Free Wi-Fi: Am I Missing Something?

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Am I missing something with places that should, but don’t offer free wi-fi?  

Recently I have seen an increase in fast food restaurants offering free wi-fi; places like McDonalds and Wendy’s along with the traditional locations such as Starbucks and other coffee shops.  Denny’s Restaurants are now offering it free in some locations and using this as a tool to promote to potential diners.  This trend is going to continue as a method to lure patrons to a specific location over it’s competition. 

So, my question is; why do certain hotels, and hotel chains continue to charge $10.00 or more per day for Internet access at their properties?  I understand that the hospitality industry is doing all it can to keep and increase its profit margin, and that they have lost one of the major revenue sources; charging for phone access int their rooms; but come on!  More people use and travel with smartphones, tablets, and portable devices that use and require an Internet connection; but charging for that access is bound to make some travels search for properties that offer it complimentary.  Build it into the price if you need to, but not a separate charge!

While being worried about $10.00 per day for Internet access, the hospitality industry is about to be turned on it’s ear by AirBnB.com.  A site that offers rooms, homes, rentals and places to stay, directly from the owners of the properties, at reduced rates compared to comparable hotels.

Those are my thoughts; what are yours? 

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Target Market

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What is Your Target Market?

Simply defined, a Target Market is the specific set of customers whose needs you are trying to meet. Another way to think about it: this is the audience, out of all those who might hear your message, for whom you design your marketing program.

Instead of trying to sell your product or service to everyone in the market, you should aim your message toward those who have the greatest potential need or desire for your product or service. Ask yourself this question, “Who are your customers? Who will buy your product?” I am often surprised that otherwise savvy small business people either have no idea who will buy from them, or they assume that “everyone” will. Assumptions like this can lead to wrong decisions, wrong pricing, wrong marketing strategy – and ultimately, business failure.

The most successful small businesses understand that only a limited number of people will buy their product or service. The task then becomes determining, as closely as possible, exactly who those people are, then “targeting” the business’s marketing efforts and dollars toward them. Businesses can build a better, stronger business, by identifying and serving a particular customer group – your target market.

One of the first things you should do is to refine your product or service so that you are NOT trying to be “all things to all people.” Become a specialist! Another thought is to find out where your target market hangs out.  Are they online?  Chances are, they do. Are they on Twitter or Facebook?  Has your target market embraced social media or is your target market offline?  Does your target market use referral marketing?  You need to find out! Review your customers, do the research, or hire someone to do it, and then focus your marketing efforts! 

Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.