Archives for July 2010

Roanoke Meetup 2.0 Social Media Group

Take a Chance

What would you attempt if you knew you could not fail? -Robert SchullerI love this quote by Robert Schuller.  What would each of us attempt if we knew we could not fail?  My guess is, we would attempt a lot more than we do now. I believe we can get too wrapped up in the planning and pursuit of  perfection instead of taking chances.  Building and supporting our community is vitally important.  Having a strategy or plan for your business, for marketing and social media is important.  Taking chances are equally important.So what chances could you be taking right now?  Dive in and try something. Reach out and help a friend; contact someone that you haven’t spoken to lately due to a disagreement.  Try something new.  Take a chance….today!What chance will you take?

Recycled Products

I’m all for using recycled products and being better stewards of our planet; but I think some recycled products are a bad idea!!!

John Lusher

Monday Mornings


A wise man once said, ” If you stay in the shower for a long time on Monday because you don’t look forward to going to work…. find a new job.”  I am paraphrasing a little with that statement, but to the best of my memory, I first heard that listening to a Zig Ziglar motivational tape!  The thing about that statement is….it is true! We are blessed with a limited number of days on this planet, and if you spend that much time wishing you were somewhere else, then you need to take whatever steps necessary to make it happen.  Go back to school, learn online, ask the experts, listen to how others are doing what it is that you want to do; do whatever it takes to make this happen. Start networking, start connecting and finding the resources it takes to help you do this.Employers, you have a responsibility here too!  Talk to your employees and really LISTEN to what they are saying!  Employers say  their greatest assets are their employees; start listening to what they have to tell you.  They may have knowledge that can improve your business and their work!Embrace Monday’s and another week full of opportunities, or change what is going on in your life so that you can!

Two Trains = A Lot of Waiting!

10 Things Your Grocer Doesn’t Want You to Know

From How Stuff Works…..some of these things will make you think twice!


How Do You ReTweet?


While talking with friends on Twitter this morning; a thought came to my mind:  How do we, as individual Twitter users, retweet?  At it’s core, the retweet (or “RT” for short) allows Twitter users to share the best links, tweets, and conversations they find helpful or useful.Do more Twitter users RT for the sake of the RT or are they truly wanting to share information.  I ask these questions because I keep seeing people RT greetings from others and tweets that, in my opinion, doesn’t warrant a RT.  I know there is no official right or wrong way to use Twitter, but I wonder sometimes if we get wrapped up in the “noise” and RT instead of sharing useful information or original thoughts.Just some thoughts running through my mind today.  What are your thoughts?

Customer Service: The Right Way & The Wrong Way


If you know me at all, you know that I am a full supporter of the Apple brand and owner of multiple products bearing their logo. Why?  It just works.  I purchased the original iPhone the day it was released and anxiously awaited the release of the iPhone 4. Due to my original 2g phone dying Memorial Day weekend, I was unable to pre-order the new phone; resigning myself to waiting in line on June 29th; the day AT&T had phones available for retail purchase.Showing up at my local store around 7:00 am, I was greeted by a line of other iPhone enthusiasts…stretching around the side and back of the store. As the store opened and the line slowly crept forward, we were greeted and kept up to date on what to expect by Tom, an AT&T store employee.  Tom supplied answers to our questions as well as water for the mostly patient, soon to be iPhone 4 owners.  He even managed to provide one customer with a bagel because she was so hungry.  Tom told everyone he was not a usual staff member at this store, he was just a floater; someone that worked where needed.  This man could write a book on customer service.  If someone had a specific question; he asked their name; went inside to find the answer, if he did not know it himself; and then would return with the information.  It was a pleasure to watch someone excel at customer service.  The entire staff at the AT&T store performed very well during a busy and challenging day.The AT&T and Apple experience was an example of customer service done the right way.  What follows is an unfortunate example of the exact opposite; customer service done the wrong way.In addition to my consulting business, I work as Marketing Director for Consolidated Construction Services.  In this roll, I work to educate the public on what Consolidated does as well as manage all marketing efforts including their online presence.  One of my goals is to make sure that Consolidated is getting the best return on the money they spend on marketing efforts; including their website.To that regard, we made the decision to move hosting of their website to a new company.  I know the owner of the hosting company and have a deep comfort level with their abilities and organization.  If you wish to check them out, need hosting or design services contact them: Next Generation Designs.I notified the former hosting company during a phone call on June 29th; due to several reasons, we had not made the decision on moving the hosting until the end of June. Our hosting was up for renewal on July 1st and I committed to Bill Norton, the owner of The LakeNet and ComNet Web Solutions that, due to the late notice, we would pay for an additional thirty to sixty days of hosting and that this could serve as our notice of not renewing our contract.  That did not go over well with Mr. Norton; he stated that we had to pay for another year of hosting…..although we were moving our site and email to a new hosting company!  Within fifteen minutes of our phone call, he suspended our website and email accounts; ignored our phone calls and was completely unresponsive….although we still had time left on our hosting contract!!  After  a couple of hours, he restored the site and email account access so that Next Generation Designs could move it to their servers.  He then fired off an illiterate email to me and blind copied the owner of Consolidated on the email.  The owner’s response?  “I want the entire world to know how unprofessional he is.”I have not included links to Mr. Norton’s company on purpose because I am not going to promote this person or this type of behavior.  Maybe he was upset because we didn’t purchase the $18,000 blog and advertising package he pitched to us. You read that correctly….an $18,000 package.Customer service is not hard; if a company the size of AT&T can provide exceptional service with the launch of the largest product in Apple’s history, a local hosting company could at least strive to provide decent service.That is what I say; what say you?

YouTube Channels for Small Biz

Great list from Mashable. Small Biz owners; quit overlooking YouTube!!

5 YouTube Channels for Small Biz Advice:

So much for the “Green, green grass of home” LOL #fb

John Lusher Director of Marketing
Consolidated Construction Services

Connect with me! Twitter: @JohnLusher Facebook: John Lusher