Author: john Lusher

The Importance of Video Marketing for Ecommerce Websites 

Videos are a powerful way to market your e-commerce website. Ever wondered why some online stores like www.canvasbackpack.net grab the attention of most canvas backpack buyers? It’s not by chance or luck. It’s the power of videos enhances the efficiency of reaching customers.

Videos can help you show off your products, explain how they work, and build trust with potential customers. In fact, studies show that videos can increase conversion rates by up to 80%. So if you’re not using video marketing yet, you’re missing out on a big opportunity to grow your business.

 Video Marketing for Ecommerce Websites

A Closer Look at the Importance of Video Marketing for Ecommerce Websites

The importance of video marketing for e-commerce websites cannot be emphasized enough. Let’s have a look at the major benefits;

Increased brand awareness

Videos are a great way to introduce your brand to new customers and help them learn more about what you do. They can also be used to create a sense of brand identity and personality.

Improved SEO

Videos can help improve your website’s SEO rankings by providing more content for search engines to index. They can also help you attract more traffic to your website by being shared on social media and other online platforms.

Increased conversion rates

Videos can help increase conversion rates by giving potential customers a better understanding of your products and services. They can also create a sense of urgency or excitement, motivating people to buy.

Enhanced customer engagement

Videos can help you engage with your customers on a deeper level. They can be used to answer questions, provide tutorials, or simply share your brand’s story. This can help you build lasting relationships with your customers.

Increased sales

Videos can help you increase sales by convincing potential customers to buy your products or services. They can also be used to upsell or cross-sell products, which can boost your bottom line.


Incorporating video marketing into e-commerce on platforms just like www.canvasbackpack.net do it is very beneficial. From enhancing brand awareness to driving sales, videos are a dynamic tool that transforms online shopping into an immersive and engaging experience.…

Traveling For Business The Right Way

Traveling For Business The Right Way ~ Guest Post

It’s no secret that we travel less for business than in the past. With Skype, GoToMeeting and other technological advancements, many companies have stopped traveling if possible. This guest post from Logan Baker with Jet Charters in Knoxville, TN may change your mind.

Traveling For Business The Right Way
Photo by Andy Rusch used under Creative Commons License.

Traveling for business the right way

Lately it seems like business travel is getting a bad rap. Depending on your business, travel expenditures can be one of the first things on the chopping block. It’s often easy to justify cutting out the cost of sending people all over the place, but the costs associated with that philosophy can be quite significant. Travel is a great way to invest in your business, but only when it’s handled correctly. Read on to find out how you can maximize the return on your business travel investment.

Travel with purpose

Think about your previous business travels. Why did you go? Who did you see? How much profit did the trip generate? The first two questions are probably pretty easy to answer, but that might not be the case with the third. The vast majority of business trips can and should generate revenue. You should approach business travel like any other revenue stream in your business plan. How much is it going to cost, and what kind of returns should you expect? More importantly, what does the historical data say about whether the trip is worth it in the first place? If you haven’t been analyzing your travel like everything else then now is the time to start. Every trip should include a purpose, a goal (revenue or otherwise), and proper tracking for the future. Put the analytical skills you’ve perfected to good use here!

Travel with efficiency

You can almost never go wrong with efficiency. Making efficiency a part of your company culture will increase your returns in nearly every sector. Business travel is no different, but it often requires some creative thinking to get the job done. Many business trips are for a specific purpose. Sometimes you might be making a trip to see your best customer and reassure them that you’re doing a great job, and other times you’ll be traveling for lead generation. Whatever your primary goal, it’s likely you’re going to have some down time you can put to good use. If you’re there for your customer, don’t be afraid to go out and land some leads when you can. You could spend the extra time sightseeing, but that’s what you do on vacation. Business trips should be — not surprisingly — all business.

Efficiency also refers to your travel time. You can probably find cheap flights if …

Power to the Online People

Where were you when news of the tsunami hit Japan in 2011? How about when Michael Jackson died? Probably online, according to many experts who claim that social media has become the main media source for hundreds of millions of people. Not just in the U.S., either; Facebook alone has more than 900 million users spread across the globe as of 2012. Other social media giants like Twitter have facilitated revolution against unjust leaders and warned people of impending natural disaster. In fact, so many people regularly interact online that if the Internet were a nation, it would exceed the Americas, Europe and the Middle East combined in population. No wonder more than 13 million members of the online community used Reddit and other media platforms to protest SOPA, a proposed Internet censorship bill. Keep this graphic in mind next time you log on, because knowledge is power — and a little knowledge goes a long way in the Internet Age.

Power To The Online People

10 Overrated Things in America

10 Overrated Things in America

I was recently contacted by an organization that publishes articles from Phil Barnes, a freelance photo editor and contributing write for TravelInsurance.org. Some of these made me laugh and some made me think; we do have some overrated things in our country! Do you agree? Disagree? Let us know!

10 Overrated Things in America

It’s 5 p.m.–QUICK! Rush out to buy the new Doritos Locos taco! Stand in line all night to get the latest iPhone! Maybe you don’t want to do these things, but plenty of Americans do. What are some of the other overrated things in America today?

10 Overrated Things in America
Image courtesy of Flickr and used via Creative Common License.

Taco Bell’s Doritos Locos Taco

Have you ever had Doritos or a taco? Well, Taco Bell combined the two…and it tastes like a regular taco. Sorry to disappoint, but the Locos Taco just doesn’t live up to its hype.

The Latest Phone

New phones seem to be coming out every day, but does a half-second faster Internet connection really warrant standing on a line all night? We prefer our beauty sleep.


Sure, it’s peaceful and eases your mind, but you’re also likely to find yoga snobs and a bit too much quiet for your liking. Don’t even get us started on hot yoga; it sounds rather similar to pure torture.

Organic Food

How do you know that the labels are really accurate? Perhaps items that are really not organic are being passed off as organic. Remember, an “inorganic” carrot is a lot healthier than an organic ice cream sundae. Organic does not always mean healthy.

Hand Sanitizer

People are constantly running in and out of offices and workrooms to sanitize their hands. Whatever happened to just washing your hands? Kill off those germs the good old fashioned way with a bar of soap and some running water. Of course, if you’re sick, the sanitizer will help you from infecting the entire office.

Toms Shoes

A sneaker and a slipper came together, and Toms were born. Would you ever have thought that this unusual marriage would work? With it’s oddly rounded toe, these types of shoes look as though they are suitable for a day spent at home only. Or, you know, a mythical spa.

“Breaking Amish”

People are going crazy over this television show that claims to show young Amish and Mennonite people leaving their religious groups for the first time. However, all of these young people have supposedly been out of the communities for years. One was allegedly married with three children and left the Amish 18 years ago!


Whatever happened to heading to the library and thumbing through books to see which one you liked best? …

How to blog boosting e-commerce website traffic growth

Being successful in eCommerce requires one to have an effective documented blog strategy. The blog strategy allows one to improve successfully, measure, increase the audience. More than 65% of successful content marketers apply a documented blog strategy in their marketing institutions. Documented blog strategy is always significant in boosting the eCommerce website traffic growth. Therefore, if one needs to grow their eCommerce website, they should consider having an effective content strategy. A good content strategy will consist of the following;

Brand name, target audience, natural and good content, plan how to distribute, KPIs, tools, and technology. These will determine a person’s success in eCommerce blogging since documented blog strategy allows one to check on their weaknesses. Hence improving their products, thus increasing the audience.

Blogging is essential and valuable since the marketers who use it earn better than those who don’t prioritize using it. It is always important to consider how one generates their links and the traffic growth. Researching the best traffic, such as proofwearable, is essential to acquire ideas to make one’s blog more interesting.

blog boosting e-commerce website traffic growth

Strategies to blog boost eCommerce

Various strategies ensure that eCommerce blogging website traffic growth is enhanced. The plans are essential in improving blog traffic. The techniques include the following;

The first traffic strategy is kindle selecting a 90-day traffic plan. Publishing a Kindle book enables one to choose their text within Kindle Direct Publish Program. It ensures that the book is exclusive in the kindle store for 90 days. It also includes the kindle owners lending library that allows the target audience to follow the book for free. The owner can also run a promotion of the paid e-book for a few days within the 90 days. Running a promotion will attract more audiences, ensuring that traffic growth is maintained. Driving traffic on the blog is mainly done through; linking it directly to the website within the book and using a free giveaway. A free book will attract more visitors to the blog within a few days.

The second traffic strategy is applying twisted guest blogging. It is an effective strategy that ensures that one increases traffic on the landing page hence building one’s list. It is crucial to consider the following tips while improving the number of audiences: one, research on blogs that have social influence. Second, check the sites that rank at the top. Third, write a pitch. The strategy will ensure that guest blogging is enhanced such that organic traffic and social shares ensure the elite email list is generated.

The third traffic strategy is ensuring a long tail keyword domination. In the spreadsheet created and within the first column, add URL, while in the other, add the …