method to automatically send your followers information they have not requested!When you receive a new follower, send them a personal tweet, engage them in conversations and ask to learn more about them or their business. Remember, it is about relationships, not initially trying to sell something!Here are some personal favorites; actual DM’s received by me or some of my followers: I just created a new group for you to join, please check out my blog!It is great meeting you, keep smiling and spreading your good cheer! Hey, help spread the word about this link, video, site You know how to use Twitter, check out my site and give me your valued feedbackNo one knows about this, but I have stock tip that you will want to act on nowFor me, any of these types of DM’s will simply cause me to unfollow you!If you want a good tool for reducing the number of Auto DM’s, check out SocialToo; it is a great service and worth checking out.Let me know some of your “favorite” Auto DM’s and don’t be THAT person that abuses a new relationship. [Read more…]

    Our First Roanoke Meetup 2.0 Was A Success!

    Our first Roanoke Meetup 2.0 happened last week and we are proclaiming it a success! Nine professionals came together to discuss Digital & Social Media and how we use it. Participants at our first Meetup included Digital & Social Media veterans as well as newbie’s, but we all learned from each other and started developing lasting relationships.Here is a photo from our event, I am the handsome guy in the striped shirt with the iPhone in front of him :-)

    Roanoke Meetup 2.0

    We truly did have people from all walks of life, including:John Lusher, aka yours truly, Business Development for PNS and President of John Lusher, Digital and Social Media Consultants, @JohnLusher.Patsy Stewart, Marketing and Branding Strategist with Optimized Strategies,@Stewartb2b.Janeson Keeley, Website Consultant with JTKWeb, @JTKWEB_SEO.Betsy Parkins, Marketing and Communications Consultant, @BetsyParkins.Bonnie Cramer, A local Green expert working to improve our community, @bgreen.Suzanne Ashley, an outstanding Roanoke Realtor, @cometoroanoke.Patricia Blevins, Social Media fan, good friend, coffee fanatic, our photographer and Office Executive at Jefferson Surgical Clinic, @patriciablevins.Brian Duvall, CEO at Duvall Consulting, Web Video Production and Internet Marketer, @brianduvall.Mike Hoal, An Independent Software Agent with uFirst, @2bdebtfreenow.We hope you will join us Thursday at 9:00 AM at Famous Anthony’s on Williamson Road in Roanoke, or Friday at 9:00 AM at The Good Cherry in Forest, @thegoodcherry.

    Ten Things Not To Do On Twitter

    The Digital Marketers Guide is part of the Quick and Dirty Tips organization; they create and distribute digital content that offers short, actionable advice from friendly and informed authorities that will help you succeed at work and in life.Recently, the Digital Marketer, aka Aliza Sherman, produced a post and podcast entitled Ten Things Not To Do On Twitter. It really is a great post and I think you should read it; the link is here. Go ahead and read it and come back for my comments and thoughts.Anyone that is connected to me or knows me knows that I love Twitter as well; I find it an important tool in communicating and connecting with others of similar interests and a great way to build your social network. Aliza makes some excellent points in how we communicate on Twitter and how we should NOT communicate as well.-You should always have a strategy with all of your media; traditional, social, digital, etc. Always make any media plan part of your overall business and marketing strategy.-You will not find too many people that just Tweet; we have blogs, websites and other social media sites; remember to integrate them.-What is your focus on Twitter? Is it just for social connections or is it to build your business? Whichever it is, remember your focus.-Search out the Twitter luminaries as Aliza said as well as others in your field of interest or business, but you should not follow everyone.-Evaluate who you friend because you are establishing a relationship. You do not establish relationships with everyone you meet, so follow the same rules on Twitter.-Social media is still about relationships; auto responding is impersonal and should be avoided.-Use SMS sparingly or get a phone that allows you to download Twitter applications. Aliza pointed out the reasons why and I agree.-The more Twitter applications you use, the more you learn; this is a good thing!-Add Twitter accounts only as you can manage them all. Nothing is worse that jumping into anything, including social media and then getting overwhelmed to the point that you ignore these new relationships.-The same rules apply on Twitter and all social media sites; common courtesy. The same common courtesy you would apply in a face-to-face situation should be applied daily with all of your social communications.Let me know what you think we should do or not do on Twitter.

    Men & Women: Who Is More Likely To Use Social Media?

    During our recent Friday morning Social Media group meeting, this question was raised; who is more likely to use social media, men or women? An extension of the question specifically applied to LinkedIn; are men or women more likely to use the site to expand their network?During our meeting, I asked the question on LinkedIn‘s Q&A section, and although some thought I was treating the site as a dating site, I eventually received some good feedback. One respondent provided me with a link to an interesting site, Quantcast; this site provides you with information on how people are using digital media.If you type in LinkedIn to Quantcast, you will find that it is composed of 53% male and 47% female, along with other interesting information such as income, education level and whether or not the typical user has children. If you are using social or digital media to market your business, this site could be valuable to you. If not, it is just interesting to see which sites are being used by men and women.We all know that women are more natural social networkers in real life, but what about online? What are your thoughts and opinions and why?Feel free to connect with me on LinkedIn, Twitter, and Facebook.