During a recent weekend getaway, I received a Twitter DM from a follower that stated, “Bye u ignore me so gone.” My first reaction was lthe same as most people, scratching my head and wondering why they felt like I had ignored them Since I was away for the weekend and taking an unsual break from Twitter, I decided to not respond until my rest and relaxation was over; and until I had time to think through my response to this person. In pondering how to respond, I decided to not respond at all. Why? Because if that person felt like I had ignored them, were my words going to change their mind? Probably not. At least in my opinion.
You think social media is reaching maturity, and the whipsaw behavioral shifts that change like a Dwight Howard trade request are things of the past? Uhhh, no. Released yesterday at Blogworld New York, findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media. You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me. Two quick notes: This is not data dredging. This is real, random sample, tightly controlled research from the same company that is the exclusive provider of Presidential exit polls in the USA. This is the last time the entire research from Edison will be released for free. It???s just too valuable to be given away wholesale ??? considering it costs tens of thousands of dollars to produce. But, you can get exclusive access to the Social Habit research when it???s refreshed and expanded in early Fall. Sign up now for a sneak peek. And if you???re interested in including a question about your company or a category of social media usage of particular interest to your organization, that may be an option (click for details, fees apply). I???m partnering with Edison Research, Jason Falls, and Mark Schaefer on the next round of these findings, so you???ll be hearing more throughout the summer. But for now, here are 11 Shocking Social Media Statistics:
1. Twitter users are 33% more likely to be Democrats
An interesting finding, and representative of the type of custom queries we can answer for you in the next round of the Social Habit, this edition found that 40% of Twitter users are Democrats, compared to 30% of the U.S. population overall.The percentage of Republications and Independents on Twitter mirrors the U.S. average almost precisely.
2. The ???Check-in??? is the phenomenon that never happened
74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. Even more damning, is that 4% had checked in when surveyed in 2011. This is a 25% decrease in check in behaviors in a single year. It???s not going to rebound, which is why Foursquare???s play is to be the new Yelp.
3. Only 33% of Americans have ever followed a brand in social media
From 2010 to 2012 the percentage of Americans following any brand on a social network has gone from 16% to 33%. This is a sharp increase, but looked at from the opposite perspective, it???s shocking to me that 2/3 of Americans using social networks have never followed a brand.Companies still have substantial room for growth in connecting with customers and fans on social networks.
4. 56% of Americans have a profile on a social networking site
This is up from 52% just last year, and 48% in 2010. How high can this climb? Certainly, there are sizable chunks of the populace that will never join a social networking site, but it???s amazing to consider that significantly more Americans (12 years old and up) have a social networking profile than do not.
5. 55% of Americans 45-54 have a profile on a social networking site
It???s not just for kids any more. The biggest growth of any age cohort from 2011 to 2012 was 45-54 year olds, who now exhibit participation matching the U.S. average. The only group that is below average are 55 Americans, and even 3 out of 10 of them are in the social networking game.
6. 22% of Americans use social networking sites several times per day
It really is a ???Social Habit???. In the past year, 12 million more Americans are using social networking many times daily.How many other things do we do several times per day? It???s not a long list.
7. Huge uptick in Facebook???s influence on purchase
Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. This year, just 36% said that there was no influence. Now, 47% say Facebook has the greatest impact on purchase behavior(compared to just 24% in 2011). Incidentally, Twitter ranks below ???other??? at 5%. If you want to drive purchase behaviors within social networks, Facebook is the one and only game to play, statistically speaking.
8. Facebook via mobile continues to be a major factor
54% of Facebook members have used the social network via a phone, and 33% use a phone as their primary way to access Facebook. This despite the fact that the Facebook mobile experience and mobile apps are mediocre, at best. Here???s hoping the Instagram guys can jump start it. If so, watch for these numbers to soar.
9. Facebook is the most addicting of the social networks
23% of Facebook???s users check their account five or more times EVERY DAY. The mean number of daily look-ins by Facebook users is 4. Are we really so interesting that we have to keep up with our friends??? inanities every 90 minutes? Evidently, yes.
10. Twitter will have an easier time making changes to its core service that Facebook does.
53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook. This means that Twitter???s user base doesn???t have long-term, deep seated expectations for what Twitter is or should be. It will be interesting to see if Twitter doubles down on this advantage, and continues to hang ornaments on the functionality Christmas tree.
11. 76% of Twitter users now post status updates
This is one of the biggest behavioral changes of the past two years. In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets, with more than half the user base in listen-only mode. The overwhelming majority of new Twitter users are active tweeters, driving the overall average to 76%. In the next edition of The Social Habit, we???ll be looking at YouTube, social video, Pinterest, Instagram, and more. Plus, if you???ve got questions you???d like to ask thousands of Americans via the best social media research methodology available, let???s talk. Get on the list for The Social Habit now. Which of these 11 is the most shocking social media statistic? I???ll go with #7 and #11. You?
We have all seen Infographics around the web. Some of them funny, some serious and some just plain werid. If case you didn’t know, an Infographic is a visual representations of information, data or knowledge.
Thanks to the rising visualization company Visual.ly, you can now infographic yourself. Or at least your Twitter profile!
Click on this link: http://visual.ly/twitter and enter your Twitter information! Pretty cool to see your profile and interactions in graphical form.
Here is mine:
Big news: Posterous has been acquired by Twitter!
The opportunities in front of Twitter are exciting, and we couldn???t be happier about bringing our team???s expertise to a product that reaches hundreds of millions of users around the globe. Plus, the people at Twitter are genuinely nice folks who share our vision for making sharing simpler.
Posterous Spaces will remain up and running without disruption. We???ll give users ample notice if we make any changes to the service. For users who would like to back up their content or move to another service, we???ll share clear instructions for doing so in the coming weeks.
You can find more information answers to other questions you may have here.
Finally, we???d like to offer thanks to all of our users, especially those who have been with Posterous since day one. The last four years have been an amazing journey. Your encouragement, praise and criticism have made us better. Thanks for that. We look forward to building great things for you over at Twitter.
By now you have probably heard the news; Twitter has purchased Posterous. If you read through the FAQ section, there is more than one statement about notifications and instructions on moving your blog. To me and others, this means that eventually Posterous will cease to exist. That is a shame. While I support companies growing and buying other companies that compliment their brand; it’s sad to see growing and thriving technologies cease when this happens.
It was quite interesting that I received two packages in the mail on the same day. Why? To me these two packages perfectly highlighted Old Marketing versus New Marketing.
To be fair, the Old Marketing I am referrring to, the Yellow Pages Book, was not techically delivered; it was thrown on the ground, near my mailbox in a plastic bag. But, I digress. It arrived the same day as a sample of chocolate from Montazuma chocolate.
This is the Old Marketing
On the same day, I received a sampling of Montazuma Chocolate from Abes Market. Their dark chocolate sample was sinfully delicous. It was fresh and just the perfect combination of chocolate and sweet, but not too sweet. The other sample, the Jungle Fever Milk Chocolate with Fruits and Nuts was beyond words! Simply the best chocolate I have ever eaten! And yes, I have eaten a lot of chocolate!
So why was this sample New Marketing? Their representaitve contacted me on Twitter after we started following each other and after they noticed some Tweets about coffee and chocolate. I provided my address to them privately and before you know it, I have a free sample in the mail. This is a perfect example of how social media can build a loyal audience! NOT the free part, but reaching out to individuals and turning them into brand ambassadors! I am a believer in their products and have become a shopper, and obviously a raving fan. Social media is not about free or about which platform a company is on; it’s about buiding a community of brand ambassadors.
Social or New Marketing works. Simple as that.
Abe’s Market is the online marketplace for great natural products. We connect buyers seeking amazing natural products with the people who make them. There’s no need to prowl the Internet for a broader natural product selection than can be found at your local natural market. At Abe’s Market, you can get all your natural product buying done in one place.
Super Bowl XLVI is history, and the NY Giants are champions again. Anyone that knows me, knows I love football, and that I am a die-hard Washington Redskins fan. Hey, if my team couldn’t be in the Super Bowl, I figured I may as well root for someone from our division right?
Just some passing thoughts on this Super Bowl, the commercials, and everything related to the greatest spectacle in sports!
Super Bowl & Football Thoughts
- Eli Manning IS an elite quarterback. His place in football history along with his spot in the Football Hall of Fame is secure.
- Archie Manning not only showed us what a good quarterback can do; he showed us how to raise good young men and provide them with the opportunity to succeed at what they wanted to do.
- Tom Coughlin is a Hall of Fame Coach. No discussion necessary.
- The Patriots were out played and out coached.
- Tom Brady and at times the Patriots, looked like they had never been to a Super Bowl; that was stunning to me. Intentional grounding out of your own end zone? Really? Meanwhile the Giants looked like they were in control the entire game.
- Client Eastwood is still THE man! That Chrysler commercial gave me chills. Yes, they took government money in a bailout, but they paid it back. Great job Clint & Chrysler.
- Dogs are lovable and they sell! Several commercials featuring dogs that were very well done.
- Pepsi still has it! Or at least their marketing firm does. The Castle Commercial was classic Pepsi, a great spot.
- Sex sells. GoDaddy.com. Do we expect anything more from them?
- Ferris. Bueller. VW & Mathew Broderick; instant classic.
- We never get tired of Betty White.
- I am very tired of promos for The Voice.
- The M&M commercial was funny! Brown is the new color and the red M&M stripping was hilarious! Thanks Dawn ( @VAinParadise ) for the reminder!
Madonna & The Halftime Show
- Wondering if Bridgestone is pleased with what they paid for?
- At 53, Madonna can still move and looked great. I know I don’t look half that good at 47!
- Dancing in 8″ heels can lead to certain trips; but she did have great recovery.
- Lip syncing: never have liked it and think it’s lame. Had a great discussion on Twitter last night with Sueanne Shirzay ( @SueanneShirzay ) about this. I respectfully disagree with her; no matter what the size of the venue, you shouldn’t have to lip sync if you can still sing
- MIA flipping off the nation. Really; what that necessary? For this reason alone, I think the show sucked; just not the venue for it.
Social Media & The Super Bowl
- A lot was made prior to the game about social media and the NFL, but to me the most use of social media was the advertisers. Several commercials were leaked via advertisers YouTube channels prior to airing on Super Bowl Sunday. I believe there was an attempt to recereat VW’s success last year with the Darth Vader commercial.
- Social media cannot be forced. Communities and discussions cannot be forced. None of the spots created that Darth Vader buzz prior to the game.
- I noticed, especially on Twitter, more discussion of the commercials than the game. Found this very interesting.
Those are my thoughts and ramblings. How about you? Did you like the game, the show, the commercials? Or did you not even watch?
I must admit, I have been a fan of Ford motor company for years. Over the years I have owned two Ford’s and my family has been loyal to the Ford brand for many years. It didn’t hurt that my uncle, Bob Ripley worked for a local Ford Dealership for several decades. Anyone familar with southern West Virginia will recognize the name Dodson-Hager Ford.
Thinking of the cars Ford has produced over the years brings back great memories. Come on, the Ford Mustang? How great was and is that car? Well, with the exception of the Mustang II during the 1970’s, but we can overlook that period in time.
The current line up of Ford products seem to further the quality of the brand. I do not own a Ford currently, but their trucks, SUV’s and some of their cars are worth the look in my opinion.
The current line up Ford commercials, at leeast the interveiew style commercials, stink in my opinion!
If you haven’t seen them; here is one:
Recently these commercials have underwent a makevover of sorts, shifting the interview to outside, on the steps of a building in impromptu press conference styel format. Complete with someone, portraying a photographer, running up to snap pictures of the interviewee. So, what is my problem with the commercials? They are old school and expect the viewers to believe that these Ford owners are surprised to be interviewed. They show “reporters” writing down answers and sticking microphones in the faces of the owners. And, they have NO reference to social media whatsover! Even at the end of the commercial, no website link, Twitter image, Facebook logo or YouTube brand page link. I guess what makes me shake my head is that Ford has a strong online and social presence, so why hide it? Click over to Facebook; they have MULTIPLE pages; one for each model! It’s like these commercials are produced by a complete different marketing department; and they seem so fake! They are not attempting to connect or build a community at all with these commercials.
Do shoppers turn to social to research cars prior to purchasing? Yes, check out this post from Splash Media: Social Media Marketing CAN Fuel Auto Sales – If Done Right. Cars.com has done it for years, so can all other brands.
Those are my thoughts, and a bit of a rant I suppose. But what do you think? Do you like the commercials? Are they effective?