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By this point, most of us know what Social Media is; for those that do not know, here is the Wikipedia definition:Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).Now that we ALL know what Social Media is, let me pose a question; do you work to keep the social in Social Media? As our definition points out, Social Media revolves around technology with words, video and audio; BUT our definition does not address the face-to-face social possibilities of Social Media.Social Media is just like every person that each of us know, it is about the relationship. But I think too often, we keep Social Media online and we miss the face-to-face opportunities. Folks, Social Media is about RELATIONSHIPS both online and offline!In order to help to promote Social Media and more importantly the In Real Life or Face-to-Face aspect of it, we have launched Meetup 2.0. I have been working with Jennifer Mills from Expressions-Lab and Marketing Helper as well as Nannette Saunders, Lynchburg Realtor Extraordinaire on our weekly Social Media meetings. In the Lynchburg area we meet every Friday at 9:00 AM at The Good Cherry in Forest to discuss Social Media and our most recent success in this media.We are very pleased to announce that beginning on Thursday, February 26th, we will have our first Roanoke Meetup 2.0 at Famous Anthony’s on Williamson Road/Brookside. If you love Social Media or just want to learn more about it, please join us on 2/26 at 9:00 AM at Famous Anthony’s!Hope to see you there!
What is Your Target Market?
Simply defined, a Target Market is the specific set of customers whose needs you are trying to meet. Another way to think about it: this is the audience, out of all those who might hear your message, for whom you design your marketing program.
Instead of trying to sell your product or service to everyone in the market, you should aim your message toward those who have the greatest potential need or desire for your product or service. Ask yourself this question, “Who are your customers? Who will buy your product?” I am often surprised that otherwise savvy small business people either have no idea who will buy from them, or they assume that “everyone” will. Assumptions like this can lead to wrong decisions, wrong pricing, wrong marketing strategy – and ultimately, business failure.
The most successful small businesses understand that only a limited number of people will buy their product or service. The task then becomes determining, as closely as possible, exactly who those people are, then “targeting” the business’s marketing efforts and dollars toward them. Businesses can build a better, stronger business, by identifying and serving a particular customer group – your target market.
One of the first things you should do is to refine your product or service so that you are NOT trying to be “all things to all people.” Become a specialist! Another thought is to find out where your target market hangs out. Are they online? Chances are, they do. Are they on Twitter or Facebook? Has your target market embraced social media or is your target market offline? Does your target market use referral marketing? You need to find out! Review your customers, do the research, or hire someone to do it, and then focus your marketing efforts!
Our firm specializes in Social Media, Marketing Consulting and Community Management. Services include Social Profile Development, Brand Management, Network Development and Training.
I am a connector, speaker, referral partner and life long student of marketing, media, and life.
I have a strategic partnership and work closely with The Social Buzz Lab and Erika Design to provide Graphic Design and Brand Development/Management. I am a Social Media Scientist for The Social Buzz Lab.
I am a speaker, blogger, voice artist artist as well as cigar and coffee connoisseur.
Personally, I am a husband, son, and a brother that loves the beach, music and fine cigars and friends. Read More…