540-314-7145
John@JohnLusher.com

Marketing & Social Media Consultant | Marketing Consulting

Why Use Videos In Your Marketing? And Why Now?

YouTube is the second largest search engine used daily throughout the world. If you’re making an effort with your marketing to reach audiences on Google, why not reach them on YouTube too? Utilizing videos in your marketing plan can get your brand in front of a larger, more engaged audience. You might be asking yourself why video and why now? Here’s the reasoning behind this switch:

First of all, videos are fun – much more fun than reading a white paper. Reading requires an extended amount of time and much more brain-work than sitting and watching a video for a few minutes. And that’s why customers love videos. They are easy to comprehend and are often much more interesting than written content.

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It’s also easier to spread a message through video than text. A good, short video can obtain thousands of views on YouTube or Facebook whereas the same content, just written out will receive only a fraction of that audience. Seeing a person on screen captures attention. Having an employee using a product or telling a story isn’t just shareable but also persuasive. Utilizing video as a method of training, such as a “how to” video can easily capture and hold the viewers attention.

Thanks to YouTube’s huge network of viewers, creating and publishing videos gives you and your company a chance to reach a way larger audience than ever before. You aren’t limited to your Twitter followers or database of emails; you can reach thousands and millions of potential customers that you never had the opportunity to interact with before. Combining YouTube with the fact that more users are now watching videos on Facebook makes this a sound marketing decision.

Videos that you create don’t have to just stay on YouTube either. They can be repurposed and put into emails, embedded on your website and even using for video advertising on Google, YouTube or all of your social channels. One video goes a long way and can help reach your target audience whether they are browsing the Internet or are searching directly on your website for a product or service.

Short, interesting videos are also the perfect content for reaching decision makers that delete emails and click through 30+ page white papers. Presidents, owners and CEO’s don’t have an extra hour to read a white paper or articles let alone 3 or 4 to think about it, analyze it and discuss it with the team. Luckily, all of this information can be served to them in a short, quick and easy-to-digest video that they just sit back and watch (very little thinking involved!).

Take some time to explore this marketing tactic and see how your company can take …

Facebook Privacy Basics

Facebook Privacy Basics

In an effort to make their terms and policies easier to understand and to control, Facebook is rolling out Privacy Basics on January 1, 2015.The post, in it’s entirety is featured below.

Updating Our Terms and Policies: Helping You Understand How Facebook Works and How to Control Your Information

Over the past year, we’ve introduced new features and controls to help you get more out of Facebook, and listened to people who have asked us to better explain how we get and use information.
Now, with Privacy Basics, you’ll get tips and a how-to guide for taking charge of your experience on Facebook. We’re also updating our terms, data policy and cookies policy to reflect new features we’ve been working on and to make them easy to understand.

These updates take effect on January 1, 2015. As always, we welcome your feedback about our policies.

Privacy Basics

Privacy Basics offers interactive guides to answer the most commonly asked questions about how you can control your information on Facebook. For example, you can learn about untagging, unfriending, blocking and how to choose an audience for each of your posts. This information is available in 36 languages.

Along with our privacy checkup, reminder for people posting publicly and simplified audience selectors, Privacy Basics is the latest step we’ve taken to help you make sure you’re sharing with the people you want.

Helping you get more out of Facebook

Every day, people use our apps and services to connect with the people, places and things they care about. The updates to our policies reflect the new products we’ve been working on to improve your Facebook experience. They also explain how our services work in a way that’s easier to understand. Here are some highlights:

Discover what’s going on around you: We’re updating our policies to explain how we get location information depending on the features you decide to use. Millions of people check into their favorite places and use optional features like Nearby Friends (currently only available in some regions). We’re working on ways to show you the most relevant information based on where you are and what your friends are up to. For example, in the future, if you decide to share where you are, you might see menus from restaurants nearby or updates from friends in the area.

Make purchases more convenient: In some regions, we’re testing a Buy button that helps people discover and purchase products without leaving Facebook. We’re also working on new ways to make transactions even more convenient.

Find information about privacy on Facebook at the moment you need it: To make them more accessible, we moved tips and suggestions to Privacy Basics. Our data policy …

How to Start Social Marketing of Duscharmatur Products Online 

Social marketing is gradually gaining popularity as the most appropriate way to market your products and services. It’s an effective way of marketing your goods because currently, there are billions of individuals on social media. Therefore, if you incorporate social marketing into your business, you’re sure of getting numerous customers and achieving greatness. This article outlines the best ways to start social marketing for duscharmatur products online.

1. Choose the appropriate social media platform

When starting to market your products online, choosing the right platform for your products is always essential. Plenty of platforms are available for you to choose from, but not all would suit the product you want to market online. When checking the best platform for marketing your duscharmatur, it’s essential to consider where your product will reach the targeted audience easily. Consider the appropriate Facebook pages, Instagram, linked and Twitter if you have the necessary resources.

2. Create clear and urgent services or calls to action

After you’ve developed a loyal following, it’s vital to ensure the visitors have a great feeling of the quality of your marketing strategy and your products. You can achieve this by making them feel compelled to click your updates and take necessary action. You can also incorporate promotions and discounts as incentives for your products. Using action-based language such as ‘enter to win’ or ‘click here’ will be an essential tip to help you achieve your goal.

 

Social Marketing

3. Encouraging sharing

If you want to succeed and achieve more sales or increase brand recognition for your duscharmatur, it’ll be essential to ensure you attract more customers. Thus, encourage your customers to share your products or links across the different platforms to gain more loyal customers and enhance potential sales. You can create promotions or discounts for the customers who invite or share your products more.

4. Ensure you update your social media accounts

After creating a stable social marketing platform, it’ll be imperative to update your accounts regularly. The regular updating of your accounts or channels will play a significant role in keeping your business products and ideas on the customer’s mind. Update the themes, policies, and products on the accounts to make them look lively to attract more users and potential customers.

5. Enhance your customer services

When starting a social marketing strategy for your products, such as duscharmatur, it’ll be essential to understand that customer service plays a core role in its growth. Therefore, provide the appropriate answers or feedback to the customers’ queries and comments. Having your customers at heart is essential for the development of any business, as they are the backbone of your business. It’ll be important to avoid a formal marketing tone when responding …

How to carry out social medial marketing and promotions for men’s bomber jacket website

Men’s bomber jacket is a growing fashion trend that has received a warm welcome in the market. Despite the jacket being for men, females have also loved this trend making it a unisex fit. One of the most trending and sold-out bomber jackets is the green bomber jacket for mens. This bomber jacket holds an excellent fashion sense that is undeniably outstanding.

 

A website selling bomber jackets for mens is likely to boom in the market following the right marketing strategies and promotional methods. For such a business to reach a broad audience, the website owners need to incorporate various marketing strategies such as choosing the right platform, having an event calendar, encouraging a lot of engagement among the customers, using videos, and addressing and arising problems before they can become a constant problem.

 

social medial marketing

 

For a successful marketing journey, the following steps need to be followed

 

1. Have a concrete strategy

 

Before laying out in the social media platform, set back and try to reflect on questions search as what is the primary goal of the marketing strategy, which platforms will attract more traffic to your website, in this case, being the men and what type of promotions to want to make available on the social media. Answering such questions helps narrow down to a suitable method to generate the most traffic to the website.

2. Plan and publish your ideas on the social media platforms

 

The medial social platform is saturated as it records about 3 billion people who use it daily. Hence, by having your website’s presence on the forum, there is a significant likelihood that you will reach the target audience.

 

After planning your entry into the social media platform, publish your promotions by sharing the post, images, or an engaging video. You need to publish interactive content and always be consistent on the posting to put your clients in the loop. Socials media platforms provide various tools that you can use to help you remain consistent. Some of the tools are scheduling tools such as the buffer to publish to post your content at your preferred time.

 

3. Listening and engaging with your customers

 

Customer feedback is one of the most important things for the success of a business as it helps one determine their position in the market. Conversations spike up from social media posts where clients request new services and suggest new services to implement the existing ones.

 

People will comment on your posts and tag your page on the web page, increasing awareness of the page. You can use social media listening and engagement tools to help you not miss out on any …

Social marketing

Social marketing on Apple Watch band e-commerce website

What is social marketing?

 

Social marketing is the process of promoting concepts, messages, or products for societal well-being. It emphasizes the people who work to improve society instead of concentrating on organizations or industries that produce various products and services. Social marketers promote positive social change by influencing, motivating, and organizing groups of people to solve identified problems in their community.

 

When it comes to promoting products, the most important factor for marketers is to choose a method of marketing that has more chances of being listened to by people. Selling quality products with social marketing tools is more likely to attract customers to purchase them. Promoting through social media can bring more benefits when compared with other methods since it covers a wide range of people from all over the world.

Social marketing

How to carry out social marketing on the Apple Watch band?

 

Make target audience aware of the latest trending products of newest apple watch series 6 bands. People would be convinced to buy a product if they were informed of the latest offers and updates, especially when related to fashions. They tend to be more cautious when spending money, so promoting through social media can help build confidence about purchasing expensive watches. Moreover, they are likely to consider the comments and opinions of other customers before making purchase decisions. Ensure that there is updated information on various Apple Watch band products for those looking for a new watch.

 

Evaluate various marketing tools used by other sites selling Apple Watch band watches. By doing so, marketers can have a better idea of the tools that work best to improve their marketing strategies. Such information can be used as a reference when planning for new ventures in promoting other products. They are also beneficial since they help discover what other sites are doing well and thus avoid any mistakes.

 

Some of the social marketing tools for Apple Watch.

 

  1. Facebook- There is one thing for sure about Facebook: its ability to engage users. The social media platform allows marketers to connect with people from various backgrounds so as to promote their products successfully.

 

  1. LinkedIn- With the right approach, this social networking site can be used as a powerful marketing tool by marketers to reach potential customers who need the products they are selling.

 

  1. Twitter- The microblogging site can be a very effective marketing tool to promote business and/or marketing events, such as hosting webinars, company announcements, and much more through creating hashtags that will help categorize tweets related to specific topics or keywords for easy searchability.

 

  1. YouTube- Video marketing is a powerful tool in promoting various products, and this platform has