Filed under: online

Free Wi-Fi: Am I Missing Something?

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Am I missing something with places that should, but don't offer free wi-fi?  

Recently I have seen an increase in fast food restaurants offering free wi-fi; places like McDonalds and Wendy's along with the traditional locations such as Starbucks and other coffee shops.  Denny's Restaurants are now offering it free in some locations and using this as a tool to promote to potential diners.  This trend is going to continue as a method to lure patrons to a specific location over it's competition. 

So, my question is; why do certain hotels, and hotel chains continue to charge $10.00 or more per day for Internet access at their properties?  I understand that the hospitality industry is doing all it can to keep and increase its profit margin, and that they have lost one of the major revenue sources; charging for phone access int their rooms; but come on!  More people use and travel with smartphones, tablets, and portable devices that use and require an Internet connection; but charging for that access is bound to make some travels search for properties that offer it complimentary.  Build it into the price if you need to, but not a separate charge!

While being worried about $10.00 per day for Internet access, the hospitality industry is about to be turned on it's ear by AirBnB.com.  A site that offers rooms, homes, rentals and places to stay, directly from the owners of the properties, at reduced rates compared to comparable hotels.

Those are my thoughts; what are yours? 

Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.


Privacy Online: It's YOUR Responsibility!

It seems like social networking powerhouse LinkedIn has pulled a Facebook this week.  They opened up their 100 million + users to a default setting that allows names and images to be used  for third-party advertising.  Facebook did this several months ago, and now LinkedIn has followed suit.

If you do not want your name and/or image used in third-party advertising on LinkedIn, it is simple to opt-out.  The graphic below shows you how; select Account (#1), and then Manage Social Advertising (#2), and then deselect the box (#3).  It's that easy.

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While we are talking about security settings, here is a tip for your Facebook account too.  Select Account Settings, then Security and make sure that Secure Browsing is ENABLED.  This means that https will show up on the url bar of your browser, the 's' standing for secure.

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Each time news breaks about one of these security settings or one of these social platforms choosing to opt it's users in to something like third-party advertising, I shake my head.   As users of these social platforms, it is up to us, the users to police our own security settings!!  It is just like locking the door to your house and setting the security system.  These social platforms own your information; and, if you take the time to read most of their terms of service agreements that you agree to when signing up for the service, they state that they can use your information.  Most of them do provide you with methods to opt-out of the third-party advertising parts or allow you to set your own security, but you must do it yourself! 

Take responsibility for your own online reputation, appearance and what is shared or not shared about you!  Every month or every quarter, review these settings, change your passwords and be careful!  Most of this is common sense friends, so take control of your own security and please teach your children to do the same. 

Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.

Putting the Social Back In To Social Media

By this point, most of us know what Social Media is; for those that do not know, here is the Wikipedia definition: Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Now that we ALL know what Social Media is, let me pose a question; do you work to keep the social in Social Media? As our definition points out, Social Media revolves around technology with words, video and audio; BUT our definition does not address the face-to-face social possibilities of Social Media. Social Media is just like every person that each of us know, it is about the relationship. But I think too often, we keep Social Media online and we miss the face-to-face opportunities. Folks, Social Media is about RELATIONSHIPS both online and offline! In order to help to promote Social Media and more importantly the In Real Life or Face-to-Face aspect of it, we have launched Meetup 2.0. I have been working with Jennifer Mills from Expressions-Lab and Marketing Helper as well as Nannette Saunders, Lynchburg Realtor Extraordinaire on our weekly Social Media meetings. In the Lynchburg area we meet every Friday at 9:00 AM at The Good Cherry in Forest to discuss Social Media and our most recent success in this media. We are very pleased to announce that beginning on Thursday, February 26th, we will have our first Roanoke Meetup 2.0 at Famous Anthony's on Williamson Road/Brookside. If you love Social Media or just want to learn more about it, please join us on 2/26 at 9:00 AM at Famous Anthony's! Hope to see you there!
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johnlusher

johnlusher

Owner at John Lusher Consulting | Co-President at Meetup 2.0 | Board Member Trust House | Want to know more? Check out my About page. Contact me John@JohnLusher.com