Archives for February 2012

Loblolly Estates

Loblolly Estates Development in Roanoke County


Old Marketing versus New Marketing

It was quite interesting that I received two packages in the mail on the same day. Why? To me these two packages perfectly highlighted Old Marketing versus New Marketing.

To be fair, the Old Marketing I am referrring to, the Yellow Pages Book, was not techically delivered; it was thrown on the ground, near my mailbox in a plastic bag.  But, I digress.  It arrived the same day as a sample of chocolate from Montazuma chocolate.

This is the Old Marketing

On the same day, I received a sampling of Montazuma Chocolate from Abes Market. Their dark chocolate sample was sinfully delicous. It was fresh and just the perfect combination of chocolate  and sweet, but not too sweet.  The other sample, the Jungle Fever Milk Chocolate with Fruits and Nuts was beyond words!  Simply the best chocolate I have ever eaten!  And yes, I have eaten a lot of chocolate!

So why was this sample New Marketing?  Their representaitve contacted me on Twitter after we started following each other and after they noticed some Tweets about coffee and chocolate.  I provided my address to them privately and before you know it, I have a free sample in the mail.   This is a perfect example of how social media can build a loyal audience!  NOT the free part, but reaching out to individuals and turning them into brand ambassadors! I am a believer in their products and have become a shopper, and obviously a raving fan. Social media is not about free or about which platform a company is on; it’s about buiding a community of brand ambassadors.

Social or New Marketing works. Simple as that. 

This is from their website,  Follow @AbesMarket on Twitter and try out their products today! 

Abe’s Market is the online marketplace for great natural products. We connect buyers seeking amazing natural products with the people who make them. There’s no need to prowl the Internet for a broader natural product selection than can be found at your local natural market. At Abe’s Market, you can get all your natural product buying done in one place.

Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.


The Voice

Super Bowl Thoughts

Super Bowl XLVI is history, and the NY Giants are champions again.  Anyone that knows me, knows I love football, and that I am a die-hard Washington Redskins fan.  Hey, if my team couldn’t be in the Super Bowl, I figured I may as well root for someone from our division right?


Just some passing thoughts on this Super Bowl, the commercials, and everything related to the greatest spectacle in sports!

Super Bowl & Football Thoughts

  • Eli Manning IS an elite quarterback. His place in football history along with his spot in the Football Hall of Fame is secure.  
  • Archie Manning not only showed us what a good quarterback can do; he showed us how to raise good young men and provide them with the opportunity to succeed at what they wanted to do.
  • Tom Coughlin is a Hall of Fame Coach.  No discussion necessary.
  • The Patriots were out played and out coached.
  • Tom Brady and at times the Patriots, looked like they had never been to a Super Bowl; that was stunning to me. Intentional grounding out of your own end zone?  Really? Meanwhile the Giants looked like they were in control the entire game. 

The Commercials

  • Client Eastwood is still THE man!  That Chrysler commercial gave me chills. Yes, they took government money in a bailout, but they paid it back.  Great job Clint & Chrysler.
  • Dogs are lovable and they sell!  Several commercials featuring dogs that were very well done.
  • Pepsi still has it! Or at least their marketing firm does.  The Castle Commercial was classic Pepsi, a great spot.
  • Sex sells. Do we expect anything more from them? 
  • Ferris. Bueller.  VW & Mathew Broderick; instant classic.
  • We never get tired of Betty White.
  • I am very tired of promos for The Voice.
  • The M&M commercial was funny! Brown is the new color and the red M&M stripping was hilarious!  Thanks Dawn ( @VAinParadise ) for the reminder! 

Madonna & The Halftime Show

  • Wondering if Bridgestone is pleased with what they paid for?
  • At 53, Madonna can still move and looked great. I know I don’t look half that good at 47! 
  • Dancing in 8″ heels can lead to certain trips; but she did have great recovery.
  • Lip syncing: never have liked it and think it’s lame.  Had a great discussion on Twitter last night with Sueanne Shirzay ( @SueanneShirzay ) about this.  I respectfully disagree with her; no matter what the size of the venue, you shouldn’t have to lip sync if you can still sing 🙂
  • MIA flipping off the nation.  Really; what that necessary?  For this reason alone, I think the show sucked; just not the venue for it.

Social Media & The Super Bowl

  • A lot was made prior to the game about social media and the NFL, but to me the most use of social media was the advertisers. Several commercials were leaked via advertisers YouTube channels prior to airing on Super Bowl Sunday. I believe there was an attempt to recereat VW’s success last year with the Darth Vader commercial.  
  • Social media cannot be forced.  Communities and discussions cannot be forced. None of the spots created that Darth Vader buzz prior to the game.
  • I noticed, especially on Twitter, more discussion of the commercials than the game.  Found this very interesting.

Those are my thoughts and ramblings.  How about you? Did you like the game, the show, the commercials?  Or did you not even watch?

Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.



    The Facebook IPO & Free Enterprise


    You haven’t been able to be on social media sites in the past week without seeing news about the upcoming Facebook IPO.  With Over 800 million active users – more than half of whom log in on any given day and interact with over 900 million “objects” (pages, groups, communities, etc.). Over 250 million photos uploaded every day, over 70 languages on the site. The stats go on and on, and anyway you look at them, the numbers are huge.

    There is no argument that Facebook is a major player in social media, and the impending IPO could be HUGE financially for those willing to invest in stock in the leading social site.

    So, why is this good news as it relates to free enterprise. it is a shinning example of how one individual can create something that becomes a platform used worldwide.  Think about it, Mark Zuckerberg decided to start the site on his own. He didn’t go to his local or federal government for help.  He made the decision to start the company, albeit for reasons not connected to success (check out the movie The Social Network –  for more on that); but that is not the point.  The point is, one individual created what has become the leading social media site with over 800 million active users!  That is amazing by itself; but now thinking abou the company going public and the money that it will generate for Facebook is staggering.  The point is too that he did this in a free market, free enterprise environment that we have here in the United States.  We should all be thankful that it exists and should support it as much as we can.

    This also means that Facebook’s perfromance, their profits and losses will be key due to the fact that shareholders will expect results.  It should be interesting to see how that impacts advertising revenue and future changes to Facebook

    Good luck to Facebook and it’s investors. Will you be buying stock in Facebook?


    Want to connect with me?  That is easy, I am always on!  You can Friend me on Facebook, Follow me on Twitter, add me to your Circles on Google+ and connect with me on LinkedIn.