If you are a regular ready of my blog, you know that I recently participated in the Orange County Social Media Summit. The cornerstone of my presentation at the #OCSMS, and my business in general is promoting others more than I promote myself. I still promote my own business through various channels and communities, but promoting others is more important to me.
I believe in promoting others so much that I have developed a scheduled activity to ensure it is part of my business. I call it John’s Law. The basis of the law is this: spend one day per week promoting others more than myself.
Let’s take a look at how I approach this:
- One day per week, I promote someone from my network or community.
- This promotion focuses on their business or a cause they are passionate about or possibly an upcoming event.
- I enlist others throughout my network and communiites to re-share and Retweet.
- I ask permission first, and then ask if there may be areas of their business that needs more attention or more promotion.
- I follow up by asking them who they need to meet.
This is old-fashioned, referral based marketing. I am promoting others, after gaining their permission and finding out what they need or want promoted and then I further the promotion by introducing these professionals to my network and communities.
You may be asking yourself, “what does he get out of this?” I’m glad you asked. I get the satisifaction of promoting others; or doing something that’s not about me. It provides my friends and associates with an opportunity to gain new contacts and potentially business opportunities while building my relationship with the person that is being promoted.
So, I ask you; Who Are You Promoting Today?