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John@JohnLusher.com

Month: November 2021

Own and Protect Your Content!

Other than the devastating news out of Oklahoma, the digital world is buzzing this week over the news that Yahoo has purchased blogging site Tumblr for $1.1 billion. Or as some are now referring to it: Yumblr. It is too early in this process to know what plans Yahoo has for Tumblr, but one thing is for sure: Tumblr will change. Tumblr subscribers will either embrace the changes or they will leave. In droves.

Protect Your Content
Image Courtesy of Slate

In March 2012, the headline was Twitter Buys Posterous. Many people speculated that Posterous would stay around; that Twitter only wanted the owners/management team but would leave the product alone. Alas, that was not the case. Posterous shut down May 31, 2013.

Tumblr and Posterous offered users a simple to use and user friendly blogging format. Something that the novice or casual blogger could use, customize the look and feel and create what they wanted without all of the “heavy-lifting” involved with a self-hosted website or blog. Sounds easy, right? Well, as with all things in life that sound too good to be true, sometimes free and easy is not the best solution.

What is one thing that the former Posterous and the “future unknown” Tumblr have in common? The users DO NOT own their content!! If you didn’t download a backup of your data from Posterous, it is gone. Forever. Will that happen with Tumblr? Who knows. Yahoo may keep it up and running and not change the platform at all. They may start charging for it or they could fill it up with ad space to offset the Billion Dollar purchase price.

The bottom line is this; you must own your content and protect it. Work with professionals to develop and host your website and blog. These are your thoughts, ideas and professional work. Own it. Protect it. Value it just like you do financials for your company. If you need suggestions on who to work with to build your site, contact me.

Now, if you are saying in your mind; “but John, what if I publish something and someone steals it?” Well, my first suggestion is you go after them! But before you even think about that, I STRONGLY encourage you, suggest, will drive to your house and twist your arm to read Erika Napoletano’s suggestions. I consume most everything Erika writes and last week was no exception. It came to Erika’s attention that someone was, in her words, “ripping her off!” She published two phenomenal blogs on her experience: If You’re Going to Rip Me Off, At Least Be Creative About It and On Stealing Shit. Check her blogs out, determine a plan to deal with it if …

STOP the Social Media Insanity!

Do you remember the Stop the Insanity weight loss program from Susan Powter? In the 90’s, you couldn’t turn on television without hearing her infomercial with that famous catch phrase, “Stop the Insanity!”

insanity

Do you ever feel the need to scream, STOP the Social Media Insanity? Websites, Blogs, RSS feeds, Emails, Email newsletters, Facbook, Twitter, LinkedIn, Google+ Instagram, Vine, Pinterest, FourSquare, Yelp, and on, and on, and on! Do you get overwhelmed as you try to keep up with reading information, posting or joining various social platforms for yourself or your business? If so, I have a few suggestions that may help you stop your own insanity.

Tips for dealing with social media insanity:

Take a deep breath and decide which platform(s) are right for you!

No one can be everywhere or be on every single social platform. There are too many platforms and cloning isn’t perfected, so if you try to do them all, you will burnout. Quickly. Approach social media just as you do any decision for you or your business; how does this serve me or my clients/customers. If your niche market or demographic hangs out on Facebook, then spend time building your following or Facebook Business Page. If your prospects spend time on Twitter, then build your Twitter brand. If email newsletters work for your business, produce the best newsletter possible! If you want better search results and enjoy the platform, spend time building your circles on Google+. Remember, no social platform, no matter how good it is, should take the place of your own website. Spend the time to get your site right and use these social outposts to drive traffic to your site.

Develop a schedule and stick to it!

One of the best pieces of advice I have for individuals and businesses is this: develop a schedule. Use a legal pad, an online calendar or create an editorial/social media calendar and stick to it! This will save you hours of frustration and make it much easier to develop or produce content. It’s more calming to know you what you need to write about or post for the next week or month than getting up everyday and trying to decide. Voice of experience talking here, so listen! My dear friend Julia Rosien published an exceptional post about this on her Social North site: Editorial Calendar – Social Media Strategy Must Do.

Evaluate, update and move on!

Maybe you have had a presence on Facebook since it was The Facebook. Does that outpost still align with your personal or professional goals? If not, then move on. I think far too often we get used to being on these platforms but forget to regularly evaluate whether …

Update Your Social Bio’s

A few weeks ago, I asked the following question on my Facebook Page:

“How often do you update your social media bio’s?”

Responses to the question ranged from, “not often enough” to “not lately” to “just last week.” But the response that made an impact to me was from Amanda Wright, CEO of Learning Connections. Amanda stated that she updated her bio’s the first of every month. I thought, what a great idea! Now normally I update my bio’s every month or two , but thanks to Amanda, I have actually scheduled it as a task on my calendar month.

Social Bio’s

 

 

 

Used under Creative Common License via Flickr

So, how often do you update your bio’s? I suggest you follow Amanda’s suggestion as I have, schedule the update on your calendar!

Why would you want to update them monthly? Here are three quick reasons as to why:

1. You gain new followers and friends on a monthly basis, so make sure they have the updated information about what is important about you.

2. You may want to attract a different group of followers. As an example, if you work in education, you may want to focus your bio on your field of study to gain followers or connections in education.

3. Hobbies and interests change. If your new hobby is sailing, then use some keywords that related to sailing in your bio.

Social media, just like business, changes on a daily basis. You gain new followers, you lose followers, interests change, or your market can change. Change with your market and your interest; update your bio’s monthly.

Let me know in the comments below when you last updated your bio’s! In the meantime, please excuse me; I need to update my own bio’s!…

25 Blogging Tips on List 25

Thanks to my friend Misty McPadden, (@mistygirlph) I was recently included in a terrific resource post: 25 Blogging Tips You Need to Learn Today. List25 was started by David Pegg (@iamdpegg) and Syed Balkhi (@syedbalkhi). The site compiles lesser-known intriguing information on a variety of subjects.

John-Lusher

My tips for this post encourages bloggers to “Use Your Voice” when writing. Allow me to expand on what I submitted for the article.

  • Write as you speak. When you write, make sure you are writing the same way you speak, using your words and your manner of speaking. For some reason when most of us sit in front of a screen to prepare an article or blog post, we try to write as someone else, not as ourselves. Think about how you speak; how you carry on conversations with your friends or colleagues. Write in the same manner and vocabulary that you use daily.
  • Write for one person. As my manager told me when I was a new DJ at a radio station; picture yourself talking to one person, or having a conversation with one person. Obviously you want a lot of people to read your blog, but write it as if you were writing for just one person. This goes along with writing as you speak; if you write your posts in the same manner that you would speak in, the readers will get to know you.
  • Record yourself. Yes, we all hate to listen to ourselves, but this can be a very valuable process. Recording yourself talking about the blog topic will help you to write as you speak and can help you avoid writers block. Relax and talk about the topic, then listen back to the recording and write your post! This can also help you to make sure you are not forgetting an important point in your post.
  • Don’t Post Just to Post. Regular blog posts are essential for your business and can greatly improve your search engine rankings; however, posting just to post is wasted time and space. It can also potentially alienate your readers.

Those are some of my tips; what are your favorites? Thank you again to Misty for asking me to be part of List25!…

Lunch N Learn with ZAAR Design Center

One of the great aspects of social media is the opportunity for strangers to connect through a shared interest, platform, hobby or need. My plans to speak at ZAAR Design Center, as part of the Spring High Point Furniture Market is an example of a need, someone reaching out and plans set in motion thanks to social media.

Ruth Olbrych, the owner of ZAAR Design Center contacted me on February 12th after her friend, Alicia Connolly forward to Ruth a conversation I had on Twitter with Dana Helms, Social Media Manager at Social North. Dana is also involved with an amazing organization, WithIt. Due to our open conversation on Twitter about WithIt, Alicia mentioned to Ruth that I may be interested in speaking to a group at the Spring Furniture Market in High Point.

ZAAR Design Center

The subsequent emails and phone conversations with Ruth, has led to the ZAAR Design Center hosting a Lunch and Learn on Sunday, April 6th at their showroom in High Point. I will talk with their guests about How Best Maximize Your Social Media Presence as a Designer. You can pre-register for the event here: Lunch N Learn + Jewelry/Accessory Sale

How Do I, as an Interior Designer, Maximize My Social Media Presence?

The Social Media map changes at such a rapid pace it can be daunting to know where you should be focusing your energies for maximum impact for your Interior Design business. Twitter, Facebook, Pinterest, Houzz, Google Plus, Linked In. Which portal serves you best? Hint: Might not be what you think. What are the keystones for a Social Media plan? Yes, it can be manageable.

For me, this Lunch and Learn is an opportunity to talk about my passion, social media, as well as network with professionals within the furniture and design industries. For Ruth, it is an opportunity to showcase her Design Center and to provide the Designers in attendance with valuable information that can help their business and industry. Truly a win-win; something I see every day within social media.

If you are attending the High Point Furniture Marketing this April, we hope you can join us for our Lunch N Learn at the ZAAR Design Center!…