Why Use Videos In Your Marketing? And Why Now?

YouTube is the second largest search engine used daily throughout the world. If you’re making an effort with your marketing to reach audiences on Google, why not reach them on YouTube too? Utilizing videos in your marketing plan can get your brand in front of a larger, more engaged audience. You might be asking yourself why video and why now? Here’s the reasoning behind this switch:

First of all, videos are fun – much more fun than reading a white paper. Reading requires an extended amount of time and much more brain-work than sitting and watching a video for a few minutes. And that’s why customers love videos. They are easy to comprehend and are often much more interesting than written content.

IPad_in_Case

It’s also easier to spread a message through video than text. A good, short video can obtain thousands of views on YouTube or Facebook whereas the same content, just written out will receive only a fraction of that audience. Seeing a person on screen captures attention. Having an employee using a product or telling a story isn’t just shareable but also persuasive. Utilizing video as a method of training, such as a “how to” video can easily capture and hold the viewers attention.

Thanks to YouTube’s huge network of viewers, creating and publishing videos gives you and your company a chance to reach a way larger audience than ever before. You aren’t limited to your Twitter followers or database of emails; you can reach thousands and millions of potential customers that you never had the opportunity to interact with before.  Combining YouTube with the fact that more users are now watching videos on Facebook makes this a sound marketing decision.

Videos that you create don’t have to just stay on YouTube either. They can be repurposed and put into emails, embedded on your website and even using for video advertising on Google, YouTube or all of your social channels. One video goes a long way and can help reach your target audience whether they are browsing the Internet or are searching directly on your website for a product or service.

Short, interesting videos are also the perfect content for reaching decision makers that delete emails and click through 30+ page white papers. Presidents, owners and CEO’s don’t have an extra hour to read a white paper or articles let alone 3 or 4 to think about it, analyze it and discuss it with the team. Luckily, all of this information can be served to them in a short, quick and easy-to-digest video that they just sit back and watch (very little thinking involved!).

Take some time to explore this marketing tactic and see how your company can take advantage of it in 2015. Remember to keep videos short (between one and two minutes) and include a call-to-action driving customers to your website. Videos don’t have to be perfect, in fact imperfections can make viewers feel more connected and interested. As long as your message is delivered and your brand is well represented, you’re off to a good start and a successful year of honing the benefits of using videos in your marketing.

Is It Really That Important To Have 500+ Connections On LinkedIn?

500. That’s the golden number when it comes to LinkedIn. Pretty much every professional on the site is trying to get to that number connecting with friends, family, coworkers, even coworker’s friends and families. LinkedIn has set the bar that 500 connections makes you a great networker and someone with influence on their website. But how much weight does that 500+ on your profile really hold?

Image source: Flickr

Image source: Flickr

Well, none if you don’t do anything to interact or take advantage of those 500 plus connections. Having that distinction on your profile is just that, it’s just a status symbol that only works as hard as you do. Those 500 connections could be the key to your next job, client or referral. Are you taking full advantage of them?

Sharing interesting articles with your network is a great way to communicate and stay on connection’s radars. Best-case scenario, they share your article and spark more connections with people in your industry. When your connections share a good article, engage with them. Comment on it, thank them for sharing it or even share it with your connections. This is a great way to start a conversation with a former coworker or potential hiring employee at a company you would love to get the chance to work for.

Look through your 500 plus connections to see what groups they are a part of and what they are saying. Don’t go crazy joining hundreds of groups, join just a few that are interesting to you and that you could realistically interact within. Then actually spend time each week interacting, not selling, with the group members. There is a group for anything on LinkedIn so whether you’re a member of the C-Suite or an entry-level marketing assistant, there’s a place for you to meet and network with likeminded professionals.

Having 500+ connections on LinkedIn is just the beginning. Staying connected and influencing through communications are what really make those 500 plus connections worth the time and energy it took to get them in the first place. There’s no doubt that out of those 500 people you have connected with, at least a few could help your professional or personal goals.

How often do you connect and communicate with your LinkedIn connections?

25 Blogging Tips on List 25

Thanks to my friend Misty McPadden, (@mistygirlph) I was recently included in a terrific resource post: 25 Blogging Tips You Need to Learn Today.  List25 was started by David Pegg (@iamdpegg) and Syed Balkhi (@syedbalkhi). The site compiles lesser-known intriguing information on a variety of subjects.

John-Lusher

My tips for this post encourages bloggers to  “Use Your Voice” when writing.  Allow me to expand on what I submitted for the article.

  • Write as you speak. When you write, make sure you are writing the same way you speak, using your words and your manner of speaking. For some reason when most of us sit in front of a screen to prepare an article or blog post, we try to write as someone else, not as ourselves.  Think about how you speak; how you carry on conversations with your friends or colleagues. Write in the same manner and vocabulary that you use daily.
  • Write for one person. As my manager told me when I was a new DJ at a radio station; picture yourself talking to one person, or having a conversation with one person. Obviously you want a lot of people to read your blog, but write it as if you were writing for just one person. This goes along with writing as you speak; if you write your posts in the same manner that you would speak in, the readers will get to know you.
  • Record yourself.  Yes, we all hate to listen to ourselves, but this can be a very valuable process. Recording yourself talking about the blog topic will help you to write as you speak and can help you avoid writers block. Relax and talk about the topic, then listen back to the recording and write your post! This can also help you to make sure you are not forgetting an important point in your post.
  • Don’t Post Just to Post. Regular blog posts are essential for your business and can greatly improve your search engine rankings; however, posting just to post is wasted time and space. It can also potentially alienate your readers.

Those are some of my tips; what are your favorites? Thank you again to Misty for asking me to be part of List25!

Own and Protect Your Content!

Other than the devastating news out of Oklahoma, the digital world is buzzing this week over the news that Yahoo has purchased blogging site Tumblr for $1.1 billion. Or as some are now referring to it: Yumblr.  It is too early in this process to know what plans Yahoo has for Tumblr, but one thing is for sure: Tumblr will change. Tumblr subscribers will either embrace the changes or they will leave. In droves.

images

Image Courtesy of Slate

 

In March 2012, the headline was Twitter Buys Posterous. Many people speculated that Posterous would stay around; that Twitter only wanted the owners/management team but would leave the product alone.  Alas, that was not the case. Posterous shut down May 31, 2013.

[Read more…]

John’s Law

383476178_8fe0f5e767

If you are a regular ready of my blog, you know that I recently participated in the Orange County Social Media Summit.  The cornerstone of my presentation at the #OCSMS, and my business in general is promoting others more than I promote myself.  I still promote my own business through various channels and communities, but promoting others is more important to me. 

I believe in promoting others so much that I have developed a scheduled activity to ensure it is part of my business. I call it John’s Law.  The basis of the law is this: spend one day per week promoting others more than myself.

Let’s take a look at how I approach this:

John’s Law

  • One day per week, I promote someone from my network or community.
  • This promotion focuses on their business or a cause they are passionate about or possibly an upcoming event.
  • I enlist others throughout my network and communiites to re-share and Retweet.
  • I ask permission first, and then ask if there may be areas of their business that needs more attention or more promotion.
  • I follow up by asking them who they need to meet.

This is old-fashioned, referral based marketing. I am promoting others, after gaining their permission and finding out what they need or want promoted and then I further the promotion by introducing these professionals to my network and communities. 

You may be asking yourself, “what does he get out of this?” I’m glad you asked. I get the satisifaction of promoting others; or doing something that’s not about me. It provides my friends and associates with an opportunity to gain new contacts and potentially business opportunities while building my relationship with the person that is being promoted.

So, I ask you; Who Are You Promoting Today?

#OCSMS: A Resounding Success!

If you are a regular reader or subscriber, you know about my trip to California for the Orange County Social Media Summit – OCSMS. The event was amazing; a combination of learning, teaching and networking. Is it just a coincidence that Facebook scheduled their IPO for the same day?  I don’t think so; I believe they were trying to draw attention away from the OCSMS!  :)

700 people registered for the summit, another 750 + watched via a streaming service, and Pastor Rick Warren watched via his iPhone while getting his teeth cleaned! I would call that a major success for a first year effort.  A special thank you volunteer organizers Rochelle Veturis Coles, Haley Veturis, Chelsey Veturis and to Saddleback Church; plus a very special thank you to Pastor Warren for stopping by and speaking to the audience for a few moments.

OCSMS was a success due to the incredible network that the organizers, keynote speaker and panelists possess.  This event was conceived and designed by people in social media for people that want to learn more about social media. I believe that is why it was so well attended; a thirst for knowledge. I was honored to have honorary Orange County status bestowed upon me and to learn from some true thought leaders in social business! Not people that call themselves experts, but individuals that work in this medium every day. Twitter, Facebook, YouTube, Pinterest, LinkedIn, Google +, Instagram; these are tools we all use. The OCSMS helped thousands to learn more about how to proper use these tools for their businesses, non-profits and individual lives. 

Final statistics thanks to Rochelle Veturis Coles:

From Friday, May 18th alone, there were 4,625 #OCSMS tweets, created by 615 Twitter users, which reached more than 1,433,956 people – creating more than 11.4 million impressions.

We trended No. 1 on Twitter (in the Southern California area), and had more than 750 people join us, from all across the globe, via the livestream.

Event Post Coverage:

OC Social Media Summit at Saddleback Church

OC Register

 O.C. Social Media Summit Draws 1,000 for Interactive Day of Social Good

Ted Nguyen USA

Connect, Teach and Share at OC Social Media Summit Today

Marcie Taylor’s Blog

 Review of the 2012 Orange County Social Media Summit

My Old Towne Orange

 ORANGE COUNTY SOCIAL MEDIA SUMMIT

From our viewer in Australia – Potential Extractors

 VISUAL SOCIAL MEDIA YOU SHOULD BE USING NOW

Bad Redhead Media

 WAIT. I’M A ROCK STAR? #OCSMS

Rachel In the O.C.

Thanks to participants voting, OCSMS is going to help the Orangewood Children’s Foundation.

Connect. Teach. Share. 

 

 

Justin Moore-Brown at #OCSMS

@BigHeadAsian rocking the crowd at #OCSMS! Great information Justin!!

When an event is over, your work has just started!! Build your team!!

Orange County Social Media Summit

You may have seen some Tweets or posts recently that included #OCSMS or references to The Orange County Social Media Summit. If you live in or around Orange County, California, you should sign up and attend!   The Dynamic Duo of Rochelle and Haley Veturis created this event for the social media in Orange County.

I am beyond STOKED and EXCITED to be part of this amazing event! Through the graciousness of Rochelle and the entire team that created #OCSMS, an invitation was extended to me to be part of the Summit.  In addition to meeting the other keynote speakers and panelists, I get to meet several virtual friends in person for the first time. I can’t wait!!

Unlike most events, this is a social media event created by the social media community. 

  • Created by the social media community, for the social media community in Orange County, enjoy speakers and panelists who started at ground zero, and have found their voice—in different ways—through the “socialmediaphere.”
  • No one started off as a huge brand, with a large list of contacts.
  • Driven by their passion for people and new media tools, they’ve experienced business success, personal growth, increased web traffic, and scores of other benefits, from simply being present, and being themselves in social media.

Our commitment to you, is to provide a safe and authentic learning environment, where you can come, take notes, ask questions, and connect with people who care. Speakers will lay out their strategies for you, step-by-step. You’ll learn how to think bigger and outside of the box to create breakthrough results.

From blogging, to making videos, to posting tweets and Facebook updates, we’ll cover:

  • The top social networks, and benefits and tips about each
  • Shortcuts, lots and lots of shortcuts—we’ve worked hard to uncover these secrets, and we’re ready to share them with you
  • How to listen to your customers/potential clients, and repurpose their feedback in meaningful ways
  • How to create content that will bring you qualified leads
  • Easy, ready to use techniques you can employ as you explore, get engaged, and find your personal groove online—whether it’s for business, a favorite cause, or to create your own, solid brand.

Wondering about the keynote speakers?

  • They are the real deal; no snake oil salesmen—here.
  • Between them, they amass more than 225,040 Twitter followers, 7.6 million friends on Facebook, 627,000 views on YouTube, and more than 10,000 connections on LinkedIn.
  • They have each used their power and influence to support worthy causes, that benefit and serve others outside of themselves, including: the Children’s Hospital of Orange County, Compassion International, Gavin’s Groupies, Stand Up To Cancer, Cameron Siemers Foundation for Hope, American Red Cross, Juvenile Diabetes Research Foundation, Irvine Public Schools Foundation, HomeAid Orange County, Baldwin Park Dogs, and the Amanda Foundation, to name a few.

We look forward to serving you through this fun and informative, full-day event. If you can’t attend, you can watch the event via a live stream using the link below. 

Event Hash Tag: #OCSMS

OCSMS Event Registration – http://bit.ly/JUOiLg

OCSMS: Livestreaming link – http://saddleback.com/ocsms

Volunteer Event Producers: @RochelleVeturis and @HaleyVeturis (two-thirds of the O.C. Triumvirate).

Join us in Orange County or via the streaming link!  Connect. Teach. Share.

 

Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.

 

     

    The Facebook IPO & Free Enterprise

    Facebook

    You haven’t been able to be on social media sites in the past week without seeing news about the upcoming Facebook IPO.  With Over 800 million active users – more than half of whom log in on any given day and interact with over 900 million “objects” (pages, groups, communities, etc.). Over 250 million photos uploaded every day, over 70 languages on the site. The stats go on and on, and anyway you look at them, the numbers are huge.

    There is no argument that Facebook is a major player in social media, and the impending IPO could be HUGE financially for those willing to invest in stock in the leading social site.

    So, why is this good news as it relates to free enterprise. it is a shinning example of how one individual can create something that becomes a platform used worldwide.  Think about it, Mark Zuckerberg decided to start the site on his own. He didn’t go to his local or federal government for help.  He made the decision to start the company, albeit for reasons not connected to success (check out the movie The Social Network – http://www.thesocialnetwork-movie.com/  for more on that); but that is not the point.  The point is, one individual created what has become the leading social media site with over 800 million active users!  That is amazing by itself; but now thinking abou the company going public and the money that it will generate for Facebook is staggering.  The point is too that he did this in a free market, free enterprise environment that we have here in the United States.  We should all be thankful that it exists and should support it as much as we can.

    This also means that Facebook’s perfromance, their profits and losses will be key due to the fact that shareholders will expect results.  It should be interesting to see how that impacts advertising revenue and future changes to Facebook

    Good luck to Facebook and it’s investors. Will you be buying stock in Facebook?

     

    Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.

     


     

    Building Your Online Network

    Guest Blogger – Julia Rosien, Social Media Strategist & Chief Idea Officer

    Friends, please welcome Julia Rosien, social media strategist, to JohnLusher.com. I have been fortunate enough to know Julia for the past couple of years through social media, and my life is richer because of it. Her energy, enthusiasm and lust for life is inspiring.Maybe you are new to social media and social networking, or possibly you consider yourself a veteran; either way, Julia has great advice in Building Your Online Network.

    The Screen is yours Julia!!

    Just because you build it, doesn’t mean they’ll come

    Media_httpjohnlusherc_bxzba

    I’m a self-proclaimed social media evangelist – I spend too much time there and have more fun before 6 am than some people do all day. But even though I’ve been on Twitter since 2007, doesn’t mean I believe it’s for everyone. Twitter is like visiting Saudi Arabia if you’ve never stepped foot out of North Carolina – the culture shock can be a bit of a hurdle.Social networking is no longer an option for most of us today. It’s where we need to be to grow our businesses, continue learning and connect with people who can help us do both.If you’re considering using Twitter, Facebook or LinkedIn (or one of the 27 other networks cropping up) understand that everyone uses social media differently. My mom is on Facebook because she wants to share in her kids’ and grandkids’ lives. My former boss used LinkedIn for a different reason…I’m on Twitter to learn from others and share my work as well.Before you sign up for Twitter, Facebook or LinkedIn, ask yourself some serious questions – because starting in social media and abandoning it is more damaging than not starting at all.

    • What do you want get out of social media – sales, brand awareness or maybe community building? (And yes, even if you’re not a business you can build your personal brand on social media.)
    • How much time you have to devote to it? Can you spare ½ hour a day? Do you have more time on weekends but nothing to spare Monday to Friday?
    • Where are your peeps hanging out? If your industry thinks Twitter is a tween thing, LinkedIn might be a better bet.

    Now start looking at which network best suits your needs, time availability and social skills.

    Twitter ~ Social media soirée

    From the moment Twitter launched in 2006, it was a cocktail party. It’s evolved into many things since those early days but it’s still a social space where sharing is top priority. Regardless of how big your network is, the average tweet has a shelf life of 1 hour. But it can be a powerful way to connect with a wide variety of people across many networks. If you’re a connector and like sharing, Twitter might be for you.And remember, it’s not just for geeks. One of my favorite people to follow is a local farmer who tweets from the tractor, the chicken coup, whenever he can grab 5 minutes. He’s got a wicked sense of humor and knows that relationships with his local community start with making friends.

    Facebook ~ The full meal deal

    For many folks, Facebook is the easiest network to understand and contribute to. It allows you to post pictures, chat with friends and co-workers (at a slower pace than Twitter) and share information about your industry or concerns. Facebook can be a great place to test the waters of social media because of its speed.Couple things to remember:

    • Take time to get to know people – networking is about sharing, not self-promotion
    • Share yourself – people want to get to know the real you. If you’re using Facebook for business and personal, think of it as the company picnic. Have fun but behave.
    • Remember John’s pay-it-forward philosophy and talk to your friends about what matters to them. It will come back to you.

    LinkedIn – Your best foot forward

    I’m always a little amazed when people tell me that LinkedIn is only for job seekers. That would be like saying you only nurture relationships when you need something. A relationship, like communication, is a two-way process that takes care and nurturing.Recently on LinkedIn, a job opportunity came my way that wasn’t right for me. I passed it along to my contacts and connected the employer with someone looking for that particular specialty. Although the players were in different countries, they found a way to make it work. Further proof that John’s pay-it-forward philosophy is the best way to navigate through social networks.If you’re testing the waters of social media, it’s time to jump in with gusto. Pick a network and start building your profile. What are you afraid of? Success?Got social media questions?  Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn – I’m always on.