Archives for June 2009

Twitter (Social) Media Done the Wrong Way

This is a guest post from my friend Scot Duke, known to most as Mr. Business Golf. You can find him on Twitter here.I am beginning to think the more you tell Twitterers not to do something the more they want to do it. So, let me turn it around and see if this will help all of us who know how to use Twitter and Social Media get rid of those who do not.Send Only LinksThat is right..just open up the Twitter update screen and place the URL to the most obnoxious and irrelevant site you can find..hopefully it is yours. If that most obnoxious and irrelevant URL on the internet just happens to be to your site of very valuable schemes and scams, then even better. This is what everyone on twitter wants, needs and is looking for, so bring it on. Send at least 10 to 20 at a time and make sure they are all nothing but a link to your site. OH, you can add some comment or a list of keywords that make no sense so the Search Engine spiders can pick it up, but it is not necessary since your existence on twitter is probably only about as long as a day. I would also recommend that you continue to listen closely to those internet gurus who have this wonderful advice. You posting nothing but a link will generate millions of people to hit the Block Button on Twitter putting you completely out of your misery.Links After a RemarkYes, the next best way to Twitter fame is to make a remark relevant to a conversation someone is having and then place the URL to your now famous site. To make this easier for you, let me tell you how you can find these conversations…yes, use the search on Twitter and key in the keyword that fits your product or service. This will bring up millions of targets for you to hammer home the need for them to check out your product. Make sure to do this several hundred times during a 24 hour period. If you can hit a Thousand, even better. The traffic to the twitter Block button to block your account will be overwhelming.Never @replyThe kiss of death to your efforts on Twitter is to @reply to anyone. This action starts a relationship which is totally worthless and a waste of time. Your mission is to get traffic to your site so you can play the odds that someone is really going to purchase something from you or from whoever has put you up to hammering Twitter. To you that @ symbol is your self destruct button. To hit it would prove that your links have some value, so by no means every attempt to carry on a conversation with anyone who follows you. You will get sucked into building a relationship that may lead to that dreaded second and third tier business development network. Yuk!Use Auto DM’sOn the other hand, you have to have your Auto Direct Message turned on so that same URL can be delightfully sent to anyone who follows you. You don’t want to seem impersonable by not responding to people who follow you even if you really are impersonable or even a BOT. The Auto DM feature is the best thing to every happen to Twitter. It has opened so many doors to giving Tweets the feeling they are responsive to every single person that follows them. And for you, it just opens up another avenue to get that URL to your worthwhile product to another person out to every single person who happens to want more followers. I suggest that you make sure that the Auto DM has nothing but your link, because, heck, that is all the person who is following you is wanting.Sign Up for Follow ProgramsThe Twitter Auto DM program plays right into the hands of those Twitter Media experts who tell everyone that if they want to be ‘Someone’ on Twitter then they need to get as many followers as they can and need to follow as many as you can. Yes, wouldn’t that be great to have thousands and thousands of Tweets following you because they need 100k Followers. This just sets up you marketing campaign to lead off with an onslaught of worthwhile links with an Auto DM. Make sure to use your auto DM so more and more Tweets are given the opportunity to find where that Block Button is exactly located on their Twitter Homepage. Some of them need a few thousand Auto DM’s before they find the Block Button and realize the true value of not Automatically Following everyone.Username with NumbersOf course any professional Twitterer worth their spam has to have at least 15 or 20 usernames all with some sort of number associated to the username. How else can you keep track of the accounts that get blocked the most if you do not have a number in the username.Cutesy AvatarFor maximum affect from your Twitter account by all means upload a piece of abstract art, photo of someone jumping through the air or a girl in a bikini, a logo or a cartoon character into your Twitter account avatar. Even better, do not upload one at all. The more obnoxious the avatar the better. Remember, the goal here is to reflect a professional image and to bring to the attention of the world of Twitter, and beyond, that you have absolutely no interest in providing any value what so ever to your existence on Twitter. Never-ever place your photo in the avatar..this leads to relationship building that will just bog you down with meaningful conversations about what you do for a living. Nobody is interested in that makes too much sense and you are not out here to make are out here to scam your way to making a buck.Consume Twitter Media Expert AdviceDo not take my word for all this. Make sure to stop by the thousands of irrefutable internet marketing gurus out there who concur in this advice. To make sure they are reputable to his advice look for those who tell you things like..’Of course the only value Twitter offers you is the uncontrolled ability to inundate Twitter with links to your site. At least 1% of those fools will click on the link and out of that 1% will buy something’or‘Your success on the internet is judged by how much money you make. Twitter makes your existence online worthwhile if you follow these simple guidelines’.You know you have received the best advice of all if they tell you..’Friends?, there is no value in making a Friend on Twitter. Money is your friend and you make it by following these procedures..’So I suggest you follow all of this wonderful advice to the letter. I hope this has helped you as it has helped me to know that I have helped you get blocked completely off Twitter. I look forward to helping you out when I get your first post. Good luck and hope you make a trillion.

Father’s Day

A post about Father’s Day and honoring those special men in our lives.The idea for an official Father’s Day celebration came to a married daughter, seated in a church in Spokane, Washington, attentive to a Sunday sermon on Mother’s Day in 1910-two years after the first Mother’s Day observance in West Virginia.The daughter was Mrs. Sonora Smart Dodd. During the sermon, which extolled maternal sacrifices made for children, Mrs. Dodd realized that in her own family it had been her father, William Jackson Smart, a Civil War veteran, who had sacrificed-raising herself and five sons alone, following the early death of his wife in childbirth. For Mrs. Dodd, the hardships her father had endured on their eastern Washington farm called to mind the unsung feats of fathers everywhere.In 1916, President Woodrow Wilson and his family personally observed the day. And in 1924, President Calvin Coolidge recommended that states, if they wished, should hold their own Father’s Day observances.So, as you can see, we have been observing Father’s Day for quite a while and I think its good that we honor both fathers and mothers with their own day.Anyone that knows me knows that my father died when I was eight years old. So its with that in mind that I ask you to forgive me if I don’t get too excited about Father’s Day. Honestly, I get a little jealous, but I am glad to have had the influence of my father while he was alive.Growing up without a father, was extremely difficult, but I learned to adapt and I matured more quickly. I am happy to say that I was raised by an incredible mother who did her best to fulfill the roll of both parents. I have often said that if I turn out to be half the person that she is, I will consider myself a success.Putting my feelings aside, I want to encourage you to celebrate Father’s Day. If your father is alive and you can be with him; treasure the time and the moments that will be gone too soon. Hug his neck and thank him. If you haven’t spoken to him in a while for whatever reason, make the effort to talk to him before he is gone. If you father is not with you anymore, celebrate the memories that you have.If I could speak to my father today, I would be much like Pvt. James Francis Ryan in the final scene from the movie Saving Private Ryan; I would say, “tell me I’ve lived a good life, tell me that I’ve been a good person.” Or I would ask if he was proud of how I have turned out, how I have lived my life. I hope so.

Which Twitter tool do you use the most?

In preparation for an upcoming workshop, I would like feedback on your favorite Twitter tools. Which tool do you use the most?, TweetDeck, or others?Please take a moment to participate in my poll, just to the right of this post.Thank you!

Twitter For Small Businesses – The Time Is Now!

To those that don’t know, here is the definition of Twitter:Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.In addition to promoting your business to new and existing clients, Twitter can be used for a multitude of other business related objectives:

  1. Build Brands – You can use Twitter to build excitment before launching a a brand or product as well as to improve the image of an existing brand or business.
  2. Do Research – Even before sending your first Tweet, you can use Twitter Search to find out about your competitors, clients and potential clients.
  3. Send Information to Customers – Twitter can be a great tool to send information to your customers and to announce new products, specials or survey’s.
  4. Conduct E-commerce – Twitter can help drive traffic to your website, your blog or your online store, but only if you are building relationships before you try to sell something.
  5. Create Communities for Your Users – This is a overlooked tool within Twitter.  Create a community of users of your business or your brand.  This can provide valuable insight into what the users really think of your product and your business.

As a small business owner, how do you harness the power of this and other social media tools to promote your business?  Just like any other part of your operation, you partner with a professional. Do you sleep better at night knowing a CPA is handling your taxes, a qualified Agent is handling your insurance, or a Virtual Assistant is handling your administrative tasks?  If so, then why would you not partner with a social media professional to develop this valuable community tool for your business?Most small business owners spend the majority of their time working in the business every day, not working on the plan for the business.  A social media plan could suffer from the same neglect unless you partner with a professional.If you own a small business and you are interested in learning more about how to use Twitter or other social media tools, start asking question.  We would welcome the conversation.