Marketing & Social Media Consultant | Marketing Consulting -

www.sharkwatchband.com: How to carry out a complete social media marketing strategy

August 28, 2024

Social media is undoubtedly the most densely populated online platform these days. Reports say there were 5.17 billion social media users as of July 2024. This staggering revelation represents 64% of the total world population.

Such staggering numbers prove that apps like Instagram and Facebook are great hunting grounds for marketers. However, social media marketing can be complex, especially with the cut-throat competition on these platforms.

This article will guide you through the process of developing a top-notch social media marketing plan that we implement at www.sharkwatchband.com, an e-commerce site selling Apple Watch bands. You’ll get our insights, right from defining your goals to analyzing your campaign performance.

Strategy #1: Define Your Goals

The first step in social media marketing is establishing goals that align with business objectives. Lacking proper goals may make you unable to track the success of your campaign and ROI (return on investment). Any social media marketing strategy must be measurable, attainable, and relevant. For instance, you must know which watch straps drive more traffic to your website or get more Instagram Story views.

Strategy #1: Identify Your Target Audience

Tailoring your social media campaign to target everyone will often fail. After defining your niche and goals, know your fans or customers and their wants and needs. Knowing your social media target audience can help you make your campaigns more effective.

You can know your customers by considering some of the following things:

Age
Profession
Demographic
Pain points (challenges)
Interests
Earnings

Strategy #3: Choose the Right Platforms

Knowing where your audience hangs out can help you provide tailored campaigns. For example, marketing stainless steel straps on LinkedIn and X (Twitter) may bear fruit because mature groups often dominate these apps. Conversely, Instagram and Facebook are home to younger people who may be interested in stylish silicone and nylon bands. Again, understand your audience!

Strategy #4: Create Engaging Content

The type of content you create is the cornerstone of any campaign strategy. Know the kind of content to create after defining your target audience and apps. While at it, ensure that the content sounds professional while delivering a casual tone. Strive to present your brand as a human instead of an AI robot. You can even hire actors to present your new watch strap designs and other services.

Strategy #5: Engage Your Audience

Don’t stop at creating engaging content. For your marketing strategy to sell, always engage your audience. You can achieve this by churning out new and engaging content frequently. Besides refreshing your content, respond quickly to comments and direct messages. Don’t ignore negative comments about your products. That’s the larger part of successful marketing.

Strategy #6: Leverage Influencer Partnerships

Consider this approach if …

The Importance of Video Marketing for Ecommerce Websites

August 21, 2023

Videos are a powerful way to market your e-commerce website. Ever wondered why some online stores like www.canvasbackpack.net grab the attention of most canvas backpack buyers? It’s not by chance or luck. It’s the power of videos enhances the efficiency of reaching customers.

Videos can help you show off your products, explain how they work, and build trust with potential customers. In fact, studies show that videos can increase conversion rates by up to 80%. So if you’re not using video marketing yet, you’re missing out on a big opportunity to grow your business.

Video Marketing for Ecommerce Websites

A Closer Look at the Importance of Video Marketing for Ecommerce Websites

The importance of video marketing for e-commerce websites cannot be emphasized enough. Let’s have a look at the major benefits;

Increased brand awareness

Videos are a great way to introduce your brand to new customers and help them learn more about what you do. They can also be used to create a sense of brand identity and personality.

Improved SEO

Videos can help improve your website’s SEO rankings by providing more content for search engines to index. They can also help you attract more traffic to your website by being shared on social media and other online platforms.

Increased conversion rates

Videos can help increase conversion rates by giving potential customers a better understanding of your products and services. They can also create a sense of urgency or excitement, motivating people to buy.

Enhanced customer engagement

Videos can help you engage with your customers on a deeper level. They can be used to answer questions, provide tutorials, or simply share your brand’s story. This can help you build lasting relationships with your customers.

Increased sales

Videos can help you increase sales by convincing potential customers to buy your products or services. They can also be used to upsell or cross-sell products, which can boost your bottom line.

Conclusion

Incorporating video marketing into e-commerce on platforms just like www.canvasbackpack.net do it is very beneficial. From enhancing brand awareness to driving sales, videos are a dynamic tool that transforms online shopping into an immersive and engaging experience.…

Traveling For Business The Right Way ~ Guest Post

August 9, 2022

It’s no secret that we travel less for business than in the past. With Skype, GoToMeeting and other technological advancements, many companies have stopped traveling if possible. This guest post from Logan Baker with Jet Charters in Knoxville, TN may change your mind.

Traveling For Business The Right Way
Photo by Andy Rusch used under Creative Commons License.

Traveling for business the right way

Lately it seems like business travel is getting a bad rap. Depending on your business, travel expenditures can be one of the first things on the chopping block. It’s often easy to justify cutting out the cost of sending people all over the place, but the costs associated with that philosophy can be quite significant. Travel is a great way to invest in your business, but only when it’s handled correctly. Read on to find out how you can maximize the return on your business travel investment.

Travel with purpose

Think about your previous business travels. Why did you go? Who did you see? How much profit did the trip generate? The first two questions are probably pretty easy to answer, but that might not be the case with the third. The vast majority of business trips can and should generate revenue. You should approach business travel like any other revenue stream in your business plan. How much is it going to cost, and what kind of returns should you expect? More importantly, what does the historical data say about whether the trip is worth it in the first place? If you haven’t been analyzing your travel like everything else then now is the time to start. Every trip should include a purpose, a goal (revenue or otherwise), and proper tracking for the future. Put the analytical skills you’ve perfected to good use here!

Travel with efficiency

You can almost never go wrong with efficiency. Making efficiency a part of your company culture will increase your returns in nearly every sector. Business travel is no different, but it often requires some creative thinking to get the job done. Many business trips are for a specific purpose. Sometimes you might be making a trip to see your best customer and reassure them that you’re doing a great job, and other times you’ll be traveling for lead generation. Whatever your primary goal, it’s likely you’re going to have some down time you can put to good use. If you’re there for your customer, don’t be afraid to go out and land some leads when you can. You could spend the extra time sightseeing, but that’s what you do on vacation. Business trips should be — not surprisingly — all business.

Efficiency also refers to your travel time. You can probably find cheap flights if …

Power to the Online People

August 9, 2022

Where were you when news of the tsunami hit Japan in 2011? How about when Michael Jackson died? Probably online, according to many experts who claim that social media has become the main media source for hundreds of millions of people. Not just in the U.S., either; Facebook alone has more than 900 million users spread across the globe as of 2012. Other social media giants like Twitter have facilitated revolution against unjust leaders and warned people of impending natural disaster. In fact, so many people regularly interact online that if the Internet were a nation, it would exceed the Americas, Europe and the Middle East combined in population. No wonder more than 13 million members of the online community used Reddit and other media platforms to protest SOPA, a proposed Internet censorship bill. Keep this graphic in mind next time you log on, because knowledge is power — and a little knowledge goes a long way in the Internet Age.

Power To The Online People …

10 Overrated Things in America

April 13, 2022

I was recently contacted by an organization that publishes articles from Phil Barnes, a freelance photo editor and contributing write for TravelInsurance.org. Some of these made me laugh and some made me think; we do have some overrated things in our country! Do you agree? Disagree? Let us know!

10 Overrated Things in America

It’s 5 p.m.–QUICK! Rush out to buy the new Doritos Locos taco! Stand in line all night to get the latest iPhone! Maybe you don’t want to do these things, but plenty of Americans do. What are some of the other overrated things in America today?

10 Overrated Things in America
Image courtesy of Flickr and used via Creative Common License.

Taco Bell’s Doritos Locos Taco

Have you ever had Doritos or a taco? Well, Taco Bell combined the two…and it tastes like a regular taco. Sorry to disappoint, but the Locos Taco just doesn’t live up to its hype.

The Latest Phone

New phones seem to be coming out every day, but does a half-second faster Internet connection really warrant standing on a line all night? We prefer our beauty sleep.

Yoga

Sure, it’s peaceful and eases your mind, but you’re also likely to find yoga snobs and a bit too much quiet for your liking. Don’t even get us started on hot yoga; it sounds rather similar to pure torture.

Organic Food

How do you know that the labels are really accurate? Perhaps items that are really not organic are being passed off as organic. Remember, an “inorganic” carrot is a lot healthier than an organic ice cream sundae. Organic does not always mean healthy.

Hand Sanitizer

People are constantly running in and out of offices and workrooms to sanitize their hands. Whatever happened to just washing your hands? Kill off those germs the good old fashioned way with a bar of soap and some running water. Of course, if you’re sick, the sanitizer will help you from infecting the entire office.

Toms Shoes

A sneaker and a slipper came together, and Toms were born. Would you ever have thought that this unusual marriage would work? With it’s oddly rounded toe, these types of shoes look as though they are suitable for a day spent at home only. Or, you know, a mythical spa.

“Breaking Amish”

People are going crazy over this television show that claims to show young Amish and Mennonite people leaving their religious groups for the first time. However, all of these young people have supposedly been out of the communities for years. One was allegedly married with three children and left the Amish 18 years ago!

E-readers

Whatever happened to heading to the library and thumbing through books to see which one you liked best? …

Marketing & Social Media Consultant | Marketing Consulting