Self Promotion Is A Social Turn Off

n Sh I enjoy working closely with the team at The Social Buzz Lab; true professionals that know their stuff! I recently published this post on their site and wanted to share it here. Do you know people that constantly promote only themselves via their social channels? Does it turn you off as much as it does the rest of us?

 

Self Promotion makes me sick! Doesn’t it you?8

If you will indulge me just a bit, this post is going to be a combination of ranting against something that irritates me along with thoughts and action steps on how to “not be that person.” Because let’s face it, no one wants to be that person!

me Self Promotion is a Social Turn Off

 

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Insignificant? Not at all!

I was blessed today to have another morning on this earth, and to be able to enjoy a cup of coffee on my deck as the sun started it’s journey across the sky.  I snapped this photo of the moon agains the backdrop of the blue sky and clouds and started pondering our significance in the universe.

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         Watching the final Space Shuttle mission and the landing of Atlantis took me back to my childhood; like most boys, I wanted to be an astronaut!  I still want to fly into space and look down upon the earth.  That would be so cool! Alas, that is not an option at this point, so I will just keep looking towards the Heaven’s and keep that dream alive!Looking to the stars and the vastness of the universe, or even our own lives, it is easy to feel insignificant, but that is not the case. We all touch countless lives as we live our life.  The people we see each day and interact with, our family, friends, co-workers, we impact them all.  Are you impacting those lives in a positive manner?  Am I?  That is the constant question.Working in and spending a considerable amount of time in social media, I communicate with thousands of people. I am always aware of this and strive to make a positive impact in those lives.  I hope I do.  If you spend time in social media or social networking, you have a similar opportunity.  You have the opportunity to  make a significant impact or difference in the lives of others. Before you send that next Tweet or post something to one of your profiles, think about that.  Think about how it will impact your friends and followers, as well as your own reputation.  Will it be positive and supportive or negative?  However you choose to impact others, just know you do, and treat those “virtual” relationships with care; these are real people on the other side of the screen.How do you make a significant difference in the lives of others? 

Promoting Others More Than Yourself

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How often do you promote yourself?  How often do you promote others?

Lately, especially on Twitter, but on Facebook as well; self-promotion has not only reached a fever pitch, but I think it’s reached a point that  people are being turned off.

I see “social media consultants” doing it; and as I shake my head, I also wonder why.  Does this person and others not have a strong enough network to promote  their posts, their tweets and important activities?  Or do they think “this is how social media” is done?  Maybe they don’t believe their network is strong enough. My next question is, wouldn’t their time be better spent building a network and then activating it to promote on their behalf?

In their book Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust, Julien Smith and Chris Brogan presented what I believe is a powerful idea: promote others 12 times more than you promote yourself. What a concept…promoting others!

We all know that promoting others ultimately contributes to our own material getting promoted; but personally that is not why I do it!  Promoting others builds trust in what you have to say, but only if you build your network; and you do this by genuinely working to help others!

So, if you are seriously interested in helping others, here are some ideas on how to do it properly.  And remember the most important rule: You promote without expecting anything in return.

1. Spotlight Someone You Believe In: Shine the spotlight on a colleague or business partner through a Facebook post, a genuine Tweet,  your blog or newsletter. If you have many followers or subscribers, it’s as good for the person or brand you’re featuring as landing a cover story. Even if you do not have many followers, it provides them with exposure to your network! The value is that someone in your network could be beneficial to that person!

2. Face-to-face Conversations: Make a connection or like what someone is doing?  Sit down and talk with them.  Interview them for your blog, or just talk with them about how you can help their business or how they became successful!

3. Ask the Expert: If you want to tackle a topic you’re not familiar with or have been asked a question you don’t know how to answer, bring in a friend who can answer that question for you on your blog or e-mail newsletter and invite them to promote their services.

4. Lend a Local (Foursquare) Hand: Become the biggest cheerleader in your community by checking in and writing positive reviews of local restaurants, shops and other businesses you frequent.  Use services such as Foursquare to check in and promote these businesses!

5. Advance and Retweet: If you can’t think of anything nice to say, spread what someone else is saying by retweeting . Do it the old-fashioned “RT” way so that you can add a few words of praise. Just don’t get carried away, retweeting everything you see. That’s annoying.

6. Like It: As with retweeting, the “Like” button on Facebook allows you to approve of others’ messages without a second thought.  Spread the love around!

7. Show Up: Simply stated, there is NO substitute for actually attending someone’s event. Be there for the people you care about. And once you’re there, start tweeting and Facebooking to encourage others to come out. Oh, and bring a friend or two!

How do you promote others? Share it with us all in the comments.