Filed under: social

My California Adventure

This will be a busy and fun week for me as I travel to California for the #OCSMS.  Honestly, I can't wait!  Taking part in the Summit, learning from peers and meeting friends face-to-face for the first time is going to be a great experience!  This type of an event, combined with meeting these friends is what fuels me; I love meeting and networking with people that share similar passions that I do.

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I finally have the opportunity to meet @RochelleVeturis, @HaleyVeturis and @ChelseyVeturis in person, along with several other Twitter and Facebook friends!  Saying I am excited is a huge understatement!

Over the next week, I plan to publish posts about my trip and this experience, along with an ongoing video series about my California adventure.  I hope you will join me and enjoy the #OCSMS as much a I will! We can all learn from the best in the social media and marketing industry!

Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ watch my videos on YouTube and connect with me on LinkedIn

 

Orange County Social Media Summit

You may have seen some Tweets or posts recently that included #OCSMS or references to The Orange County Social Media Summit. If you live in or around Orange County, California, you should sign up and attend!   The Dynamic Duo of Rochelle and Haley Veturis created this event for the social media in Orange County.

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I am beyond STOKED and EXCITED to be part of this amazing event! Through the graciousness of Rochelle and the entire team that created #OCSMS, an invitation was extended to me to be part of the Summit.  In addition to meeting the other keynote speakers and panelists, I get to meet several virtual friends in person for the first time. I can't wait!!

Unlike most events, this is a social media event created by the social media community. 

  • Created by the social media community, for the social media community in Orange County, enjoy speakers and panelists who started at ground zero, and have found their voice—in different ways—through the “socialmediaphere.”
  • No one started off as a huge brand, with a large list of contacts.
  • Driven by their passion for people and new media tools, they’ve experienced business success, personal growth, increased web traffic, and scores of other benefits, from simply being present, and being themselves in social media.

Our commitment to you, is to provide a safe and authentic learning environment, where you can come, take notes, ask questions, and connect with people who care. Speakers will lay out their strategies for you, step-by-step. You’ll learn how to think bigger and outside of the box to create breakthrough results.

From blogging, to making videos, to posting tweets and Facebook updates, we’ll cover:

  • The top social networks, and benefits and tips about each
  • Shortcuts, lots and lots of shortcuts—we’ve worked hard to uncover these secrets, and we’re ready to share them with you
  • How to listen to your customers/potential clients, and repurpose their feedback in meaningful ways
  • How to create content that will bring you qualified leads
  • Easy, ready to use techniques you can employ as you explore, get engaged, and find your personal groove online—whether it’s for business, a favorite cause, or to create your own, solid brand.

Wondering about the keynote speakers?

  • They are the real deal; no snake oil salesmen—here.
  • Between them, they amass more than 225,040 Twitter followers, 7.6 million friends on Facebook, 627,000 views on YouTube, and more than 10,000 connections on LinkedIn.
  • They have each used their power and influence to support worthy causes, that benefit and serve others outside of themselves, including: the Children’s Hospital of Orange County, Compassion International, Gavin’s Groupies, Stand Up To Cancer, Cameron Siemers Foundation for Hope, American Red Cross, Juvenile Diabetes Research Foundation, Irvine Public Schools Foundation, HomeAid Orange County, Baldwin Park Dogs, and the Amanda Foundation, to name a few.

We look forward to serving you through this fun and informative, full-day event. If you can't attend, you can watch the event via a live stream using the link below. 

Event Hash Tag: #OCSMS

OCSMS Event Registration - http://bit.ly/JUOiLg

OCSMS: Livestreaming link - http://saddleback.com/ocsms

Volunteer Event Producers: @RochelleVeturis and @HaleyVeturis (two-thirds of the O.C. Triumvirate).

Join us in Orange County or via the streaming link!  Connect. Teach. Share.

Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.

 

Relaxation

If you search Google for a definition for the word relaxation, here are two options that you will find: 

1.  The act of relaxing or the state of being relaxed.

2.  Refreshment of body or mind; recreation.

Good definitions; here is mine:

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We all have different forms of relaxation, but the older I become (insert age joke here), the more I realize the importance of relaxation.

My wife can attest to the fact that when we get away or take time off for vacation, I relax more than I did years ago.  There was a time, when I was in sales, that I was a slave to my cell phone and computer while on vacation.  Not so much anymore.  That doesn't mean I do not keep up with reading or working for my clients if necessary while I'm away; I do, but I take the time to make sure I disconnect and relax.

A friend of mine will not leave his business behind and go away. He literally feels like it won't survive without him.  To me, that is sad on several different levels.  He hasn't built a trust level with anyone that can run his business in his absence and he believes that he is the business. Due to these factors, he rarely takes any time off. 

Our minds, our bodies, our spirits need to disconect. We need to stop thinking and just be at times. For me, as the photo indicates, that includes staring at the water, or listening to the waves.  I've always believed that the sounds of nature are better than any electronic sound manufactured by man.

So, my advice to one and all is to relax.  Whatever that means to you. Read a book, take a walk, get on a cruise ship with no Internet connectivity or just unplug for a day.  You may be amazed at how refereshed you become after relaxing.

How do you prefer to relax?

Want to connect with me?  You can friend me on Facebook, follow me on Twitter, connect with me on LinkedIn, add me to your circles on Google + and subscribe to my videos on YouTube

 

 

You Are What You Tweet - Infographic Yourself

We have all seen Infographics around the web.  Some of them funny, some serious and some just plain werid.  If case you didn't know, an Infographic is a visual representations of information, data or knowledge.  

Thanks to the rising visualization company Visual.ly, you can now infographic yourself.  Or at least your Twitter profile! 

Click on this link: http://visual.ly/twitter and enter your Twitter information!  Pretty cool to see your profile and interactions in graphical form.

Here is mine:

Old Marketing versus New Marketing

It was quite interesting that I received two packages in the mail on the same day. Why? To me these two packages perfectly highlighted Old Marketing versus New Marketing.

To be fair, the Old Marketing I am referrring to, the Yellow Pages Book, was not techically delivered; it was thrown on the ground, near my mailbox in a plastic bag.  But, I digress.  It arrived the same day as a sample of chocolate from Montazuma chocolate.

This is the Old Marketing

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When someone mentions the Yellow Pages to me, I comment that I use the book once per year; when I pick it up out of my yard and dispose of it in the trash can.  Not that it doesn't have it's uses; it can be recycled, used to prop something up, hold up books on my bookcase, and other non-essential tasks.  But, as an effective method to market a business; not so much.  The Yellow Pages can work for some businesses as a marketing tool; but that number is decreasing rapidly, along with the number of users of the book.  The majority of our population own smartphones and computers.  Anything that you can find in the Yellow Pages book can be found, along with a substantial amount of other information on a business, via a Google search. This fact combined with the increasing number of homes that have eliminated home phones makes my argument that The Yellow Pages is Old Marketing. 

This is New Marketing

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On the same day, I received a sampling of Montazuma Chocolate from Abes Market. Their dark chocolate sample was sinfully delicous. It was fresh and just the perfect combination of chocolate  and sweet, but not too sweet.  The other sample, the Jungle Fever Milk Chocolate with Fruits and Nuts was beyond words!  Simply the best chocolate I have ever eaten!  And yes, I have eaten a lot of chocolate!

So why was this sample New Marketing?  Their representaitve contacted me on Twitter after we started following each other and after they noticed some Tweets about coffee and chocolate.  I provided my address to them privately and before you know it, I have a free sample in the mail.   This is a perfect example of how social media can build a loyal audience!  NOT the free part, but reaching out to individuals and turning them into brand ambassadors! I am a believer in their products and have become a shopper, and obviously a raving fan. Social media is not about free or about which platform a company is on; it's about buiding a community of brand ambassadors.

Social or New Marketing works. Simple as that. 

This is from their website, AbesMarket.com  Follow @AbesMarket on Twitter and try out their products today! 

Abe's Market is the online marketplace for great natural products. We connect buyers seeking amazing natural products with the people who make them. There's no need to prowl the Internet for a broader natural product selection than can be found at your local natural market. At Abe's Market, you can get all your natural product buying done in one place.

Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.

 

Ford's Interview Style Commercials

I must admit, I have been a fan of Ford motor company for years. Over the years I have owned two Ford's and my family has been loyal to the Ford brand for many years.  It didn't hurt that my uncle, Bob Ripley worked for a local Ford Dealership for several decades.  Anyone familar with southern West Virginia will recognize the name Dodson-Hager Ford.

Thinking of the cars Ford has produced over the years brings back great memories.  Come on, the Ford Mustang?  How great was and is that car?  Well, with the exception of the Mustang II during the 1970's, but we can overlook that period in time. 

The current line up of Ford products seem to further the quality of the brand. I do not own a Ford currently, but their trucks, SUV's and some of their cars are worth the look in my opinion.

The current line up Ford commercials, at leeast the interveiew style commercials, stink in my opinion!

If you haven't seen them; here is one:

Recently these commercials have underwent a makevover of sorts, shifting the interview to outside, on the steps of a building in impromptu press conference styel format.  Complete with someone, portraying a photographer, running up to snap pictures of the interviewee. So, what is my problem with the commercials?  They are old school and expect the viewers to believe that these Ford owners are surprised to be interviewed.  They show "reporters" writing down answers and sticking microphones in the faces of the owners.  And, they have NO reference to social media whatsover! Even at the end of the commercial, no website link, Twitter image, Facebook logo or YouTube brand page link.  I guess what makes me shake my head is that Ford has a strong online and social presence, so why hide it?  Click over to Facebook; they have MULTIPLE pages; one for each model!  It's like these commercials are produced by a complete different marketing department; and they seem so fake! They are not attempting to connect or build a community at all with these commercials. 

Do shoppers turn to social to research cars prior to purchasing?  Yes, check out this post from Splash Media:  Social Media Marketing CAN Fuel Auto Sales - If Done Right.  Cars.com has done it for years, so can all other brands. 

Those are my thoughts, and a bit of a rant I suppose. But what do you think? Do you like the commercials? Are they effective? 

Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.

 

 

 

 

Big Brother Is Watching You

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Social media is a force for good. It enables family and friends to stay in touch across the world, enables children to communicate with their friends by smartphone and Facebook, companies to promote their goods through viral seeding and news to spread like wildfire around the globe. It leads to more open societies, more scrutiny of wrong-doers, more accountability through shared knowledge.

So why are some people increasingly disturbed about the rise of social networking, and the technology that facilitates it?

Disturbing Findings 

The news this week that Carrier IQ has been contacted by a US Senator to explain the workings of their smartphone software, with its troubling security and privacy implications, is causing a storm. Carrier IQ insist that the information their software collects is simply to enable their operators to diagnose glitches in the operating systems. But security analyst Trevor Ekhart reports that he found the CIQ software was recording users’ locations, keystrokes and the sites they visited, without asking their permission or offering an opt out clause. In effect the company could record every single action performed on a smartphone without the owner knowing, since the software was installed as standard, and details of it don’t appear on menus. The software has been installed on Samsung handsets and on some HTC Android phones. Carrier IQ initially tried to silence Eckhart by resorting to court action, but digital rights group the Electronic Frontier Foundation intervened. Now Senator Al Franken, chairman of the Senate subcommittee on privacy, technology and the law has weighed into the debate, and Carrier IQ have until 14th December to reply to his letter to them, asking for urgent clarification on the matter. The software is estimated by Carrier IQ to be installed on more than 140 million devices, but Apple have moved to remove the software from the iPhone 4S and other devices running its iOS5 system software.

Privacy and Security Implications 

The spat raises interesting questions about the privacy of our data and the information being gathered by mobile phone operators without our knowledge. If it is possible that our personal information, including the contents of emails, SMS and social networking interaction can be gathered and used without our knowledge and permission, then questions must be raised about the potential for exploitation of this information by hostile parties, or even government.

The recent riots in the UK, during which some MPs called for the suspension of Blackberry’s BBM and messaging system, and Twitter, highlights the threat that politicians feel that social networking capacity poses. They argued that rioters were using social networking to ‘orchestrate’ riots, to co-ordinate attacks on police and to evade detection. The UK government refused to comply with the requests to suspend the service, but later information was gathered from social networking sites and used as evidence during the prosecution of rioters.

Blackberry and Facebook representatives pointed out to a Home Affairs Select Committee that although social media had been used ‘maliciously’ in some instances, it had to be viewed in a balanced way. Facebook and Twitter were use for social good during the riots too, reassuring family that their loved ones were safe, warning to the police about areas to watch, and co-ordinating the clean-up in the following days. Data gathered from Blackberry communications enabled the police to prevent incidents as they were able to follow the thread of planned attacks.

Quis custodiet ipsos custodes?
 

But, as Juvenal asks, who watches the watchmen? If the technology exists to collect this kind of data for commercial reasons, it would be unsurprising if the security services were not keenly interested in the data too. But who decides what sort of activity is deigned ‘hostile’ or ‘subversive’. And where does individual freedom lie? The prospect of governments being able to track citizens through software such as Carrier IQ, without our knowledge, is a hellish vision of the future. What better way for security agencies to monitor terrorist activities? And that’s a good thing, right? Security agencies can already gain access to electronic data retrospectively, in order to obtain convictions. MPs calling for a suspension of social networking sites during times of disorder are opening up issues of privacy, policing and state control that need addressing urgently. We don’t want riots and terrorism, but we don’t want software installed on our mobile phones, which collect private communications without our knowledge either. Big Brother could be just around the corner, and we need to support Senators like Al Franken who are keeping a close eye on this issue.

Those are my thoughts; do you agree or disagree?

Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.

 

 

Advanced Media Writing Class at VT

Thanks to my good friend, Laura Neff-Henderson for inviting me to speak to her Advanced Media Writing Class at Virginia Tech Monday night. Laura owns Tipping Point Communication, a PR and Communications firm.  This is a bonus for her students because they are the beneficiaries of real-life experience in the field of PR, media writing, and how it all fits in with social media. 

The students are well versed in social media and asked good questions!  I always walk away from opportunities like this by learning more about my own industry a well as those that use it.  Thank you again Laura!! 

This is the presentation that I used, by permission, as part of our discussion.  It offers valuable insight on how we should write professionally in our social platforms, never forgetting that each message is intended for a specific audience.

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Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.

To Boldly Go Where No Man Has Gone Before

I love this infographic about Star Trek.  Being a fan of the original Star Trek series, it has been interesting to watch the genre unfold over the years. Some of the series were good, and some not as good in my opinion; but they all stayed true to the original mission of space exploration, seeking out new life forms and mapping the future. 

To me, social media is much like Star Trek; exploring brave new frontiers and mapping the future.  Plus, you meet some very interesting characters :)  Social media is changing and has changed the way we connect, interact and in some ways, form relationships.   Think about it, a mere few years ago, none of knew what Facebook was, and we all thought tweet was something a bird did when talking to other birds!  Now these tools are re-shaping how we do business, how we interact and how we spend our days. One in every nine people on Earth is on Facebook. Proof that we are boldly changing our future, one keystroke at a time!  

Live long and prosper my friends!!

Want to connect?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.

Always Connected [Infographic]

Students today face far greater distractions than in generations past. Connectivity is at an all time high, but how much is this really impacting students' quality of life? Take a look through the comic book style graphic to take a look at a day in the life of a student, and see how we are "Always Connected".

Always Connected<br />Created by: Online Schools

What do you think?

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johnlusher

johnlusher

Owner at John Lusher Consulting | Co-President at Meetup 2.0 | Board Member Trust House | Want to know more? Check out my About page. Contact me John@JohnLusher.com