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Author: john Lusher

It’s About Time

Several years ago, a business owner and sales manager uttered these words that have resonated with me throughout my life: ” I can give you all of the training and tools you need to succeed, but I cannot give you more time.”

It’s About Time

Image used under Creative Common License

When you stop and think about it, that may be one of the truest statements ever spoken because we can never give ourselves more time. I chuckle when I read or hear advertisements that claim, “we can save you time.” Really? How do you actually save time? Do you have a special box that you put time in so that I can use it later? Of course not, we can’t save time; we can only make better use of the time we are given.

No matter what your religious beliefs or affiliations, most people will agree on this; there are no guarantees on time; what we have, all that we are promised is the moment we are in right now; not tomorrow, not next year, but now.

As you approach your life and business goals for 2013, think about time. Think about the fact that our time on this planet is limited and we have no guarantee’s. Make the most of your time each day. How do we do this? Here are five tips for making the most of your time:

  1. Stop meeting for the sake of meeting. If you are in sales or an entrepreneur, you know what an hour of your time is worth; so stop giving it away. If your meeting has a purpose and is essential, great; if not then why are you meeting?
  2. Value your own time as you plan your day, or your week. Be honest how much time you need to devote to each task or each project.
  3. Scale back on social media platforms. Do you truly need to be on every single social platform for yourself or your business? Evaluate and determine which platform makes the most sense for your goals or your busienss.
  4. Delegate and outsource. Use a community manager for your social marketing and/or a virtual assistant for tasks that are stealing your time.
  5. Say No! Just say no to coffee with friends, to things that waste your time, and to people that”just want to pick your brain!” It’s okay to say no!

Need further proof? Read this post by Suzie Poirier, owner of Ace Concierge: Your Income is Limited by Your Time.

It’s About Time. Your Time; use it wisely!…

Own and Protect Your Content!

Other than the devastating news out of Oklahoma, the digital world is buzzing this week over the news that Yahoo has purchased blogging site Tumblr for $1.1 billion. Or as some are now referring to it: Yumblr. It is too early in this process to know what plans Yahoo has for Tumblr, but one thing is for sure: Tumblr will change. Tumblr subscribers will either embrace the changes or they will leave. In droves.

Protect Your Content
Image Courtesy of Slate

In March 2012, the headline was Twitter Buys Posterous. Many people speculated that Posterous would stay around; that Twitter only wanted the owners/management team but would leave the product alone. Alas, that was not the case. Posterous shut down May 31, 2013.

Tumblr and Posterous offered users a simple to use and user friendly blogging format. Something that the novice or casual blogger could use, customize the look and feel and create what they wanted without all of the “heavy-lifting” involved with a self-hosted website or blog. Sounds easy, right? Well, as with all things in life that sound too good to be true, sometimes free and easy is not the best solution.

What is one thing that the former Posterous and the “future unknown” Tumblr have in common? The users DO NOT own their content!! If you didn’t download a backup of your data from Posterous, it is gone. Forever. Will that happen with Tumblr? Who knows. Yahoo may keep it up and running and not change the platform at all. They may start charging for it or they could fill it up with ad space to offset the Billion Dollar purchase price.

The bottom line is this; you must own your content and protect it. Work with professionals to develop and host your website and blog. These are your thoughts, ideas and professional work. Own it. Protect it. Value it just like you do financials for your company. If you need suggestions on who to work with to build your site, contact me.

Now, if you are saying in your mind; “but John, what if I publish something and someone steals it?” Well, my first suggestion is you go after them! But before you even think about that, I STRONGLY encourage you, suggest, will drive to your house and twist your arm to read Erika Napoletano’s suggestions. I consume most everything Erika writes and last week was no exception. It came to Erika’s attention that someone was, in her words, “ripping her off!” She published two phenomenal blogs on her experience: If You’re Going to Rip Me Off, At Least Be Creative About It and On Stealing Shit. Check her blogs out, determine a plan to deal with it if …

STOP the Social Media Insanity!

Do you remember the Stop the Insanity weight loss program from Susan Powter? In the 90’s, you couldn’t turn on television without hearing her infomercial with that famous catch phrase, “Stop the Insanity!”

insanity

Do you ever feel the need to scream, STOP the Social Media Insanity? Websites, Blogs, RSS feeds, Emails, Email newsletters, Facbook, Twitter, LinkedIn, Google+ Instagram, Vine, Pinterest, FourSquare, Yelp, and on, and on, and on! Do you get overwhelmed as you try to keep up with reading information, posting or joining various social platforms for yourself or your business? If so, I have a few suggestions that may help you stop your own insanity.

Tips for dealing with social media insanity:

Take a deep breath and decide which platform(s) are right for you!

No one can be everywhere or be on every single social platform. There are too many platforms and cloning isn’t perfected, so if you try to do them all, you will burnout. Quickly. Approach social media just as you do any decision for you or your business; how does this serve me or my clients/customers. If your niche market or demographic hangs out on Facebook, then spend time building your following or Facebook Business Page. If your prospects spend time on Twitter, then build your Twitter brand. If email newsletters work for your business, produce the best newsletter possible! If you want better search results and enjoy the platform, spend time building your circles on Google+. Remember, no social platform, no matter how good it is, should take the place of your own website. Spend the time to get your site right and use these social outposts to drive traffic to your site.

Develop a schedule and stick to it!

One of the best pieces of advice I have for individuals and businesses is this: develop a schedule. Use a legal pad, an online calendar or create an editorial/social media calendar and stick to it! This will save you hours of frustration and make it much easier to develop or produce content. It’s more calming to know you what you need to write about or post for the next week or month than getting up everyday and trying to decide. Voice of experience talking here, so listen! My dear friend Julia Rosien published an exceptional post about this on her Social North site: Editorial Calendar – Social Media Strategy Must Do.

Evaluate, update and move on!

Maybe you have had a presence on Facebook since it was The Facebook. Does that outpost still align with your personal or professional goals? If not, then move on. I think far too often we get used to being on these platforms but forget to regularly evaluate whether …

Update Your Social Bio’s

A few weeks ago, I asked the following question on my Facebook Page:

“How often do you update your social media bio’s?”

Responses to the question ranged from, “not often enough” to “not lately” to “just last week.” But the response that made an impact to me was from Amanda Wright, CEO of Learning Connections. Amanda stated that she updated her bio’s the first of every month. I thought, what a great idea! Now normally I update my bio’s every month or two , but thanks to Amanda, I have actually scheduled it as a task on my calendar month.

Social Bio’s

 

 

 

Used under Creative Common License via Flickr

So, how often do you update your bio’s? I suggest you follow Amanda’s suggestion as I have, schedule the update on your calendar!

Why would you want to update them monthly? Here are three quick reasons as to why:

1. You gain new followers and friends on a monthly basis, so make sure they have the updated information about what is important about you.

2. You may want to attract a different group of followers. As an example, if you work in education, you may want to focus your bio on your field of study to gain followers or connections in education.

3. Hobbies and interests change. If your new hobby is sailing, then use some keywords that related to sailing in your bio.

Social media, just like business, changes on a daily basis. You gain new followers, you lose followers, interests change, or your market can change. Change with your market and your interest; update your bio’s monthly.

Let me know in the comments below when you last updated your bio’s! In the meantime, please excuse me; I need to update my own bio’s!…

25 Blogging Tips on List 25

Thanks to my friend Misty McPadden, (@mistygirlph) I was recently included in a terrific resource post: 25 Blogging Tips You Need to Learn Today. List25 was started by David Pegg (@iamdpegg) and Syed Balkhi (@syedbalkhi). The site compiles lesser-known intriguing information on a variety of subjects.

John-Lusher

My tips for this post encourages bloggers to “Use Your Voice” when writing. Allow me to expand on what I submitted for the article.

  • Write as you speak. When you write, make sure you are writing the same way you speak, using your words and your manner of speaking. For some reason when most of us sit in front of a screen to prepare an article or blog post, we try to write as someone else, not as ourselves. Think about how you speak; how you carry on conversations with your friends or colleagues. Write in the same manner and vocabulary that you use daily.
  • Write for one person. As my manager told me when I was a new DJ at a radio station; picture yourself talking to one person, or having a conversation with one person. Obviously you want a lot of people to read your blog, but write it as if you were writing for just one person. This goes along with writing as you speak; if you write your posts in the same manner that you would speak in, the readers will get to know you.
  • Record yourself. Yes, we all hate to listen to ourselves, but this can be a very valuable process. Recording yourself talking about the blog topic will help you to write as you speak and can help you avoid writers block. Relax and talk about the topic, then listen back to the recording and write your post! This can also help you to make sure you are not forgetting an important point in your post.
  • Don’t Post Just to Post. Regular blog posts are essential for your business and can greatly improve your search engine rankings; however, posting just to post is wasted time and space. It can also potentially alienate your readers.

Those are some of my tips; what are your favorites? Thank you again to Misty for asking me to be part of List25!…