Build Your Alliance: Online & Offline


I believe most of us have confidence and faith in our own abilities.  We believe we can accomplish quite a bit on our own, and traditionally, we don’t like to ask for help.  In life, as well as in the business world; we need to get past this outdated way of thinking and build an alliance. This alliance can and should consist of both online connections and offline, or real life connections.

More simply stated, we cannot do it alone.  It takes the help and support of others to reach our goals in business, in life, in everything we strive to accomplish.  I admit that I need help in certain areas and thankfully I am part incredible alliances that I have built over the years.My network is strong and it is growing each day; but make no mistake, it takes time, energy and effort to build and maintain these alliances.  How do you build an alliance?  Here are some simple steps:


  • Consistently Connect – the proliferation of social media profiles and platforms have made this easier than ever.  Whether your preference is Twitter, Facebook, LinkedIn or others, you must consistently connect and provide valuable content for your alliance members.
  • Promote Others – spend considerable time online promoting others in your alliance or network.  Open up your network to the people that you trust, respect and recommend.  We all have different alliances & networks and promoting others to your alliance is beneficial to all.
  • Respect Your Alliance –  if your alliance doesn’t want to promote someone you believe in, respect their wishes.  If they do not want to take part in a project you are involved with, it’s okay. It just  may not be for them or their network; so respect your alliance and do not take advantage of them!


  • Meet Regularly –  this can be accomplished by meeting for coffee, lunch or a business meeting at their place of business.  This will enable you to see their environment and what is important to them. For valuable members of your alliance, scheduled regular meetings;  do not leave this to chance!
  • Make Connections – much like promoting others, you can work to make connections for your alliance members.  Who do they need to meet? What itch of theirs can you scratch by making introductions?
  • Never Assume – just as your time is valuable, so is the time for your alliance members.  Never assume that they have time to just chat by stopping by their office.  Respect their time and what they do and never assume!

Notice how the tips are similar for both online and offline?  That’s because they apply to any type of relationship, alliance or professional partnership.  In building an alliance of people that will help you, you must FIRST help them. If you approach building an alliance by seeing who you can help; you will have one of the strongest alliances possible.Those are my thoughts; what say you?  


  1. Jamie Clark says:

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  2. Gina Parris says:

    Oh no – The Secret Alliance goes public! So much for our cover! Ha ha. I love the way the people around us can make us reach farther. This is true about our alliance – we stand with eachother and build each other up. Thanks John – I am happy to be part of such a cool team.

  3. John! You blew our cover! I feel naked! This is the raunchiest blog post you’ve ever done! =PI understand, appreciate, and need alliances in my life. I am no where without my family, friends, business partners thrusting me to new levels that I could not have reached. I cringe when I read or hear people talk about being "self-made" because they are discounting their mentors, support systems, etc. I am glad to be on your side, JL, Ro, G, DM, J & Teddy!

  4. You are so right on about our need for others. It’s like we were desinged to live best in community whether it’s family or team or alliance. I value you all so much! Glad to be a part and thankful for the feeling of support the alliance gives me. Even the world class solo athletes have coaches and trainers that encourage, push, correct and improve them. Keep up the great work- you’re a masterpiece John!

  5. John Lusher says:

    Yes, the vail of secrecy has been pulled back Gina!!! Thanks for the comments and support!

  6. John Lusher says:

    LOL Funny man! Thanks Paul, you make me laugh and you are so right about alliances needed in all parts of life!

  7. John Lusher says:

    I appreciate the comments J, we all need support and you are one of the best!

  8. Holy Moly John I CANNOT believe you have peeled back the veil of secrecy in which we have cloaked ourselves (ROFLOL!). Seriously though, I am sooo grateful, honored and privileged to be a part of this amazing Alliance. Rochelle is truly an Instigator of Awesomeness in bringing us all together.On a larger scope, your discussion on forming allliances and masterminds cannot be more timely. People would do well to read this and take to heart the information you have discussed. No one, as dear Brother Paul mentioned, is self-made.Great post my friend!

  9. John Lusher says:

    LOL Danielle! I appreciate your comments about my post; we all need a support system or an alliance. I am thankful for this one!

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  11. Hey Guys!,Did you guys hear about this offline coaching program?I’m getting ready to buy it tomorrow morning. I’m hearingalot of great things :)You can view it here!

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