It was quite interesting that I received two packages in the mail on the same day. Why? To me these two packages perfectly highlighted Old Marketing versus New Marketing.
To be fair, the Old Marketing I am referrring to, the Yellow Pages Book, was not techically delivered; it was thrown on the ground, near my mailbox in a plastic bag. But, I digress. It arrived the same day as a sample of chocolate from Montazuma chocolate.
This is the Old Marketing
When someone mentions the Yellow Pages to me, I comment that I use the book once per year; when I pick it up out of my yard and dispose of it in the trash can. Not that it doesn't have it's uses; it can be recycled, used to prop something up, hold up books on my bookcase, and other non-essential tasks. But, as an effective method to market a business; not so much. The Yellow Pages can work for some businesses as a marketing tool; but that number is decreasing rapidly, along with the number of users of the book. The majority of our population own smartphones and computers. Anything that you can find in the Yellow Pages book can be found, along with a substantial amount of other information on a business, via a Google search. This fact combined with the increasing number of homes that have eliminated home phones makes my argument that The Yellow Pages is Old Marketing.
This is New Marketing
On the same day, I received a sampling of Montazuma Chocolate from Abes Market. Their dark chocolate sample was sinfully delicous. It was fresh and just the perfect combination of chocolate and sweet, but not too sweet. The other sample, the Jungle Fever Milk Chocolate with Fruits and Nuts was beyond words! Simply the best chocolate I have ever eaten! And yes, I have eaten a lot of chocolate!
So why was this sample New Marketing? Their representaitve contacted me on Twitter after we started following each other and after they noticed some Tweets about coffee and chocolate. I provided my address to them privately and before you know it, I have a free sample in the mail. This is a perfect example of how social media can build a loyal audience! NOT the free part, but reaching out to individuals and turning them into brand ambassadors! I am a believer in their products and have become a shopper, and obviously a raving fan. Social media is not about free or about which platform a company is on; it's about buiding a community of brand ambassadors.
Social or New Marketing works. Simple as that.
This is from their website, AbesMarket.com Follow @AbesMarket on Twitter and try out their products today!
Abe's Market is the online marketplace for great natural products. We connect buyers seeking amazing natural products with the people who make them. There's no need to prowl the Internet for a broader natural product selection than can be found at your local natural market. At Abe's Market, you can get all your natural product buying done in one place.
Want to connect with me? That is easy, I am always on! You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.
