MARKETING Archives - Marketing & Social Media Consultant

Power to the Online People

August 9, 2022

Where were you when news of the tsunami hit Japan in 2011? How about when Michael Jackson died? Probably online, according to many experts who claim that social media has become the main media source for hundreds of millions of people. Not just in the U.S., either; Facebook alone has more than 900 million users spread across the globe as of 2012. Other social media giants like Twitter have facilitated revolution against unjust leaders and warned people of impending natural disaster. In fact, so many people regularly interact online that if the Internet were a nation, it would exceed the Americas, Europe and the Middle East combined in population. No wonder more than 13 million members of the online community used Reddit and other media platforms to protest SOPA, a proposed Internet censorship bill. Keep this graphic in mind next time you log on, because knowledge is power — and a little knowledge goes a long way in the Internet Age.

Power To The Online People …

Own and Protect Your Content!

November 7, 2021

Other than the devastating news out of Oklahoma, the digital world is buzzing this week over the news that Yahoo has purchased blogging site Tumblr for $1.1 billion. Or as some are now referring to it: Yumblr. It is too early in this process to know what plans Yahoo has for Tumblr, but one thing is for sure: Tumblr will change. Tumblr subscribers will either embrace the changes or they will leave. In droves.

Protect Your Content
Image Courtesy of Slate

In March 2012, the headline was Twitter Buys Posterous. Many people speculated that Posterous would stay around; that Twitter only wanted the owners/management team but would leave the product alone. Alas, that was not the case. Posterous shut down May 31, 2013.

Tumblr and Posterous offered users a simple to use and user friendly blogging format. Something that the novice or casual blogger could use, customize the look and feel and create what they wanted without all of the “heavy-lifting” involved with a self-hosted website or blog. Sounds easy, right? Well, as with all things in life that sound too good to be true, sometimes free and easy is not the best solution.

What is one thing that the former Posterous and the “future unknown” Tumblr have in common? The users DO NOT own their content!! If you didn’t download a backup of your data from Posterous, it is gone. Forever. Will that happen with Tumblr? Who knows. Yahoo may keep it up and running and not change the platform at all. They may start charging for it or they could fill it up with ad space to offset the Billion Dollar purchase price.

The bottom line is this; you must own your content and protect it. Work with professionals to develop and host your website and blog. These are your thoughts, ideas and professional work. Own it. Protect it. Value it just like you do financials for your company. If you need suggestions on who to work with to build your site, contact me.

Now, if you are saying in your mind; “but John, what if I publish something and someone steals it?” Well, my first suggestion is you go after them! But before you even think about that, I STRONGLY encourage you, suggest, will drive to your house and twist your arm to read Erika Napoletano’s suggestions. I consume most everything Erika writes and last week was no exception. It came to Erika’s attention that someone was, in her words, “ripping her off!” She published two phenomenal blogs on her experience: If You’re Going to Rip Me Off, At Least Be Creative About It and On Stealing Shit. Check her blogs out, determine a plan to deal with it if …

Lunch N Learn with ZAAR Design Center

November 7, 2021

One of the great aspects of social media is the opportunity for strangers to connect through a shared interest, platform, hobby or need. My plans to speak at ZAAR Design Center, as part of the Spring High Point Furniture Market is an example of a need, someone reaching out and plans set in motion thanks to social media.

Ruth Olbrych, the owner of ZAAR Design Center contacted me on February 12th after her friend, Alicia Connolly forward to Ruth a conversation I had on Twitter with Dana Helms, Social Media Manager at Social North. Dana is also involved with an amazing organization, WithIt. Due to our open conversation on Twitter about WithIt, Alicia mentioned to Ruth that I may be interested in speaking to a group at the Spring Furniture Market in High Point.

ZAAR Design Center

The subsequent emails and phone conversations with Ruth, has led to the ZAAR Design Center hosting a Lunch and Learn on Sunday, April 6th at their showroom in High Point. I will talk with their guests about How Best Maximize Your Social Media Presence as a Designer. You can pre-register for the event here: Lunch N Learn + Jewelry/Accessory Sale

How Do I, as an Interior Designer, Maximize My Social Media Presence?

The Social Media map changes at such a rapid pace it can be daunting to know where you should be focusing your energies for maximum impact for your Interior Design business. Twitter, Facebook, Pinterest, Houzz, Google Plus, Linked In. Which portal serves you best? Hint: Might not be what you think. What are the keystones for a Social Media plan? Yes, it can be manageable.

For me, this Lunch and Learn is an opportunity to talk about my passion, social media, as well as network with professionals within the furniture and design industries. For Ruth, it is an opportunity to showcase her Design Center and to provide the Designers in attendance with valuable information that can help their business and industry. Truly a win-win; something I see every day within social media.

If you are attending the High Point Furniture Marketing this April, we hope you can join us for our Lunch N Learn at the ZAAR Design Center!…

Facebook Privacy Basics

November 7, 2021

In an effort to make their terms and policies easier to understand and to control, Facebook is rolling out Privacy Basics on January 1, 2015.The post, in it’s entirety is featured below.

Updating Our Terms and Policies: Helping You Understand How Facebook Works and How to Control Your Information

Over the past year, we’ve introduced new features and controls to help you get more out of Facebook, and listened to people who have asked us to better explain how we get and use information.
Now, with Privacy Basics, you’ll get tips and a how-to guide for taking charge of your experience on Facebook. We’re also updating our terms, data policy and cookies policy to reflect new features we’ve been working on and to make them easy to understand.

These updates take effect on January 1, 2015. As always, we welcome your feedback about our policies.

Privacy Basics

Privacy Basics offers interactive guides to answer the most commonly asked questions about how you can control your information on Facebook. For example, you can learn about untagging, unfriending, blocking and how to choose an audience for each of your posts. This information is available in 36 languages.

Along with our privacy checkup, reminder for people posting publicly and simplified audience selectors, Privacy Basics is the latest step we’ve taken to help you make sure you’re sharing with the people you want.

Helping you get more out of Facebook

Every day, people use our apps and services to connect with the people, places and things they care about. The updates to our policies reflect the new products we’ve been working on to improve your Facebook experience. They also explain how our services work in a way that’s easier to understand. Here are some highlights:

Discover what’s going on around you: We’re updating our policies to explain how we get location information depending on the features you decide to use. Millions of people check into their favorite places and use optional features like Nearby Friends (currently only available in some regions). We’re working on ways to show you the most relevant information based on where you are and what your friends are up to. For example, in the future, if you decide to share where you are, you might see menus from restaurants nearby or updates from friends in the area.

Make purchases more convenient: In some regions, we’re testing a Buy button that helps people discover and purchase products without leaving Facebook. We’re also working on new ways to make transactions even more convenient.

Find information about privacy on Facebook at the moment you need it: To make them more accessible, we moved tips and suggestions to Privacy Basics. Our data policy …

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