n ShI enjoy working closely with the team at The Social Buzz Lab; true professionals that know their stuff! I recently published this post on their site and wanted to share it here. Do you know people that constantly promote only themselves via their social channels? Does it turn you off as much as it does the rest of us?
Self Promotion makes me sick! Doesn’t it you?8
If you will indulge me just a bit, this post is going to be a combination of ranting against something that irritates me along with thoughts and action steps on how to “not be that person.” Because let’s face it, no one wants to be that person!
I was recently contacted by an organization that publishes articles from Phil Barnes, a freelance photo editor and contributing write for TravelInsurance.org. Some of these made me laugh and some made me think; we do have some overrated things in our country! Do you agree? Disagree? Let us know!
10 Overrated Things in America
It’s 5 p.m.–QUICK! Rush out to buy the new Doritos Locos taco! Stand in line all night to get the latest iPhone! Maybe you don’t want to do these things, but plenty of Americans do. What are some of the other overrated things in America today?
Image courtesy of Flickr and used via Creative Common License.
Do you have a teenager? Do you police their use of social media or limit how much time they spend on social sites? We are pleased to provide this guest post by Agnes Embile Jimenez, a blogger that does work with The Family Compass.
The Negative Effects of Social Media to Teenagers
Whether we choose to admit it or not, social media may produce a plethora of negative effects on teenagers today. With the Internet and smart phone, they have constant access to social media networks. Although many parents dismiss their teenager’s issues as part of the adolescent stage, they need to accept the fact that their teens may be going through more than they let on. Here are a few of the possible adverse effects that social media may cause on teens.
Image courtesy of Flickr via Creative Common License.
Where were you when news of the tsunami hit Japan in 2011? How about when Michael Jackson died? Probably online, according to many experts who claim that social media has become the main media source for hundreds of millions of people. Not just in the U.S., either; Facebook alone has more than 900 million users spread across the globe as of 2012. Other social media giants like Twitter have facilitated revolution against unjust leaders and warned people of impending natural disaster. In fact, so many people regularly interact online that if the Internet were a nation, it would exceed the Americas, Europe and the Middle East combined in population. No wonder more than 13 million members of the online community used Reddit and other media platforms to protest SOPA, a proposed Internet censorship bill. Keep this graphic in mind next time you log on, because knowledge is power — and a little knowledge goes a long way in the Internet Age. [Read more…]
During a recent weekend getaway, I received a Twitter DM from a follower that stated, “Bye u ignore me so gone.” My first reaction was lthe same as most people, scratching my head and wondering why they felt like I had ignored them Since I was away for the weekend and taking an unsual break from Twitter, I decided to not respond until my rest and relaxation was over; and until I had time to think through my response to this person. In pondering how to respond, I decided to not respond at all. Why? Because if that person felt like I had ignored them, were my words going to change their mind? Probably not. At least in my opinion.
If you know me, even in a casual manner or as a follower on any of our social platforms, you know that I am the eternal optimist. I believe things will be better and that we have within us the power to make things better; for ourselves or for others.
It is this core belief that leads me to celebrate mornings. I strive to see as many sunrises as I can because it’s a renewal for my soul and my spirit. I’ve heard that we only get 20,000 sunrises, give or take a few depending on our lifespan, so celebrating each limited sunrise makes sense to me.
This belief doesn’t come without it’s detractors nor does it insulate me from negative thoughts or bad days; but it does provide me with a cornerstone that I know I can depend on; the belief that with each sunrise, with each morning, there is hope renewed.
No matter what your current circumstances, take some time to watch a sunrise and celebrate a brand new day. Let it enrich your soul and spirit too!
Have a great weekend!
You think social media is reaching maturity, and the whipsaw behavioral shifts that change like a Dwight Howard trade request are things of the past? Uhhh, no. Released yesterday at Blogworld New York, findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media. You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me. Two quick notes: This is not data dredging. This is real, random sample, tightly controlled research from the same company that is the exclusive provider of Presidential exit polls in the USA. This is the last time the entire research from Edison will be released for free. It???s just too valuable to be given away wholesale ??? considering it costs tens of thousands of dollars to produce. But, you can get exclusive access to the Social Habit research when it???s refreshed and expanded in early Fall. Sign up now for a sneak peek. And if you???re interested in including a question about your company or a category of social media usage of particular interest to your organization, that may be an option (click for details, fees apply). I???m partnering with Edison Research, Jason Falls, and Mark Schaefer on the next round of these findings, so you???ll be hearing more throughout the summer. But for now, here are 11 Shocking Social Media Statistics:
1. Twitter users are 33% more likely to be Democrats
An interesting finding, and representative of the type of custom queries we can answer for you in the next round of the Social Habit, this edition found that 40% of Twitter users are Democrats, compared to 30% of the U.S. population overall.The percentage of Republications and Independents on Twitter mirrors the U.S. average almost precisely.
2. The ???Check-in??? is the phenomenon that never happened
74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. Even more damning, is that 4% had checked in when surveyed in 2011. This is a 25% decrease in check in behaviors in a single year. It???s not going to rebound, which is why Foursquare???s play is to be the new Yelp.
3. Only 33% of Americans have ever followed a brand in social media
From 2010 to 2012 the percentage of Americans following any brand on a social network has gone from 16% to 33%. This is a sharp increase, but looked at from the opposite perspective, it???s shocking to me that 2/3 of Americans using social networks have never followed a brand.Companies still have substantial room for growth in connecting with customers and fans on social networks.
4. 56% of Americans have a profile on a social networking site
This is up from 52% just last year, and 48% in 2010. How high can this climb? Certainly, there are sizable chunks of the populace that will never join a social networking site, but it???s amazing to consider that significantly more Americans (12 years old and up) have a social networking profile than do not.
5. 55% of Americans 45-54 have a profile on a social networking site
It???s not just for kids any more. The biggest growth of any age cohort from 2011 to 2012 was 45-54 year olds, who now exhibit participation matching the U.S. average. The only group that is below average are 55 Americans, and even 3 out of 10 of them are in the social networking game.
6. 22% of Americans use social networking sites several times per day
It really is a ???Social Habit???. In the past year, 12 million more Americans are using social networking many times daily.How many other things do we do several times per day? It???s not a long list.
7. Huge uptick in Facebook???s influence on purchase
Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. This year, just 36% said that there was no influence. Now, 47% say Facebook has the greatest impact on purchase behavior(compared to just 24% in 2011). Incidentally, Twitter ranks below ???other??? at 5%. If you want to drive purchase behaviors within social networks, Facebook is the one and only game to play, statistically speaking.
8. Facebook via mobile continues to be a major factor
54% of Facebook members have used the social network via a phone, and 33% use a phone as their primary way to access Facebook. This despite the fact that the Facebook mobile experience and mobile apps are mediocre, at best. Here???s hoping the Instagram guys can jump start it. If so, watch for these numbers to soar.
9. Facebook is the most addicting of the social networks
23% of Facebook???s users check their account five or more times EVERY DAY. The mean number of daily look-ins by Facebook users is 4. Are we really so interesting that we have to keep up with our friends??? inanities every 90 minutes? Evidently, yes.
10. Twitter will have an easier time making changes to its core service that Facebook does.
53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook. This means that Twitter???s user base doesn???t have long-term, deep seated expectations for what Twitter is or should be. It will be interesting to see if Twitter doubles down on this advantage, and continues to hang ornaments on the functionality Christmas tree.
11. 76% of Twitter users now post status updates
This is one of the biggest behavioral changes of the past two years. In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets, with more than half the user base in listen-only mode. The overwhelming majority of new Twitter users are active tweeters, driving the overall average to 76%. In the next edition of The Social Habit, we???ll be looking at YouTube, social video, Pinterest, Instagram, and more. Plus, if you???ve got questions you???d like to ask thousands of Americans via the best social media research methodology available, let???s talk. Get on the list for The Social Habit now. Which of these 11 is the most shocking social media statistic? I???ll go with #7 and #11. You?
This will be a busy and fun week for me as I travel to California for the #OCSMS. Honestly, I can’t wait! Taking part in the Summit, learning from peers and meeting friends face-to-face for the first time is going to be a great experience! This type of an event, combined with meeting these friends is what fuels me; I love meeting and networking with people that share similar passions that I do.
I finally have the opportunity to meet @RochelleVeturis, @HaleyVeturis and @ChelseyVeturis in person, along with several other Twitter and Facebook friends! Saying I am excited is a huge understatement!
Over the next week, I plan to publish posts about my trip and this experience, along with an ongoing video series about my California adventure. I hope you will join me and enjoy the #OCSMS as much a I will! We can all learn from the best in the social media and marketing industry!
Want to connect with me? That is easy, I am always on! You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ watch my videos on YouTube and connect with me on LinkedIn.
You may have seen some Tweets or posts recently that included #OCSMS or references to The Orange County Social Media Summit. If you live in or around Orange County, California, you should sign up and attend! The Dynamic Duo of Rochelle and Haley Veturis created this event for the social media in Orange County.
I am beyond STOKED and EXCITED to be part of this amazing event! Through the graciousness of Rochelle and the entire team that created #OCSMS, an invitation was extended to me to be part of the Summit. In addition to meeting the other keynote speakers and panelists, I get to meet several virtual friends in person for the first time. I can’t wait!!
Unlike most events, this is a social media event created by the social media community.
- Created by the social media community, for the social media community in Orange County, enjoy speakers and panelists who started at ground zero, and have found their voice—in different ways—through the “socialmediaphere.”
- No one started off as a huge brand, with a large list of contacts.
- Driven by their passion for people and new media tools, they’ve experienced business success, personal growth, increased web traffic, and scores of other benefits, from simply being present, and being themselves in social media.
Our commitment to you, is to provide a safe and authentic learning environment, where you can come, take notes, ask questions, and connect with people who care. Speakers will lay out their strategies for you, step-by-step. You’ll learn how to think bigger and outside of the box to create breakthrough results.
From blogging, to making videos, to posting tweets and Facebook updates, we’ll cover:
- The top social networks, and benefits and tips about each
- Shortcuts, lots and lots of shortcuts—we’ve worked hard to uncover these secrets, and we’re ready to share them with you
- How to listen to your customers/potential clients, and repurpose their feedback in meaningful ways
- How to create content that will bring you qualified leads
- Easy, ready to use techniques you can employ as you explore, get engaged, and find your personal groove online—whether it’s for business, a favorite cause, or to create your own, solid brand.
Wondering about the keynote speakers?
- They are the real deal; no snake oil salesmen—here.
- Between them, they amass more than 225,040 Twitter followers, 7.6 million friends on Facebook, 627,000 views on YouTube, and more than 10,000 connections on LinkedIn.
- They have each used their power and influence to support worthy causes, that benefit and serve others outside of themselves, including: the Children’s Hospital of Orange County, Compassion International, Gavin’s Groupies, Stand Up To Cancer, Cameron Siemers Foundation for Hope, American Red Cross, Juvenile Diabetes Research Foundation, Irvine Public Schools Foundation, HomeAid Orange County, Baldwin Park Dogs, and the Amanda Foundation, to name a few.
We look forward to serving you through this fun and informative, full-day event. If you can’t attend, you can watch the event via a live stream using the link below.
Event Hash Tag: #OCSMS
OCSMS Event Registration – http://bit.ly/JUOiLg
OCSMS: Livestreaming link – http://saddleback.com/ocsms
Join us in Orange County or via the streaming link! Connect. Teach. Share.