Facebook Changes: Improvements?

Facebook announced exciting changes during their live video conference today.  Do you believe these are improvements?Announced today:

  1. Video Calling with Skype
  2. New Chat Design, complete with Buddy Lists
  3. Group Chatting

The partnership with Skype was something necessary and a natural next step for the two companies.  It solidifies Skype’s place in the social environment and it helps Facebook to continue to grow in the wake of Google + 1.Do you see these changes as improvements?  For businesses that use Facebook to connect and stay in communication with their client and potential clients; this is HUGE!  Imagine interfacing with fans and clients directly off of your Facebook Business Page!  Holding a Group Chat Session with employees in other locations!  It’s all about being connected, being responsive and humanizing business.How will these compete with Google + 1 ?  Too soon to tell; and in reality, it is two different situations; but it does raise the bar for both Facebook and Skype in our social environment.

Rememberances, Connections & The Power of Social Media

On April 21st of this year, I attended the funeral of a friend and former co-worker Tommy Hall. A man that I had the enjoyment of knowing and learning from and the person I credit for my life long Apple Computer addiction. When Tommy and I worked together several years ago, he sold me his Mac PowerBook; that was the first stage of my addiction. Fast forward to today; I own a MacBook Pro, an iPhone and an iPad; with more purchases planned!Tommy left behind an incredible wife and two beautiful daughters. The funeral was hard, as all funerals are, but it also taught me about how we grieve more publicly now than ever before. Many of us that knew Tommy posted remembrances on his Facebook profile as well as on our own walls. I was touched and humbled by the number of my friends that offered love and condolences on this day; many of these people never knew Tommy, but they knew me, and I am very thankful for their friendships.I posted this photo that I sent to Tommy after a trip back home to West Virginia; we all smiled at the fact that he had a road “named” after him in WV.

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       Tommy, you will be missed my friend.It just so happened that on the same day as Tommy’s funeral, our local Meetup 2.0 Group hatched a new Group of professionals to discuss and promote social media.  The Floyd Meetup Group‘s inaugural meeting was both exciting and bittersweet for me due to the events earlier in the day; however as a founding member of our Roanoke Meetup 2.0 Group, I was committed to attending.  Once again being the social person that I am, I posted on Facebook and Twitter  that I would be attending the meeting, and I was genuinely excited to be there and meet new people.When it came time to pay, the waitress asked my Meetup partner, Patsy Stewart who John Lusher was.  Patsy laughed and introduced me, thinking the waitress had heard of me.  The waitress proceeded to inform us that some jewelry lady had called and provided a credit card to pay for my dinner!  It took us a few minutes to figure out that it was my dear friend, Julianne Paulsen or @YrJewelryGal on Twitter.  Julianne owns a jewelry store in Minnesota and is Founder and CEO of Viaggio Bracelets.  Julianne had noticed my posts throughout the day, including the information about Tommy’s funeral as well as the location of our Floyd Meetup meeting; she then found the number of the restaurant and left information to pay for my dinner.  Talk about a humbling experience.On the drive home, my friends tweeted about the woman that bought John’s dinner and I called Julianne to thank her.  Julianne answered the phone laughing because she knew what had happened.  I thanked her profusely and related the story to her about the waitress; but also discovered she has done this to friends before just to surprise them.  She did this for me just to give me a smile and pick-me-up due to the events of the day.  I have not yet had the pleasure to meeting Julianne in person, but I will one day and I will buy her dinner and supply the cigars!  Although we have not met yet, I consider Julianne a dear friend and trusted professional.My reason for this post is to shine the light on how we live now:  socially.  More so than ever before, if we choose to. Whether we are grieving or celebrating; we do so publicly with our extended friends and followers.Thank you Tommy for all you taught me, and thank you Julianne for everything you are to me; I am most certainly blessed with the best friends in the world. 

Roll With The Changes

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At the outset, I apologize to the readers of my blog; my updates and posts have been very sporadic lately and I committed to blogging more frequently.While life sometimes throws us curve balls that we don’t see coming,  most likely these pitches allow us the the opportunity to knock one out o the park! That’s a good description of what has been happening in my life and in my business.  Changes that I will explain more completely soon, but opportunities for partnerships and strategic alliances have arisen that otherwise I wouldn’t have been able to embrace; trust me, it’s all good!So, while we may not always expect the changes; we should roll with them and embrace what is going to happen next!  We should Roll With the Changes.Saddle up friends, it is going to be a fun ride!Oh, and if you love classic rock, you know why I used the REO Speedwagon album cover; if not, click on the  link in the picture to listen to the song.As my Twitter brother @VincentHunt would say, et’s GO!

What is a QR code?

Guest Blogger – Phil Tucker, Internet Marketing Strategist & with Tucker Hosting

Welcome Phil Tucker, an Internet Marketing Strategist, to JohnLusher.com. I have known Phil for several years and have the pleasure to speak with him often at local events.  Phil knows the Internet and has been helping businesses harness it’s marketing power for years.  Long before we all hung out on Facebook and Twitter together!If you are curious as to what QR codes are and how they can be beneficial, check out his post below.

Thanks Phil!

 

What is a QR code?

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QR Codes are 2 dimensional barcodes that are easily scanned using any modern mobile phone. This code will then be converted (called “dequrified”) into a piece of (interactive) text and/or link. For instance, you walk around in the city and notice a poster for an event that seems interesting. You take out your mobile phone, scan the QR Code and will instantly get more information and a link to a website where you can book your tickets. You don’t have to type or remember anything and because QR Codes can be very small, this saves a lot of space on the product as well. The QR Code was patented by the Japanese company . Rather than strictly enforcing the patent, they chose to create an international standard with the QR Code and allow anyone to use or generate them without requiring a license or fee. QR Codes can be used to store all sorts of information including website URLs, map locations, contact information, text notes, and product identification. I first starting seeing practical uses of the QR Codes when Google Maps create a promotion in 2009 for business owners by sending them display stickers that say “We’re a favorite place on Google” and offer a QR Code for cell phone users to scan and easily add the business Page Place to their phone. You can see the sticker Google sent to business owners on the front door of one of the Google Places I set up for. What to do with QR Codes? By creating your own QR Codes (called “qurifying”) you can make whatever you want more interactive. Put one on your business card, on flyers for a party or poster to promote your products or services. Or use them to help sorting your books or CD’s, put them on your keys or tools so you know what they are for. Just qurify any text or website url, put the QR Code on a product and make everything you have more interactive!

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So, are you ready to start generating your own QR Code yet? The is a Google Code project that creates QR Codes for maps, URLs, calendar events, and more. But I found BeQRious, which is a company is based in New York City & Europe that has a very slick and robust online QR Code Generator: generator BeQRious.com is focused on supplying news, information, technical solutions of QR codes. They seem pretty passionate in what we do and evangelize the World in possibilities of use QR Codes. So what will you use QR Codes for?

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Phil Tucker is an Internet Marketing Strategist with Tucker Hosting, specializing in local search optimization. Phil Tucker has helped hundreds of companies and individuals “make the web work for them”. Phil Tucker continuously educates himself and his clients on new techniques and trends, much of which he shares on the Small Business Marketing BlogTwitter: @philtucker

Never Underestimate

I posted on Facbook this morning that you never know where a connection can lead.  My dear friend, referral partner and all around incredible soul, Suni Heflin, re-posted and added to my comments.  As you can see from the comment flow below, many people believe in connecting, building relationships with integrity and the power of networking; especially in a smaller community.This got me to thinking; how many times do we underestimate the potential power of a connection.

  • Do we overlook someone due to the way they dress or look?
  • Do we miss a potential connection because we are too wrapped up in our own world?  Or our smart phone?
  • Do we avoid connecting with someone because we didn’t agree with a Tweet or a Post or a Blog Article?
  • Do we realize the potential power of others network?

Every person we meet could be a potential connection, an opportunity to assist or help or a business opportunity.If I hadn’t connected with Suni, I would have missed an incredible friendship and the opportunity to watch her write the next chapter of her life and career!  Stay tuned for more on that!Put yourself out there; in person, and online.  Make a connection; never underestimate where it can lead.Those are my thoughts.  What about you?  How have you seen the power of connections enrich your life?

                       

Social Media Misconceptions

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If you are a business owner, I strongly suggest you stop resisting social media as a platform to build relationships,  your brand and to connect with clients!  Just as businesses resisted building and promoting a website, a portion of them are now resisting social media.Why?  Is it because you don’t understand it or you think it’s a fad?  It isn’t a fad. Is it fear of the unknown?  You have more resources available at your fingertips to learn about social media and how it can help your business starting today!  Guess what?  Your competition is already involved with social media and if you can’t be found online today, you are not found period.Before you jump into social media, let’s clear up some misconceptions.Social media is inexpensive, or even FREE! We need to put this misconception to rest once and for all.  Yes, many of the tools and the sites that are involved with social media are free to sign up and use.  Twitter, Facebook, LinkedIn, Friendfeed and others do not charge you to sign up and create an account, but you will discover, that is where the free part ends.It takes time to properly create these profiles and to maintain them.  It takes time to develop and produce content; to refine what is working and what is not. Social media is and should be part of your marketing campaign.  As a business owner you need to make this plan part of your overall business plan.  Some companies spend as little as a few thousand dollars on a social media campaign. Others spend upwards of $50,000 to $100,000 or more.  This is a form of advertising and marketing your company; tools for building your brand.  Treat it as such, budget for it and plan for it.  You didn’t go into business without a business plan (did you) so do not start a social media campaign without a plan.Anyone can build your campaign for you. Well, if you spend any time on Twitter, you will realize that thousands of “experts” on social media are promoting themselves.  You will discover social media “experts” that barely have two-thousand followers; so remember this, there are no experts.  We are all students of social media and it changes so quickly that no one can become an expert.I recall a conversation with a retail store owner about his website.  In an effort to save money, the store owner was having a local high school kid design and launch his site.  I visited his store six months later and the site had just launched;  three months behind schedule.  Approximately one year later, a Google search, with specific parameters included that relate to his business and that should have been keywords for his business, resulted in his site being found….on page three. Was the cost savings worth the amount of lost business to his shop because consumers couldn’t find his site or his store?  Do you go past page one on a Google search?  Hint: consumers typically do not.I use the previous story to highlight the importance of hiring a true professional to build and launch your successful social media campaign. A campaign that is integrated with your marketing efforts as well as your website. You should also interview the person or firm that you decide to choose as a partner! Have they created successful campaigns in the past? Do they integrate video into their campaigns? What does their portfolio look like? Ask for references and specifics of those clients they have worked with successfully.You can make a big splash in short amount of time. Rome wasn’t built in a day and typically your social media campaign will not make a big splash or build a strong or loyal following in a short amount of time.  It can, but those are exceptions to the rule, not the norm. If you are already a star or have a big name in business, then you can make a big splash; if not, it takes slow and steady work. Twitter is great for building a following and driving traffic to your site, your blog, your website.  Use video to acquaint your followers with your company, products, services and staff; but remember it takes time!You can handle a social media campaign internally. Maybe. Most companies rarely employ personnel that are well versed and experienced in social media campaigns.  Even if they have the experience, do they have the time?  What do you pay them to do and how much?  Run the numbers and then hire an experienced person or firm.  Another advantage to using an outside person or firm?  Their contacts and their network. Chances are, it’s larger than yours.  Do you do your own business taxes?  Do you represent your own company in legal matters?  Why would you try to run a social media campaign internally without the right people, with the right experience?People will automatically find you. That misconception reminds me of one of my favorite quotes, Doing a good job around here is like peeing in a dark suit, It makes you feel warm but nobody notices” Jason Bolt. People will not automatically find you, but word of mouth, or spread by the click (mouse) can help!  Using tools like Twitter, StumbleUpon or Digg helps, but your network, combined with traffic driven by the professional you partner with for your campaign, will help the world find you!You can’t measure social media results. Sure you can. Just as you can measure traffic to your website and responses to advertisements in traditional media, you can measure social media results.  Using Google Trends along with other analytics can provide you specific statistics on who is finding you, who is clicking on your links and sites and how well your campaign is working. With the recent changes, you can find out the number of views, clicks, demographic breakdowns and more on your Facebook Fan Pages.Approach a social media campaign just as you would any other aspect of your business; carefully, with planning and the right professionals involved.Those are my thoughts. What say you?

An Insider???s Guide to Social Media Etiquette

Thank you Chris Brogan for this post and for graciously letting me share it with my readers.

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I receive a lot of questions about various points of etiquette with regards to social media. I also observe instances where I wish people knew some of the more common etiquette, because they seem like wonderful people, who maybe have made a mistake because they didn’t know better. To that end, I thought I’d give a brief set of ideas around social media etiquette. You’re very welcome to add to these in the comments. There will be a mix of do’s and don’ts, and remember this above all else: you’re doing it wrong.

Social Media Etiquette: Your Appearance

  • Your avatar picture shouldn’t be a logo. We don’t meet logos at parties, do we? You can include a logo, but make it you.
  • Unless you’re a fictional character, more often than not, your avatar should be you. Amazing Simpson-like renditions of you are interesting for about four hours.
  • Your Facebook profile pic can be not you, but it often means that others might not accept your friend request. It feels creepy friending a four year old kid (avatar).
  • Your picture can be you from 10 or 15 years ago, but that first face to face meeting is going to be jarring.
  • It doesn’t take a lot of work to take a decent pic. Why use those “me cut out from posing with someone while I have red eyes” photos?

Social Media Etiquette: Friending

  • You’re not obligated to follow/friend anyone. No matter what. Not even your mother. (I follow my mother, btw).
  • If you decide to unfollow someone, don’t make a big stink and announce why. Just leave.
  • It’s okay to let the competition follow you. It’s okay to follow the competition.
  • Famous people don’t always want to follow back. I’m looking at you, Justin Bieber!
  • You can set your own rules on Facebook. I’m in the process of moving everyone to a fan page and just keeping VERY close family and friends.

Social Media Etiquette: Conversation

  • Commenting about other people’s stuff and promoting other people’s stuff is very nice.
  • Retweeting people’s praise of you comes off as jerky. Just thank them.
  • If you retweet something interesting, always give credit for who found it first.
  • Facebook wall comment streams can get long. Don’t grumble. If you’re along for the ride, it’ll end some day.
  • Promote others more often than you promote yourself. My long-standing measure is 12:1. (If it doesn’t work at first, it’s because maybe you’re not sincere in your promoting of others).
  • Listening is important and commenting is important. Be the #1 commenter on your blog. (See next one)
  • It’s okay to NOT comment back for every single comment you receive. It’s nice when you can respond, but don’t litter the comments with a bunch of “Thanks, Judy.” People know you care, if you’re doing it right.
  • If you are talking about someone in a blog post, link to them. Steve Garfield is a pro at this.
  • If you’re really nice, you’ll think about link text and help them even more by linking to Internet video expert Steve Garfield. Make sense?
  • Links do matter to Google and to the people you care about. When you can, give them a link.

    Social Media Etiquette: Disclosure

    (Note: I’ve written about disclosure before).

    • If you’re writing about a client, add (client) to the tweet/post/update.
    • If you’re selling me something with an affiliate link, disclose that in the tweet/post/update.
    • If there’s a material reason (or perception of such) that you want me to take an action or click a link, tell me.
    • Tell me once in the post, and once again on a disclosure page. I use part of my about page for disclosures. See also: one of my other favorite disclosure pages (for cheekiness).
    • Make sure your audience comfortably knows your motives, and everything goes better.

    Social Media Etiquette: Promoting

    • Promote as if you’re at a cocktail party. It’s not the same as your email blast list.
    • Promote others, and it’s much more likely people will help promote you when it’s your turn.
    • Leave room for retweets. Writing 139 characters won’t get you anywhere.
    • Promoting on Facebook is MUCH nicer on my wall than in my private messages. (Do you agree?)
    • It’s probably okay to promote something 4x a day on a social network, so that you hit all the time zones appropriately. In the last hour, you can always give it a couple more pushes, but that’s about it.
    • Direct messaging people for promotion help is often annoying. It happens much more than you know.
    • Your cause isn’t always our cause. If we don’t want to help, don’t badger.
    • Things where you have to get 1,000 tweets to raise money are litter on Twitter. Things to get 1,000 “likes” on Facebook are fine. (Remember, however, that a “like” gives your demographic data to the thing that you’ve liked, plus permission for that page to message you privately.)

    Social Media Etiquette: Content Production

    • You can post as often as you want on your blog. It’s your blog. Monthly will probably fade from our memory. Weekly could work. Daily is my favorite. Some people post many times a day. It’s up to you.
    • You can tweet as often as you want, but people unfollow “noisy” tweeters (I get unfollowed often).
    • You can update Facebook often, and if you’re running pages, you might want to update 3-4 times a day, I’m starting to observe.
    • Depending on your blog’s purpose, be wary of over-selling. (I ran into this personally.) Make sure you’re still providing great community value.
    • If you find great content from other places, use it only after you understand whether you have permission to do so, and under the terms that the people have set.
    • If you’re linking and sharing someone else’s blog post (which is good to do), it’s also wonderful when you add something to it. Add some commentary. Add a thought or two as to why it matters to your community.
    • If someone’s work inspires your own post, it’s a nice thing to “hat tip” them with a link to the post that inspired you, somewhere in the post (usually down at the bottom).
    • If you go a long time between blog updates, don’t write a “sorry I haven’t written lately” post. No one cares. Just publish something good.

    Social Media Etiquette: Sharing is Caring

  • Every blog I know has a share/like/tweet/stumble button at the bottom or somewhere. They’re there for a reason. If you like the article, pushing those buttons is a “tip jar” for the artist. Push it. It doesn’t take long.
  • If you’re reading in Google Reader, sharing is as simple as “[SHIFT] S” and that goes to everyone who reads your shared items.
  • Tell the blogger when you love something they’ve done. People’s #1 complaint to me when they’re starting out blogging is that they lack any feedback. It’d take you 30 seconds to do, and would change a person’s perspective for a whole day.
  • Comments in Twitter are temporary moments in a stream. Comments on the blog post itself are forever, in the best (and worst) of ways.
  • The web thrives on links and social sharing. The more YOU do to participate, the more people will create material for free for you to enjoy.

    Your Mileage Will Vary

    For every idea above, there’s an exception. For every idea above, there’s a great reason to do the opposite. If you’re doing it differently than above, you’re not wrong. You’re doing it your way. Okay, I lied: you’re doing it wrong.I look forward to your thoughts, disagreements, counter-posts, additional thoughts, sharing, and more.

  • John’s Thoughts

    Chris nails the topic of Social Media Etiquette; and if you think about it, most of what we are talking about here is common sense.  I believe one of the powers of social media is the fact that we can support and promote each other.  It doesn’t take a lot of time, but it does take effort!What are your thoughts?

    An Insider’s Guide to Social Media Etiquette

    Thank you Chris Brogan for this post and for graciously letting me share it with my readers.

    I receive a lot of questions about various points of etiquette with regards to social media. I also observe instances where I wish people knew some of the more common etiquette, because they seem like wonderful people, who maybe have made a mistake because they didn’t know better. To that end, I thought I’d give a brief set of ideas around social media etiquette. You’re very welcome to add to these in the comments. There will be a mix of do’s and don’ts, and remember this above all else: you’re doing it wrong.

    Social Media Etiquette: Your Appearance

    • Your avatar picture shouldn’t be a logo. We don’t meet logos at parties, do we? You can include a logo, but make it you.
    • Unless you’re a fictional character, more often than not, your avatar should be you. Amazing Simpson-like renditions of you are interesting for about four hours.
    • Your Facebook profile pic can be not you, but it often means that others might not accept your friend request. It feels creepy friending a four year old kid (avatar).
    • Your picture can be you from 10 or 15 years ago, but that first face to face meeting is going to be jarring.
    • It doesn’t take a lot of work to take a decent pic. Why use those “me cut out from posing with someone while I have red eyes” photos?

    Social Media Etiquette: Friending

    • You’re not obligated to follow/friend anyone. No matter what. Not even your mother. (I follow my mother, btw).
    • If you decide to unfollow someone, don’t make a big stink and announce why. Just leave.
    • It’s okay to let the competition follow you. It’s okay to follow the competition.
    • Famous people don’t always want to follow back. I’m looking at you, Justin Bieber!
    • You can set your own rules on Facebook. I’m in the process of moving everyone to a fan page and just keeping VERY close family and friends.

    Social Media Etiquette: Conversation

  • Commenting about other people’s stuff and promoting other people’s stuff is very nice.
  • Retweeting people’s praise of you comes off as jerky. Just thank them.
  • If you retweet something interesting, always give credit for who found it first.
  • Facebook wall comment streams can get long. Don’t grumble. If you’re along for the ride, it’ll end some day.
  • Promote others more often than you promote yourself. My long-standing measure is 12:1. (If it doesn’t work at first, it’s because maybe you’re not sincere in your promoting of others).
  • Listening is important and commenting is important. Be the #1 commenter on your blog. (See next one)
  • It’s okay to NOT comment back for every single comment you receive. It’s nice when you can respond, but don’t litter the comments with a bunch of “Thanks, Judy.” People know you care, if you’re doing it right.
  • If you are talking about someone in a blog post, link to them. Steve Garfield is a pro at this.
  • If you’re really nice, you’ll think about link text and help them even more by linking to Internet video expert Steve Garfield. Make sense?
  • Links do matter to Google and to the people you care about. When you can, give them a link.

    Social Media Etiquette: Disclosure

    (Note: I’ve written about disclosure before).

    • If you’re writing about a client, add (client) to the tweet/post/update.
    • If you’re selling me something with an affiliate link, disclose that in the tweet/post/update.
    • If there’s a material reason (or perception of such) that you want me to take an action or click a link, tell me.
    • Tell me once in the post, and once again on a disclosure page. I use part of my about page for disclosures. See also: one of my other favorite disclosure pages (for cheekiness).
    • Make sure your audience comfortably knows your motives, and everything goes better.

    Social Media Etiquette: Promoting

    • Promote as if you’re at a cocktail party. It’s not the same as your email blast list.
    • Promote others, and it’s much more likely people will help promote you when it’s your turn.
    • Leave room for retweets. Writing 139 characters won’t get you anywhere.
    • Promoting on Facebook is MUCH nicer on my wall than in my private messages. (Do you agree?)
    • It’s probably okay to promote something 4x a day on a social network, so that you hit all the time zones appropriately. In the last hour, you can always give it a couple more pushes, but that’s about it.
    • Direct messaging people for promotion help is often annoying. It happens much more than you know.
    • Your cause isn’t always our cause. If we don’t want to help, don’t badger.
    • Things where you have to get 1,000 tweets to raise money are litter on Twitter. Things to get 1,000 “likes” on Facebook are fine. (Remember, however, that a “like” gives your demographic data to the thing that you’ve liked, plus permission for that page to message you privately.)

    Social Media Etiquette: Content Production

    • You can post as often as you want on your blog. It’s your blog. Monthly will probably fade from our memory. Weekly could work. Daily is my favorite. Some people post many times a day. It’s up to you.
    • You can tweet as often as you want, but people unfollow “noisy” tweeters (I get unfollowed often).
    • You can update Facebook often, and if you’re running pages, you might want to update 3-4 times a day, I’m starting to observe.
    • Depending on your blog’s purpose, be wary of over-selling. (I ran into this personally.) Make sure you’re still providing great community value.
    • If you find great content from other places, use it only after you understand whether you have permission to do so, and under the terms that the people have set.
    • If you’re linking and sharing someone else’s blog post (which is good to do), it’s also wonderful when you add something to it. Add some commentary. Add a thought or two as to why it matters to your community.
    • If someone’s work inspires your own post, it’s a nice thing to “hat tip” them with a link to the post that inspired you, somewhere in the post (usually down at the bottom).
    • If you go a long time between blog updates, don’t write a “sorry I haven’t written lately” post. No one cares. Just publish something good.

    Social Media Etiquette: Sharing is Caring

  • Every blog I know has a share/like/tweet/stumble button at the bottom or somewhere. They’re there for a reason. If you like the article, pushing those buttons is a “tip jar” for the artist. Push it. It doesn’t take long.
  • If you’re reading in Google Reader, sharing is as simple as “[SHIFT] S” and that goes to everyone who reads your shared items.
  • Tell the blogger when you love something they’ve done. People’s #1 complaint to me when they’re starting out blogging is that they lack any feedback. It’d take you 30 seconds to do, and would change a person’s perspective for a whole day.
  • Comments in Twitter are temporary moments in a stream. Comments on the blog post itself are forever, in the best (and worst) of ways.
  • The web thrives on links and social sharing. The more YOU do to participate, the more people will create material for free for you to enjoy.

    Your Mileage Will Vary

    For every idea above, there’s an exception. For every idea above, there’s a great reason to do the opposite. If you’re doing it differently than above, you’re not wrong. You’re doing it your way. Okay, I lied: you’re doing it wrong.I look forward to your thoughts, disagreements, counter-posts, additional thoughts, sharing, and more.

  • John’s Thoughts

    Chris nails the topic of Social Media Etiquette; and if you think about it, most of what we are talking about here is common sense.  I believe one of the powers of social media is the fact that we can support and promote each other.  It doesn’t take a lot of time, but it does take effort!What are your thoughts?

    Promoting Others More Than Yourself

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    How often do you promote yourself?  How often do you promote others?

    Lately, especially on Twitter, but on Facebook as well; self-promotion has not only reached a fever pitch, but I think it’s reached a point that  people are being turned off.

    I see “social media consultants” doing it; and as I shake my head, I also wonder why.  Does this person and others not have a strong enough network to promote  their posts, their tweets and important activities?  Or do they think “this is how social media” is done?  Maybe they don’t believe their network is strong enough. My next question is, wouldn’t their time be better spent building a network and then activating it to promote on their behalf?

    In their book Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust, Julien Smith and Chris Brogan presented what I believe is a powerful idea: promote others 12 times more than you promote yourself. What a concept…promoting others!

    We all know that promoting others ultimately contributes to our own material getting promoted; but personally that is not why I do it!  Promoting others builds trust in what you have to say, but only if you build your network; and you do this by genuinely working to help others!

    So, if you are seriously interested in helping others, here are some ideas on how to do it properly.  And remember the most important rule: You promote without expecting anything in return.

    1. Spotlight Someone You Believe In: Shine the spotlight on a colleague or business partner through a Facebook post, a genuine Tweet,  your blog or newsletter. If you have many followers or subscribers, it’s as good for the person or brand you’re featuring as landing a cover story. Even if you do not have many followers, it provides them with exposure to your network! The value is that someone in your network could be beneficial to that person!

    2. Face-to-face Conversations: Make a connection or like what someone is doing?  Sit down and talk with them.  Interview them for your blog, or just talk with them about how you can help their business or how they became successful!

    3. Ask the Expert: If you want to tackle a topic you’re not familiar with or have been asked a question you don’t know how to answer, bring in a friend who can answer that question for you on your blog or e-mail newsletter and invite them to promote their services.

    4. Lend a Local (Foursquare) Hand: Become the biggest cheerleader in your community by checking in and writing positive reviews of local restaurants, shops and other businesses you frequent.  Use services such as Foursquare to check in and promote these businesses!

    5. Advance and Retweet: If you can’t think of anything nice to say, spread what someone else is saying by retweeting . Do it the old-fashioned “RT” way so that you can add a few words of praise. Just don’t get carried away, retweeting everything you see. That’s annoying.

    6. Like It: As with retweeting, the “Like” button on Facebook allows you to approve of others’ messages without a second thought.  Spread the love around!

    7. Show Up: Simply stated, there is NO substitute for actually attending someone’s event. Be there for the people you care about. And once you’re there, start tweeting and Facebooking to encourage others to come out. Oh, and bring a friend or two!

    How do you promote others? Share it with us all in the comments.

    Why Not Leave A Comment?

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    Our social media group, Meetup 2.0 had a discussion recently on blog posts; more specifically  how it seems to be getting harder to obtain comments on posts. This discussion was started by Patsy Stewart with The Social BUZZ Lab. Patsy pointed out that even popular blogs posts will enjoy several Re-tweets and even posts on various social communities, the amount of comments left on these posts are minimal compared to their popularity.Why is that?  Why do we, as consumers of this information, as practitioners, promoters and users of social media not comment as much or as often as we should? Is it because we are too busy?  Do we think that sharing a blog post on Facebook or LinkedIn or Re-tweeting it on Twitter takes the place of commenting on the actual blog post?Trust me, it’s not!Comments on blog posts serve several purposes:

    • It lets the blog or post author know how the post is received. In other words, it let’s the author know whether they are doing a good job or not.
    • If the post is on a controversial topic, which is a good way to encourage comments, you can take the pulse of your readers.
    • Feedback on a topic that may be misunderstood or that may need further clarification.
    • Encouragement for the author to keep blogging or to expand on a topic.

    So, why do we not comment as often as we should?  You tell me!If you want to increase the amount of comments on your own blog, here are some useful tips:

    • Comment on other blogs; it get’s your name and your blogs name out there.
    • Write a controversial post.
    • Write well thought out blog posts.
    • Have a colleague or a professional review your blog posts to ensure they are grammatically correct.
    • Strive to continue to write until you are well known or until you have a network to support you by adding comments.  The more comments that are on your blog, the more comments that will be left on your blog.
    • Build a small network of colleagues or professionals that will help you by commenting on your posts. Do the same for their blogs by supporting each other with comments, re-posts and re-tweets.

    Those are some of my thoughts; what are your thoughts on this topic?