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John@JohnLusher.com

Marketing & Social Media Consultant | Marketing Consulting

How to blog boosting e-commerce website traffic growth

Being successful in eCommerce requires one to have an effective documented blog strategy. The blog strategy allows one to improve successfully, measure, increase the audience. More than 65% of successful content marketers apply a documented blog strategy in their marketing institutions. Documented blog strategy is always significant in boosting the eCommerce website traffic growth. Therefore, if one needs to grow their eCommerce website, they should consider having an effective content strategy. A good content strategy will consist of the following;

Brand name, target audience, natural and good content, plan how to distribute, KPIs, tools, and technology. These will determine a person’s success in eCommerce blogging since documented blog strategy allows one to check on their weaknesses. Hence improving their products, thus increasing the audience.

Blogging is essential and valuable since the marketers who use it earn better than those who don’t prioritize using it. It is always important to consider how one generates their links and the traffic growth. Researching the best traffic, such as proofwearable.com, is essential to acquire ideas to make one’s blog more interesting.

blog boosting e-commerce website traffic growth

Strategies to blog boost eCommerce

Various strategies ensure that eCommerce blogging website traffic growth is enhanced. The plans are essential in improving blog traffic. The techniques include the following;

The first traffic strategy is kindle selecting a 90-day traffic plan. Publishing a Kindle book enables one to choose their text within Kindle Direct Publish Program. It ensures that the book is exclusive in the kindle store for 90 days. It also includes the kindle owners lending library that allows the target audience to follow the book for free. The owner can also run a promotion of the paid e-book for a few days within the 90 days. Running a promotion will attract more audiences, ensuring that traffic growth is maintained. Driving traffic on the blog is mainly done through; linking it directly to the website within the book and using a free giveaway. A free book will attract more visitors to the blog within a few days.

The second traffic strategy is applying twisted guest blogging. It is an effective strategy that ensures that one increases traffic on the landing page hence building one’s list. It is crucial to consider the following tips while improving the number of audiences: one, research on blogs that have social influence. Second, check the sites that rank at the top. Third, write a pitch. The strategy will ensure that guest blogging is enhanced such that organic traffic and social shares ensure the elite email list is generated.

The third traffic strategy is ensuring a long tail keyword domination. In the spreadsheet created and within the first column, add URL, while in the other, add the …

How to carry out social medial marketing and promotions for men’s bomber jacket website

Men’s bomber jacket is a growing fashion trend that has received a warm welcome in the market. Despite the jacket being for men, females have also loved this trend making it a unisex fit. One of the most trending and sold-out bomber jackets is the green bomber jacket for mens. This bomber jacket holds an excellent fashion sense that is undeniably outstanding.

 

A website selling bomber jackets for mens is likely to boom in the market following the right marketing strategies and promotional methods. For such a business to reach a broad audience, the website owners need to incorporate various marketing strategies such as choosing the right platform, having an event calendar, encouraging a lot of engagement among the customers, using videos, and addressing and arising problems before they can become a constant problem.

 

social medial marketing

 

For a successful marketing journey, the following steps need to be followed

 

1. Have a concrete strategy

 

Before laying out in the social media platform, set back and try to reflect on questions search as what is the primary goal of the marketing strategy, which platforms will attract more traffic to your website, in this case, being the men and what type of promotions to want to make available on the social media. Answering such questions helps narrow down to a suitable method to generate the most traffic to the website.

2. Plan and publish your ideas on the social media platforms

 

The medial social platform is saturated as it records about 3 billion people who use it daily. Hence, by having your website’s presence on the forum, there is a significant likelihood that you will reach the target audience.

 

After planning your entry into the social media platform, publish your promotions by sharing the post, images, or an engaging video. You need to publish interactive content and always be consistent on the posting to put your clients in the loop. Socials media platforms provide various tools that you can use to help you remain consistent. Some of the tools are scheduling tools such as the buffer to publish to post your content at your preferred time.

 

3. Listening and engaging with your customers

 

Customer feedback is one of the most important things for the success of a business as it helps one determine their position in the market. Conversations spike up from social media posts where clients request new services and suggest new services to implement the existing ones.

 

People will comment on your posts and tag your page on the web page, increasing awareness of the page. You can use social media listening and engagement tools to help you not miss out on any …

Social marketing

Social marketing on Apple Watch band e-commerce website

What is social marketing?

 

Social marketing is the process of promoting concepts, messages, or products for societal well-being. It emphasizes the people who work to improve society instead of concentrating on organizations or industries that produce various products and services. Social marketers promote positive social change by influencing, motivating, and organizing groups of people to solve identified problems in their community.

 

When it comes to promoting products, the most important factor for marketers is to choose a method of marketing that has more chances of being listened to by people. Selling quality products with social marketing tools is more likely to attract customers to purchase them. Promoting through social media can bring more benefits when compared with other methods since it covers a wide range of people from all over the world.

Social marketing

How to carry out social marketing on the Apple Watch band?

 

Make target audience aware of the latest trending products of newest apple watch series 6 bands. People would be convinced to buy a product if they were informed of the latest offers and updates, especially when related to fashions. They tend to be more cautious when spending money, so promoting through social media can help build confidence about purchasing expensive watches. Moreover, they are likely to consider the comments and opinions of other customers before making purchase decisions. Ensure that there is updated information on various Apple Watch band products for those looking for a new watch.

 

Evaluate various marketing tools used by other sites selling Apple Watch band watches. By doing so, marketers can have a better idea of the tools that work best to improve their marketing strategies. Such information can be used as a reference when planning for new ventures in promoting other products. They are also beneficial since they help discover what other sites are doing well and thus avoid any mistakes.

 

Some of the social marketing tools for Apple Watch.

 

  1. Facebook- There is one thing for sure about Facebook: its ability to engage users. The social media platform allows marketers to connect with people from various backgrounds so as to promote their products successfully.

 

  1. LinkedIn- With the right approach, this social networking site can be used as a powerful marketing tool by marketers to reach potential customers who need the products they are selling.

 

  1. Twitter- The microblogging site can be a very effective marketing tool to promote business and/or marketing events, such as hosting webinars, company announcements, and much more through creating hashtags that will help categorize tweets related to specific topics or keywords for easy searchability.

 

  1. YouTube- Video marketing is a powerful tool in promoting various products, and this platform has
10 Overrated Things in America

10 Overrated Things in America

I was recently contacted by an organization that publishes articles from Phil Barnes, a freelance photo editor and contributing write for TravelInsurance.org. Some of these made me laugh and some made me think; we do have some overrated things in our country! Do you agree? Disagree? Let us know!

10 Overrated Things in America

It’s 5 p.m.–QUICK! Rush out to buy the new Doritos Locos taco! Stand in line all night to get the latest iPhone! Maybe you don’t want to do these things, but plenty of Americans do. What are some of the other overrated things in America today?

10 Overrated Things in America
Image courtesy of Flickr and used via Creative Common License.

Taco Bell’s Doritos Locos Taco

Have you ever had Doritos or a taco? Well, Taco Bell combined the two…and it tastes like a regular taco. Sorry to disappoint, but the Locos Taco just doesn’t live up to its hype.

The Latest Phone

New phones seem to be coming out every day, but does a half-second faster Internet connection really warrant standing on a line all night? We prefer our beauty sleep.

Yoga

Sure, it’s peaceful and eases your mind, but you’re also likely to find yoga snobs and a bit too much quiet for your liking. Don’t even get us started on hot yoga; it sounds rather similar to pure torture.

Organic Food

How do you know that the labels are really accurate? Perhaps items that are really not organic are being passed off as organic. Remember, an “inorganic” carrot is a lot healthier than an organic ice cream sundae. Organic does not always mean healthy.

Hand Sanitizer

People are constantly running in and out of offices and workrooms to sanitize their hands. Whatever happened to just washing your hands? Kill off those germs the good old fashioned way with a bar of soap and some running water. Of course, if you’re sick, the sanitizer will help you from infecting the entire office.

Toms Shoes

A sneaker and a slipper came together, and Toms were born. Would you ever have thought that this unusual marriage would work? With it’s oddly rounded toe, these types of shoes look as though they are suitable for a day spent at home only. Or, you know, a mythical spa.

“Breaking Amish”

People are going crazy over this television show that claims to show young Amish and Mennonite people leaving their religious groups for the first time. However, all of these young people have supposedly been out of the communities for years. One was allegedly married with three children and left the Amish 18 years ago!

E-readers

Whatever happened to heading to the library and thumbing through books to see which one you liked best? …

What Are Your Intentions?

Do you ever wonder what people’s intentions are, based on their actions? What about businesses and their intentions?

What Are Your Intentions

Photo used under a Creative Commons license.

 

Intentions of Businesses

I have been thinking about how businesses approach their audience or potential audience. How they communicate with their clients, prospective clients, referral partners or vendors. Do they approach these activities with the intention of selling something? Do they approach the interactions with the intention of building a network or as my friend Sarah Robinson would say, building a “Fiercely Loyal Community?” I believe sadly that too many businesses pay lip service to building a community and building relationships, but at the core of their actions, they only want to sell something. The business does not develop and incorporate a strategic plan that integrates marketing with their business plan. The prevailing thought is, by doing certain things such as building a website, sending an occasional marketing email, going to trade-shows or networking events, having a Facebook page, a Twitter account, a YouTube channel, etc., will lead to increased sales. Will it? Maybe. Is it guaranteed? NO! Nothing is guaranteed in marketing, social media or business! BUT what I can promise you is this: if a business only enters marketing, social media or any other business activity with the sole purpose of selling something, the public WILL catch on and will eventually stop responding. The public may respond initially, but that will soon pass. To me, it’s like a company that offers a sales incenctive to their sales people. The incentive will only work for so long! Contests will only work so many times!

Why is This So Hard?

Why do businesses have such a hard time with this? For a few reasons: One, business owners stay too busy working in their business but not working on their business. The original business plan, if there was one, doesn’t receive regular thought, review or updates. Plus, it seems that business owners still do not implement strategic planning into their business or into integrating a marketing mindset as part of that business plan.

I also think we have advertising and marketing sales people to blame. Sorry ladies and gentleman, but for too many years these professionals have pushed the results of advertising in this magazine or on this site or on this radio station as a method to drive sales! Every option, every single advertising, marketing or PR action has been driven by sales. Think furniture stores and automotive dealerships. Everything is about driving sales. I get it, you have to sell something to keep the lights on and pay employees. We all know that. BUT we don’t have to drive it down people’s throats!! …

It’s About Time

Several years ago, a business owner and sales manager uttered these words that have resonated with me throughout my life: ” I can give you all of the training and tools you need to succeed, but I cannot give you more time.”

It’s About Time

Image used under Creative Common License

When you stop and think about it, that may be one of the truest statements ever spoken because we can never give ourselves more time. I chuckle when I read or hear advertisements that claim, “we can save you time.” Really? How do you actually save time? Do you have a special box that you put time in so that I can use it later? Of course not, we can’t save time; we can only make better use of the time we are given.

No matter what your religious beliefs or affiliations, most people will agree on this; there are no guarantees on time; what we have, all that we are promised is the moment we are in right now; not tomorrow, not next year, but now.

As you approach your life and business goals for 2013, think about time. Think about the fact that our time on this planet is limited and we have no guarantee’s. Make the most of your time each day. How do we do this? Here are five tips for making the most of your time:

  1. Stop meeting for the sake of meeting. If you are in sales or an entrepreneur, you know what an hour of your time is worth; so stop giving it away. If your meeting has a purpose and is essential, great; if not then why are you meeting?
  2. Value your own time as you plan your day, or your week. Be honest how much time you need to devote to each task or each project.
  3. Scale back on social media platforms. Do you truly need to be on every single social platform for yourself or your business? Evaluate and determine which platform makes the most sense for your goals or your busienss.
  4. Delegate and outsource. Use a community manager for your social marketing and/or a virtual assistant for tasks that are stealing your time.
  5. Say No! Just say no to coffee with friends, to things that waste your time, and to people that”just want to pick your brain!” It’s okay to say no!

Need further proof? Read this post by Suzie Poirier, owner of Ace Concierge: Your Income is Limited by Your Time.

It’s About Time. Your Time; use it wisely!…

Own and Protect Your Content!

Other than the devastating news out of Oklahoma, the digital world is buzzing this week over the news that Yahoo has purchased blogging site Tumblr for $1.1 billion. Or as some are now referring to it: Yumblr. It is too early in this process to know what plans Yahoo has for Tumblr, but one thing is for sure: Tumblr will change. Tumblr subscribers will either embrace the changes or they will leave. In droves.

Protect Your Content
Image Courtesy of Slate

In March 2012, the headline was Twitter Buys Posterous. Many people speculated that Posterous would stay around; that Twitter only wanted the owners/management team but would leave the product alone. Alas, that was not the case. Posterous shut down May 31, 2013.

Tumblr and Posterous offered users a simple to use and user friendly blogging format. Something that the novice or casual blogger could use, customize the look and feel and create what they wanted without all of the “heavy-lifting” involved with a self-hosted website or blog. Sounds easy, right? Well, as with all things in life that sound too good to be true, sometimes free and easy is not the best solution.

What is one thing that the former Posterous and the “future unknown” Tumblr have in common? The users DO NOT own their content!! If you didn’t download a backup of your data from Posterous, it is gone. Forever. Will that happen with Tumblr? Who knows. Yahoo may keep it up and running and not change the platform at all. They may start charging for it or they could fill it up with ad space to offset the Billion Dollar purchase price.

The bottom line is this; you must own your content and protect it. Work with professionals to develop and host your website and blog. These are your thoughts, ideas and professional work. Own it. Protect it. Value it just like you do financials for your company. If you need suggestions on who to work with to build your site, contact me.

Now, if you are saying in your mind; “but John, what if I publish something and someone steals it?” Well, my first suggestion is you go after them! But before you even think about that, I STRONGLY encourage you, suggest, will drive to your house and twist your arm to read Erika Napoletano’s suggestions. I consume most everything Erika writes and last week was no exception. It came to Erika’s attention that someone was, in her words, “ripping her off!” She published two phenomenal blogs on her experience: If You’re Going to Rip Me Off, At Least Be Creative About It and On Stealing Shit. Check her blogs out, determine a plan to deal with it if …