Build Your Alliance: Online & Offline


I believe most of us have confidence and faith in our own abilities.  We believe we can accomplish quite a bit on our own, and traditionally, we don’t like to ask for help.  In life, as well as in the business world; we need to get past this outdated way of thinking and build an alliance. This alliance can and should consist of both online connections and offline, or real life connections.

More simply stated, we cannot do it alone.  It takes the help and support of others to reach our goals in business, in life, in everything we strive to accomplish.  I admit that I need help in certain areas and thankfully I am part incredible alliances that I have built over the years.My network is strong and it is growing each day; but make no mistake, it takes time, energy and effort to build and maintain these alliances.  How do you build an alliance?  Here are some simple steps:


  • Consistently Connect – the proliferation of social media profiles and platforms have made this easier than ever.  Whether your preference is Twitter, Facebook, LinkedIn or others, you must consistently connect and provide valuable content for your alliance members.
  • Promote Others – spend considerable time online promoting others in your alliance or network.  Open up your network to the people that you trust, respect and recommend.  We all have different alliances & networks and promoting others to your alliance is beneficial to all.
  • Respect Your Alliance –  if your alliance doesn’t want to promote someone you believe in, respect their wishes.  If they do not want to take part in a project you are involved with, it’s okay. It just  may not be for them or their network; so respect your alliance and do not take advantage of them!


  • Meet Regularly –  this can be accomplished by meeting for coffee, lunch or a business meeting at their place of business.  This will enable you to see their environment and what is important to them. For valuable members of your alliance, scheduled regular meetings;  do not leave this to chance!
  • Make Connections – much like promoting others, you can work to make connections for your alliance members.  Who do they need to meet? What itch of theirs can you scratch by making introductions?
  • Never Assume – just as your time is valuable, so is the time for your alliance members.  Never assume that they have time to just chat by stopping by their office.  Respect their time and what they do and never assume!

Notice how the tips are similar for both online and offline?  That’s because they apply to any type of relationship, alliance or professional partnership.  In building an alliance of people that will help you, you must FIRST help them. If you approach building an alliance by seeing who you can help; you will have one of the strongest alliances possible.Those are my thoughts; what say you?  

Ten Things Not To Do On Twitter

The Digital Marketers Guide is part of the Quick and Dirty Tips organization; they create and distribute digital content that offers short, actionable advice from friendly and informed authorities that will help you succeed at work and in life.Recently, the Digital Marketer, aka Aliza Sherman, produced a post and podcast entitled Ten Things Not To Do On Twitter. It really is a great post and I think you should read it; the link is here. Go ahead and read it and come back for my comments and thoughts.Anyone that is connected to me or knows me knows that I love Twitter as well; I find it an important tool in communicating and connecting with others of similar interests and a great way to build your social network. Aliza makes some excellent points in how we communicate on Twitter and how we should NOT communicate as well.-You should always have a strategy with all of your media; traditional, social, digital, etc. Always make any media plan part of your overall business and marketing strategy.-You will not find too many people that just Tweet; we have blogs, websites and other social media sites; remember to integrate them.-What is your focus on Twitter? Is it just for social connections or is it to build your business? Whichever it is, remember your focus.-Search out the Twitter luminaries as Aliza said as well as others in your field of interest or business, but you should not follow everyone.-Evaluate who you friend because you are establishing a relationship. You do not establish relationships with everyone you meet, so follow the same rules on Twitter.-Social media is still about relationships; auto responding is impersonal and should be avoided.-Use SMS sparingly or get a phone that allows you to download Twitter applications. Aliza pointed out the reasons why and I agree.-The more Twitter applications you use, the more you learn; this is a good thing!-Add Twitter accounts only as you can manage them all. Nothing is worse that jumping into anything, including social media and then getting overwhelmed to the point that you ignore these new relationships.-The same rules apply on Twitter and all social media sites; common courtesy. The same common courtesy you would apply in a face-to-face situation should be applied daily with all of your social communications.Let me know what you think we should do or not do on Twitter.