Sure, guessing games can be fun, but they rarely lead to long-term, sustainable success. Which is why having a strategy in the business world, especially a marketing strategy for your business is crucial to its success. Companies that have formalized strategies are more focused and driven. They experience more productivity and more achievement. Why?

Having a marketing strategy provides reasoning behind your tactical choices. Instead of executing an email marketing campaign just because, you can execute it because you know that emailing is the most effective and efficient way to reach an audience. A strategy also gives companies focus and keeps them on the right path throughout the week, month or year.

Part of having a marketing strategy is tracking and analyzing it, which means recognizing and recording results. Employees that create impressive marketing results for clients can more easily be found and acknowledged. People are more likely to do the right thing when they are being watched, in the marketing world, employees are more driven to produce results when they are being captured and evaluated.

The marketing strategy also keeps members of the marketing team on task, as they know what they are responsible for and when each task or project is due. A clearly outlined plan keeps everyone organized and on track. It has specific objectives that marketing employees must work hard to implement so they don’t hinder the rest of the strategy. In fact, the more effectively that they accomplish the objectives of the strategy, the better the strategy as a whole will work.

Teams that are organized achieve more. They hit goals and reach objectives as a whole and individuals work together better. Having a strategy also makes it easier to prove that success. It’s hard facts and numbers that when reached can be provided for the organization to show how your marketing strategy improved communication, produced leads and even brought profit to the bottom line.

When was the last time you reviewed your strategy? If it’s been too long, now is the time to review it, change what isn’t working or look at new possibilities. If you need help, let us know!