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John@JohnLusher.com

Month: January 2022

What Are Your Intentions?

Do you ever wonder what people’s intentions are, based on their actions? What about businesses and their intentions?

What Are Your Intentions

Photo used under a Creative Commons license.

 

Intentions of Businesses

I have been thinking about how businesses approach their audience or potential audience. How they communicate with their clients, prospective clients, referral partners or vendors. Do they approach these activities with the intention of selling something? Do they approach the interactions with the intention of building a network or as my friend Sarah Robinson would say, building a “Fiercely Loyal Community?” I believe sadly that too many businesses pay lip service to building a community and building relationships, but at the core of their actions, they only want to sell something. The business does not develop and incorporate a strategic plan that integrates marketing with their business plan. The prevailing thought is, by doing certain things such as building a website, sending an occasional marketing email, going to trade-shows or networking events, having a Facebook page, a Twitter account, a YouTube channel, etc., will lead to increased sales. Will it? Maybe. Is it guaranteed? NO! Nothing is guaranteed in marketing, social media or business! BUT what I can promise you is this: if a business only enters marketing, social media or any other business activity with the sole purpose of selling something, the public WILL catch on and will eventually stop responding. The public may respond initially, but that will soon pass. To me, it’s like a company that offers a sales incenctive to their sales people. The incentive will only work for so long! Contests will only work so many times!

Why is This So Hard?

Why do businesses have such a hard time with this? For a few reasons: One, business owners stay too busy working in their business but not working on their business. The original business plan, if there was one, doesn’t receive regular thought, review or updates. Plus, it seems that business owners still do not implement strategic planning into their business or into integrating a marketing mindset as part of that business plan.

I also think we have advertising and marketing sales people to blame. Sorry ladies and gentleman, but for too many years these professionals have pushed the results of advertising in this magazine or on this site or on this radio station as a method to drive sales! Every option, every single advertising, marketing or PR action has been driven by sales. Think furniture stores and automotive dealerships. Everything is about driving sales. I get it, you have to sell something to keep the lights on and pay employees. We all know that. BUT we don’t have to drive it down people’s throats!! …

It’s About Time

Several years ago, a business owner and sales manager uttered these words that have resonated with me throughout my life: ” I can give you all of the training and tools you need to succeed, but I cannot give you more time.”

It’s About Time

Image used under Creative Common License

When you stop and think about it, that may be one of the truest statements ever spoken because we can never give ourselves more time. I chuckle when I read or hear advertisements that claim, “we can save you time.” Really? How do you actually save time? Do you have a special box that you put time in so that I can use it later? Of course not, we can’t save time; we can only make better use of the time we are given.

No matter what your religious beliefs or affiliations, most people will agree on this; there are no guarantees on time; what we have, all that we are promised is the moment we are in right now; not tomorrow, not next year, but now.

As you approach your life and business goals for 2013, think about time. Think about the fact that our time on this planet is limited and we have no guarantee’s. Make the most of your time each day. How do we do this? Here are five tips for making the most of your time:

  1. Stop meeting for the sake of meeting. If you are in sales or an entrepreneur, you know what an hour of your time is worth; so stop giving it away. If your meeting has a purpose and is essential, great; if not then why are you meeting?
  2. Value your own time as you plan your day, or your week. Be honest how much time you need to devote to each task or each project.
  3. Scale back on social media platforms. Do you truly need to be on every single social platform for yourself or your business? Evaluate and determine which platform makes the most sense for your goals or your busienss.
  4. Delegate and outsource. Use a community manager for your social marketing and/or a virtual assistant for tasks that are stealing your time.
  5. Say No! Just say no to coffee with friends, to things that waste your time, and to people that”just want to pick your brain!” It’s okay to say no!

Need further proof? Read this post by Suzie Poirier, owner of Ace Concierge: Your Income is Limited by Your Time.

It’s About Time. Your Time; use it wisely!…