Twitter For Small Businesses – The Time Is Now!

To those that don’t know, here is the definition of Twitter:Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.In addition to promoting your business to new and existing clients, Twitter can be used for a multitude of other business related objectives:

  1. Build Brands – You can use Twitter to build excitment before launching a a brand or product as well as to improve the image of an existing brand or business.
  2. Do Research – Even before sending your first Tweet, you can use Twitter Search to find out about your competitors, clients and potential clients.
  3. Send Information to Customers – Twitter can be a great tool to send information to your customers and to announce new products, specials or survey’s.
  4. Conduct E-commerce – Twitter can help drive traffic to your website, your blog or your online store, but only if you are building relationships before you try to sell something.
  5. Create Communities for Your Users – This is a overlooked tool within Twitter.  Create a community of users of your business or your brand.  This can provide valuable insight into what the users really think of your product and your business.

As a small business owner, how do you harness the power of this and other social media tools to promote your business?  Just like any other part of your operation, you partner with a professional. Do you sleep better at night knowing a CPA is handling your taxes, a qualified Agent is handling your insurance, or a Virtual Assistant is handling your administrative tasks?  If so, then why would you not partner with a social media professional to develop this valuable community tool for your business?Most small business owners spend the majority of their time working in the business every day, not working on the plan for the business.  A social media plan could suffer from the same neglect unless you partner with a professional.If you own a small business and you are interested in learning more about how to use Twitter or other social media tools, start asking question.  We would welcome the conversation.